PODCAST

Behind the Craft

Peter Yang

Expert interviews and guides to help you level up as a product leader and creator fast.

technology

All Episodes

00:39:15

What They Don’t Tell You About Being a Working Parent...

Behind the Craft ·

2024/12/15

My guest today is Deb Liu.Deb is the CEO of Ancestry, former VP at Meta, and writer of Perspectives. But for our interview, I wanted to talk to Deb about a more personal topic: How to survive and thrive as a busy working parent with your spouse, aging parents, and kids. In our interview, Deb shared her best advice on building a 60-60 relationship with your spouse, raising resilient kids, caring for aging parents, and dealing with grief. Timestamps: (00:00) How to stop parenting through guilt

00:45:21

Zapier Co-Founder on Using AI Agents to 10X Your...

Behind the Craft ·

2024/12/01

My guest today is Mike Knoop, co-founder of Zapier.Mike co-founded Zapier and started the ARC Prize to accelerate progress towards open AGI. We had a great chat about how Zapier works, how PMs and marketers can use AI to automate even more work, and why LLMs won’t reach AGI by themselves. Timestamps: (00:00) There are two types of AI automation (01:57) How Zapier automation works (05:14) I quit being Zapier's CPO to do AI research (07:54) I gave employees a week off to just use AI(11:57) How PMs

00:49:35

How the Product Manager Role is Changing in 2025 |...

Behind the Craft ·

2024/11/24

My guest today is Jiaona Zhang, CPO of Linktree. JZ is the Chief Product Officer of Linktree and a guest lecturer at Stanford. We had a great chat about AI’s impact on PM managers and super ICs, the shift towards PM specialists, and whether becoming a creator can help advance your PM career. (00:00) Find what makes you happy in your PM career (01:44) AI's impact on PM managers and super ICs (04:03) How to balance strategy and execution (08:24) Streamlining PM tasks with AI (13:28) Creating

00:38:04

Why K-12 Education Is Broken for High Achieving Kids...

Behind the Craft ·

2024/11/17

My guest today is Niels Hoven, founder and CEO of Mentava. Niels founded Mentava, an education startup teaching 2-year-olds to read at the 2nd-grade level. We had a great chat about why K-12 education is broken for high-achieving kids, whether AI will unlock personalized learning, and how his software teaches 2-year-olds to read. Timestamps: (00:00) Our schools don't work for high-achieving kids (01:26) The problem with K-12 education in the US (03:08) Why California banned 8th grade

00:38:27

Inside How Perplexity is Disrupting Online Search |...

Behind the Craft ·

2024/11/10

My guest today is Aravind Srinivas, CEO and co-founder of Perplexity. Aravind is the CEO of Perplexity, the AI answer engine disrupting online search. Aravind gave me an inside look at how Perplexity builds products, how it scaled to 100M queries a week, and how it’ll deliver better ads than Google’s ten blue links. Timestamps: (00:00) We don't do product reviews (01:22) The secret to Perplexity's incredible shipping velocity (05:16) Giving feedback as a user instead of as the CEO (07:01) How

00:41:41

Inside Duolingo Unhinged Growth to a $500M Business |...

Behind the Craft ·

2024/11/03

My guest today is Cem Kansu.Cem is the Head of Product at Duolingo. Over 8 years, he helped Duolingo grow to 100M+ monthly active users and $500M+ in annual revenue. I had a super fun chat with Cem about Duolingo's unhinged product culture, the top drivers of Duolingo's user and revenue growth, and whether AI will democratize education. Timestamps: (00:00) We love being unhinged with our owl (01:26) Duolingo is a game and this is our core loop (03:46) The top 3 drivers of Duolingo's growth to

00:46:39

How to Crack the PM Interview in 2024 | Satish...

Behind the Craft ·

2024/10/27

My guest today is Satish Mummareddy, ex-product leader at Meta. During his 6 years at Meta as an IC7 product leader, Satish interviewed 200+ PM candidates and mentored 100+ PMs. We had a great chat about how to crack the PM interview, choose the right job offer, and find strong mentors. Timestamps: (00:00) How not to let rejection get you down (01:53) Hot takes after interviewing 200+ PMs at Meta (05:14) Why experienced PMs often struggle in interviews (09:13) 3-month plan to crush interviews at top

00:36:16

LinkedIn's Chief Product Officer on Growing to 1B...

Behind the Craft ·

2024/10/20

My guest today is Tomer Cohen, Chief Product Officer at LinkedIn. Tomer gave me an inside look at LinkedIn’s growth from 100M to 1B+ users by transforming its feed. He also shared his best advice on growing AI products and advancing your PM career. Finally, I had to ask him about r/LinkedinLunatics. 🙂 Timestamps: (00:00) 3 must-have principles for building AI products (02:55) Revamping the LinkedIn feed for knowledge-sharing (06:15) Why it's so hard to be a feed PM and how Tomer overcame

00:44:47

Founder Mode Lessons from Instagram, Airbnb, and...

Behind the Craft ·

2024/10/13

My guest today is Sanchan Saxena, SVP at Atlassian. Sanchan worked directly with 4 of the best founders out there — Kevin Systrom and Mike Krieger (Instagram), Brian Armstrong (Coinbase), and Brian Chesky (Airbnb). In our chat, he shares what we can learn from each founder’s superpowers and the 4 traits he always looks for when hiring exceptional PMs. (00:00) The secret product approach that sets Airbnb and Apple apart (01:21) Inside Instagram's early days at 100 employees (03:07) Kevin Systrom

00:43:22

How I Built a 7-Figure Business in Less than A Year...

Behind the Craft ·

2024/09/29

My guest today is Ben Tossell, founder of Ben's Bites.Ben built a 7-figure business that has taught 10,000+ people how to use AI to save time and automate work. In less than a year, this business has already made more than his last exit (selling no-code platform MakerPad to Zapier). Timestamps: (00:00) AI is your co-pilot, it's not the end to end solution yet (00:56) I scaled to $1M+ by avoiding things I hate doing (03:11) Key drivers of growing to 7-figures in 9 months (10:44) What to automate

00:37:07

How to Break into AI PM from Google AI Product Leader...

Behind the Craft ·

2024/09/22

My guest today is Marily Nika, AI Product Lead at Google. Marily built AI products at Meta and Google for 12+ years after getting a PhD in machine learning. She's also a top AI instructor who has given talks at TED, Harvard, and through her top-rated AI course and newsletter. Timestamps: (00:00) Anyone can be an AI PM (01:22) A crash course on core AI concepts (01:51) AI algorithms and applications map (06:38) Traits that the best AI PMs have in common (09:53) How to get leadership buy-in for

00:43:24

How I Built an $8M Business with 0 Employees | Justin...

Behind the Craft ·

2024/09/15

My guest today is Justin Welsh, a 7-figure solopreneur and creator. Justin burned out from startups in 2019 after suffering from a panic attack. Since then, he’s built an $8M one-person business and an audience of millions. His new course, Creator MBA, is one of the highest value-to-time courses I’ve ever taken. Timestamps: (00:00) The specific path to build an $8M solo business (01:47) Leaving the career ladder after a panic attack (05:53) How to build a side hustle while employed (08:41) An

00:47:12

This Framework Will Change How You Think about Your...

Behind the Craft ·

2024/09/08

My guest today is Shishir Mehrotra, co-founder and CEO of Coda.Shishir is the co-founder and CEO of Coda and was YouTube's Chief Product Officer. We had a great chat about what I think is the best framework to grow your career, how a PM applied it to build a 0 to $1B product in 18 months, and other rituals to level up your strategy and leadership.Brought to you by: - Amplitude: Get their North Star playbook for free: https://bit.ly/4fPxUmg Timestamps: (00:00) From 0 to $1B in just 18

00:47:03

Ex-Meta VP Reveals His Top Lessons after 25 Years...

Behind the Craft ·

2024/09/01

My guest today is Jon Lax, former VP of Design at Meta. Jon is a 25-year design veteran who most recently led design for Meta’s Reality Labs (e.g., Ray Ban glasses, Quest, and more). Before Meta, Jon ran his own design firm for 12 years. He’s got many hot takes on product development and design that I’m excited to dig into. Brought to you by: - Amplitude: Get their north star playbook for free: https://bit.ly/4fPxUmg Timestamps: (00:00) Why delight comes last (01:31) Introducing Jon (01:56) Why

00:44:15

Cancer Changed Everything: Finding Empathy, Balance,...

Behind the Craft ·

2024/08/25

My guest today is Sharmeen Chapp, Head of Product for Revenue and Finance Automation at Stripe.In 2021, Sharmeen was diagnosed with breast cancer after becoming a Senior Director at Meta and a new mom. She shared lessons on leading with empathy through cancer, growing from IC to VP in 6 years, and Stripe’s unique product culture. Brought to you by: - Amplitude: Get their North Star playbook for free https://bit.ly/4fPxUmg Timestamps: (00:00) Empathy starts with leaving your ego at the

00:55:28

Building 0 to 1 and The Story Behind Figma Slides |...

Behind the Craft ·

2024/08/18

My guest today is Mihika Kapoor, product lead at Figma. Mihika and team built Figma Slides from just an idea to a featured product at Config this year. She shared with me how anyone can build 0 to 1 products inside large companies - from building internal excitement to getting leadership buy-in to shipping on time. She also shared why she no longer writes any PRDs. Timestamps: (00:00) What it really takes to build 0-1 (01:42) How Figma Slides came from Figma and Figjam (04:23) Convincing other PMs

00:45:08

The Ultimate Guide to Developer Marketing | Lee...

Behind the Craft ·

2024/08/11

My guest today is Lee Robinson, VP Product at Vercel.Lee has built products and great developer experiences for over a decade and has written some of the most clear-sighted content about how to get developers to adopt your product that I’ve ever read. We chatted about what makes a great developer experience, what resonates with developer marketing, and how to appeal to this no-bullshit customer segment. Timestamps: (00:00) A cycle to guarantee developers love your product (01:15) How developers

00:43:22

Real Talk about Empowered vs. Feature Product Teams |...

Behind the Craft ·

2024/08/04

My guest today is Chris Jones, partner at Silicon Valley Product Group. Chris and Marty Cagan wrote the best-selling book Empowered based on their 30+ years of experience working with 200+ companies. Their definition of “empowered vs. feature product teams” has created controversy, so I knew I had to chat with them. Chris and I had a heart-to-heart chat about empowered vs. feature teams, how to avoid becoming a feature factory, and how to take back control of your career. Timestamps: (00:00) What

00:33:50

OpenAI and Ex-Shopify Product Lead Reveals How He...

Behind the Craft ·

2024/07/28

My guest today is Miqdad Jaffer, ex-head of AI products at Shopify.Miqdad leads enterprise products at OpenAI and was previously Head of AI Products at Shopify. He also teaches Maven’s #1 AI PM course on building AI products inside companies. Miqdad and I spoke about: -- Why traditional product development doesn't work for AI - How to build product principles early to manage AI's infinite edge-case problem - The unconventional ways that Shopify "gets shit done" and ships

00:33:36

How Top Experts Use AI to Write, Code, and Run Their...

Behind the Craft ·

2024/07/21

My guest today is Dan Shipper, co-founder of Every. Dan co-founded Every and hosts a podcast called AI & I, where he has interviewed 25+ AI experts. He also recently launched Spiral, a new AI tool to help writers and creators save time and get more done. We had a great chat about how Dan uses AI to write, the traits that top AI experts have in common, and why “managers of AI models” could be a new career path. Timestamps: (00:00) Using AI to turn rambling thoughts into writing (00:57)

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Behind the Craft

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