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PODCAST

UNFUDGE YOUR MARKETING

Kristi Mitchell

A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven"t gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.

business marketing

All Episodes

00:28:43

Beyond Company Posts The Power of Personal Content in...

UNFUDGE YOUR MARKETING ·

2025/02/11

In this episode, Kristi Mitchell sits down with Jared Gibson, co-founder of Outworks, to discuss the importance of prioritizing personal branding and creating impactful LinkedIn content. Jared shares his journey from occasional LinkedIn poster to a strategic content creator and highlights how consistent, founder-led content can differentiate businesses in highly competitive SaaS and professional services sectors.Jared provides practical advice on overcoming discomfort and making content creation a

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00:26:27

Opening Up Creative Boundaries in Marketing to...

UNFUDGE YOUR MARKETING ·

2025/02/04

In this episode, Kristi is joined by Jill Peterson, founder, and chief growth strategist, for a candid conversation about marketing missteps and the valuable lessons learned along the way. Jill shares her journey of evolving the visual brand of her business, addressing the challenges and growth that came from stepping outside her comfort zone.Key Topics Discussed:The importance of recognizing one's core strengths and seeking expertise for areas where improvement is needed.Jill's experience of

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00:31:58

Marketing Language Mistakes to Avoid With Lori Sussle...

UNFUDGE YOUR MARKETING ·

2025/01/28

In this episode, host Kristi Mitchell chats with Lori Sussle Bonanni, founder of Elssus communications consultancy, about common marketing language mistakes and how to communicate more effectively. Key takeaways include:Write like you talk: Keep language natural and conversational rather than using corporate jargonRemove unnecessary filler words and be conciseAvoid false urgency in marketing messages - be genuine about limited-time offersPay attention to grammar and proofreading, even when using AI

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00:29:47

Challenges with Google Ads With Darleen Priday

UNFUDGE YOUR MARKETING ·

2025/01/21

In this episode, host Kristi Mitchell talks with Darleen Priday, Director of Business Development for Peachtree VA and founder of DP Consults, about marketing mistakes and lessons learned. Key topics include:The challenges of transitioning from referral-based business to strategic marketingThe relationship between sales and marketing functionsLearning from a DIY Google Ads experience gone wrongThe importance of having solid organic marketing foundations before investing in paid advertisingWhy

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00:20:17

Building a Strategic Marketing Foundation for...

UNFUDGE YOUR MARKETING ·

2025/01/14

In this solo episode, host Kristi Mitchell delves into the importance of having a strategic marketing plan in place before diving into specific marketing execution tactics. Kristi highlights the pitfalls of jumping straight to getting a new website or hiring a social media manager without a comprehensive marketing strategy.She introduces the concept of the marketing funnel, emphasizing the need to address four key stages: Attract, Convert, Nurture, and Close. This episode is packed with actionable

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00:32:19

The Secret to Marketing Success: Consistency and...

UNFUDGE YOUR MARKETING ·

2025/01/07

In this episode, Kristi is joined by special guest Laura Wright, where they unravel the "magic secret" to successful marketing: consistency. Tune in as Laura shares a compelling story of a client who achieved remarkable results by sticking to a steady marketing strategy, ultimately gaining 21 new clients and generating $275,000 in revenue.The conversation dives into the balancing act between consistency and ongoing evaluation to refine marketing efforts effectively. Kristi and Laura emphasize the

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00:26:16

Building Beyond Referrals: Amy Foley's Journey to...

UNFUDGE YOUR MARKETING ·

2024/12/31

In this episode, Kristi sits down with Amy Foley, co-founder of Inbound Back Office, to discuss the importance of diversifying marketing strategies beyond referrals. Amy shares her entrepreneurial journey, revealing the challenges she faced when her business, originally built on referrals, began to see a decline. Together, they explore the lessons learned, strategies for implementing effective marketing plans, and the significance of proactive marketing.Key Takeaways:The danger of relying solely on

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00:31:20

Lesson Learned: The Challenges Of Working With...

UNFUDGE YOUR MARKETING ·

2024/12/24

In this episode, host Kristi Mitchell and guest Amanda Lockhart Davis, founder of Jax Consulting Services, delve into the challenges and lessons learned from their experiences with marketing service providers. Kristi underscores the critical role of effective communication between companies and clients, sharing her own struggles with a service contract plagued by poor communication and inexperienced staffing. Amanda recounts her journey from corporate life to launching her consulting firm, including

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00:30:43

Mastering LinkedIn for Genuine Engagement and Sales...

UNFUDGE YOUR MARKETING ·

2024/12/17

In this episode, Kristi dives deep into leveraging LinkedIn for effective marketing and sales with guest expert Bob Woods. Discover how to follow and engage with the right influencers, create value-driven content, and shift from industry jargon to addressing real customer pain points. Bob and Kristi share actionable insights on using LinkedIn polls, framing content for meaningful engagement, and targeting the ideal client profiles (ICPs) to drive offline conversations and potential sales.Key

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00:30:38

Aligning Marketing with Personal Values: Dr. Carrie...

UNFUDGE YOUR MARKETING ·

2024/12/10

In this episode, host Kristi Mitchell dives deep into the challenges and triumphs of creating a marketing strategy that resonates with personal values. Joined by Dr. Carrie Graham, an expert in adult and workplace learning with over 25 years of experience, the discussion addresses the emotional and intellectual struggles business owners face in adopting marketing practices.Despite her discomfort with marketing due to a lack of formal training, Dr. Graham highlights the necessity of implementing a

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00:16:50

AI and Freelancers: Navigating Emerging Marketing Trends

UNFUDGE YOUR MARKETING ·

2024/12/03

Welcome to Episode 21 of "Unfudge Your Marketing" with your host, Kristi Mitchell! In this solo episode, Kristi delves into current marketing trends and makes some insightful predictions for the future. Inspired by recent conversations with college students and their inquiries about the evolving landscape of marketing, Kristi shares her perspective on the role of AI and the shift towards using freelancers and contractors.Current Trends:Kristi discusses the noticeable trend of businesses adopting AI

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00:28:46

The Hidden Costs of Skipping Marketing Strategy

UNFUDGE YOUR MARKETING ·

2024/11/26

In this episode ofUnfudge Your Marketing, Kristi Mitchell welcomes Jen Goldman, a business transformist with over 30 years of experience, to discuss the critical importance of having a strategic marketing plan. Jen shares her own journey and the costly mistakes she encountered by not revisiting her marketing strategy after a rebrand. They delve into the nuances of finding the right copywriters, the importance of data in evaluating marketing efforts, and the ongoing nature of marketing strategy.Key

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00:27:25

Navigating Marketing Missteps: A Journey from Ready,...

UNFUDGE YOUR MARKETING ·

2024/11/19

In this episode, Kristi Mitchell welcomes Ray Trevino, a devoted entrepreneur and Chief Happiness Officer for Pioneer Texas LLC. Ray shares his journey of navigating marketing challenges, including hiring contractors and the importance of aligning marketing strategies with a company's mission and vision. Discover valuable lessons on vetting marketing providers, the necessity of a strategic plan, and how foundational clarity can drive business success.Key Takeaways:The importance of ensuring

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00:26:33

Navigating Website Woes - Lessons Learned from...

UNFUDGE YOUR MARKETING ·

2024/11/12

In this episode of "Unfudge Your Marketing," host Kristi Mitchell sits down with attorney Nicole Oden to discuss the challenges and lessons learned from Nicole's past marketing experiences, specifically around managing her website. Nicole shares her journey from DIY efforts to outsourcing, the pitfalls encountered, and the critical importance of asking the right questions and setting up detailed Standard Operating Procedures (SOPs). Listen in to discover how Nicole navigated the complexities of

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00:28:39

Podcast Marketing Mastery - Insights on Authentic...

UNFUDGE YOUR MARKETING ·

2024/11/05

In this episode of Unfudge Your Marketing, host Kristi Mitchell sits down with Andrew Stout, the host of the HR podcast Let's Be Diverse. Andrew shares his insights on the challenges and misconceptions of starting a podcast, emphasizing the importance of persistence, rapport building, and passion-driven content. The conversation delves into effective podcast marketing strategies, and Kristi provides her perspective on using podcasts within a marketing funnel framework. Tune in to learn valuable

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00:31:58

Unpacking Vanity Metrics - Real Insights Over Numbers...

UNFUDGE YOUR MARKETING ·

2024/10/29

In this episode, Kristi Mitchell and Bev Feldman delve into the intricacies of email marketing, focusing on qualitative data, engagement, and the importance of understanding how audiences interact with email content. They touch on the challenges of tracking email replies with platforms like Convertkit and Mailerlite, and emphasize the value of qualitative data from responses. They discuss the importance of monitoring metrics like spam complaints, open rates, and unsubscribe rates in context,

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00:24:22

Navigating Marketing Challenges: The Power Of Market...

UNFUDGE YOUR MARKETING ·

2024/10/22

The Importance of Market Research: Carol emphasizes the need for thorough research and understanding your audience's needs before launching any offer. She shares a personal story of launching a retreat at the wrong time and the valuable lessons learned.Client Avatars Matter: Christy and Carol discuss the importance of developing clear client avatars to shape your marketing efforts. Knowing your audience’s goals and challenges helps craft content that resonates.Timing is Everything: From marketing to

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00:29:04

Navigating Marketing for VR and Architectural Design...

UNFUDGE YOUR MARKETING ·

2024/10/15

In this episod, Kristi talks with Phil Oloo, the founder of Spatialists LLC. Phil shares his journey from Kenya to the United States, his career in architectural design and virtual reality, and his unique marketing experiences. The episode highlights the importance of establishing a strong brand, the challenges of social media marketing in the B2B space, and the value of building lasting relationships.Connect with Phil Oloo:Website:Spatialists LLCLinkedIn:Phil OlooLearn more about Kristi and get in

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00:27:04

From Burnout to Brilliant Results - Savvy Strategies...

UNFUDGE YOUR MARKETING ·

2024/10/08

In this episode, Kristi Mitchell chats with Keith Allen Johns about the ups and downs of marketing for service-based businesses and how to avoid common pitfalls. Keith shares his personal experiences and lessons learned from his marketing journey and offers practical advice on how to leverage powerful mindsets, tactics, and strategies.Key Takeaways:Understand your business model and align your marketing strategy with it.Do not rely solely on spending money to solve marketing issues; active

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00:25:55

The Solo Business Owner's Journey - From Marketing...

UNFUDGE YOUR MARKETING ·

2024/10/01

In this episode, Kristi Mitchell chats with Kristen Tagliamonte, a seasoned HR leader turned career transitions coach, about the missteps and lessons learned in marketing her services. Kristen shares her journey from corporate HR to launching her own coaching business, the challenges she faced, and how she navigated these to ultimately find a marketing strategy that works for her.Key Takeaways:Marketing isn't intuitive for everyone: Even with extensive professional experience, marketing can be

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71 results

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