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PODCAST

Behind the Design

No fluff or vague lectures that make you zone out. Just real talk on building the business and life of your dreams… Because you deserve both. Unfiltered entrepreneurship insights—in your ears for free every other week. Are you tired of reading and hearing the same old aspirational BS? Too much business content online is the curated result of years of painstaking work and unsexy struggle. Those poolside laptop photos and launch-earning reveals hide what really goes on behind the scenes, which is

business entrepreneurship

All Episodes

00:35:06

105. Stop Clients From Stalling Website Projects With...

Behind the Design ·

2024/04/18

In this episode, Olivia Austin shares expert insights on preventing website project stalls with effective communication, system implementation, and client guidance in brand and web design. Tune in for actionable strategies and tips on setting boundaries, maintaining project momentum, and ensuring profitable, timely delivery. 00:00 Encouraging audience engagement, seeking input on topics. 04:51 Integrating copywriting into the design process. 09:07 Copywriter involvement varies based on

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00:44:38

104. Simplifying Your Creative Services, Staying in...

Behind the Design ·

2024/04/10

Angela is the Founder and Creative Heart behind Saffron Avenue, a graphic design studio for ambitious brands and a template shop for entrepreneurs and artists. With a love of designing with intention and connection, I focus on infusing strategy, sophistication, and hand-crafted details into each brand, website, and product. Her mission has been to help creative business owners gain clarity and confidence with their brand and website, allowing them to effortlessly evolve with growth. Today we chat

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00:24:17

103. Q1 Review & Mapping Out a Q2 Game Plan for...

Behind the Design ·

2024/04/03

In this episode of Behind the Design, host Olivia Austin shares a step-by-step strategy for reflecting on the past quarter and creating a customized plan for the next quarter. Discover the #1 important, reflection exercise and identify the actionable steps to define your goals, refine your strategies, and achieve success in Quarter 2.Timestamps: 00:00 Entrepreneurs need strategic reflection to grow 03:38 Review, reflect, and refine for business growth 09:06 Reflect on achievements and set

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00:46:25

102. Lead Generating Ads for Beginners, Using AI in...

Behind the Design ·

2024/03/27

Join our guest, Kay from KAC Marketing, on the Behind the Design podcast as we dive into secrets on scaling agencies, leveraging AI for efficiency, and mastering email marketing and ad management strategies for small businesses. Plus, you'll hear expert advice on balancing work-life and harnessing the power of organic content and paid ads to grow your client base. Don't miss these valuable insights - perfect for agency owners and marketing professionals looking to thrive!Kay is a marketing

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00:26:47

101. Elevate Your Design Studio and Life Using ClickUp

Behind the Design ·

2024/03/20

It's no secret I am obsessed with ClickUp, so in today's episode I'm sharing the reasons why I switched to ClickUp, an inside look of how we use it with clients and our internal processes and how I've been able to ditch all other platforms to streamline to just ONE. ClickUp revolutionized the workflow my agency, eliminating bottlenecks in client and team communication, allows us to get efficient client feedback, systemize client expectations, enhance team collaborations and optimize

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00:53:01

100. Understanding Intellectual Property and...

Behind the Design ·

2024/03/13

On today's episode, we are taking it super logistical, legal I guess ha! Where Paige Hulse of Paige Hulse Law is answering all of your small business legal questions. Paige Hulse received her Juris Doctorate from The University of Tulsa and is the owner and lead attorney of Paige Hulse Law, the founder of The Creative Law Shop® (CLS), Co-Founder of the Special Forces Support Fund™ and the owner of Fairway Stables™. As an intellectual property attorney and passionate serial entrepreneur, Paige

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00:32:04

99. Motherhood Unfiltered: Real Talk From My First...

Behind the Design ·

2024/03/06

In this unfiltered and candid episode, Olivia delves into the nuances of her first year of motherhood. From navigating the unexpected realities of motherhood to redefining her identity, Olivia shares her personal journey with raw honesty. Discover her reflections on building a business around her new life as a mom and the importance of setting boundaries for both business and personal life. Gain insights on prioritizing self-care, embracing progress over perfection, and learning to live in harmony

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00:53:52

98. Following Your Intuition and Finding Balance with...

Behind the Design ·

2024/02/28

I am sitting down today with Strategy addict and inner work convert, Anna Wojtowicz. Anna helps ambitious female entrepreneurs, learn how to approach scaling profits without losing their purpose & peace by integrating practical mindset and spirituality into strategy. The end result is finding balance between ambition and inner peace because she believes you shouldn't have to choose between the two. We chat all of the things in this episode from finding your intuition to mental health as an

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00:31:25

97. If You Want to Make More Money in 2024, Do This

Behind the Design ·

2024/02/21

In this episode of Behind the Design Podcast, host Olivia Austin discusses strategies for increasing your profitability and making more money in 2024. Olivia delves into the importance of knowing your numbers and understanding the difference between revenue and profitability. Drawing from her own experience, she shares how she transformed her agency into a more profitable business by trimming expenses and building a lean team. She emphasizes the significance of the financial health check and

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00:43:19

96. How to Enhance Efficiency Without Losing Empathy...

Behind the Design ·

2024/02/12

Today I sit down with Jessica Frigon, a seasoned expert with over 15 years of experience in Operations and Integration and owner of PROJECT LOVE. PROJECT LOVE offers an unparalleled, full-scale, and elite operational service. PROJECT LOVE is more than just an operations firm; it's a transformative experience for female entrepreneurs and lifestyle brands seeking to redefine the way they do business. She takes a holistic approach to operations, focusing not just on systems but also on the people

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00:17:03

95. Defining What Matters: Who Are You Without Your...

Behind the Design ·

2024/02/07

While I usually provide trainings and workshops, in today's episode we're exploring into a different theme where I encourage you to think outside the box and do some inner work. The central question posed in this episode - 'Who are you without your business?' We are constantly being defined by our business, and while that's gotten us to where we are today, it's just as important to explore your identity beyond your entrepreneurial accomplishments. In today's episode,

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00:45:33

94. How to take control of your own schedule and...

Behind the Design ·

2024/01/31

We delve into a crucial aspect of building a business that often gets overlooked – taking control of your schedule so you can build the business and life of your dreams. I share practical tips you can start implementing today, from designating specific days for calls to creating a batch schedule for tasks and planning your week on Sundays. The episode highlights the significance of having designated times for reading emails, setting phone boundaries, and even prioritizing sleep by keeping the phone

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00:25:36

93. How to Create a Luxury Client Experience +...

Behind the Design ·

2024/01/24

In the early years of owning my own design studio I felt very unorganized – my workflows weren’t clear, projects would drag on, clients would take control and I would spend more time on marketing to attract more clients than focusing on the clients I had already landed. I quickly went from the excitement of launching my business to paralyzing overwhelm.It wasn’t until I switched my focus to elevating my client experience and design process that I was able to nurture my current

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00:35:02

92. Remove the Stress of Finances with LoriAnn Kuntz

Behind the Design ·

2024/01/22

Today I am joined by LoriAnn, who is the owner and CEO of Profit Priority, a boutique accounting and fractional CFO firm helping creatives go from unsure to unstoppable when thinking about their finances. With over 8 years of experience in accounting and small business finance, she has the insight and experience to help you up-level your business while removing the stress and burden of managing your finances. Whether you are just starting out or you have been in business for years, her mission is to

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00:45:24

91. What I'd Do If I Were Starting My Business From...

Behind the Design ·

2024/01/10

In this reflective podcast episode, I share my experience after 6 years of entrepreneurship and what I would if I were starting my business from scratch. I go through a series of important steps including defining services, building a portfolio, choosing a marketing platform, establishing systems and processes, and the power of networking. The episode is packed with inspiring anecdotes, practical advice, and a strong emphasis on consistency, mindset, and action to help you build a business AND life

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00:29:02

90. How to Set Intentional Business AND Life Goals...

Behind the Design ·

2023/12/21

The way you've been taught vision planning and goal setting is all wrong. Most people will look at their revenue goals for the year, write out some goals that sound like that will help and then hope you accomplish them all by the end of the year. Today, I'm teaching the exact framework I use and teach my mentees in how to set goals based on your big life vision and then break them down by quarter, month and year in a tangible way so you have a strategic roadmap on how, when and WHY

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00:30:54

89. Ditch the "all or nothing" mindset + actually...

Behind the Design ·

2023/12/13

We dive deep into the topic of overcoming the "all or nothing" mindset that often holds us back from taking action in our business and life. We explore practical strategies and mindset shifts that can help you break free from the paralysis of perfectionism and start making progress towards your goals. Whether you're struggling to get started on a project, launch a new business, or make positive changes in your personal life, this episode will provide you with inspiration and actionable

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00:32:30

88. Building + Pricing your design services for...

Behind the Design ·

2023/12/06

Today we're diving deep into building and pricing your brand and website design services. Whether you're a seasoned designer looking to refine your approach or an emerging designer seeking to establish your online presence, this episode is packed with valuable insights that will elevate your design business as a whole. Pricing your design services can be a challenging and is the top question I get asked by you as a listener of the podcast, my coaching/intensive clients. I love it because if

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00:47:25

87. Managing your energy, work-life harmony + "having...

Behind the Design ·

2023/11/22

Today's episode we have the conversation about the challenges and triumphs of balancing motherhood and entrepreneurship. Laura and I swap our personal experience and practical advice on managing energy, work-life harmony, and the power of personal branding in businesses. Both know that despite trials, it’s entirely possible to have the best of both worlds – motherhood and entrepreneurship – and it’s important to find your unique path without comparing it to anyone else's. This is a very

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00:38:00

86. Healing Self-Sabotage, Postpartum Anxiety, and...

Behind the Design ·

2023/11/08

In this heartfelt podcast episode, I am opening up about my personal experience as a new mom and what the journey over the last 8 months has looked like for me. Emphasizing the importance of inner work, support, and healing modalities like inner child healing, I discuss my evolution as what it's like being a business owner and new mom overcoming postpartum anxiety and perfectionism to now seeking harmony between business and personal life. I want to open up the conversation on these topics and

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150 results

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