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PODCAST

Ecommerce Braintrust

Get access to the world"s best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand"s ecommerce potential. Ecommerce Braintrust

business management

All Episodes

22:43

The Retail Round-Up - Slap a Plus on It - Episode 382

Ecommerce Braintrust ·

2025/03/04

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It’s time for another episode of the Retail Round-Up, February edition! Major shifts are happening in the world of e-commerce, and this episode explores the cutting-edge developments, innovations, and the impact they are having on brands, retailers, and customers alike. Joining us today are resident experts Ross Walker, Director of Retail

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29:28

Winning Search, Unlocking Reviews, and the ROI of...

Ecommerce Braintrust ·

2025/02/25

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re thrilled to welcome back Mike Black, former CMO and current Chief Growth Officer at Profitero. We’ll be diving into key insights from Profitero’s latest reports, exploring the ROI of improving search placement and the vital role that ratings and reviews play in driving success. Make sure you tune in to find out more! KEY

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31:14

Full Funnel Then vs. Now - A Case Study a Year in the...

Ecommerce Braintrust ·

2025/02/18

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re excited to welcome back our Director of Retail Media, Ross Walker, who will be sharing surprising insights from his work with a major beauty brand. We’ll dive into a compelling case study on full-funnel advertising, exploring the evolving role of Streaming TV in the retail media landscape. We’re also thrilled to welcome a new

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21:20

Introducing the Women in Retail Media Collective -...

Ecommerce Braintrust ·

2025/02/11

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re excited to welcome Ana Laura Zain, CMO of the retail media ad tech platform Pentaleap, and her colleague Emma Helsloot, Pentaleap’s Director of Sales. Ana and Emma are also the co-founders of the newly launched Women in Retail Media Collective. In this episode, we’ll dive into their vision for this dynamic new organization

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23:57

The Retail Round Up - You Get an Ad Platform, You Get...

Ecommerce Braintrust ·

2025/02/04

We officially closed the book on the first month of 2025 and it’s the perfect time to introduce a fresh new format we’re calling the Retail Roundup. For this inaugural edition, we’ve brought in two of our go-to experts to break down what’s really happening in the industry. Joining us today are Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead — and a walking, talking encyclopedia of Amazon knowledge since the days Bezos sold his first book. KEY TAKEAWAYS In

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28:16

Tracing the Past, Present, and Future of Conversion...

Ecommerce Braintrust ·

2025/01/28

Today, we’re thrilled to have two of Acadia’s brightest minds in organic optimization join us. First, we have Brittany Flanagan, Head of CRO at Acadia, with over 15 years of growth marketing experience across brands and agencies. Joining her is Julian Galindo, Senior Account Manager on our Retail Team and a recognized expert in driving organic growth on Amazon. Together, they delve into the intricate world of Conversion Rate Optimization (CRO) and its implications for both Amazon and D2C

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23:40

From Zero to Retail Ready With Tim Wilson and Ken...

Ecommerce Braintrust ·

2025/01/21

Today, we’re thrilled to welcome two exceptional guests. Tim Wilson, the Chief Revenue Officer at ProductWind — a cutting-edge retail influencer marketing platform designed to help products launch and thrive organically online. Joining him is Ken Beemer, Director of Client Growth at Acadia, where he drives partnerships that fuel business growth for our clients. Together, they’ll share insights on the evolution of ProductWind, why it’s a game-changer for retail readiness and actionable strategies

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35:45

Introducing the ENDCAP Awards with Chris Perry of...

Ecommerce Braintrust ·

2025/01/14

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplaces Services, and Jordan Ripley, Director of Retail Operations. Joining us today is none other than Chris Perry of firstmovr — a frequent guest and the industry’s go-to “CPG whisperer.” Chris is here to introduce The ENDCAPS, his innovative new industry award that debuted just a few months ago. We’ll explore key insights from the recently announced grocery category winners and get a sneak peek at

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33:57

Most Popular Episodes of 2024 | Replay: Building For...

Ecommerce Braintrust ·

2025/01/07

Thank you for an incredible 2024! 🎉 We are grateful for such an engaged community of listeners. To celebrate, we’re re-releasing 2 of our most popular episodes of the year. This week we’re bringing back “Building For A Multichannel Future“ with Paul Sonneveld of MerchantSpring. We hope you enjoy it! --- Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. Today, we are joined by two special guests: Paul Sonneveld, CEO &

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21:50

Most Popular Episodes of 2024 | Replay: Escape from...

Ecommerce Braintrust ·

2024/12/31

Thank you for an incredible 2024! We are grateful for such an engaged community of listeners. To celebrate, we’re re-releasing 2 of our most popular episodes of the year. This week we’re bringing back “Escape from Retail Island“ with Jared Belsky. We hope you enjoy it! --- Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. Today we’re joined by Acadia’s CEO, Jared Belsky! This episode is all about the concept of "Retail

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40:53

We Asked 16 of Our Podcast Guests What’s in Store for...

Ecommerce Braintrust ·

2024/12/17

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. This will be our very last episode of 2024 and we are closing out the year with a bang. We reached out to all our podcast guests from 2024 and asked them two thought-provoking questions: What’s been the most impactful change/development in our industry from this year and why? What’s something in our industry that

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37:22

What Can Google’s SEO Evolution Teach Us About Amazon...

Ecommerce Braintrust ·

2024/12/10

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Director of Retail Operations, Jordan Ripley. Today, we’re excited to welcome two of Acadia’s top experts in organic optimization for Google and Amazon. Scott Walldren, Head of SEO with over 15 years of experience, and Julian Galindo, Senior Account Manager, and Amazon organic growth expert, join us to tackle a key industry debate: does Amazon’s advertising and SEO strategy follow Google’s past playbook? We’ll explore where the

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24:17

Turkey Infinite Recap with Ross Walker, Joanna Otto,...

Ecommerce Braintrust ·

2024/12/04

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Director of Retail Operations, Jordan Ripley. Today, we're bringing together some of Acadia's brightest minds from our retail media, account management, and strategy teams for a roundtable discussion. They'll share their initial insights into what set this Black Friday and Cyber Monday apart for Amazon and the brands we support. Joining us are Ross Walker, leader of our retail paid media team; Joanna Otto, account manager for

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24:07

Growth vs. Cannibalization: How to Approach...

Ecommerce Braintrust ·

2024/11/26

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Director of Retail Operations, Jordan Ripley. In this episode, we’re joined by Instacart experts Juan Munoz and Robert Benlloch to tackle some key retail media questions: Is my ad spend cannibalizing my organic sales? How should I be assessing my investment for growth? And what are the right measurement frameworks and metrics to use when having these conversations and providing guidance to our clients? Through the lens of

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31:16

Building for Incrementality, Interoperability, and...

Ecommerce Braintrust ·

2024/11/19

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today we’re joined by Geoffrey Beliard, Senior Director of Product Solutions at Pacvue. Geoffrey has spent decades leading data and analytics teams both on the brand side at large CPG conglomerates and, more recently, with leading software companies in our industry. We’ll dive into Geoffrey’s take on where the industry

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22:42

Product Variations Revisited with Zlatana Pejovic -...

Ecommerce Braintrust ·

2024/11/12

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today, we’re excited to revisit the important topic of catalog organization with seasoned expert and Operations Manager, Zlatana Pejovoc. A couple of years back, we released an episode focused on managing large apparel catalogs, which is definitely worth a listen if you’re dealing with catalog challenges. In this

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34:21

Measuring Retail Media Incrementality With Andrew...

Ecommerce Braintrust ·

2024/11/04

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today we’re joined by two amazing guests: Meghan Corron, Co-founder & CEO at Clerdata, and Andrew Lipsman, a notable industry analyst who heads up Media, Ads, and Commerce. We’ll be diving into some of the key takeaways from a report Andrew recently presented at RMN Ascendant called “The Future of Retail Media is the

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24:38

Emergence of Brand-Tailored Promotions with Joanna...

Ecommerce Braintrust ·

2024/10/29

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today we’re joined by long-time Amazon insider Joanna Otto. Joanna has spent over a decade across brand side roles, Amazon-focused agencies, and internally at Amazon. More importantly - she is the type of person we’ll invent any excuse to get on a call with so she can inject positivity into our days. But today we have a

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24:31

Brand Building on Amazon | Live at unBoxed with Jeff...

Ecommerce Braintrust ·

2024/10/21

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Director of Retail Operations, Jordan Ripley. We're coming to you live from unBoxed in Austin, Texas, with a very special guest: Jeff Cohen, Amazon's Ads Tech Evangelist who will be sharing insights into the latest developments in the Amazon ads ecosystem. This episode will bring you insightful updates on brand-building strategies, innovative AI tools, and powerful measurement metrics designed to elevate your

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24:21

Fall Big Deal Day Recap with Logan Nielsen and Zach...

Ecommerce Braintrust ·

2024/10/14

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Director of Retail Operations, Jordan Ripley. In this special edition, we dive into the results of this year's Prime Big Deal Days with some top-tier experts from the industry. Joining us are Logan Nielsen, an Account Manager at Acadia and our resident Prime Day hype man, and Zach Christensen from Analytic Index, Acadia's trusted category and search analytics data partner. Just 36 hours after the event, they share

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