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PODCAST

Head Start

Race Directors HQ

Head Start is a podcast for race directors and anyone involved in the business of putting on races. It doesn"t matter where you"re based or how many years experience you have or whether you"re putting on a running race, a triathlon, an obstacle race or whatever. If you’ve got an interest in planning, organizing and growing endurance events, this is the podcast for you.The focus of the podcast is twofold: 1) we bring you the latest and coolest innovations hitting the mass-participation endurance

sports running

All Episodes

43:37

[Bonus] Going Solar

Head Start ·

2022/12/05

It’s another bonus episode for you today, and as we were discussing reducing your race’s carbon footprint last week, this week’s episode falls quite neatly in the same area of sustainability and decarbonization. Today, I’m joined by race director, race timer and solar power enthusiast Lowell Ladd, of 2L Race Services, to talk about how you can switch your race day headquarters over to solar power, so that your entire race day operation runs on sun juice instead of diesel. We’re going to be looking

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64:30

Carbon Neutral Race Production

Head Start ·

2022/11/28

In a previous episode of the podcast with guest Brian Schmidt of P3R, we saw how it is possible for even a very large race like the Pittsburgh Marathon to achieve zero waste status - that is, the goal of diverting more than 90% of total race waste away from landfill. But what about carbon emissions? Is it equally feasible to aspire towards carbon neutrality, that is to say, putting on an event with net zero (or perhaps even negative) carbon footprint. Well, that’s what we’ll be discussing today with

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74:09

Designing Actionable Race Surveys

Head Start ·

2022/11/14

Most races only come around once a year. So when you’re working to improve a race for your participants, you’ve got precious few opportunities to receive feedback from them. How do you use those opportunities right? And what feedback should you look to gather from them?Well, my guest today, Laurel Park, has the unique privilege of being both a race director and a PhD in survey design, and has helped countless organizations develop effective surveys that leverage customer feedback to inform strategic

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81:36

Starting Out as a Race Director

Head Start ·

2022/10/31

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83:03

TikTok Marketing

Head Start ·

2022/10/17

“A game changer”, “TV on steroids”, “the future of content” and “ridiculously addictive”. That’s just a few ways to describe TikTok, according to my guest today, but, chances are, if you have teenagers in the house, you already knew that.So what is so special about this app that has exploded in popularity over the last couple of years? Is TikTok really just a place for 12 year olds? And, very crucially, is it worth your time trying to market your race on the platform, and how do you go about it

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89:38

Managing Stress

Head Start ·

2022/10/04

If you have been putting on races for a while, it probably won’t surprise you to hear that organizing events is one of the most stressful jobs out there. How stressful? According to a 2019 survey by job searching site Careercast, it is in fact the 6th most stressful job you can do, less stressful only to careers like the military and firefighting. So what makes putting on events so stressful? What toll is it taking on people like you, working every day to make amazing races happen? And what can you

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99:42

Finding & Approaching Sponsors

Head Start ·

2022/09/19

Securing sponsorship is undoubtedly one of the toughest jobs on any race director’s plate. And finding and approaching sponsors, in particular, is probably the toughest bit of it. Where do you even begin looking for good sponsor prospects? How do you know which person to contact? What do sponsors really want? And how do you make that first approach to maximize your chances of success?We’ve got some awesome tips for you on all those burning questions and more from today’s guest, Teresa Stas. Teresa

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65:58

Getting to Zero Waste

Head Start ·

2022/09/05

90% - keep that number in mind - that’s how much of your event waste you should be diverting away from landfill to be able to claim that your event is a zero waste event. Sounds tough? Easy? For most races that’s a pretty high bar to clear - particularly as, when you start adding everything up, it quickly becomes apparent that a race can generate waste in many more ways than may seem obvious at first. To see how a race might get to that zero waste goal, I’m joined today by P3R’s Director of

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62:14

2022 Global Runner Survey

Head Start ·

2022/08/22

In all walks of life, people love to stress the importance of data - knowing the hard facts and using evidence to make better, more informed decisions. So, how well do you know your participants? How well do we all in this industry understand who runners are, what they really want out of our events, and what motivates them to choose one event over another? Well, we’re going to be shedding some light into all that today as we go through the latest findings from Running USA’s 2022 Global Runner Survey

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75:55

Facebook Ads II: Creatives, Budgeting, Optimization,...

Head Start ·

2022/08/08

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80:52

Facebook Ads I: Strategy, Funnels, Campaigns, Targeting

Head Start ·

2022/07/25

When it comes to spending money on marketing races, Facebook Ads remains the most popular choice for race directors and professional race marketers, regardless of race size or type. So how do you make the most of the opportunities Facebook Ads has to offer for marketing your race in 2022 and beyond?We’re going to be going over all that in a special two-part show on Facebook Ads with the help of my guest, EventGrow CEO, Andy Reilly. You may remember Andy from the very very popular marketing

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84:59

The Sponsorship Seeker's Mindset

Head Start ·

2022/07/11

Are you struggling to understand how you should approach and talk to sponsors? Is seeking sponsorship a task you dread or maybe have even given up on? We’ve got an awesome episode for you today that is going to boost your confidence and reset your entire thinking around sponsorship. It’s going to help you understand what sponsorship truly is about, what sponsors really look to get out of it, and how, through some simple, disciplined steps and a change of mindset, you can transform your chances of

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78:51

iRewind: Personalized Race Videos

Head Start ·

2022/06/27

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87:48

Trademarking Races

Head Start ·

2022/06/13

Have you ever thought about trademarking your race’s name or logo? Trademarking your race and brand could help protect your business against trademark infringement, and the risk of getting someone else’s event confused with yours, whether that is done through malice or ignorance. Today we’re going to be looking at all aspects of trademarks and the trademark registration process, with the help of no less than three distinguished guests - Brian Gallant of Sinister Sports, who had to defend his race

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96:36

Email Marketing

Head Start ·

2022/05/30

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84:32

Market Update: Are We There Yet?

Head Start ·

2022/05/16

It is May 2022 and whatever hopes and expectations we’ve all had of 2022 at the end of last year have started to materialize - or have they? It’s difficult to say how strongly our industry’s recovery towards pre-pandemic levels has fared so far this year, particularly when we all individually get to see only parts of the bigger picture. Well, today I’m delighted to be joined by two industry insiders who get to see as much of the bigger picture as any in our industry - Bob Bickel, Founder of US

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102:33

SMS Marketing

Head Start ·

2022/05/02

When it comes to marketing events, text marketing - or SMS marketing, as it’s often known - is just about as controversial as it gets. Some people have used it and absolutely love the high engagement rate and ROI SMS marketing campaigns provide, others don’t want anything to do with it and positively cringe at the idea of marketing their event over so personal a channel. Well, over the next hour and a half we are going to be going deep into the technology, the arguments and the facts around SMS

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84:46

Race Announcers!

Head Start ·

2022/04/18

Does your race employ a race announcer? Chances are probably not. You may think that your race is not big enough to have one or that the money spent on a race announcer could be better spent elsewhere - or not spent at all, if you run a for-profit race or raising money for a charity or cause close to your heart.Well, today we’re going to try and give you some reasons to reconsider with the help of my guests, professional announcers Fitz Koehler and Steve Fleck. We’re going to be looking at the many

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61:04

[Bonus] The Space Force T-Minus 10-Miler

Head Start ·

2022/04/12

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78:55

The Council for Responsible Sport

Head Start ·

2022/04/04

It is by now abundantly clear that some of the ways we have all been used to doing things, including organizing races, are just not sustainable for the planet in the long term. And it is increasingly obvious to race directors and participants alike that traveling long distances to and from events, going through scores of single-use plastic bottles, and sending tons of waste to landfill is taking its toll on the environment and the communities we all strive to support.For over a decade, the Council

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91 results

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