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PODCAST

Business Class Lounge by SearchPilot, hosted by Will Critchlow

Will Critchlow interviews CMOs, VPs and other marketing leaders to understand how they really think about leadership, management, finance, and more. The Business Class Lounge podcast is designed to be interesting to marketing leaders who want to improve, to founders and CEOs who recruit and manage them, and for practitioners who aspire to senior roles.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster,

business marketing

All Episodes

44:55

Building growth teams at rocket ship startups with...

Business Class Lounge by SearchPilot, hosted by Will... ·

2023/04/25

My guest for this episode is Brian Hale. Brian is currently VP of Growth at DoorDash. We met over a decade ago when he was in the growth team at Facebook, and we got to work together on some SEO initiatives. In the intervening decade, he rose up the ranks ultimately to lead a large team as VP of Product Growth across Meta (as Facebook had become by then). He's been responsible for as much growth and innovation as anyone I know, and his work has affected an incredible number of people. As you'll hear

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47:42

From Etsy and Glossier to Fractional CMO for startups...

Business Class Lounge by SearchPilot, hosted by Will... ·

2023/04/12

In this episode of the Business Class Lounge, Will interviews Stephanie Chang, a Fractional CMO and Growth Advisor.Stephanie is a neuroscience major turned growth marketer. We first met over a decade ago when she joined the New York office of my agency, Distilled. Since then, she's built her career leading growth and strategy at Etsy and Glossier before starting her own fractional CMO business in 2020. Over the past three years, she's helped startup CEOs work through their most difficult growth and

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39:38

From Smart B2B Campaigns to Babylon with Adam Monago

Business Class Lounge by SearchPilot, hosted by Will... ·

2023/03/28

In this episode, Will Critchlow interviews Adam Monago, the VP of Global Digital Marketing at Adec Innovations.Adam is an award-winning digital marketing expert who I met when he was the VP of Global Head of Digital Marketing and Strategy at ThoughtWorks a couple of years ago. He transformed the digital brand and space of ThoughtWorks, including creating the highly popular Technology Radar. He has always been a proponent and driver for modern digital experiences so that B2B businesses will have

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49:50

Lessons from having been a marketer at startups and...

Business Class Lounge by SearchPilot, hosted by Will... ·

2023/03/14

Will Critchlow interviews April Dunford - positioning expert and author of Obviously AwesomeApril is most well-known for her positioning work and her excellent book Obviously Awesome. Our conversation built on that and her experience in more general marketing roles at startups and in the enterprise. She’s done a million interviews about positioning, so I wanted to pick her brains about some different things. April is funny, incisive and engaging - if you like her advice, we highly recommend picking

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42:00

The hardest and most exciting job in search? SVP &...

Business Class Lounge by SearchPilot, hosted by Will... ·

2023/02/28

Will Critchlow interviews Brian Provost - SVP and GM, Search at Yahoo.Brian has as deep an understanding of news and media SEO as anyone in the world, worked at Define Media Group with many of the largest media properties globally and then ran search strategy at CBS interactive and ViacomCBS. Since May 2022, he’s GM for all of search and SEO at Yahoo which is a huge job, but if anyone can do it, he can. The work’s exciting, but as you’ll hear, there are a few areas where I believe Brian is head and

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51:05

How to use finance as a marketing superpower with...

Business Class Lounge by SearchPilot, hosted by Will... ·

2023/02/14

Will Critchlow interviews Jes Scholz, Group CMO at Ringier.Jes has one of the most complicated CMO jobs I know off, with responsibilities spanning verticals, brands and markets. I’ll let her describe it because I don’t even know the full extent of it all.She has an extremely strong SEO background, and has worked her way up to the group leadership level in a large organization. I have learned a lot from her writing and conference talks on SEO (including sharing a stage with her at SearchLove), but

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41:55

From internet marketer to CMO via eBay, The Guardian,...

Business Class Lounge by SearchPilot, hosted by Will... ·

2023/01/31

Will Critchlow interviews Cian Weeresinghe, Chief Marketing Officer at Wise.I’ve actually known Cian since college, but it took us a little while to realise we had both ended up in internet marketing. Cian first got into digital at eBay - as one of a cohort of incredibly talented folks in the UK digital industry. That cohort are now scattered doing interesting things around the UK startup scene.More recently, he ran growth at the Guardian after their massive domain migration in 2013, was CMO at cool

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46:14

Defining the mission of a dictionary - with former...

Business Class Lounge by SearchPilot, hosted by Will... ·

2023/01/17

Will Critchlow interviews Lisa Schneider, award-winning Chief Product Officer and co-founder at Cingo, which is working to close the gap between estate planning and execution.Lisa and I first worked together when she was Chief Digital Officer at Merriam Webster. She is a visionary leader who has proven unusually capable of defining and capturing missions that inspire and direct teams and products. At Merriam Webster, that included considering the question "what's the mission of a dictionary?" and

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41:13

Marketing leadership lessons from a decade at HubSpot...

Business Class Lounge by SearchPilot, hosted by Will... ·

2022/12/13

Will Critchlow interviews Kieran Flanagan, SVP Marketing at HubSpot.Kieran started out in SEO, and has deep channel expertise. At HubSpot he has done many things including being part of founding HubSpot’s international business and at times leading 200-person strong team. He’s now the Senior Vice President of marketing and he’s exactly the kind of person we want to be bringing on this podcast because he has everything from detailed hands-on experience to stories of executive leadership and the

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7:21

Trailer: Business Class Lounge by SearchPilot

Business Class Lounge by SearchPilot, hosted by Will... ·

2022/12/05

Hear from Will Critchlow, the host of the Business Class Lounge, about his vision for the show, what he wants to learn from interviewing marketing leaders, and why he's starting a podcast. Listen to snippets of the first couple of interviews with Kieran Flanagan, SVP Marketing at HubSpot, and Lisa Schneider, CPO at Cingo and former Chief Digital Officer at Merriam Webster.This trailer is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The

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50 results

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