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PODCAST

Mortgage Marketing Radio

Mortgage Marketing Radio

The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

business marketing

All Episodes

51:18

The Road to $100 Million

Mortgage Marketing Radio ·

2024/12/04

In this conversation, Jane Floyd shares the key mindset and skills thatled to her funding $100 Million in closed loans in 2024.The discussion also covers innovative marketing strategies and the importance of planning for future success by focusing on lead conversion and team collaboration.Timestamps:00:00 Introduction to Jane Floyd and Her Journey03:02 The Importance of Passion and Mindset05:58 Skill Set vs. Mindset: What Comes First?08:57 Handling Mistakes with Integrity11:55 Building Relationships

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46:50

How to Create Trust & Build Value With Realtors

Mortgage Marketing Radio ·

2024/11/22

In this episode,Kelly Yalechats with Geoff Zimpfer to share actionable insights on building meaningful relationships with real estate agents, optimizing customer experiences, and navigating the ever-changing mortgage landscape. They discuss:Why understanding your customer's journey is key to success.How to build trust and add value to Realtor partnerships.The importance of preparation and intentionality in sales meetings.Using social media to connect authentically with referral partners.Long-term

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35:23

Mastering LinkedIn for Mortgage Professionals

Mortgage Marketing Radio ·

2024/11/13

In this conversation, Dan Smokoska shares insights on leveraging LinkedIn for business growth,in the mortgage industry. He discusses the unique advantages of LinkedIn over other social media platforms, emphasizing the importance of authenticity, engagement, and consistent content creation.The discussion also covers strategies for finding referral partners, utilizing LinkedIn Navigator for targeting, and the evolving nature of content that resonates with audiences on LinkedIn.Key Takeaways:LinkedIn

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47:25

Building The 'Billion Dollar Banker' Brand

Mortgage Marketing Radio ·

2024/11/06

In this conversation,Nicole Perroneshares her extensive experience in the mortgage industry,emphasizingthe importance of adapting to market trends, diversifying product offerings, and leveraging technology to build relationships.Nicole also highlights the need for geographical diversification among loan officers and the significance of providing exceptional client service.The conversation culminates in her initiative, the Billion Dollar Banker brand, aimed at attracting new talent to the mortgage

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17:29

Ask Me Anything #1: How to Follow-Up After Agent Meeting

Mortgage Marketing Radio ·

2024/11/01

In this episode, host Geoff Zimpfer addresses a listener's question about maintaining relationships with real estate agents after an initial meeting. He emphasizes the importance of setting the right context for meetings, understanding the relationship dynamics, and following up effectively. Listen in to get actionable strategies to enhance your interactions with REALTORS, including the need for clear next steps and delivering value to foster long-term partnerships.Want YOUR question answered LIVE

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49:25

Key Takeaways from Over 1000 Coaching Sessions

Mortgage Marketing Radio ·

2024/10/24

In this conversation, Coach Michael Regan shares insights on the coaching process, emphasizing the importance of mindset, humility, and vision in individuals seeking coaching.He discusses the common traits of coachable individuals and the significance of preparing for market changes, particularly as they approach Q4. He emphasizes the need for role reflection and planning, the value of feedback, and the significance of maintaining a strong foundation in the face of new technologies and trends.Regan

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35:08

A Crash Course in Mortgage Rates and Options Trading

Mortgage Marketing Radio ·

2024/10/17

In this conversation, Dan Rawitch, CEO ofUniversity of Options, discusses his mortgage industry background and current role as a trader and economist. He provides insights into market analysis, economic forecasting, and the impact of Federal Reserve actions on interest rates and inflation.The discussion also covers the dynamics of the housing market and the importance of supply in driving prices. Additionally, Rawitch introduces his trading platform,University of Options, which offers strategies for

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46:20

The Power of Relationships in Mortgage Lending

Mortgage Marketing Radio ·

2024/10/09

In this episode, Geoff Zimpfer discusses strategies for mortgage professionals to thrive in a changing market. He emphasizes the importance of building relationships with real estate agents, diversifying sources of business, and leveraging personal branding to attract referrals.Special guestBrian Weissshares insights from his experience and contributions to the industry, providing actionable takeaways for listeners.TakeawaysBuilding relationships with real estate agents is crucial.Diversifying your

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18:02

What I Learned Spending Two Days With Alex & Leila...

Mortgage Marketing Radio ·

2024/10/03

In this episode of the Mortgage Marketing Radio podcast, host Geoff Zimpfer discusses the importance of planning for Q4 and shares key insights from a recent workshop with Alex and Leila Hormozi ofAcquisition.com.He emphasizes the need for mortgage professionals to assess their time management, identify value detractors in their business, and diversify their sources of leads to ensure sustainable growth. Zimpfer also highlights the significance of understanding business risks and the importance of

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57:36

Maximizing Instagram Reach

Mortgage Marketing Radio ·

2024/09/24

In this episode, we're sharing a behind-the-scenes listen intoour private community of Loan Officers. Every week we meet up for coaching, accountability, and developing our skillsand mindset.Once per month, we bring in a special guest expert. This month our special guest isInstagram marketing expertJen Herman, recognized as one of the top Instagram experts worldwide.Jen shares her insights on the importance of Reels, the latest changes to Instagram metrics, and how to leverage hashtags for both

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49:34

Mastering AI for Real Estate and Marketing

Mortgage Marketing Radio ·

2024/09/04

In this conversation, Jonathan Mast and Geoff Zimpfer discuss the practical applications of AI, specifically ChatGPT, in various business scenarios.They explore how AI can be used to collaborate, generate content, and improve productivity.Mast shares tips on getting better output from AI, including using frameworks and training the models to reflect your tone and style.Mast provides a four-step framework for effective prompting and emphasizes the value of collaboration with AI. Jonathan emphasizes

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45:10

The Role of Loan Officers in the NAR Settlement

Mortgage Marketing Radio ·

2024/08/28

James Dwiggins, CEO ofNextHome, discusses the impact of the NAR settlement on the real estate industry. He shares that companies that were prepared and ahead of the changes have been able to navigate the new rules effectively. However, many are still struggling to understand and adapt to the changes.Dwiggins predicts a 20-40% exodus of real estate agents due to the decoupling of compensation. He emphasizes the importance of educating sellers on the benefits of not offering buyer compensation upfront

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01:00:30

Becoming a Top 100 Female Loan Officer

Mortgage Marketing Radio ·

2024/08/22

Katie Grimes is the #1 Female Loan Officer in Kansas and a Top 100 Female Loan Officer in the Nation. She emphasizes the importance of authenticity and creating deep connections with referral partners.While social media is valuable for branding and visibility, she believes that REALTOR referrals are the most direct route to clients who need her services. She emphasizes the need for trust and communication in these partnerships and shares strategies for staying top of mind with agents.Katie also

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18:36

Proof Over Promises

Mortgage Marketing Radio ·

2024/08/15

In this episode, Geoff Zimpfer shares some personal updates and then dives into key takeaways from the recentForward Event. He emphasizes the importance of building a personal brand, attracting attention and providing proof over promises.Geoff also offers practical strategies for loan officers to partner with real estate agents and generate more business, such as sharing proof of pre-approved buyers and following up with open house attendees. He encourages listeners to take advantage of the current

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10:48

Forward Event Recap: Personal Branding

Mortgage Marketing Radio ·

2024/08/08

Today's episode is me with my first recap of theForward Event. I've attended the event for three years in a row and this year's event was the best yet.The Forward Event is hosted by my friendsNeel DhingraandTrevor York.The first speaker for day one wasRory VadenwithBrand Builders Group. Rory emphasizes that a personal brand is the digitization of your reputation and it is crucial for building trust, especially in industries like mortgage and real estate.In this episode, I share my key takeaways from

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44:06

From US Olympian to Mortgage Leader

Mortgage Marketing Radio ·

2024/08/06

In this insightful episode of Mortgage Marketing Radio, Isitdown with special guest Brian Covey, Executive Vice President at Revolution Mortgage. Brian shares his wealth of experience and knowledge, offering valuable advice for professionals in the mortgage industry and beyond. As a former pro soccer player and Olympic team member, Brian draws fascinating parallels between the worlds of sports and business.Connect With Brian:WebsiteLinkedInInstagramReady to double your agent referrals without

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53:47

Building a Genuine Personal Brand on LinkedIn

Mortgage Marketing Radio ·

2024/07/18

Raquel Borras, is the external brand communications manager at New American Funding. She emphasizes the importance of being genuine and true to oneself while maintaining a professional nature.Raquel shares her journey of establishing her personal brand on LinkedIn and how she incorporates her fun and goofy side into her content. She also highlights the shift towards video content on LinkedIn and the power of video in connecting with the audience.We also discuss the impact of social media on younger

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54:25

Endure and Thrive! Finish 2024 Strong

Mortgage Marketing Radio ·

2024/07/10

Todaywe're hanging with Dustin Owen, VP of Eastern Division Sales at Waterstone Mortgage, to discuss the keys to success in the mortgage industry, the importance of endurance, and how to thrive intoday's market.Dustin dives deep into the fundamentals of building a successful mortgage career.He emphasizes the importance of having 10 meaningful conversations a day, following theme days, and engaging in consistent activities to build a robust business.Tune in to hear insights on building meaningful

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50:58

How to Make Social Media Easier

Mortgage Marketing Radio ·

2024/06/27

In this episode I meet up with my friend Josh Pitts and discuss the importance of consistent content creation on social media for mortgage professionals. The focus is on personal connections and community engagement rather than constantly promoting mortgage-related content.We talk about Josh’s newShredit app, which simplifies the video editing process for social media content.We wrap up with a discussion about Josh's new adventure of sailing around the world with his family. It’s an incredible

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16:40

Mastermind Summit Key Takeaways

Mortgage Marketing Radio ·

2024/06/20

In this episode, I share a few of the biggest takeaways from the recent Mastermind Summit in Las Vegas. I'll discuss strategies and tactics for closing out the year strong in the mortgage industry. We review the importance of executing the fundamentals, such as building relationships with referral partners, having conversations, and staying in front of agents consistently. We also highlight the need to evaluate and improve accountability metrics, focus on controllable factors, and fall in love with

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