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PODCAST

Product Marketing Life

Product Marketing Alliance

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

business marketing

All Episodes

50:15

From product marketer to founder: Why PMMs have an...

Product Marketing Life ·

2023/11/24

In this episode of Product Marketing Life, Mark Assini is joined by Tamara Grominsky, a seasoned product marketing leader and founder of PMM Camp. They dive into the growing trend of product marketers becoming founders, striking out on their own as entrepreneurs.Tamara shares how her career has always embodied an entrepreneurial spirit, from partnering directly with founders during her PMM roles to recently stepping out on her own. She discusses why product marketers make natural entrepreneurs,

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42:47

Casual chats won't cut it: How to plan productive...

Product Marketing Life ·

2023/11/10

In this episode of Product Marketing Life, Mark Assini is joined by experienced marketing consultant at Broadridge, Katharine Hibson.Katharine shares her expert insights on conducting effective customer interviews, stressing that customer conversations require strategy and planning, not a casual approach. She outlines her process for preparing an interview guide, including motivational topics to cover and open-ended questions that draw out insights.Join Katharine and Mark as they discuss what

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47:35

Lone wolf or pack mentality? The pros and cons of...

Product Marketing Life ·

2023/10/27

Get the inside scoop on life as a solo product marketing manager and how this compares to being part of a team.In this episode, host Mark Assini is joined by two guests, Stuti Dutt, Senior Product Marketing Manager at Compass Digital, and Kevin Chan, Director of Product Marketing at Fleetio.During their chat, Stuti, Kevin, and Mark explore what it takes to not just survive, but excel as a product marketer, both as a solo PMM or as part of a team. Stuti and Kevin have worked on their own and as part

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49:25

Emotional intelligence in product development: Why...

Product Marketing Life ·

2023/10/13

Product teams move fast – often keeping their heads down, chasing goals, and, unfortunately, overlooking the emotional needs of the customer, which is essential to providing positive user experiences.In this episode of Product Marketing Life host, Mark Assini, is joined by design expert Bryan Zmijewski, President and Owner of ZURB, to unpack how companies lose touch with users and provides proven tactics to close the disconnect.Key takeaways:Why adopting design thinking principles can create

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49:32

How to create a unified launch process: Insights from...

Product Marketing Life ·

2023/09/28

On this episode of Product Marketing Life, host Mark Assini is joined by Aline Bezerra, Senior Product Marketing Manager at Crownpeak. Aline shares insights from her experience navigating a merger and leading the effort to implement a unified launch process.With a background in international trade, Aline transitioned into product marketing nine years ago. She now leads the go-to-market strategy for Crownpeak's digital experience platform products. After Crownpeak acquired Attract, Aline faced the

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35:20

A PMM's guide to international launches | Olga Laul,...

Product Marketing Life ·

2023/09/14

In this episode of Product Marketing Live, host Mark Assini interviews Olga Laul, Regional Product Marketing Manager at Google. Join us as Olga draws on her experience leading regional and global product launches and shares advice for effectively launching products internationally.Here are the key takeaways from Mark and Olga's discussion: Staggering product launches by geography and time is recommended.Work closely with product teams to align on key market prioritization.Focus on priority products

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47:39

Conversational marketing for personalized experiences...

Product Marketing Life ·

2023/09/01

In this episode of The Product Marketing Life podcast, host Mark Assini is joined by Joshua Diner, Group Product Marketing Manager at Infobip. They have an insightful conversation around conversational marketing and communication, and how it can be leveraged to provide highly personalized experiences.Here are the key takeaways from Mark and Joshua's discussion:Conversational communication blends chatbots, AI, and human interactions.Personalization is key for conversational marketing.Conversational

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55:52

Managing the balancing act of pricing | Vaishnavi...

Product Marketing Life ·

2023/08/18

This week on Product Marketing Life, Mark is joined by Vaishnavi Ravi, founder and consultant at Market Maven, to discuss her experiences of leading major pricing changes. In their discussion, Vaishnavi advises treating pricing as an iterative process, requiring continuous testing and learning. She also stresses the importance of deeply understanding your customers and audiences as being critical for positioning and strategic direction. Overall, the discussion provides an inside look at the

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38:47

The Dos and Don’ts of Competitive Enablement | Dejan...

Product Marketing Life ·

2023/08/04

This week on Product Marketing Life, Mark is joined by Dejan Gajsek, CEO and co-founder of Grow + Scale. Dejan shares his career journey, beginning with marketing roles at early-stage startups in Slovenia, before making the leap to found Grow + Scale – a competitive intelligence program provider for B2B and SaaS technology companies. Dejan takes us through the "dos and don'ts" of setting up competitive enablement programs, advising product marketers to start small and focus on one or two key

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61:53

Increasing revenue and retention with win-loss...

Product Marketing Life ·

2023/07/19

In this episode of Product Marketing Life, we're joined by Ryan Cuellar, Chief Delivery Officer at Primary Intelligence, where we discuss the ways in which win-loss analysis can be used to increase revenue and retention. Win-loss analysis is key to any successful product marketing endeavor. It delves into essential factors like why customers make certain decisions, and hones in on four categorical areas: price, product, sales motion, and company. But here's the catch, it's not just a deep product

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58:56

From aspiring F-18 pilot to high-flying PMM | Aubrey...

Product Marketing Life ·

2023/06/08

In this episode, host Mark Assini is joined by Aubrey Chapnick, Senior Product Marketing Manager at Q4, a leading capital markets communications platform. Aubrey’s path to PMM is highly unconventional. He initially wanted to join the military to become an F-18 fighter pilot but ended up going in a very different direction. Aubrey has done a lot of different things in his career including sales, management consulting, investment banking, equity research, HR, product, strategy, writing for the Globe

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44:30

Using ICP research when launching a new product |...

Product Marketing Life ·

2023/05/25

In this episode, host Mark Assini is joined by Jessica Andrews, VP of Marketing at Copper.Jessica has recently taken on the role of VP of Marketing after spending the bulk of her career dedicated to product marketing. In fact, she credits her time in product marketing as one of the primary reasons she was able to take on the leadership position she currently holds.Today, Jessica and the team at Copper offer the only Google-recommended CRM that helps teams build better relationships to drive lasting

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43:23

Your golden ticket to repeatable Go-to-Market...

Product Marketing Life ·

2023/05/11

With 80.4% of product marketers earmarking the management of product launches as a core component of their role, what if we told you we hold the golden ticket to creating repeatable Go-to-Market processes?Make yourself comfortable, because in this episode, Devon O'Rourke, Founder & Manager Partner at Fluvio, shares a breadth of transferable insights sure to enhance your Go-to-Market strategy.Devon shares Fluvio’s approach to creating repeatable Go-to-Market processes, outlining where most

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55:14

Product marketing life at a fast-moving startup | ...

Product Marketing Life ·

2023/04/27

In this episode, host Mark Assini is joined by Bhargav Brahmbhatt, Senior Product Marketing Manager at Harness.Bhargav has held a number of product-oriented roles, starting out first in software development, then getting into product management after pursuing an MBA, and finally landing in product marketing.Today, Bhargav and the team at Harness are building an intelligent software delivery platform that enables engineers to deliver software faster, with higher quality, and with less effort. During

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43:57

How customer marketers contribute to product...

Product Marketing Life ·

2023/04/14

In this episode of Product Marketing Life, host Mark Assini welcomes Zoey Morck, Customer Marketing Manager at Logz.io.Zoey has held a number of marketing and sales-focused roles over the course of her career, finding a natural fit in the emerging world of customer marketing.Today, Zoey and the team at Logz help cloud-native businesses monitor and secure their environments with comprehensive open-source tools. Key discussion points:The role customer marketing plays within the broader sales and

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41:58

Tailoring your go-to-market to your specific...

Product Marketing Life ·

2023/03/31

In this episode of Product Marketing Life, host Mark Assini is joined by Shaalin Parekh, Founding Marketing Lead at Champify and Founder of IndustryGTM.During their chat, the pair discuss the approach Shaalin leveraged while at Seismic to spin up an industry-specific go-to-market strategy for a new sub-vertical. He shared his approach to identifying when an industry-specific go-to-market strategy is needed, and how to make sure it’s unique enough from the core GTM by tailoring it to the

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54:10

A framework to achieve go-to-market success with...

Product Marketing Life ·

2023/03/17

In this episode of Product Marketing Life, host Mark Assini is joined by Robert Kaminski, Head of Product Marketing at Fletch PMM. During their chat, Robert dives into his framework to achieve go-to-market success with horizontal products. He also shares his approach to creating and sharing actionable product marketing insights and guides on LinkedIn. In fact, it was one of those LinkedIn posts that spurred on the conversation you’re about to hear.While you're here, why not become a PMA Pro

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51:14

How to navigate your product marketing promotion |...

Product Marketing Life ·

2023/03/03

In this episode of Product Marketing Life, host Mark Assini is joined by Sapir Segal, Senior Product Marketing Manager at Fiverr.During their chat, Sapir shares her experience as Fiverr’s first official product marketing hire. She details her journey from its early days all the way up to her recent promotion into a senior role. For anyone looking to tackle their first role as a solo PMM or for guidance on how to navigate a promotion, Sapir offers some invaluable advice.While you're here, why not

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33:40

Transitioning from sales-led growth to a product-led...

Product Marketing Life ·

2023/02/17

In this episode of Product Marketing Life, host Mark Assini is joined by Umang Sejpal, Product Marketing Manager at Cofenster. During their chat, they discussed Cofenster’s transition from a Sales Led Growth model, to a hybrid Product Led Growth Model. Umang's practical insights and recommendations will be incredibly helpful to anyone who finds themselves going through a similar shift.While you're here, why not become a PMA Pro Member? Plus, get Certified with our Product-Led Growth Core

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37:14

The API framework you need to improve...

Product Marketing Life ·

2023/02/03

In this episode of Product Marketing Life, host Mark Assini is joined by Ken Oestreich, Founder of Fountainhead Product Marketing.During their chat, they discussed Ken's API-based framework for establishing streamlined and transparent exchanges of information between product marketing and its partner teams. This is a must-listen for anyone looking to formalize or improve cross-functional relationships. While you're here, why not become a PMA Pro Member?

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