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Don"t Work Harder

Don’t Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer. Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.

business entrepreneurship

All Episodes

50:05

How He Scaled to £50K Months Using LinkedIn | 7...

Don"t Work Harder ·

2026/01/05

Sam Winsbury built his personal branding agency to£ 1.5 million in revenue with 19 employees by age 26 - and he's NEVER sent a traditional cold email 👀Instead, he cracked a GENIUS LinkedIn strategy that makes clients come to him inbound, and makes prospects arrive already wanting to work with him.Sam is the founder and CEO of Kurugo, a personal branding agency launched in 2021 that's helped over 300 entrepreneurs become thought leaders in their industries.His agency has generated hundreds of

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11:32

Linda Plant: Behind The Apprentice, Personal Branding...

Don"t Work Harder ·

2026/01/01

In this powerful Don't Work Harder highlight clip, The Apprentice interviewer and business legend Linda Plant shares how she went from knitwear entrepreneur to TV icon.She reveals:– The real reason Lord Sugar chose her (and what it teaches about leveraging unexpected connections) 🤝– The brutal truth about The Apprentice interviews 👀– The one mindset shift that got her to say yes to TV despite zero experience 🙌– How to surround yourself with the right people when you naturally rise to the top -

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12:51

Health Expert: How Entrepreneurs Can Live Longer, Be...

Don"t Work Harder ·

2025/12/29

A lot of entrepreneurs think improving their health means time consuming biohacks, perfect routines, or completely changing your life overnight - but it doesn’t have to be that way.In this powerful highlight clip, longevity physician Dr. Alka Patel shares how busy entrepreneurs can improve their energy, focus, and long-term health without burning out.She reveals:– Why “work-life balance” doesn’t work for entrepreneurs — and what to leverage instead 🤝– The one metric she uses to show what’s really

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42:44

We Interviewed 25 Successful Entrepreneurs in 2025 |...

Don"t Work Harder ·

2025/12/29

Merry Christmas and welcome to a very special episode of Don’t Work Harder! 🎄Join us as we reflect on an incredible first year of bringing you authentic conversations with entrepreneurs who’ve built successful businesses without simply “working harder.” 🎙️We’re revisiting our top 10 most powerful moments from the past year - raw, honest conversations that challenged the hustle culture narrative and showed the real path to sustainable business success. ✨We’ll show you some INCREDIBLE moments

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31:52

How to Attract Inbound Clients Through LinkedIn...

Don"t Work Harder ·

2025/12/15

What if 99% of your business came inbound - with clients coming to you instead of having to chase down clients or send thousands of cold outreach messages?Jo Bird built a near six-figure business in her first year solo with almost 90,000 followers on LinkedIn, where she has created multiple revenue streams including brand partnerships, speaking gigs paying £5k+, and more.Jo is a creative director, brand strategist, and TEDx speaker who spent years growing challenger brands like Gym Shark before

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53:14

Online Business Expert: How to Switch From Constantly...

Don"t Work Harder ·

2025/12/08

Most online businesses constantly chase new clients - but what if that's exactly what keeps you stressed and barely surviving?Dan Knowlton spent years grinding through project after project, constantly hunting for the next deal, until one realisation changed everything...He was pitching the wrong type of work. Then he made a single shift that took him from crisis point to running a highly successful creative agency with a lean team of 12 💡Dan is one half of Dan and Lloyd (yes, with his brother), a

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51:35

LinkedIn Expert: How to Attract High Paying Clients...

Don"t Work Harder ·

2025/12/01

How do you go from charging £99 an hour to over £2,500 for three hours - and sell out every spot?Lea Turner built one of the most recognisable personal brands on LinkedIn by doing the exact opposite of what "professionals" told her to do. She showed her tattoos. She documented the elements of her personality that made her unique. And in just six years, she went from 400 followers to becoming the most followed LinkedIn trainer in the UK - all while charging premium prices ✨Lea is the founder of The

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38:40

8 Figure Coach: Is It Worth Scaling if You Don't Love...

Don"t Work Harder ·

2025/11/24

Is it worth running a business that doesn't make you happy? Suzy Ashworth built a multi-seven-figure business over 12 years... then her most successful program stopped bringing her joy 😬She asked herself one simple question: "Am I happy?"The answer was no. So, she made the terrifying decision to close it down, decreased her revenue , and discovered what true business alignment actually costs 👀With 12 years in business and nearly £10 million in revenue generated, Suzy is a Sunday Times bestselling

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46:59

How To Scale to 7 Figures Without Compromising Your...

Don"t Work Harder ·

2025/11/17

How do you scale to seven figures without burning out, hiring dozens of people, or losing yourself in the process?Dani Wallace built a seven-figure business with a lean team of just six people - proving you can grow massively while staying true to your values and maintaining the quality that sets your business apart 💪Dani is an international speaker, empowerment coach, and founder of the Big Festoon - the UK's fastest growing business and personal development event.With 20+ years of professional

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45:45

How to Make Journalists, Celebrities, and...

Don"t Work Harder ·

2025/11/10

Dr Tru Powell built one of the UK's most trusted voices in creative entrepreneurship - while refusing to conform and staying unapologetically himself 🙌Dr Tru is a personal branding expert, founder of the Multicultural Inspire Awards, co-founder of Black Business Magazine, and a whole lot more. His network includes huge names from Judi Love to Usher, and he came on Don't Work Harder to teach YOU how to build an enormous personal brand to drive growth for your business.In this powerful conversation,

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45:54

High-Ticket Coach: Fix Your Burnout and Charge Six...

Don"t Work Harder ·

2025/11/03

Could you charge up to 6 figures for your 1:1 services with full confidence?And build a successful business that GIVES you time and energy, not takes it away from you?Dr. Alka Patel left her conventional GP partnership to build a longevity practice where she helps clients revolutionise their health and lifestyle for a premium price 😮‍💨And the impressive part? She did that while prioritising her health, and working fewer hours 🙌But... it wasn't always this way.Dr. Alka used to feel so guilty

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47:55

How to Take Time Off and Scale a Business That Runs...

Don"t Work Harder ·

2025/10/27

Imagine taking the entire month of August OFF your business, to enjoy spending time with family, friends, and doing the things you love.And imagine that being something that you do EVERY August?Alice Benham just wrapped her fifth consecutive year doing just that - taking the full month of August off while going through a complete rebrand and sustaining a successful membership program ✨We recorded this actionable episode to teach you how you can do the same... and a lot more. Alice is a business

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36:02

7 Figure Business Owner: The One Belief That Built...

Don"t Work Harder ·

2025/10/20

Want to know everything a business owner is doing to scale to £10 MILLION? 💰Jess Cunningham built Belief Coding from zero to over £1M in revenue… and now she's on a mission to 10x AGAIN. She's spent over £1 million on Facebook ads, invested £150,000 in coaching this year alone, and created a community of 80,000 people who are obsessed with what she's teaching 😮‍💨 Her approach challenges every belief you might have about “hard work”, discipline, and what it really takes to build an enormous

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37:46

Personal Brand Expert: How to Find Your Unfair...

Don"t Work Harder ·

2025/10/13

Here's how to turn your existing network into a business that sells out on launch - even when you're starting with just a vision and 20% of a plan 👀Nishma Patel Robb launched a successful business without a detailed business plan.Nishma is a cultural strategist, personal brand expert, and founder of Glitter Sphere - a personal brand accelerator for women. In this transformative conversation, Nishma reveals:- The exercise that made her realise she was only living a fraction of her potential- How to

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51:38

Do This To Make More Profit, More Sustainably (Her...

Don"t Work Harder ·

2025/10/06

After making nearly £25 million in revenue over 23 years, Jo Simpson still flies economy and stays in budget hotels for business.Most entrepreneurs think success means upgrading your lifestyle as revenue grows.Jo Simpson proved that's limited thinking when she built a multi-million pound accounting practice by calculating ROI on everything...And in this episode she talks about how you can do the same to make a lot of profit in your business 👀Jo is a profit strategist who's helped hundreds of

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50:46

From Solopreneur to 9-Figure Acquisition | Why A Lack...

Don"t Work Harder ·

2025/09/29

Andy Lambert almost FOLDED his business two months before closing their biggest deal with the United Nations 🤯Andy is a serial entrepreneur and tech expert who co-founded ContentCal, scaled it to 30,000 customers, and sold it to Adobe in late 2021. He's also a bestselling author, and a sought-after speaker...This episode is HUGE.From nearly going bankrupt to becoming Adobe's newest acquisition, Andy's story will teach you a lot about scaling a business.In this episode, Andy reveals:- How landing

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01:02:06

How to Build a Successful Online Business Working...

Don"t Work Harder ·

2025/09/22

Many entrepreneurs think you need to work 60+ hour weeks to build something meaningful. Many people think scaling means sacrificing family time. Rupinder Kaur built a thriving membership business that runs on just 30 hours per month while maintaining lots of time with her children ⏰Rupinder is the visionary founder of Asian Women Mean Business, and has built a sustainable business model from corporate HR leader to award-winning entrepreneur, all while prioritising her family.In this game-changing

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01:00:45

How to Scale Successful Businesses Without Burning...

Don"t Work Harder ·

2025/09/15

Listening to everyone else’s opinion could be what’s STOPPING you from becoming successful 😳Most entrepreneurs think they need more advice, more mentors, and more information before they can succeed.Lindsey Kane proved that wrong when she ignored the “expert” who gave her some potentially dangerous business advice.Instead, she trusted her gut - and built an award-winning supplement company that sold out in 12 hours.Lindsay is a serial entrepreneur who’s successfully exited multiple businesses,

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01:03:54

You Need This Energy To Generate 6 Figure Income |...

Don"t Work Harder ·

2025/09/08

Starling started off her journey as someone who was always told she couldn't sing, and that there was no career to be had in music.Fast forward to now, Vivienne Westwood, Phoebe Waller Bridge and Shane Meadows are all fans of hers - and Eminem has had Starling’s ‘No Rest for the Wicked’ on hold for his latest album.She has millions of streams already under her belt and has been compared to the likes of Lorde and Bastille!In this episode, Starling goes DEEP. She tells Suman…- How her career in the

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57:47

How to Charge More Money and Scale to £10-20k per...

Don"t Work Harder ·

2025/09/01

What if changing your target client could make you a LOT more money?Elizabeth went from feeling underpaid and unsuccessful, to hitting her first £10k month... then £20k month... faster than you could believe 💰And she finally broke out of the rollercoaster cycle of unpredictable cash in her business.The secret? She changed who she was selling to.Elizabeth Stiles is a highly respected fashion consultant, speaker, and industry mentor with over 15 years of experience working with high street giants

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