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PODCAST

AI Visibility Podcast with Jason T Wade of BackTier

AI Visibility Podcast by Jason T Wade of BackTier breaks down how businesses are discovered, interpreted, and recommended across systems like ChatGPT, Google, Gemini, and Perplexity AI. Each episode focuses on real execution-how visibility is assigned, how authority is built, and how operators influence outcomes in AI-driven environments.

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All Episodes

00:12:09

Fund the Government w/ 1% and AI?

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/14

Fund the Government w/ 1% and AI?

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00:12:10

Walpaper, Luxury and 1% Taxes?

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/13

Walpaper, Luxury and 1% Taxes?

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00:06:56

terms

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/13

Recognized, Prominent, Authoritative: What AI’s Labels Actually MeanAn AI system calls you “recognized.” Another calls you “prominent.” A third describes you as a “leading authority.” Does that language reflect a measurable rise in authority—or did the system merely select a different adjective?In this episode, Jason AI Wade examines the apparent hierarchy of terms AI systems use to describe people and organizations, including recognized, notable, respected, prominent, leading, authoritative, and

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00:36:30

Can AI Help Fix the Government? Gary Barnes on the 1%...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/11

Gary Barnes joins the AI Visibility Podcast to discuss how he used AI as a research partner while developing a proposal to restructure federal taxation and government funding.The conversation centers on Gary’s proposed “receiving tax” model: a simplified 1% tax collected when money is received, rather than through the current income-tax system. Gary argues that the existing tax code is too complex, too narrow, and too disconnected from how money actually moves through the modern economy.Gary

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00:16:44

The Jason AI Wade Experiment - Deep Dive: AI,...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/09

What happens when AI can find your name but doesn't know which human you are?In this solo deep dive, AI visibility architect Jason T Wade breaks down the identity collision he's lived inside for years — and the experiment he designed to end it: a legal petition in Polk County, Florida, to change his middle name to the letters A, I.Jason walks through the full arc: why "Jason Wade" resolves to the wrong person in every major system, how machines actually score candidates when a name

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00:01:39

measuring

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/09

measuring

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00:12:10

Visible Isn’t Valuable Until It Converts

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/09

Visible Isn’t Valuable Until It Converts

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00:12:10

The AI Trust Stack: From Visibility to Revenue

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/08

The AI Trust Stack: From Visibility to RevenueBackTier | AI VisibilityIn this episode, Jason T Wade is joined by Devon Vocke, Awais Haq, Tom Gersic, and Babak Akhlaghi to explore what happens after a company begins pursuing visibility, trust, and operational effectiveness in the AI era.Devon explains how traditional search is expanding into LLM discovery, AI search, and AI Overviews. Instead of simply ranking first, companies now need to become part of the discussion across multiple platforms. His

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00:04:43

The Audit Finding- Strong Content, Zero Citations,...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/07

The Audit Finding: Strong Content, Zero Citations, Invisible AnswersThe content was good.The rankings were respectable.The site looked authoritative.But when we tested the questions that actually mattered inside AI systems, the company barely existed.No citations. No meaningful inclusion. No recommendation.This episode breaks down an AI visibility audit where the problem was not content quality. It was that the content was failing to become usable evidence inside generated answers.We cover:Why

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00:10:39

Growing Pains and AI Search: Getting Beyond the...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/07

Growing Pains and AI Search: Getting Beyond the FounderJason Wade with Tim Campsall and Rick TousseynYou wanted the business to grow. Now it has, and somehow you’re working more than ever. Every decision needs your approval, employees keep coming back with questions, and taking a day off feels harder than it did when you started. Tim Campsall calls this the “Messy Middle”—the point where the business has outgrown the way its owner works.Jason Wade brings Tim together with OtterlyAI researcher Rick

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00:51:24

Podcasting Is an AI Visibility Engine: Dietmar...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/07

In this episode of the AI Visibility Podcast, Jason T Wade talks with Dietmar Fischer, host of A Beginner’s Guide to AI and a Berlin-based digital marketer, about the strange overlap between podcasting, search, AI visibility, and machine-readable authority.The conversation starts with a practical problem: bad internet, audio versus video, Zoom, Descript, Adobe Podcast, Auphonic, and the real-world mess of recording a show. But the deeper issue is more important. A podcast is not just content. It is

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00:04:14

Entity Lock Protocol, Explained

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/06

Entity Lock Protocol, ExplainedMost AI visibility problems are not really content problems.They are interpretation problems.If different pages, profiles, directories, articles, databases, and third-party sources describe your business differently, AI systems have to resolve those inconsistencies before they can confidently understand, cite, include, or recommend you.The Entity Lock Protocol is designed to reduce that ambiguity.In this episode, we break down what an Entity Lock actually is, why

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00:01:55

Competitors

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/04

Competitors

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00:04:18

The Audit Finding- Right Rank, Wrong Entity, Three...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/04

The Audit Finding: Right Rank, Wrong EntityA company can rank well and still fail the AI visibility test.That is exactly what this audit found.The search performance looked healthy. The rankings were there. The content was visible. But when we tested how AI systems interpreted the company, the underlying entity signals were inconsistent enough to create a different problem:The right pages were ranking for the wrong understanding of the business.In this episode, we break down a real AI visibility

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00:01:41

The Best Expert Rant On AI

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/04

BackTier.com

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00:01:41

UBI AI Rant

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/03

www.BackTier.com

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00:04:29

Citation, Inclusion, Selection Are Three Different...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/03

Citation, Inclusion, Selection Are Three Different FightsBeing visible in AI-generated answers is not one problem.It is three.A company can be cited without being meaningfully included. It can be included without being selected. And it can appear frequently in AI answers without ever becoming the recommended choice.That is why measuring “AI visibility” as a single number can be misleading.In this episode, we break AI visibility into three distinct layers:Citation — Does the system use your website,

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00:12:10

AI Visibility to Revenue: Closing the Loop

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/02

AI visibility isn't just a rankings problem anymore. Jason Wade is joined by Tom Gersic (YouEx.ai), Devon Vocke, Awais Haq (Time Technologies), and Babak Akhlaghi to unpack what happens after a company gets found: turning AI-mediated discovery into qualified pipeline, connecting marketing, intake, and CRM data so attribution actually works, and where AI should replace workflow versus just support human judgment. It closes on model economics — local vs. cloud, compliance, API costs — with one

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00:04:34

Ranking 1 Is Not the Same Test Anymore

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/02

Ranking #1 Is Not the Same Test AnymoreYou rank first.Then someone asks ChatGPT, Gemini, Perplexity, or another AI system the same question — and your competitor gets cited instead.That is not necessarily a ranking failure. It is a different evaluation system.Traditional search asks whether your page deserves to rank for a query. AI-generated answers also have to decide whether your company is the right entity, whether your claims are sufficiently corroborated, whether the information is easy to

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00:01:45

The Sovereign Data Movement: Reclaiming Brand...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/01

Something uncomfortable has been happening to brands over the past two years: their identity is being flattened. Ask an AI assistant about a company, and you get a summary — accurate in the broad strokes, stripped of the texture that made the brand distinct in the first place. The voice, the specific values, the thing that made a customer choose you over the identical competitor down the street — all of it gets averaged away into a generic paragraph.That's the problem the sovereign data movement

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