Little Prince Quest Lab

This theme highlights marketing's fundamental shift from a company-focused 4Ps (Product, Price, Place, Promotion) to customer-centric 4Cs (Customer Solution, Customer Cost, Convenience, Communication) and even 4Ss (Sense, Service, Speed, Social Network). Pricing is now primarily determined by customer cost and perceived value, rather than just production costs. Vivid examples underscore this. The same 1cc of hyaluronic acid can range from NT$800 to NT$20,000, purely based on the target customer

This document explores the importance of business ethics and ethical decision-making, emphasizing its manifestation in campus life and preparation for the future workplace. It explains the differences between ethics, morality, and law, and introduces four major ethical theories: utilitarianism, deontology, virtue ethics, and justice theory. Furthermore, the document elaborates on five important principles of conduct and illustrates how to apply ethical considerations in real life through the

Multimedia is the blending of two or more media types (text, images, sound, video) for human-computer interaction, characterized by synchronization, integration, interaction, digitalization, and real-time processing. Generative AI is a "disruptor," fundamentally changing content sourcing by generating materials from prompts, massively reducing production cost and time. A concern is that this ease might devalue artistic appreciation, subtly dulling our senses to quality and nuance, highlighting the

This textbook introduces the concept of multimedia and its widespread applications in daily life, such as education, the internet, and e-books. It elaborates on the definition of multimedia, emphasizing its combination of two or more media, including text, images, sound, animation, and video, and its interactive features. Furthermore, the textbook explains the characteristics of multimedia technology, such as synchronization, integration, interactivity, digitalization, and real-time capability. Ways

These source documents primarily present the outlines of three courses offered by Professor Hung-Chia Chen of National Taipei University of Technology in the second semester of the 2024-2025 academic year (113 academic year): "Business Ethics and Sustainability Management," "Information Service and Customer Relationship," and "Artificial Intelligence and Multimedia Applications." All of these courses emphasize practical application, group discussions and reports, and encourage students to