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PODCAST

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth —

business marketing

All Episodes

14:45

The Real Reason Your B2B LinkedIn Posts Are Getting...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/06/27

Are you sick of your LinkedIn content being ignored? Let's discuss the most likely cause and actionable strategies to improve your LinkedIn visibility and engagement. Discover how cultivating a strong point of view, crafting engaging hooks, and presenting your authentic self can enhance your LinkedIn presence.Key moments in this episode -00:00Playing It Safe on LinkedIn00:36The State of LinkedIn Content01:45The Problem with Most LinkedIn Content03:50Creating Engaging LinkedIn Content: The

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13:48

What Really Happens When You Take a Break from LinkedIn

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/06/22

Feeling guilty about taking time off LinkedIn? LinkedIn expert Michelle J Raymond shares what really happens when you step away and why consistency doesn’t mean posting daily. A must listen for B2B marketers balancing business and burnout.Key moments in this episode -00:00 The guilt of going quiet on LinkedIn03:40 Fear vs reality: Will the LinkedIn algorithm punish you?06:15 What happened to reach and engagement after the break08:22 LinkedIn relationships matter more than the algorithm10:10 Advice

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33:02

Don't Fall For These "Smart" LinkedIn Tactics

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/06/10

Discover the prevalent LinkedIn scams and warning signs that can harm your brand and business. Coach Michelle J Raymond and guest Scott Aaron, discuss the dangers of these tactics, the signs to spot them, and the repercussions they can have on your LinkedIn presence.Key moments in this episode -00:00Intro Guest - Scott Aaron01:47The Problem with LinkedIn Engagement Pods05:06Spotting Fake Engagement on LinkedIn12:28The Temptation and Pitfalls of Buying LinkedIn Followers20:14The Dangers of Rented

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13:11

Why Your LinkedIn Company Page Isn't Working (Plus 5...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/06/03

Is your LinkedIn Company Page stuck in silence? LinkedIn Pages expert Michelle J Raymond breaks down the five biggest mistakes B2B brands make and what to do instead to drive real engagement, visibility, and results.Key moments in this episode -00:00Why Your LinkedIn Company Page is Invisible02:17Unoptimised LinkedIn Page Setup04:10Boring LinkedIn Company Page Content06:23LinkedIn Unoriginal Content08:40Broadcasting Instead of Engaging10:08Don't Hide Your Employees12:06Take Action on LinkedInCONNECT

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17:57

What’s Killing Trust on LinkedIn (and You Might Be...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/05/29

Let's break down the subtle mistake B2B marketers are making that’s quietly eroding trust and it’s more common than you think. If you want your brand to stand out for the right reasons, this is the wake-up call you need.Key moments in this episode -00:00Introduction01:06RecipeGate: The Controversy Unfolds03:16The Cost of Copying in Marketing05:13Importance of Original Content on LinkedIn09:33Personal Branding Journey13:54Tips for Staying Original on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J

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29:42

Why Founder-Led Brands Fail at Thought Leadership

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/05/20

Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.Key moments in this episode -00:00Guest - Ashley Faus 00:55Defining Thought Leadership01:51Challenges with Founder-Led Brands02:46Misconceptions in B2B Thought Leadership04:28The Role of Executives in Thought Leadership12:00Identifying

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22:18

Why No One Follows Your LinkedIn Page (What to Do...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/05/13

Struggling to grow your LinkedIn Company Page? In this episode, LinkedIn strategist Michelle J Raymond shares the top four reasons your Page isn’t gaining traction. From lack of strategy to inconsistent content, and what to do to finally see results. Discover how B2B businesses can get back on track, even with limited time and resources.Key moments in this episode -00:00Tackling Company Page Frustrations03:30LinkedIn Company Page Strategy07:08Keeping Up with LinkedIn Changes10:46Consistency in

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18:54

Standing Out on LinkedIn Isn't Actually That Hard...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/05/05

Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why it matters.Key moments in this episode -00:00 - Why being different matters on LinkedIn01:30 - The mistake most brands make03:00 – Why blending in costs you opportunities05:00 – 5 questions to find your different13:30 – Updating your LinkedIn profile16:00 – Final tips to own your differenceCONNECT WITH

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19:04

I Was Wrong About LinkedIn Video. It ACTUALLY Works...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/04/24

LinkedIn short form video is it a trend or game-changer for B2B brands?Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.Key moments in this episode -00:00 – Is LinkedIn video worth it?01:00 – LinkedIn video feed03:00 – Why this isn’t just another TikTok copy04:50 – LinkedIn’s official video stats (2025)06:45

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18:03

Why No One Engages with Your LinkedIn Content (Do...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/04/21

If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leading to higher engagement and business growth. Perfect for marketers and business owners alike, this podcast is packed with practical insights and actionable tips.Key moments in this episode -00:00 Tough Love Truth03:29 Common LinkedIn Content Issues08:00 The Power of Empathy11:01 The R.A.T.E

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21:33

Tim Tams, Travel, and LinkedIn Truth Bombs: P.A.G.E....

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/04/16

Global Insights and the P.A.G.E Advocacy Framework for LinkedIn SuccessJoin Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US. From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the essentials of LinkedIn strategy, emphasising the importance of fundamentals, storytelling, and the newly introduced P.A.G.E Advocacy framework. Discover how

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11:48

How to Sell on LinkedIn Without Being Salesy

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/04/08

Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them. Key moments in this episode -00:00 Being Salesy on LinkedIn00:32 Global Page Advocacy Tour01:35 The Real Problem: Bad Selling Practices02:49 Three-Step Framework for Effective LinkedIn Selling07:29 Soft vs. Hard Selling Techniques09:56 Final Thoughts and EncouragementCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on

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12:17

What Makes an Awesome LinkedIn B2B Marketer

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/04/01

Let's talk about the 3Cs of an awesome LinkedIn B2B Marketer - curiosity, consistency and connection driven. Key moments in this episode -00:00 Standing Out in B2B Marketing00:47 9 Essential Characteristics of B2B Marketing Leaders03:43 Curiosity06:19 Consistency07:28 Connection Driven10:31 Conclusion: The Three C's for B2B Marketing SuccessCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co

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14:35

How To Use LinkedIn to Land Speaking Gigs (+Get...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/03/25

Have you wondered how you can use LinkedIn to land dream speaking gigs? LinkedIn expert and international expert Michelle J Raymond shares her journey and practical tips.Key moments in this episode -00:00 Becoming a Speaker03:14 From LinkedIn Lives to International Stages03:57 Owning Your Niche06:36 Beyond Expertise: Crafting Memorable Talks08:51 Leveraging LinkedIn for Speaking Opportunities10:37 Promoting and Networking at Events13:50 Conclusion CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond

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16:37

LinkedIn Commenting - Too Much or Not Enough?

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/03/18

Tune in to learn how to leverage comments to build your brand and grow your business on LinkedIn. Bonus - Three advanced commenting techniques. Key moments in this episode -00:00 The Power of LinkedIn Comments00:54 From Comment to International Speaker01:58 Commenting on LinkedIn02:33 How Often Should You Comment?06:46 Avoiding Spammy Comments11:04 Advanced Commenting Strategies15:06 Strategic Commenting for Business GrowthCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free

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13:20

LinkedIn New Features - The 6 Most Important Ones

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/03/12

Do you find it tough to keep up with LinkedIn's updates? Good news - this episode powers through six key LinkedIn updates every B2B Marketer needs to know. Key moments in this episode -00:00Introduction to LinkedIn Changes00:44Six Key LinkedIn Changes Overview02:41LinkedIn Profile Banner Update04:19Enhanced Newsletter Analytics05:23LinkedIn Video Feed on Desktop07:07Premium Duo Subscription08:26Profile Appearances Analytics10:21Comment Impressions Analytics12:07Conclusion and Upcoming EventsCONNECT

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19:02

Why Your LinkedIn Company Page Gets No Engagement And...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/03/04

We can't just blame the LinkedIn algorithm for poor Company Page engagement rates. Let's explore content fails and strategies on how to fix these common mistakes for your Company Page. If you are a LinkedIn Company Page admin or B2B Marketer this episode is a must listen for your B2B brand. Key moments in this episode -00:00LinkedIn Company Page Engagement01:18Understanding LinkedIn's Algorithm Challenges02:59Common Mistakes in LinkedIn Page Content Strategy05:53The Power of Demand Generation

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17:36

The LinkedIn Confidence Playbook

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/02/25

Coach Michelle J Raymond helps LinkedIn beginners get started by addressing common fears and providing actionable steps. Michelle discusses the importance of mindset, conducting a profile audit, and taking small, manageable actions to build confidence. She shares personal stories and introduces strategies from 'The LinkedIn Branding Book' to overcome fears. Whether you are new to LinkedIn or looking to re-engage, this episode offers valuable tips to help you make an impact. Tune in to learn how to

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18:39

How Often Should You Post On LinkedIn for Business...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/02/18

How often should you post on LinkedIn? The short answer - it depends. The long answer is in this episode. LinkedIn expert Michelle J Raymond discusses what keeps the LinkedIn algorithm happy, where you should really focus, and, most of all, ensuring that your actions align with your business goals. Key moments in this episode -00:00The LinkedIn Posting Dilemma02:17Understanding the LinkedIn Algorithm05:56Setting Your LinkedIn Game Plan07:29Consistency Over Frequency12:14Scheduling Posts on

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19:20

LinkedIn Newsletters vs Email Newsletters. Which One...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/02/12

Should you set up a LinkedIn newsletter or an email newsletter for your business? Let's look at the pros and cons of each and explore another option you may not have thought about. Subscribe to my newsletter - https://b2bgrowthco.com/newsletter/Key moments in this episode -00:00LinkedIn vs. Off-Platform Newsletters00:31My Journey Starting a Newsletter02:55Pros of LinkedIn Newsletters05:44Cons of LinkedIn Newsletters08:33Exploring Email Newsletters14:18The Hybrid Approach18:22Conclusion and Linked

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