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PODCAST

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth —

business marketing

All Episodes

21:33

Tim Tams, Travel, and LinkedIn Truth Bombs: P.A.G.E....

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/04/16

Global Insights and the P.A.G.E Advocacy Framework for LinkedIn SuccessJoin Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US. From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the essentials of LinkedIn strategy, emphasising the importance of fundamentals, storytelling, and the newly introduced P.A.G.E Advocacy framework. Discover how

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11:48

How to Sell on LinkedIn Without Being Salesy

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/04/08

Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them. Key moments in this episode -00:00 Being Salesy on LinkedIn00:32 Global Page Advocacy Tour01:35 The Real Problem: Bad Selling Practices02:49 Three-Step Framework for Effective LinkedIn Selling07:29 Soft vs. Hard Selling Techniques09:56 Final Thoughts and EncouragementCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on

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12:17

What Makes an Awesome LinkedIn B2B Marketer

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/04/01

Let's talk about the 3Cs of an awesome LinkedIn B2B Marketer - curiosity, consistency and connection driven. Key moments in this episode -00:00 Standing Out in B2B Marketing00:47 9 Essential Characteristics of B2B Marketing Leaders03:43 Curiosity06:19 Consistency07:28 Connection Driven10:31 Conclusion: The Three C's for B2B Marketing SuccessCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co

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14:35

How To Use LinkedIn to Land Speaking Gigs (+Get...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/03/25

Have you wondered how you can use LinkedIn to land dream speaking gigs? LinkedIn expert and international expert Michelle J Raymond shares her journey and practical tips.Key moments in this episode -00:00 Becoming a Speaker03:14 From LinkedIn Lives to International Stages03:57 Owning Your Niche06:36 Beyond Expertise: Crafting Memorable Talks08:51 Leveraging LinkedIn for Speaking Opportunities10:37 Promoting and Networking at Events13:50 Conclusion CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond

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16:37

LinkedIn Commenting - Too Much or Not Enough?

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/03/18

Tune in to learn how to leverage comments to build your brand and grow your business on LinkedIn. Bonus - Three advanced commenting techniques. Key moments in this episode -00:00 The Power of LinkedIn Comments00:54 From Comment to International Speaker01:58 Commenting on LinkedIn02:33 How Often Should You Comment?06:46 Avoiding Spammy Comments11:04 Advanced Commenting Strategies15:06 Strategic Commenting for Business GrowthCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free

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13:20

LinkedIn New Features - The 6 Most Important Ones

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/03/12

Do you find it tough to keep up with LinkedIn's updates? Good news - this episode powers through six key LinkedIn updates every B2B Marketer needs to know. Key moments in this episode -00:00Introduction to LinkedIn Changes00:44Six Key LinkedIn Changes Overview02:41LinkedIn Profile Banner Update04:19Enhanced Newsletter Analytics05:23LinkedIn Video Feed on Desktop07:07Premium Duo Subscription08:26Profile Appearances Analytics10:21Comment Impressions Analytics12:07Conclusion and Upcoming EventsCONNECT

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19:02

Why Your LinkedIn Company Page Gets No Engagement And...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/03/04

We can't just blame the LinkedIn algorithm for poor Company Page engagement rates. Let's explore content fails and strategies on how to fix these common mistakes for your Company Page. If you are a LinkedIn Company Page admin or B2B Marketer this episode is a must listen for your B2B brand. Key moments in this episode -00:00LinkedIn Company Page Engagement01:18Understanding LinkedIn's Algorithm Challenges02:59Common Mistakes in LinkedIn Page Content Strategy05:53The Power of Demand Generation

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17:36

The LinkedIn Confidence Playbook

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/02/25

Coach Michelle J Raymond helps LinkedIn beginners get started by addressing common fears and providing actionable steps. Michelle discusses the importance of mindset, conducting a profile audit, and taking small, manageable actions to build confidence. She shares personal stories and introduces strategies from 'The LinkedIn Branding Book' to overcome fears. Whether you are new to LinkedIn or looking to re-engage, this episode offers valuable tips to help you make an impact. Tune in to learn how to

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18:39

How Often Should You Post On LinkedIn for Business...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/02/18

How often should you post on LinkedIn? The short answer - it depends. The long answer is in this episode. LinkedIn expert Michelle J Raymond discusses what keeps the LinkedIn algorithm happy, where you should really focus, and, most of all, ensuring that your actions align with your business goals. Key moments in this episode -00:00The LinkedIn Posting Dilemma02:17Understanding the LinkedIn Algorithm05:56Setting Your LinkedIn Game Plan07:29Consistency Over Frequency12:14Scheduling Posts on

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19:20

LinkedIn Newsletters vs Email Newsletters. Which One...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/02/12

Should you set up a LinkedIn newsletter or an email newsletter for your business? Let's look at the pros and cons of each and explore another option you may not have thought about. Subscribe to my newsletter - https://b2bgrowthco.com/newsletter/Key moments in this episode -00:00LinkedIn vs. Off-Platform Newsletters00:31My Journey Starting a Newsletter02:55Pros of LinkedIn Newsletters05:44Cons of LinkedIn Newsletters08:33Exploring Email Newsletters14:18The Hybrid Approach18:22Conclusion and Linked

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14:45

LinkedIn Polls - The Secret Sales Tool Hiding in...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/02/05

Let's explore the underutilised potential of LinkedIn Polls for B2B businesses to gain market intelligence, increase engagement and drive business growth. Key moments in this episode -00:00 Why LinkedIn Polls03:29 The Power of LinkedIn Polls05:06 Structuring Winning LinkedIn Polls09:18 Common Mistakes with LinkedIn Polls11:12 Using LinkedIn Polls to Grow Your B2B13:29 Listener LinkedIn Poll ChallengeToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account

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18:15

How to Grow LinkedIn Company Page Followers Fast

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/01/28

Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better. Key moments in this episode - 00:00 Importance of LinkedIn Company Page Followers 01:16 Why Page Followers Matter 04:43 Audit Your LinkedIn Company Page 08:49 LinkedIn Content for Follower Growth 13:58 The Power of Two 17:03

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14:54

2025 LinkedIn Trends Every B2B Marketer Needs To Know

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/01/21

The top three LinkedIn trends B2B marketers need to know for 2025. Learn how to navigate LinkedIn's evolving landscape and make the most of these trends to enhance your B2B marketing strategy. Key moments in this episode: 00:00 Introduction to Key LinkedIn Trends 02:36 The Pros and Cons of AI on LinkedIn 06:15 Navigating LinkedIn's Video Content 09:57 Embracing Page Advocacy 13:38 Future Outlook Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account

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11:46

Have You Lost the LinkedIn Lovin' Feeling?

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/01/15

If you haven't quite found your excitement for getting started on LinkedIn in 2025, this episode is for you. Key moments in this episode: 00:00 Reignite Your LinkedIn Passion 00:27 Understanding the LinkedIn Blues 03:55 Strategies to Clean Up Your Feed 05:59 Review and Build Your LinkedIn Community 07:57 Engage Through Direct Messages 10:39 Final Thoughts and Encouragement Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code

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12:24

2024 Reflections: Growth, Gratitude, and Big Wins on...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/12/22

Use this episode as your inspiration to stop and think about what you achieved on LinkedIn in 2024. You might realise you have come much further than you give yourself credit. Key moments in this episode: 00:00 Reflecting on 2024: A Year in Review 01:11 Overcoming Challenges 02:09 150 Episodes and Beyond 04:00 Taking the Stage Internationally 05:13 Business Growth 06:08 Personal Growth 07:54 Client Success Stories 09:12 Thanking the Support System 10:37 Holiday Wishes and Final Thoughts Today's

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32:20

Brand Partnerships on LinkedIn - 2025 Growth Strategy

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/12/17

Brand partnerships on LinkedIn sure are causing a buzz. Whether you are a LinkedIn creator or a brand looking to partner with them, this episode is for you. Key moments in this episode: 00:00 Introduction and Guest Welcome 01:01 Understanding Brand Partnerships 04:56 Choosing the Right Brand Partner 07:27 Audience Insights and Brand Alignment 11:41 Pitching to Brands 16:09 Live Case Study: Dreamdata 22:35 Negotiation and Campaign Goals 28:29 Sponsor Magnet Book Launch Buy Your Copy of Sponsor

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16:10

LinkedIn New Features Signal Big Changes for 2025 -...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/12/10

LinkedIn new features include significant changes to LinkedIn audio events, the introduction of LinkedIn Accelerate - AI ad campaigns, the option for Premium users to have rotating profile banners, and the ability to boost personal posts. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction 01:41 New LinkedIn

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36:04

Ann Handley's Tips for Spectacular LinkedIn Content

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/12/03

How would you rate your LinkedIn content strategy's effectiveness? In a recent study, Less than a third (29%) called theirs extremely or very effective. So, let's ask Ann Handley how she would turn this around in 2025. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Welcome Ann Handley 04:15 The State of B2B Content

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01:05:08

How To Make a B2B Brand STAND OUT on LinkedIn

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/11/26

How do you sell more on LinkedIn when posting content alone isn't working? First recorded for The Futur Podcast, Chris Do interviews Michelle J Raymond and they look into the business side of LinkedIn. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to a Milestone Podcast Episode 00:38 Flipping the Script:

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31:02

B2B Content Marketing Trends Marketers Need to Know 2025

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/11/19

The 15th Annual B2B Content Marketing Report is out, and Michelle J Raymond sits down with Robert Rose to unpack what it all means for the future of B2B marketing. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode:00:00 Introduction and Welcome 00:52 Origins of the B2B Content Marketing Report 04:10 Current Trends and Challenges in

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