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PODCAST

Got Marketing?

Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS. Running an online business is hard, but your marketing doesn’t have to stink. I’m Mia Fileman, your straight-shooting, campaign-loving friend here to talk marketing, running a business, pop culture, and everything in between.

business marketing

All Episodes

16:45

Struggling to win customers? This could be why.

Got Marketing? ·

2025/02/12

Struggling to win customers? This is the episode for you.Many small business owners assume that better promotion will solve their sales problems. But what if the issue starts long before the website is launched or content hits social media? In this episode, we’re breaking down why market demand is the real kingmaker—and how even the best branding can’t fix a lack of demand. We explore two significant factors: insufficient market demand and the competitive landscape. From a below-average

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14:43

How to win paid speaking gigs, plus a big announcement

Got Marketing? ·

2025/02/05

Want to win more speaking gigs? Listen up.In this week’s episode of Got Marketing?, Mia dives intopractical strategiesbehind becoming a sought-after speaker. From understanding what event organisers are looking for to crafting a pitch that gets you booked, this episode is packed withactionabletips to help you step onto the stage. Then, Mia shares a massive announcement about a first-of-its-kindevent coming to Melbourne that you won’t want to miss. What you’ll learn in this episode: ✨ Why

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19:23

A content strategy you can stick to: avoid burnout,...

Got Marketing? ·

2025/01/29

Do you feel like you’re drowning in daily content creation? You’re not alone.In this week’s episode of Got Marketing?, Mia tackles the biggest content challenges small businesses face and shares actionable strategies to create an effective and sustainable content plan. Whether balancing always-on content with high-impact campaigns or finding ways to stand out in a sea of sameness, this episode is packed with insights that will inspire you to reimagine your content strategy. From

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1:35

Got Marketing? Trailer 2025

Got Marketing? ·

2025/01/29

Welcome to Got Marketing? Season 6This season, we are shaking things up and startinga new odyssey. Brands often fear changing things that are working, but the real question is:Can it be better? If you know me, you will know that I believe formulas suck (in marketing). Sticking to the same formula because it’s working will hold you back. That’s true in business, marketing, and even podcasts. Here’s what’s new: ✨ We’re moving to solo episodes under 20 minutes, each focused on a specific

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19:49

A new odyssey and Mia's no-BS approach to marketing

Got Marketing? ·

2025/01/22

It’s a new season, and we are looking and sounding very different. We're shaking things up and starting a new odyssey. In this episode, Mia explains the reasons behind the change and how her no-BS marketing philosophy will guide the way. Get ready for solo episodes packed with actionable tips, bold takes, fresh perspectives, and brand-new segments designed to keep things dynamic, fun, and impactful. Here’s what's in this episode: Whyformulas in marketing suck What’s new in Season 6: Solo

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1:35

Got Marketing? Trailer 2025

Got Marketing? ·

2025/01/22

Welcome to Got Marketing? Season 6This season, we are shaking things up and startinga new odyssey. Brands often fear changing things that are working, but the real question is: Can it be better? If you know me, you will know that I believe formulas suck (in marketing). Sticking to the same formula because it’s working will hold you back. That’s true in business, marketing, and even podcasts. Here’s what’s new: ✨ We’re moving to solo episodes under 20 minutes, each focused on a specific

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37:39

How to nail your discovery call: learn from sales...

Got Marketing? ·

2025/01/15

Do you offer discovery calls but are winging them?Can you confidently handle objections from potential customers?This week, in Got Marketing?, Mia is joined by Julia Ewert, a professional negotiator and sales strategist, to discuss successful sales/discovery calls and objection handling strategies. Mia is put in the hot seat as she role-plays a discovery call with Julia, followed by constructive feedback. Julia’s expert critique is filled with actionable insights you can apply to your

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49:24

What content pillars are (and what they're not)...

Got Marketing? ·

2025/01/08

The content strategy myth that’s keeping your business stuck—and how to break free.In this episode of Got Marketing?, Mia teams up with Kryshla Salaris, founder of Shall We Social and a content marketing coach for service providers and small business owners, to bust the myths about content pillars and uncover what truly makes content successful. This isn’t your typical "how-to" on social media. It’s a candid, no-BS conversation about: ✨ Why “educate, entertain, inspire” doesn’t cut it as a

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30:49

Be seen, be heard, be everywhere: winning social...

Got Marketing? ·

2025/01/01

New year, new marketing mindset In this episode ofGot Marketing?, Mia chats with Rita Agoulian, founder of Lick Your Phone Media, about what it takes to dominate the marketing game. From humble beginnings as a foodie passion project to becoming the go-to agency for global brands like McDonald’s and Cadbury, Rita brings passion, expertise, and a no-nonsense approach to creating content and social campaigns that truly deliver. If 2025 is the year to make your brand stand out, this episode is

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11:58

2025 marketing trends: 13 best guesses to inspire you

Got Marketing? ·

2024/12/18

What’s next for marketing? In this Got Marketing? Episode, Mia explores the trends likely to define 2025—and how businesses can navigate them creatively.From partnerships that make you go “Wait, what?” to a resurgence of raw, unpolished content, this conversation is packed with insights for brands ready to embrace change and think strategically. Here’s what’s inside: ✨ Surprising brand collaborations and why they work ✨ The power of nostalgia marketing in connecting with your audience ✨

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42:07

How to build an engaged community with Tori Kopke

Got Marketing? ·

2024/12/11

Want to build a brand that stands the test of time? Start with an engaged, loyal community.In this episode of Got Marketing?, Mia chats with Tori Kopke, a business coach and strategist helping rural and regional women grow thriving businesses despite challenges like isolation and limited resources. Tori pulls back the curtain on how to create communities that amplify your brand’s reach and drive real growth. Here’s what you’ll learn:✨ How to foster a value-driven, inclusive community✨ The

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45:24

Double take on campaigns with Lucy Bloomfield

Got Marketing? ·

2024/11/27

What's better than one campaign strategist? Two.In this episode of Got Marketing?, Mia is joined by Lucy Bloomfield, a sales campaign specialist and founder of Double Orders. They discuss how focused, story-driven campaigns can double sales and create lasting customer connections. Together, they explore the importance of timing, storytelling, and audience alignment in building campaigns that feel like natural extensions of a brand. Lucy also shares why syncing campaigns with consumer

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42:07

What entrepreneurs can learn from athletes with...

Got Marketing? ·

2024/11/06

In this episode of Got Marketing?, Mia chats with Kathryn Deiulio, a sports management expert and founder of Behind Your Brand, to discuss lessons entrepreneurs can learn from professional athletes. Together, they explore how personal branding, focus, and resilience are as vital in business as they are in professional sports.You'll gain insights on work-life balance, the power of a support team, and the importance of authenticity—revealing how these strategies can help entrepreneurs

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49:58

Rebel brands with Michelle Newell

Got Marketing? ·

2024/10/09

Inthis episode of Got Marketing?, Mia Fileman sits down with Michelle Newell, founder of The Storytelling Business, to discuss the impact of brand storytelling. Michelle works with leaders and businesses to craft bold, authentic stories that make brands stand out.Expect practical insights into building a brand that resonates authentically. Mia and Michelle discuss how storytelling can forge deeper connections, set brands apart, and drive meaningful change. From personal anecdotes to

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59:45

Pay me like an unqualified life coach

Got Marketing? ·

2024/09/25

In this episode of Got Marketing?, we welcome psychologist Jocelyn Brewer and human potential coach Kate McCready. Together, we dive into the ethics of the life coaching industry, sparked by Jocelyn’s Instagram post, “Pay me like an unqualified life coach.” We explore the value of credentials and the frustrations surrounding unregulated coaching practices.We also share practical ways to create healthier relationships with technology and navigate the online world with more intention and

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48:51

Meta ads done differently with Tenai Seymour

Got Marketing? ·

2024/09/11

In this episode of Got Marketing?, we sit down with Meta Ads expert Tenai Seymour, founder of Ads Haus, to explore the evolving world of Meta advertising. Together, we break down how to avoid the pitfalls of generic Facebook ads and why a boutique, tailored approach often delivers better results.We dive into the importance of being fully prepared before launching ads, making sure that key marketing elements—like a well-optimised website, active social media presence, and effective email

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61:35

Welcome to the Next Episode feat. Snoop

Got Marketing? ·

2024/08/21

In this episode, we dive into the world of celebrity and personal branding marketing with a spotlight on Snoop Dogg's recent high-profile campaigns. We discuss how Snoop has become an undeniable highlight of the 2024 Paris Olympic Games, boosting NBC's viewership with his genuine and magnetic presence as a special correspondent. We also explore his successful BIC campaign with Martha Stewart, showcasing how clever, tongue-in-cheek marketing can connect with audiences and drive

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11:53

Marketing Moment #2: Burnt by Incy Interiors

Got Marketing? ·

2024/08/07

In this Marketing Moment, Mia andNell Casey from Fete Creativediscuss the Incy Interiors Palava.Based on Nell's experience as an aggrieved customer who has been left in the dark, Nell, a small business owner and marketing expert, dug deep beyond the seemingly trustworthy brand and its solid online presence to shed light on the deceptive and misleading marketing efforts of Incy Interiors. Join us to hear the whole story. ––– Got Marketing? is brought to you by Mia Fileman, a professional

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44:31

Gen Z doesn't want to be your friend with Lauren Meisner

Got Marketing? ·

2024/07/24

How the f*ck are you supposed market to a generation who tune out from mostadvertising?Gen Z is known for rejecting the status quo, from wellness culture to luxury brands, and their marketing tolerance is practically non-existent. Theyare socially conscious, demanding and discerning, and their values are rubbing off on other generations. So whether you actively target Gen Z’s or not, you should listen up. To have this conversation with me, today's guest is Lauren Meisner. Lauren is the

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44:49

Is the traditional agency model broken? With Pat Langton

Got Marketing? ·

2024/07/10

Creativity doesn't come in hours. So why are agencies still selling time?We don't have to look too hard to see that the marketing industry is evolving at the speed of light, butmarketing and advertising agencies have followed the same traditional agency model for over 40 years. With experience in both the brand side and the agency, Mia has seen the problem from both sides of the fence. So the big question is, is the traditional agency model broken? To answer the question, today's guest is

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