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PODCAST

Third Sector Podcast

A weekly podcast from Third Sector, the UK’s leading publication for everyone who needs to know what’s going on in the voluntary and not-for-profit sector. Hosted on Acast. See acast.com/privacy for more information.

business non-profit

All Episodes

32:09

How ditching fundraising targets has led to income...

Third Sector Podcast ·

2025/03/07

Lucinda Rouse and Dami Adewale are joined by Keith Wilson, director of income and engagement at the Hampshire and Isle of Wight Air Ambulance.Keith explains how depressed fundraising revenues during the Covid-19 pandemic prompted a major restructure that saw corporate, community and individual fundraising roles merged into supporter engagement officers.He describes how removing income targets and scaling back one-off, transactional donations, such as merchandise sales and the charity’s lottery, has

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28:24

What’s happening to major donor giving?

Third Sector Podcast ·

2025/02/28

Lucinda Rouse and Emily Harle are joined by Mark Greer, managing director at the Charities Aid Foundation, and Charlotte Prothero, external affairs manager at Pro Bono Economics.Mark outlines the growing importance of major donor revenue to the voluntary sector and sets out the cause areas favoured by high-net-worth individuals.He stresses the need for charities to develop long-term relationships with major donors and to treat them as individuals, rather than a homogenous income subset.Charlotte

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33:25

A beginner’s guide to Zakat

Third Sector Podcast ·

2025/02/21

Lucinda Rouse and Dami Adewale are joined by Sohail Hanif, chief executive of the National Zakat Foundation, and Taqwa Sadiq, presenter and producer of the BBC audio series Sacred Money.Taqwa explains how an individual’s choice of destination for their annual zakat donation can be influenced by the emotions surrounding their sense of belonging and home.Sohail describes the role of the National Zakat Foundation in collecting and distributing zakat among communities in the UK, with donations rising in

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31:10

Impact measurement and the systems change approach

Third Sector Podcast ·

2025/02/14

Lucinda Rouse and Emily Harle are joined by Elliot Trevithick, principal consultant for charities evaluation and learning at the think tank NPC, and Annie Hinton, senior programme design manager at the youth support charity Right to Succeed.Elliot explains how being one step removed from a charity’s service users can present difficulties when it comes to evaluating programmes that work to change the systems surrounding social problems, rather than directly addressing their symptoms.He stresses the

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29:58

How Hospice UK has built a national hospice movement

Third Sector Podcast ·

2025/02/07

Lucinda Rouse and Andy Ricketts are joined by Toby Porter, chief executive of Hospice UK, to discuss the charity’s function as a membership platform for a particularly financially strained section of the voluntary sector.Toby explains how a reset in member relationships has led to hospices alerting Hospice UK to financial and staffing challenges at an earlier stage than previously, enabling his organisation to co-ordinate helpful media coverage at opportune moments.He identifies workforce challenges

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38:00

Why charity leaders should pay more attention to...

Third Sector Podcast ·

2025/01/31

Lucinda Rouse and Emily Harle are joined by Danny Sriskandarajah, chief executive of the New Economics Foundation, to discuss his views on the need for charities to understand the economic context of the issues they work to address.Danny explains why a failure to engage with economic issues has contributed to charities often being treated as an afterthought in government-led discussions about economic growth.The former Oxfam chief also shares his thoughts about the role of more formalised charities

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27:51

The merits of a corporate advisory board

Third Sector Podcast ·

2025/01/24

Lucinda Rouse and Dami Adewale are joined by Tamsyn Hanrahan, director of partnerships and philanthropy at Save the Children UK, and Beth Knight, social sustainability director at Lloyds Banking Group and chair of Save the Children UK’s corporate advisory board.Tamsyn explains why Save the Children UK decided a corporate advisory board would be of benefit to the charity, and how it went about forming one a year ago, including a rigorous recruitment process for senior executives.She describes the

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33:46

How being more controversial has paid off for the...

Third Sector Podcast ·

2025/01/17

Andy Ricketts and Dami Adewaleare joined by Kate Lee, chief executive of the Alzheimer’s Society.Kate provides insight into the brand work recently undertaken by the charity, with a focus on raising awareness of dementia as well as the charity’s own profile.She explains how taking a more controversial approach to public messaging, including the charity’s recent ‘Long Goodbye’ advertising campaign, has brought attention to the organisation and coincided with increased donations.She also talks about

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34:14

What does 2025 have in store for charities?

Third Sector Podcast ·

2025/01/10

Lucinda Rouse and Andy Ricketts are joined by Polly Neate, chief executive of Shelter, and Wanda Wyporska, chief executive of Safe Passage International, to discuss some of the issues facing the voluntary sector in 2025.These include ways of engaging with local and national government, addressing the chief executive churn, and effectively balancing learned and lived experience to deliver on charitable purposes.They share their views on the need for less division within the sector, which is

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27:24

How did the sector fare in 2024?

Third Sector Podcast ·

2024/12/18

Lucinda Rouse, Andy Ricketts and Emily Harle dissect the leading stories from the voluntary sector in 2024.Lucinda delivers a speedy round-up of the year’s charity news before the three discuss their selected top stories.These include the closure of the British Youth Council and the National Citizen Service, the finding that charities are subsidising government service contracts by £2.4bn a year, and the implications of a new government for the sector.They share their nominations for the year’s

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31:25

Michelle Mitchell on innovation at Cancer Research UK

Third Sector Podcast ·

2024/12/13

Lucinda Rouse and Andy Ricketts are joined by Michelle Mitchell, chief executive of Cancer Research UK, to discuss the charity’s approach to fundraising, supporter engagement and advocacy.Michelle provides insight into the charity’s ongoing data and digital transformation programme: a major investment that aims to personalise supporter engagement and raise the systems surrounding it to the same level as the world-leading research funded by CRUK.She stresses the importance of promoting innovation and

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29:00

How the Royal Academy of Music increased its...

Third Sector Podcast ·

2024/12/06

Lucinda Rouse and Dami Adewale are joined by Kirsty MacDonald, deputy principal for advancement at the Royal Academy of Music, to discuss the charity’s ongoing campaign to raise £100m.Kirsty describes how the academy saw annual fundraising revenues grow from £1.5m to £18m in less than a decade, after investing in necessary systems and infrastructure including research, data and due diligence functions.She stresses the importance of fostering long-term relationships with major donors, bringing them

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28:47

How to seize an unexpected major fundraising opportunity

Third Sector Podcast ·

2024/11/29

Lucinda Rouse is joined by Paul Watkins, fundraising director at Leeds Hospitals Charity, to reflect on the charity’s delivery of a £6.8m appeal for a new motor neurone disease care centre.Paul describes the integral role of the late England rugby league player Rob Burrow, who was diagnosed with MND in 2019 and died earlier this year, in mobilising a community of some 17,000 individual supporters, who each donated an average of £35, and colleagues from the rugby world.Paul emphasises the importance

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33:33

Fozia Irfan on the conundrum facing funders

Third Sector Podcast ·

2024/11/22

Lucinda Rouse and Emily Harle are joined by Fozia Irfan, director of impact and influence at BBC Children in Need, to reflect on the challenges facing charities and grantmakers in the present funding climate.Fozia describes the role of funders such as Children in Need to convene networks spread across the UK and create communities of practice to provide more holistic and structural solutions to issues such as child poverty.She stresses her belief that funders should do more than simply issue grants

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31:27

Impact measurement: theory of change

Third Sector Podcast ·

2024/11/15

Lucinda Rouse and Andy Ricketts are joined by Zahra Hedges, chief executive of the youth empowerment charity Winning Scotland, and Helen Rafferty, senior programme manager at the education charity Shine.Zahra explains how a theory of change has helped Winning Scotland to identify and prioritise its most fruitful activities and reassure its board and donors. She provides insight into how the charity has developed a more streamlined data collection process.Helen describes how Shine is using a theory

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25:22

How is the telemarketing space evolving?

Third Sector Podcast ·

2024/11/08

Lucinda Rouse and Emily Burt are joined by Jack Boardman, head of development at the telemarketing agency Angel, and Phoebe Cooper, marketing manager in the RSPCA’s donor development team.Jack describes the power of a telephone conversation in building rapport with new and potential supporters. He explains the fusion between digital lead generation and telephone conversion in response to changing media consumption habits.Phoebe provides insight into the RSPCA’s Gift Aid telephone campaign, which was

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30:13

Developing the right leaders for the modern charity...

Third Sector Podcast ·

2024/11/01

Lucinda Rouse and Dami Adewale are joined by Nadia Alomar, chief executive of Clore Social Leadership, and Beki Osborne, chief executive of Sexual Assault & Abuse Support Service, Buckinghamshire and Milton Keynes.Nadia describes the changes she has witnessed in voluntary sector leadership in recent years, from the effects of resource scarcity to an increased emphasis on inclusivity, wellbeing and personal development.She suggests how people with lived experience can be better supported to take

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39:44

Chris Sherwood on growth, governance and coalitions...

Third Sector Podcast ·

2024/10/25

Lucinda Rouse and Emily Burt are joined by Chris Sherwood, chief executive of the RSPCA, to reflect on his six years at the charity before he moves on to the top job at the NSPCC.Chris likens the reality of navigating the RSPCA’s significant public profile to operating in a goldfish bowl.He stresses the importance of stimulating engagement with the charity’s extensive branch network to instigate culture change and provides his thoughts on the voluntary sector under Sir Keir Starmer's Labour

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33:25

The secret to a successful CEO-chair relationship

Third Sector Podcast ·

2024/10/18

Lucinda Rouse and Emily Burt are joined by Jayne Taylor and Matt Jones, chief executive and chair of the Elephant Group, a charity that helps state-educated students access top universities.Matt, who founded the Elephant Group in 2018, describes how his role has evolved since the arrival of Jayne as the charity’s first chief executive in 2022. This has included moving away from lower level operational issues and focusing on the big strategic questions to support the Elephant Group’s transformation

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30:13

A day in the life of a head of philanthropy

Third Sector Podcast ·

2024/10/11

Lucinda Rouse shadows Charlotte Holmes, head of philanthropy at Leukaemia UK, to experience the day-to-day realities of a job in major donor fundraising.Charlotte outlines the range of approaches used to identify connections and nurture relationships with existing and potential donors, from individuals to trusts and foundations and corporate partners.She describes her career path, starting in the box office at Chelsea Football Club, and shares tips for anyone seeking to enter the philanthropy

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277 results

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