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PODCAST

Blame it on Marketing ™

Emma Davies and Ruta Sudmantaite

Do you ever feel like it"s always marketing at fault? We know the feeling. We can"t afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.

business marketing

All Episodes

52:25

The 'Boys Club' still exists in Marketing | E60 with...

Blame it on Marketing ™ ·

2024/08/15

Emma and Ruta get real about what it's like to be a woman in the marketing industry. Joined by their guest, Beth Crowe, they tackle everything from gender bias and the motherhood penalty to the glaring lack of women in leadership. They’re spilling the tea on the double standards, sharing personal war stories, and shining a light on why diversity and inclusion aren’t just buzzwords—they’re necessities. The conversation doesn’t shy away from the hard stuff, like the self-doubt and competition t...

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45:41

The Power Generalist Guide | E59 with Michelle Boland

Blame it on Marketing ™ ·

2024/08/08

In this episode, Emma and Ruta dive into the world of marketing generalists with their guest, Michelle Boland. They kick things off by defining what it means to be a generalist and how it stacks up against being a specialist. Spoiler alert: specialists aren’t always the top dogs!Michelle dishes out her top 10 must-have skills for generalists, including everything from learning agility and marketing planning to data analysis and brand governance. The trio chats about the unique challenges gene...

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43:33

Your Growth, Your Duty: L&D for Marketers | E58 with...

Blame it on Marketing ™ ·

2024/08/01

Send us a Text Message.We're diving into why learning and development aren't just nice-to-haves for marketers—they're our responsibility. Our fabulous guests, Robyn Hartley and Tom Blake dish on why staying sharp isn’t just for your boss's benefit but for your personal growth too. We chat about making learning intentional, carving out time for it (yes, even in your busy schedule), and focusing on what truly sparks your interest.We’re balancing the art of playing to your strengths while also s...

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44:41

Your video still sucks in 2024 | E57 with Jess Percival

Blame it on Marketing ™ ·

2024/07/25

Send us a Text Message.In this episode, we tackle the monumental shift towards video marketing and why business are still struggling to make video in 2024. Platforms like TikTok and Instagram have exploded in popularity, and Jess shares her expert insights on the hurdles businesses face in creating video content. We're talking about the fear of imperfection, the misalignment between senior leadership and marketing teams, and how brands like Duolingo and Ryanair are nailing it. Video is no lon...

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39:20

Why Marketing Isn't Just Vibes | E56 with Jane Stecyk

Blame it on Marketing ™ ·

2024/06/13

Send us a Text Message.Emma and Ruta discuss why marketing isn't just about vibes with guest Jane Stecyk, the SVP of Marketing at Mighty Networks. They explore the challenges marketers face in articulating the value of their ideas and the importance of data-driven decision-making. They emphasise the need to move beyond subjective opinions and focus on measurable outcomes. The conversation also touches on the significance of asking the right questions, conveying messages effectively to stakeho...

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44:36

Unpacking marketing cliches | E55 | Live recording

Blame it on Marketing ™ ·

2024/06/10

Send us a Text Message.Ruta and Emma discuss common marketing cliches and unpack their true meanings. They explore phrases like 'Can we just...' and 'Content is king' and provide ideas on how to handle these situations. They also discuss the phrase 'It depends' and why it is important for marketers to use it. The conversation highlights the need for marketers to be honest, realistic, and focused on providing value to their audience. This is a live recording with additional points a...

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35:41

To campaign or not to campaign? | E54 with Kylie...

Blame it on Marketing ™ ·

2024/05/30

Send us a Text Message.Ruta and Emma, alongside the Advocitude team discuss the importance of campaigns in marketing and the challenges that come with them. The conversation highlights the key elements of a successful campaign, including a clear message, targeted audience, and measurement metrics. Creating great campaigns comes with the benefits of consistent messaging, brand awareness, and providing valuable information to potential customers. The conversation explores the value of consisten...

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46:11

Why your company LinkedIn page is sh*t | E53 with...

Blame it on Marketing ™ ·

2024/05/23

Send us a Text Message.Emma and Ruta are joined by Liam Currie, Content Creator, Actor and Writer to discuss the importance of injecting personality into company social media pages. They explore why many companies are hesitant to push the boundaries and showcase their true voice. The fear of getting canceled, jeopardising reputation, and dividing the audience are some of the concerns that hold companies back. The conversation highlights the benefits of building trust, engaging with the audien...

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27:01

All the tech no marketers or process | E52 with Jade...

Blame it on Marketing ™ ·

2024/05/16

Send us a Text Message.Emma, Ruta, and guest Jade Faulconbridge (Founder of Attributed Marketing) discuss the importance of marketing tech stack and marketing operations. They highlight the need for a holistic approach to marketing technology, including data, technology, processes, and people. They also discuss the challenges of disconnected tech solutions and the importance of marketing and sales alignment. Jade shares her insights on how to prioritise and improve marketing operations within...

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34:56

Doing more with less | E51 with Sam O'Brien and...

Blame it on Marketing ™ ·

2024/05/09

Send us a Text Message.Ruta and Emma discuss the challenges of doing more marketing with less resources with Sam, CMO of Dealfront and Stephen, Partnerships Manager at Dealfront. Whilst marketing budgets are shrinking expectations of growth are not. We also highlight the dangers of cutting back on marketing and the importance of balancing long-term and short-term marketing strategies. As well as the value of partnerships in tough times and provide insights on how marketers can maintain calm a...

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52:25

Trademark Drama and IP for Marketers | E50 with...

Blame it on Marketing ™ ·

2024/05/02

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30:47

Chief Media Officer in SaaS? | E49 with Jessica...

Blame it on Marketing ™ ·

2024/04/25

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54:04

Instant Brands using B2B Influencers | E48 with Tyler...

Blame it on Marketing ™ ·

2024/03/21

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44:14

What a Chief Rev Officer should be! | E47 with Timi...

Blame it on Marketing ™ ·

2024/03/14

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41:04

Buying Experience (BX) is the new Demand Gen | E46

Blame it on Marketing ™ ·

2024/03/07

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32:12

Small but MIGHTY marketing teams | E45 (Part 2) with...

Blame it on Marketing ™ ·

2024/02/29

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41:09

Landing your first Marketing Job | E44 with Brian Fraser

Blame it on Marketing ™ ·

2024/02/22

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43:08

In-house vs. Agency Marketer Smackdown | E43 with...

Blame it on Marketing ™ ·

2024/02/15

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48:10

All the traffic, no leads CRO in 2024 | E42 with...

Blame it on Marketing ™ ·

2024/02/08

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41:13

What are we selling here?! | E41 with Clark Barron

Blame it on Marketing ™ ·

2024/02/01

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100 results

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