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PODCAST

CI to Eye with Monica Holt

Capacity Interactive

In an age of profound change, how must arts and culture leaders and administrators evolve so our organizations stay relevant and thrive? It starts by asking tough questions and seeking fresh perspectives. CI to Eye with Monica Holt is a podcast tailor-made for arts leaders and administrators. It"s produced by Capacity Interactive (CI), the premier digital marketing consulting firm for arts and cultural organizations. Join host Monica Holt for meaningful interviews with executives, artists, and

arts performing arts

All Episodes

35:43

CI to Eye | Decolonizing Classical Music

CI to Eye with Monica Holt ·

2024/02/20

Happy Black History Month, podcast listeners! Our latest episode coincides with the vibrant celebrations of Black history and shines a spotlight on the incredible contributions of Black and Brown composers, whose musical genius continues to enrich the classical repertoire. Join us as we journey deep into the world of classical music—how we define it, how we enjoy it, and how we ensure everyone feels welcome and represented in our concert halls. This conversation is just the start of breaking down

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16:44

CI to Eye | Words of Inspiration To Power 2024

CI to Eye with Monica Holt ·

2024/01/30

CI to Eye is back with a healthy dose of inspiration to help you re-center at the top of the new year. In 2023, we spoke with remarkable thought leaders both within and beyond the realm of the arts. Guests ranged from executive directors and arts researchers to experts in DEIBA. They all answered the same question: "If you could broadcast one message to executive directors, leadership teams, staff, and boards of thousands of arts organizations, what would it be?" We call this their “CI to Eye

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01:09:47

CI to Eye | Empowered Decisions

CI to Eye with Monica Holt ·

2023/12/14

The holidays are upon us, which means strategic planning is seriously heating up. Try as you might to enjoy your hot cocoa in peace, you’re already fielding ideas from colleagues about the marketing experiments you should try next season or the digital efforts your team simply needs to add to its list. Stay cool, arts marketers. We’re bringing you a special recording of our panel discussion from Boot Camp 2023 all about knowing when to say yes. And since it’s the holiday season, we’ll also take a

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01:07:51

CI to Eye | The Power of Curiosity

CI to Eye with Monica Holt ·

2023/11/14

We’re swiftly approaching one of the busiest times of year for arts marketers… and with it, holiday programs, gift campaigns, end-of-year donation pushes, and—to top it all off—strategic planning for next season. If the holiday hustle has you feeling a bit frigid, this episode will warm you up with actionable tips and smart questions to end the calendar year on a high note. Digital Download (1:40) - Dan catches up with Senior Consultant Jess Isgro to discuss how to get the most out of your holiday

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56:55

CI to Eye | Are Subscriptions and Memberships Dead?

CI to Eye with Monica Holt ·

2023/08/29

Subscription numbers continue to dwindle at arts organizations across the country, begging the question: Is it time to rethink subscription/membership models? Tune in for a transparent conversation with arts marketers who are doing just that, and gather tips for revamping your own offerings to meet audiences’ evolving needs. Digital Download (2:05) - Dan digs into client data with fellow senior consultant Ali Blount to determine where arts buyers search, and whether social platforms like TikTok and

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54:36

CI to Eye | The Art of Healthy Work Cultures

CI to Eye with Monica Holt ·

2023/07/25

Arts administrators wear a lot of hats, and that trend has only intensified as our industry finds itself in recovery mode. With all of our energies focused on audience re-engagement and revenue growth, organizational culture can often take a backseat. But with more news of quiet quitting and high burnout levels, investing in your people has never been more critical. Discover simple adjustments you can make today to lead stronger teams and create healthier work cultures that energize and empower the

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55:48

CI to Eye | Sustaining DEIBA Commitments

CI to Eye with Monica Holt ·

2023/06/13

In the summer of 2020, George Floyd’s murder and the protests that followed sparked crucial conversations about racial equity and social justice. Many arts organizations made public commitments to do better—both in their programming and behind the scenes. It’s been three years since that pivotal moment, and it’s still imperative to hold ourselves accountable to move the needle on diversity, equity, inclusion, belonging, and accessibility (DEIBA) in the arts. In this episode, Dan sits down with

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01:01:40

CI to Eye | Leadership in Challenging Times

CI to Eye with Monica Holt ·

2023/05/02

Many of us are staring down end-of-fiscal-year goals, but it’s hard not to feel discouraged by prevailing economic uncertainty and ever-changing audience behavior. How do you keep your team motivated and mission-focused when the sands are shifting beneath your feet? Hear from fellow arts marketers who are leading their teams in fresh and creative ways, and dig into positive industry trends that show us the way forward. Today’s episode is the boost of inspiration you need to cross the fiscal finish

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36:03

CI to Eye | Artificial Intelligence: The New Frontier...

CI to Eye with Monica Holt ·

2023/03/28

AI is generating a lot of buzz in the marketing sphere—but is it really worth the hype? In this episode we pull back the curtain on AI, explore its strengths and limitations, and consider how it can help arts marketers meet their goals more efficiently. Don’t miss this special, extended conversation with CI’s Managing Director Christopher Williams and Senior Consultant Dan Titmuss. They cover AI’s impact on the arts industry and pinpoint areas where AI can have the largest impact on your day-to-day

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01:06:22

CI to Eye | Navigating The New Privacy Landscape

CI to Eye with Monica Holt ·

2023/02/28

More than ever, arts marketers need to be purposeful about data collection, responsive to privacy regulations, and respectful of their audiences’ preferences. In 2023 and beyond, it’s all about staying user-centric and privacy-focused. Not sure where to start? We’ve got you covered with expert insights from CI consultants, a data privacy expert, and a fellow arts marketer who's been in your shoes—and has a few words of advice. Digital Download (2:20) - Dan chats with fellow Senior Consultant

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59:28

CI to Eye | Zeroing In On What Matters

CI to Eye with Monica Holt ·

2023/01/31

As arts marketers, it’s easy to get distracted by shiny new digital marketing trends or bogged down with low-impact work. In this episode, we cut through the noise and help you focus on strategies that yield the greatest results for your organization. Media Moment (2:15) - News outlets, like Axios, have published eye-catching headlines about Google and Meta’s declining ad dominance. The articles are shocking, but should we really panic? Dan sits down with CI’s own Ally Duffey Cubilette to look at

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52:45

CI to Eye | Shifting Towards Greater Inclusivity and...

CI to Eye with Monica Holt ·

2022/12/13

In this episode, we revisit a panel discussion from Boot Camp 2022 about creating a more inclusive and accountable arts ecosystem. Diversity strategist and consultant Theresa Ruth Howard sits down with colleagues Jane Raleigh, Director of Dance Programming at the Kennedy Center, and Melanie George, Director of Artist Initiatives at Jacob’s Pillow, to explore how institutional hierarchies can cap progress and how legacy structures can dampen organizational accountability.

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58:47

CI to Eye | Competing with the Couch

CI to Eye with Monica Holt ·

2022/11/29

As we near the end of 2022, arts organizations are still in recovery mode. Audiences are slow to return to cultural activities, and without proper benchmarks for attendance and revenue planning, arts leaders are without a compass. In this episode, we consider how audiences have evolved, propose fresh ways to engage and retain attendees, and share predictions for the new year. Media Moment (1:40) - Priya talks with CI’s VP/Managing Director, Christopher Williams, about a recent Washington Post

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44:35

CI to Eye | From Personal Brands to Brands with...

CI to Eye with Monica Holt ·

2022/08/30

In this episode, we navigate themes of authenticity and personal connection. From building teams that reflect the individual team members’ strengths to breaking down institutional facades, it’s time to get personal. Media Moment (01:00) - Erik and Priya nerd out about one of their favorite tools, the Clifton StrengthsFinder assessment. They explore using this framework to bring teams together who can achieve more than the sum of their individual strengths. CI’s Stance (13:30) - Senior Consultant

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47:27

CI to Eye | A Balanced Approach to Iterative Change...

CI to Eye with Monica Holt ·

2022/06/30

In this episode, we embrace the evolution of digital content. From the shift towards vertical video across social media platforms to the imperative of website inclusivity and accessibility, you’ll learn how to keep your organization moving forward. Digital Download (09:32) - CI’s graphic design team, Jess Berube and Stephanie Medina, share the scoop on Instagram’s new immersive feed with design tips to help your content shine in 9:16. CI’s Stance (12:36) - CI Senior Consultants Sam Kindler and

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54:25

CI to Eye | The Great Boundary-Setting with Tom O’Connor

CI to Eye with Monica Holt ·

2022/05/31

In this episode, we explore themes of transition and turnover. From shifts away from old digital tools towards new ones to an honest exploration of the “Great Resignation” and its impact on the arts, it’s time to adapt, grow, and evolve. Media Moment - Erik and Priya break down an episode of Adam Grant’s WorkLife podcast on “The Not-So-Great Resignation.” WorkLife Podcast with Adam Grant Digital Download - CI team members Madelyn Frascella and Ally Duffey Cubilette share what you need to know

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39:01

CI to Eye | Your Digital Marketing Priorities,...

CI to Eye with Monica Holt ·

2022/04/21

In this episode, Priya sits down with Johnna Fellows Gluth and MP to dive into the 2021 Performing Arts Ticket Buyer Media Usage Study. They talk about what it means to be a loyal ticket buyer two years into the pandemic and explore where those audiences spend their time online, how much time they spend on their devices, and what influences them to purchase a ticket.

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46:47

CI to Eye | The Vulnerability of Leadership: Priya Iyer

CI to Eye with Monica Holt ·

2022/03/17

In this episode, Erik speaks with CI’s new President, Priya Iyer, about her experience navigating a new and challenging leadership role. They discuss what supportive leadership really looks like, how to embrace feedback as a gift, and why it’s important to make space for celebrating your accomplishments. In this vulnerable conversation, Priya reflects on the imposter syndrome she’s felt in her new role and how her integrity has helped to carry her forward through challenges. Priya spent four years

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56:54

CI to Eye | What the Pandemic Changed: Live...

CI to Eye with Monica Holt ·

2022/02/17

How might the transformative events of the last two years impact the arts sector going forward? In this conversation, Erik interviews cultural leaders Indira Etwaroo and Alex Sarian for their perspectives on how the personal evolutions we’ve each undergone are impacting our institutions, our communities, and the arts sector. They also discuss how organizations are addressing historical inequities, what it means for an institution to embrace relationship-building, and how cultural organizations can

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57:33

CI to Eye | How Do I Really Diversify My Audience?:...

CI to Eye with Monica Holt ·

2021/12/16

How do you diversify your audience? You might start by rethinking whether that’s even the best question to ask. In this conversation, Theresa Ruth Howard poses alternative questions to leaders Zenetta Drew and Rachel Moore: What exactly does your organization mean when you talk about “diversifying audiences”? How do your organization’s values inform audience diversification initiatives? How can you demystify the word “community”? This conversation will inspire you to find your organization’s most

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