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PODCAST

The Marketing Umbrella Podcast

The Marketing Umbrella Podcast, hosted by Kevin Prewett, is for marketing agency owners and digital marketing entrepreneurs. Itamar Shafir is CEO of Umbrella, a technology platform and brand that powers thousands of marketing agencies. On ”The Marketing Umbrella” podcast, Kevin interviews leading industry experts with proven business-building experience who will offer keen insight and practical advice. Tune in each week for a dynamic conversation about tried, tested, and fine-tuned ways to build and

business management

All Episodes

00:40:01

079: If Someone Chooses You, Thank Them With David Wachs

The Marketing Umbrella Podcast ·

2024/01/15

In today's digital world, how can your brand's voice be heard and distinguished from others? This is the focus of the latest episode of the Marketing Umbrella podcast, where David Wachs, the creative entrepreneur behind Handwrytten, shares his insights. In this episode, we discuss how the art of handwriting is not only still alive but also thriving as an effective tool in modern marketing. David is the CEO of Handwrytten, a platform that brings back the lost art of letter writing through

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00:31:17

078: AI Requires A Personal Touch With Lewis Rothkopf

The Marketing Umbrella Podcast ·

2024/01/01

Welcome to another great episode of the Marketing Umbrella podcast where we host Lewis Rothkopf, Chief Revenue Officer at Pairzon. Together, we explore the crucial transformation of digital advertising and the increasing importance of first-party data amidst growing privacy concerns. As the Chief Revenue Officer at Pairzon, Lewis leads the sales, marketing, and business development teams to provide AI-powered data intelligence solutions for retailers and brands. With 24 years of experience in

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00:41:14

077: Change Your Perspective To Gain Clarity With Ian...

The Marketing Umbrella Podcast ·

2023/12/17

Join us on the Marketing Umbrella Podcast, hosted by Kevin Prewett, as we chat with Ian Campbell - the CEO of Nucleus Research and the author of the Wall Street Journal Best Seller, "The Value Sale." Ian is a technology value expert, and he is responsible for Nucleus Research's investigative research approach, product set, and corporate direction. He has written and presented extensively on various organizational topics and the importance of matching technology to business objectives

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00:40:05

076: The Only Validation You Need Is The Customer...

The Marketing Umbrella Podcast ·

2023/12/04

Entrepreneurs in the constantly evolving world of technology and startups face numerous challenges. In this latest episode of the Marketing Umbrella Podcast, hosted by Kevin Prewett, we explore the dynamic world of entrepreneurship and marketing with our guest, Alex Levin, the co-founder and CEO of Regal.io. Regal is a customer engagement platform that drives revenue through personalized interactions. From his academic background in philosophy and psychology to his venture into the world of

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00:37:29

075: The Second Question Test With Jon Morris

The Marketing Umbrella Podcast ·

2023/11/15

What if there was a way to take your digital agency from barely surviving to absolutely thriving? This was certainly the case with our guest John Morris, the founder, and CEO of Engine BI. A serial entrepreneur turned successful business leader, John navigated the rough digital marketing waters in the 1990s with no coding or design background. The episode kicks off with his intriguing journey, from closing his first agency due to a sudden loss of revenue to bouncing back and founding Rise

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00:35:31

074: Don't Chose a Service, Solve a Problem With Greg...

The Marketing Umbrella Podcast ·

2023/10/31

We're thrilled to offer the latest episode of the Marketing Umbrella Podcast. In this episode, we chat with Greg Alexander, bestselling author and the founder of Collective 54. It is the first mastermind community solely dedicated to supporting professional service firms in their growth, scaling, and exit strategies. Greg is also the author of the book "The Boutique: How to Start, Scale, and Sell a Professional Services Firm," which is a must-read for those who want to establish or

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00:31:10

073: Revenue Expansion is Easier Than Revenue...

The Marketing Umbrella Podcast ·

2023/10/14

Welcome back to another exciting episode of The Marketing Umbrella Podcast! In this episode, host Kevin Prewett interviews Mark Colgan, a seasoned B2B SaaS Sales and Marketing professional with over 13 years of experience. Mark's career started in recruitment but he quickly transitioned into the world of digital marketing. In December 2022, Mark's Podcast PR agency was acquired after an impressive journey of growing a remote team of 22 and securing 2,200 podcast interviews for 120+

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00:39:54

072: Track Time Not Employees With Ilia Markov

The Marketing Umbrella Podcast ·

2023/09/29

In this week's episode of the Marketing Umbrella Podcast, we're chatting with Ilia Markov, the marketing mastermind behind Toggl. In this episode, Ilia will share his insights on remote work, employee monitoring, and time tracking. Our host, Kevin Prewett and Ilia talked about how Toggl stands out from its competitors and the importance of striking the right balance when it comes to overseeing employee activity. Toggl is a time-tracking and productivity app that helps teams track their time

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00:39:19

071: Marketing From Watermarks to Wired Magazine With...

The Marketing Umbrella Podcast ·

2023/09/15

Welcome to The Marketing Umbrella Podcast! In this episode, we are joined by Julia Enthoven, CEO and one of the creative minds behind Kapwing, a video creation platform for modern creative teams. Julia shares her exciting journey from her educational background in computer science at Stanford to her roles at tech giants like Google and Apple. She will share her insights on the development of Kapwing and explore the game-changing role of AI in marketing, from automating content creation to

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00:51:17

070: Give Your Clients Outcomes Not Services With...

The Marketing Umbrella Podcast ·

2023/08/30

In this episode of the Marketing Umbrella podcast, our host Kevin Prewett chats with Lloyed Lobo, an entrepreneur, podcast host, and community builder. He experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to eight-figure revenue and secure over $100m in funding, while also co-founding Traction, a community empowering

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00:32:27

069: Problem Solver Turned SAAS Founder With Julia...

The Marketing Umbrella Podcast ·

2023/08/15

Join us on the Marketing Umbrella Podcast as we delve into the realm of digital marketing and affiliate strategies with our special guest, Julia Draghici. Julia, who is the Co-Founder & CEO of CPV Lab & CPV One, is a passionate SaaS expert with a wealth of knowledge on business growth. Her expertise has transformed how affiliates, media buyers, and marketing agencies optimize their campaigns. Tune in as Julia sheds light on the importance of multivariate testing, shares valuable insights

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00:34:36

068: "I Know How To," Doesn't Scale With Steve Marcinuk

The Marketing Umbrella Podcast ·

2023/07/31

Welcome to another episode of the Marketing Umbrella Podcast. In this episode, engage in a great conversation with Steve Marcinuk, an AI Entrepreneur and co-founder/Head of Operations at Intelligent Relations. With three successful ventures and one notable exit to his credit, Steve brings vast experience to the table. Having broken free from the post-Ivy grind, he pursued a different dream in South America, embarking on a journey that seamlessly blends AI, PR and marketing. Steve also shared

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00:36:45

067: Stay A Few Steps Ahead With Sangeeta Mulchandani

The Marketing Umbrella Podcast ·

2023/07/15

Welcome to another episode of The Marketing Umbrella Podcast with your host, Kevin Prewett. In this episode, Kevin sits down with Sangeeta Mulchandani, a remarkable third-generation entrepreneur and the founder of Jump Start Studio. Sangeeta shares her inspiring journey of transitioning from a corporate career to entrepreneurship while successfully managing multiple businesses, including a digital marketing agency. With her extensive travels to 41 countries and her passion for connecting with

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00:28:37

066: Recruiting From a Camper Van With Adomas...

The Marketing Umbrella Podcast ·

2023/07/01

Welcome to another episode of The Marketing Umbrella Podcast hosted by Kevin Prewett. In this episode, we have the privilege of speaking with Adomas Pranevicius, a highly accomplished marketer and the founder of Remotely Talents. Remotely Talents provides offshore recruitment services to business owners around the world, focusing on finding talent primarily in Ukraine. With all the experiences and insights gained from running startups and navigating the marketing space, Adomas brings a unique

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00:33:05

065: Sales Proposals That Work With Joe Ardeeser

The Marketing Umbrella Podcast ·

2023/06/16

Welcome to another exciting episode of the Marketing Umbrella podcast. In this episode, host Kevin Prewett sits down with Joe Ardeeser, the genius behind Smart Pricing Table. Joe unveils his groundbreaking proposal software designed exclusively for marketing and digital agencies. Brace yourselves as we delve deep into Joe's remarkable journey, where his unwavering passion for sales and proposal writing ignited the creation of a tool that revolutionizes the proposal process, eliminating tedious

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00:30:20

064: Marketing And The Medici Effect With Indus Khaitan

The Marketing Umbrella Podcast ·

2023/05/30

Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space… Our guest today is the founder of Quolum. Quolum helps companies manage their SaaS spend. He started Bitzer Mobile, a mobile security startup that Oracle acquired. Earlier, he led growth at Chargebee. He lives in the San Francisco Bay Area. Join me in welcoming Indus Khaitan to The Marketing Umbrella Podcast… Some key highlights

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00:36:44

063: The Intersection Of Art And Tech With Christina...

The Marketing Umbrella Podcast ·

2023/05/16

Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space… Our guest today is the founder and CEO of the world’s largest authentic photo library, Scopio. Scopio – which stands for Scope It Out – aims to distribute images across the world and secure a place for them in our history. Its primary goal is to elevate the stories of individuals who are underrepresented. She is also the founder of

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00:34:07

062: The Key To Retention? Do Great Work With Robert...

The Marketing Umbrella Podcast ·

2023/04/30

Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space… Our guest today is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. He is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. A two-time international best-selling author and passionate about

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00:36:51

061: Be The Gatekeeper of Your AI Marketing With Abby...

The Marketing Umbrella Podcast ·

2023/04/17

Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space… Our guest today is the Director of Product Marketing at GetResponse – specializing in strategic product positioning and value-driven messaging. With a decade of experience in SaaS marketing, she's on a mission to empower marketers and business owners with the tools and insights they need to grow, engage, and convert their

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00:34:53

060: To Stand Out Swim Against The Flow With Ian...

The Marketing Umbrella Podcast ·

2023/03/31

Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space… Our guest today is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an

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