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Small Business Casual

Where small business meets your favorite pair of slippers.A little quirky, not too buttoned up, one less accessory, ahhh… just right.Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!I’m here to walk alongside you as we make running our businesses less of a

business entrepreneurship

All Episodes

36:00

Red, Yellow, or Green Flag. Which is it!?

Small Business Casual ·

2025/05/13

Text Emily! There have been plenty of times I haven't trusted my gut. In life and business. Sometimes ignoring it has me chasing a shiny object... sometimes it leads me to think I need to change everything NOW... I've collaborated with the wrong people, tried things I didn't want to do, and I've even posted something I didn't feel 100% about, but I did it anyway because #consistency. My MAIN downfall when not listening to my gut when it comes to ignoring red flags or second-guessing th...

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23:33

It's Not Just a Numbers Game. 6 Ways to make your...

Small Business Casual ·

2025/05/06

Text Emily! More followers, page views, website traffic, podcast guesting spots, it all sounds great in theory… but it’s not always better. In most cases, it's just MORE. In this episode, we get into 6 ways to make your message MORE impactful as we shift from a numbers-driven mentality to an intentional, strategic mindset focused on right-fit vs. just more. Inside the episode, we go beyond the numbers in: Podcast guesting, pitching, and speaking engagements Clients, mo...

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39:41

Adventures in Time Management: Productivity...

Small Business Casual ·

2025/04/29

Text Emily! Do you ever feel like you’re over-scheduling every minute of every day? Or maybe you just usually wing it and hope for the best? Perhaps you fall somewhere in between? Whether you’ve shown TIME whose boss or let it run the show and bowl you over, this episode is for YOU. This is a live, from-the-field report after I conducted a number of time management experiments. I crash tested 6 different productivity methods all in the name of helping you figure out which one is best for YOU...

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30:03

Why Can't We Be Friends? Mixing Personal &...

Small Business Casual ·

2025/04/22

Text Emily! Can you / should you befriend clients? Should you take on friends as clients? What are the pros and cons? Just how blurry should those lines between professional and personal relationships be? Often debated in business circles, some swearing by mixing friendship and business and others avoiding it like the plague. To mix or not to mix? That’s the question we’re tackling today! My hope is that by the end of this episode, you can determine for yourself whether or ...

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21:21

Do You Need a Regroup? What to do when something's...

Small Business Casual ·

2025/04/15

Text Emily! Ever had a moment in business or life where the dam finally broke? The pressure of "should" gave way, it all became too much, the straw broke the camel's back... and you woke up knowing something needed to change? Something’s gotta give. And when that happens, we need to REGROUP! An honest sit down to review, reflect, evaluate, and discern the path forward. In this episode, we get into why it's important to regroup on the regular plus the areas I recommend you c...

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23:49

9 (Fun) Ideas to Use AI to Improve Your Marketing

Small Business Casual ·

2025/04/08

Text Emily! When AI language models first emerged on the scene, I was a "hard pass". Largely due to my debilitating fear of art becoming a lost art, I warned everyone who'd listen about AI and resisted using it as a tool in my own business. Two years later, so much more has changed in the world of AI and content creation than I ever could've predicted. Some I love, and some I still very much loathe. I STILL do not think you should be using it to create your content for you... And...

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47:05

Episode #100(ish) Shiny Object? Or Solid Gold?

Small Business Casual ·

2025/04/01

Text Emily! Celebrating episode 100(ish) because #AprilFoolsDayJokeisonMe How do you know if something is just a shiny object and distraction or an idea worth pursuing? Joining me to answer this question are three immensely special guests: one of my best friends, Lindsay Dreyer, my brilliant collab buddy Barb Davids, and... the man, myth, and legend, my husband, Jason Aborn. Representing three walks of my life, each of these guests have agreed to hop aboard onto MY shiny object t...

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32:53

How to (easily) Create Entertaining, Educational,...

Small Business Casual ·

2025/03/25

Text Emily! As a Copywriter and Content Marketing Consultant, people often ask me questions about visibility, marketing, and content creation (naturally). While I'm always ready to throw down and dive deep into all the nuances and nuts and bolts. While I WANT to dissect and break down the components of copy and content into the tiniest molecules, I have learned to keep it super simple when it comes to creating quality content that helps you achieve your goals. In this episode, yo...

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19:37

Keys to Being Conversational: without being...

Small Business Casual ·

2025/03/18

Text Emily! Ever notice how some podcasts, blogs, emails, and posts are seemingly created JUST FOR YOU? Creating content in a conversational way helps us be more relatable and personal. It uses everyday language of our community to mirror how people actually speak. The advice "just write how you talk" though doesn't exactly cut it when it comes to finding your own conversational tone and style. It's not that simple and there are some do's and don'ts. In this episode, I’ll share w...

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22:18

Your Brand's Imprint: Defining and living your...

Small Business Casual ·

2025/03/11

Text Emily! What do you want to be known and remembered for? When it comes to business… The legacy you leave might look a number of different ways. It could be the impact and difference you make, the lives you change, the tangible assets and dollars you leave to someone else when you move on, or your unique skillset and experience. How do you want to be remembered and how do you want people to experience YOUR business? In this episode, we'll get into why trying to be ...

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35:05

How to Find Your Unique Brand Voice

Small Business Casual ·

2025/03/04

Text Emily! "Find Your Voice". Ah, the classic elusive and vague advice shared far and wide across the internet, amiright? What does that even mean? How do I find it? Where was it before I found it? Is a brand's voice the same as the business owner's personality? Brand Voice is the consistent way you/your business communicate. It’s an art and a science, a careful blend of pacing, rhythm, flow, the words you choose, and the feelings or mood you conjure up. The result is a voice th...

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30:36

The Surprising Perks of Being Random (a lil' bonus...

Small Business Casual ·

2025/02/28

Text Emily! I often talk about the benefits and importance of consistency, focus, staying steadily in your lane as a business owner. AND, sometimes the element of random surprise can be just what we need! In this episode, I share three random insights on how mixing things up a bit led to: Deeper connection and better conversation Previously unseen correlations and insights New perspectivesGrowth opportunities And more! Never underestimate the power of being a ...

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14:23

3 Ways to Help a Small Business Grow: Spreading the...

Small Business Casual ·

2025/02/25

Text Emily! Small businesses are the backbone of many local communities. Now more than ever, small businesses need our support and to lift one another up. This episode is a reminder of three simple ways to spread the love, pay it forward, and help out the other small business owners walking alongside us. The best part? You don't need to spend a dime, take a ton of time, or break a sweat. It's easy as 1, 2, 3: Share, Engage, Shoutout. In this episode: 3 Easy yet powerful actions that wil...

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27:53

How Your Messaging Helps Set Boundaries & Achieve...

Small Business Casual ·

2025/02/18

Text Emily! We’ve talked about boundaries before and setting them in your business but… Which pieces of your messaging actually can help SUPPORT you in setting these boundaries and how do you express them for the world to see in a way that’s kind and honest? In this episode, we’re going to talk about how our messaging on our websites, business cards, social media, and MORE can help us achieve our goals and set strong boundaries. In the episode: How setting boundaries suppor...

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30:04

Know, Like, Trust: Action Steps to Build KLT

Small Business Casual ·

2025/02/11

Text Emily! You’ve probably heard about building "the know, like, and trust factor" with your community, customers, and clients. Butttt, how on EARTH does one actually build know, like, and trust? What even does that MEAN!? Often mentioned in the marketing world, "know, like, and trust" (KLT) is vague and elusive (at best) and not many are explaining how to take actions that build it. In this episode, I’m going to break each element of KLT down into tangible action steps to ge...

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23:06

Don't Make Them Cry to Get Them to Buy!

Small Business Casual ·

2025/02/04

Text Emily! Pain point marketing is marketing that highlights a problem your audience is experiencing and positions your product or service as the solution. It's easy, creates an urgency, lack, need, and reminds them of just how badly they hurt! Pain point marketing works and often grabs attention or raises alarm, but at what end? In this episode, I share my own thoughts on pain point marketing and why I don't rely on making them cry to get them to buy. Inside this episode on pain poin...

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22:16

What's In it For ME? Focusing on Benefits vs. Features

Small Business Casual ·

2025/01/28

Text Emily! On Christmas Day, I wrote a poem. Not to be confused with a Christmas poem, it was a poem about a zipper. An underrated, underestimated piece of fashion, function, and form, and all it has to offer the world. A series of events around the poem is where I got the idea for THIS episode on Features vs. Benefits and why focusing on the benefits is important! In the episode: What's the difference between a feature and a benefit? Product features vs. service-based business fea...

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21:42

Making Stories Work in Your Content

Small Business Casual ·

2025/01/21

Text Emily! A client asked me recently a GREAT question about using stories in her content specifically when she might not want to share ALL the details. I turned her story into one that can benefit YOU as we discuss how to tell your stories more effectively and intentionally. I hope you walk away inspired to bring more stories into your content and less stuck in overthinking when you do! Why stories in your content Types of stories you can tell in your business and marketingTe...

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23:25

Just Say "No" to Bro Marketing

Small Business Casual ·

2025/01/14

Text Emily! Aggressive, manipulative, disingenuous marketing that prioritizes quick wins and profit over authentic connection and value is OUT. Cozy, human-centered, ethical, kind marketing is IN! In this episode, we break down the concept of "bro-marketing" as I help you steer clear of the obvious (and not so obvious) versions I see business owners tempted to try. Scarcity tactics, pain points, one-size-fits-all solutions and formulas, clickbait, disguises, inflation, and endl...

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21:19

Microdosing Your Marketing: 5 Micro-Actions to Boost...

Small Business Casual ·

2025/01/07

Text Emily! Especially when facing down the starting line of a New Year or similarly blank slates... it can feel overwhelming, daunting, even debilitating. You might have big ideas, goals, dreams, it might feel like you need to get back to doing everything and everything needs to be done NOW - right outta' the gate. The key for me to both recover, get things done I want to, AND stave off the ever-looming overwhelm is to microdosing. I'm not talking about magic mushrooms or something...

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148 results

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