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PODCAST

Artist Academy

Andrea Ehrhardt

The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it"s completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom. www.ArtistAcademy.co

arts visual arts

All Episodes

25:58

382. How to Land Your 1st Mural Job & Build A Mural...

Artist Academy ·

2025/05/07

In this episode of theArtist Academy Podcast, I’m sharing practical strategies to help you get started with murals and land your first job. If you're looking to build your portfolio and gain experience, here's what you need to do:Paint a muralon your wall (or a friend or family member’s wall) of a design youLOVEand want to be hired for again and again. Take a well-lit photoof the finished product (with you in the photo!!) and edit it to make it as beautiful as it is in person. I often

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33:27

381. The Mural Hustle with Kiptoe

Artist Academy ·

2025/05/05

This week’s May Mural Month replay episode on theArtist Academy Podcastfeatures the social media-famous international muralist,Kiptoe. I knew this guy had a ton of Instagram followers (285k), even more fans on YouTube (823k), and plenty of experience under his belt. But what I didn’t know about Kiptoe was that his hustle game is next-level—and that he started traveling the world independently in his 20s, building his brand from the ground up. He’s a great example of an artist who took the

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56:16

380. 5 Travel Murals in 5 Months: How You Can Plan...

Artist Academy ·

2025/04/28

This week's episode on the Artist Academy Podcast is all about mural meetups—what they are, how I plan them, and why they’ve become one of my favorite ways to mix art with adventure.I’m sharing stories from recent trips to Florida, Costa Rica, Mexico, Barcelona, and St. Croix, where I teamed up with other artists to paint murals in exchange for accommodations (yes, you can trade your talent for a tropical stay :palm_tree::art:). We’ll dive into how I find these opportunities—spoiler:

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38:51

379. The RESULTS of My $100K in 100 Days Challenge

Artist Academy ·

2025/04/21

This week’s episode on the Artist Academy Podcast breaks down the results of my recently completed $100K in 100 Days Challenge.Saying “yes” to this challenge pushed me to think outside the box, and it paid off big time. I ended up making over twice as much as I ever have in the first quarter. I’m spilling all the details—from the unexpected wins to the strategies that actually worked.We’re talking Google searches, reactivating old connections, staying consistent on social, and a whole lot

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41:25

378. There’s Only 1 Reason Why I’m a Better Painter...

Artist Academy ·

2025/04/14

This week's episode on theArtist Academy Podcastis all about the power of practice.I’m sharing how I’ve spent over 20,000 hours painting—and why that one thing has made the biggest difference in my skills and career.From my early college art classes to those 60+ hour weeks painting for Bass Pro Shops, I dive into the moments that helped me grow the fastest. I also talk about the value of guided instruction versus going it alone, and how hitting that 10,000-hour mark changed my confidence

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30:05

377. 80/20 - How 80% of Your Income Comes From Only...

Artist Academy ·

2025/04/07

This week's episode on theArtist Academy Podcastis all about working smarter, not harder, in your art business. We’re diving into the power of the 80/20 principle and how focusing on a few key actions can lead to major results.I’m sharing why you don’t need to post daily to stay relevant online—sometimes, one solid post a week is more than enough. I’ll also break down how attending a single networking event each month can lead to unexpected mural opportunities. Then we’ll get into how I

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50:14

376. Tips & Tricks of Live Wedding Painting with...

Artist Academy ·

2025/03/31

This week's episode on theArtist Academy Podcastis all about the business of live wedding painting withStephanie Gaffney.Stephanie shares how she built a thriving career painting weddings live, charging $5,000+ per piece—far above the national average. She dives into her marketing strategies, from leveraging social media and SEO to growing her reputation through word-of-mouth.We also discuss the backend of her business, including how she uses Honeybook to streamline client communication,

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37:12

375. How to Know When to Raise Your Prices $$$

Artist Academy ·

2025/03/24

This week's episode on theArtist Academy Podcast,we’re exploring the strategic approach to raising your prices as an artist.Determining when and how to increase your rates can be challenging, especially when faced with fears of losing clients or undervaluing your work. In this episode, I break down the key indicators that signal it’s time for a price adjustment, the mindset shifts necessary to overcome self-doubt, and the long-term benefits of charging what your work is truly worth. Ask

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49:48

374. Artists with Social Anxiety Can Do Big Things Too

Artist Academy ·

2025/03/17

This week’s episode on the Artist Academy Podcast is all about tackling social anxiety as an artist. If putting yourself out there feels overwhelming—whether on social media, video, or in person—you’re not alone! I’m sharing my own journey of overcoming shyness and social anxiety, along with practical tips to help you build confidence and promote your work.We’ll talk about the power of practice, pushing through discomfort, and how small steps can lead to big progress in your art business

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30:22

373. Muralist Tracing Tools - Apple Vision Pro vs...

Artist Academy ·

2025/03/10

This week’s episode on the Artist Academy Podcast takes a closer look at using the Apple Vision Pro for mural painting. I’ll walk you through how this headset works as a projection tool, demonstrating its features with the DaVinci Eye app for image placement, resizing, and opacity adjustments.We’ll also compare it to traditional projectors and other AR/VR options like the Meta Quest to see if it’s worth the hefty price tag.Beyond the tech, we’ll talk about where this industry is headed—will

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46:56

372. Art Galleries vs. Social Media Sales with Louise...

Artist Academy ·

2025/03/03

This week's episode on theArtist Academy Podcastfeatures UK artistLouise McNaught. Louise is an environmentally conscious wildlife artist whose passion shinesthrough every canvas she paints.I reached out to Louise back in 2019 for her first interview on this podcast (see her first interviewHERE), so this episode provides an updated look at how her art business has changed post-COVID. Louise still sells through art galleries but now primarily focuses on social media to make sales. I

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44:23

371. Outreach 101 - Borrow My Virtual Assistant

Artist Academy ·

2025/02/24

Does outreach seem scary/foreign/confusing?Let me help…This week's episode on theArtist Academy Podcastis all abouthow I’m gaining mural customersfromreaching out to businesses via email/DM and how you can get started too. Outreach can be a pain in the a$$ if you don’t know what you’re doing. I know, because I’ve been spending the past few months figuring it out. I’m pretty new to this still, but there are a few things I’ve come to learn that I think you’ll find interesting. I couldn’t do

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40:53

370. Mural Pricing Examples (Per Square Foot)

Artist Academy ·

2025/02/17

This week’s episode on the Artist Academy Podcast is all about pricing your art and mural projects with confidence.Figuring out how much to charge can feel overwhelming, but it’s one of the most important aspects of running a successful art business. In this episode, I’m breaking down my pricing strategy—from $20 to $65 per square foot—and explaining exactly what factors go into those numbers.I’ll share real examples from past mural projects, highlighting how details like surface type,

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33:36

369. Should You Separate Your Personal/Business/Art...

Artist Academy ·

2025/02/10

This week’s episode on the Artist Academy Podcast is all about simplifying your social media strategy as an artist. Should you create a separate account for each art niche, or is it better to keep everything under one profile? I’m sharing my personal approach and the pros and cons of both, so you can decide what works best for your brand.We’ll also dive into the type of content that performs best on different platforms—how to grab attention on Facebook, what’s trending on Instagram, and why

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41:46

368. The Cost of Doing Business as a Muralist

Artist Academy ·

2025/02/03

This week's episode on theArtist Academy Podcast is all about understanding the true cost of running a mural business. From essential tools like projectors, iPads, scaffolding, and lift rentals, to ongoing expenses such as marketing, software, and website maintenance, we’re breaking down the financial side of being a professional muralist.I’ll take you behind the scenes of my own business, breaking down everything from supplies like brushes, paint, and scaffolding to the recurring expenses

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34:42

367. Nail Your Email Pitch! w/ Ryan Sanders

Artist Academy ·

2025/01/27

This week’s episode on the Artist Academy Podcastis all about mastering sales strategies. When pitching your mural services to potential clients, crafting the perfect pitch can make all the difference in landing the right opportunities.I’m joined by my husband Ryan, who brings his expertise from the world of insurance sales. He shares practical tips on customizing scripts, understanding client needs, and knowing when it’s time to walk away from difficult clients. We’ll also break down an

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26:33

366. Ghosted! Here’s What NOT to Do 👻

Artist Academy ·

2025/01/20

On this week’s episode of the Artist Academy Podcast, we’re diving into a topic that hits home for many artists—waiting for that response from potential clients. Silence can feel intimidating, and it’s easy to let overthinking take over. But the truth is, a delayed reply rarely has anything to do with rejection.I’ll share personal stories about how our minds often create negative narratives when we don’t hear back, and how this mindset can affect our business. Plus, we’ll cover how to

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30:09

365. Things I’m Leaving Behind for More PEACE and...

Artist Academy ·

2025/01/13

This week on the Artist Academy Podcast, we’re exploring the habits and practices to leave behind in the new year in order to improve your art business. It’s not just about the resolutions, but about making intentional changes that will push you toward growth.In this episode, I’ll share how I’m focusing on presenting a more professional appearance, setting realistic goals, and batching work to reduce stress and boost productivity. I’ll also talk about overcoming self-doubt when it comes to

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26:34

364. This is Why Your Art Didn’t Sell Over the...

Artist Academy ·

2025/01/06

This week on the Artist Academy Podcast, we’re breaking down the reasons your art might not have sold over the holidays—and what you can do to fix it. Selling art isn’t just about creating something beautiful; it’s about making sure the right people see it, connect with it, and feel inspired to buy it.In this episode, we’ll talk about promoting your art in a variety of ways, growing your audience through social media and interest groups, and crafting stories that make your work more

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50:19

263. My Plan to Make $300,000 This Year While Working...

Artist Academy ·

2024/12/30

This week's episode on the Artist Academy Podcast is all about creating a roadmap to success with the goal of making $50k right out of the gate! I’m sharing strategies like social media posting, applying for public art calls, and cold outreach to businesses—plus, I break down the success rates for each method. You’ll also hear why having a strong portfolio, an SEO-optimized website, and high-quality photos is crucial for landing more jobs. I’ll dive into the importance of motivation,

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422 results

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