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PODCAST

Pitch to Product

Pitch to Product is the official podcast for 52 Launch - a product development company that take products, apps, and more from napkin to reality.52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don"t see failure as an option.If you"ve got a product or idea and the drive to see it through, fill out a form:

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All Episodes

00:37:12

Turning an Idea into Reality: Why Building a Dream...

Pitch to Product ·

2026/07/16

In this episode of the Pitch to Product Podcast, we are breaking down a hard truth that every inventor, entrepreneur, and business owner needs to hear: building your dream product takes serious work. We are moving past just telling you "how the dream works" and diving deep to dismantle misconceptions so you can start rebuilding and actually reach your goals.We discuss the critical balance between leveraging free tools like AI for your initial market research or sketches and understanding that

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00:28:36

When to File a Provisional Patent: A Guide for Inventors

Pitch to Product ·

2026/06/17

In this episode, Kevin Prince, a patent law expert, explains the different types of patents, when to file provisional versus non-provisional patents, and how to protect your inventions effectively. Perfect for inventors and entrepreneurs looking to safeguard their innovations and understand the patent process.Chapters:00:00 Introduction and Overview of Patents01:12 Types of Patents: Utility vs. Design04:38 The Importance of Provisional Patents09:41 When to File a Patent14:48 Conducting a Patent

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00:40:37

Patent Before You Launch? How to Protect & Sell Your...

Pitch to Product ·

2026/06/10

Have a brilliant product idea, but don't know what to do next? In this episode of the Pitch to Product podcast, host Jack Dalton (Business Development Manager at 52 Launch) sits down with intellectual property expert and patent attorney Wayne Carroll of Inspired Idea Solutions. Together, they break down the exact roadmap for taking an invention from a mere concept to a profitable reality. You'll learn how to approach your initial IP consultation, the hidden truths behind prior art searches, how to

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00:37:57

The #1 Reason Inventors Fail (And How to Avoid It)

Pitch to Product ·

2026/06/04

Most inventors aren't failing because they have bad ideas—they're failing because they're afraid to take the first step.In this episode of the Pitch to Product Podcast, Peter and Bobby break down one of the biggest obstacles entrepreneurs face when bringing a product to market: fear of failure.You'll learn why successful product creators focus on identifying failures early, how market research can save you thousands of dollars, why waiting for investors can stall your progress, and what it really

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00:18:23

How to Design a Successful Product | Product Design...

Pitch to Product ·

2026/05/26

What separates a successful product from one that never takes off?In this episode of the Pitch to Product Podcast by 52 Launch, host Jon Ambrose sits down with Kyle Lamson, Head of Design at 52 Launch, to break down the fundamentals of great product design, product development, and what inventors need to know before launching a new product.Book a free call with us to start your product journey here. 00:00 – Intro & Welcome00:48 – Meet Kyle Lamson, Head of Design at 52 Launch01:28 – Why Product

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00:13:29

AI for Inventors: What to Use It For (And What NOT To...

Pitch to Product ·

2026/05/21

In this episode of the Pitch to Product Podcast, 52 Launch CEO Dan Gonyea sits down with Client Success Manager Richard to break down how inventors should actually be using AI during the product development process.From logo creation and trademarks to product design, manufacturing, and market research, they discuss where AI is incredibly useful—and where it can lead inventors down the wrong path.If you're using ChatGPT, logo generators, or AI design tools to launch your product idea, this episode

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00:35:12

How to Pitch Your Product Idea the RIGHT Way

Pitch to Product ·

2026/05/19

In this episode of the Pitch to Product Podcast, the team at 52 Launch breaks down the reality of bringing a product to market. From overcoming fear and protecting your idea to understanding manufacturing, margins, prototyping, and what manufacturers actually look for when evaluating inventors. 00:00 – Introduction to the Pitch to Product Podcast01:05 – Why Your Product Idea Is a Business02:20 – What 52 Launch Looks for in Inventors04:40 – Product Ideas That Usually Don’t Work09:25 – Learning How to

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00:23:54

How to Avoid Falsities in the Invention Marketplace

Pitch to Product ·

2026/05/12

The episode goes into falsities in the marketplace, differentiation of 52Launch from competitors, the A to Z approach and value proposition, the challenge of product launch, the flat fee pricing model, minimum successful products and iterative development, industrial design, marketing, and manufacturing, relationships with factories and overseas manufacturing, the hard way and making the right choice, client proactiveness, and the education of 52Launch.00:00 – Intro & Podcast Welcome01:05 – Are

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00:22:39

The Reality of Bringing Products to Life

Pitch to Product ·

2026/05/06

Welcome to the Pitch to Product Podcast, featuring Dan Gonyea and our new senior idea consultant, Bobby Quintero! Bobby brings extensive experience in inventions, with his background at InventHelp and experience in the manufacturing process; we're ready to help you with your business ideas. This episode offers real-life insights for anyone exploring small-business ideas and product development. Chapters:00:00 Introduction and Bobby Background01:08 Why Bobby Left InventHelp After 23 Years02:05 The

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19:52

Tikkun Lights - The 8-Foot Menorah Tree You NEED to See!

Pitch to Product ·

2025/11/25

Send us a text The holidays this year have a new tradition. Tikkun Lights - an 8-foot Menorah Tree was created by Kelley Halpern to bring unity, meaning, and light to families celebrating the holidays, whether it's Hanukkah, Christmas, or both. This beautiful and inspiring holiday centerpiece blends the beauty of a Christmas tree with the sacred tradition of the menorah, creating a powerful symbol for any family - interfaith families, multicultural households, or anyone who wants a more inclu...

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19:12

How Elf on the Shelf Inspired a New Hanukkah...

Pitch to Product ·

2025/11/21

Send us a text In our latest Pitch to Product podcast, learn how the mischievous elf inspired a new Hanukkah tradition, Flora on the Menorah. Flora on the Menorah is a plush menorah and flower accompanied with a storybook written by the founder to retell the story of Hanukkah for children. Flora isn't just any flower, she's a special visitor to kids during the eight nights of Hanukkah. When it's time to celebrate the traditions of this beloved holiday, Flora visits children around the world t...

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38:14

How This Button for Dogs Went From Potty Training to...

Pitch to Product ·

2025/11/06

Send us a text In this Pitch to Product podcast episode hear the inspiring story of iPupPee and how a simple idea that started out as a potty training device for dogs, ended up also becoming a life-saving emergency push button. iPupPee is a button that dogs (or other trained animals) can push to send a text message straight to your phone to let you know the dog needs to go out to the potty or to be used as an emergency alert. This technology is more than just a safety device, it's a lifeline,...

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30:12

When will I Break Even in my Business?

Pitch to Product ·

2025/09/11

Send us a text In this episode, we're highlighting the importance of the entrepreneur over the actual product itself. We break down business advice and business tips to aspiring founders, focusing on what truly matters when launching a startup that includes the entrepreneur story and what it takes to keep the business thriving with the way you market yourself as an entrepreneur with your product.. Listen to learn more about the process of creating and how and how to produce quality products w...

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17:14

Are You Tired of Managing Your Business? Here's How...

Pitch to Product ·

2025/08/26

Send us a text In this episode of the Pitch to Product podcast, learn how 5ifty Two Capital can be your exit strategy if owning and managing your own business is just too much of a headache. Dan, CEO of 52 Launch and 5ifty Two Capital sits down with Natalia to chat about why both 52 Launch and 5ifty Two Capital was built and how both companies help individuals bring their ideas to revenue through expert guidance. Whether it's creating your product idea with 52 Launch or not wanting to continu...

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24:08

How THIS Lunchbox Can Keep Your Food Hot Without...

Pitch to Product ·

2025/08/19

Send us a text On this episode of Pitch to product we sit down with Natalia to discuss one of our 5ifty Two Capital products Lava Lunch, the lunchbox designed to keep your lunch warm for hours. Lava Lunch is one of our products that went through our 52 Launch program but they decided they didn't want to manage the company anymore. With 5ifty Two Capital, we made it easy to give them an exit strategy. Listen to the episode to learn more about Fifty Two Capital and Lava Lunch - the perfec...

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47:28

Why Your Online Presence with Photo and Video Matters...

Pitch to Product ·

2025/08/12

Send us a text In today's video, we're discussing how to build an online presence for your business. Learn how to use digital marketing and photo and video content to grow your business and become a successful content creator. We discuss the importance and difference of both content creation for social media and content for your website. Here at 52 Launch we help get your business started and can help grow your business with our marketing team. If you have a company launched or ar...

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25:14

What You Should Know About Prototyping your Product

Pitch to Product ·

2025/08/06

Send us a text Kyle from Design joins us to discuss all things prototyping and the importance of testing. Avoid perfectionism in the initial stages, focusing instead on iterative development and incorporating user feedback. Remember, the first prototype is rarely the final product, so embrace the process of invention to bring your product and business to life. Have your own product idea don't delay and start your journey with us today: https://bit.ly/BookCall52Launch 00:00 - 00:40 - ...

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18:09

Manufacturing Your Product | Turning Ideas Into Real...

Pitch to Product ·

2025/08/05

Send us a text On this episode of the Pitch to Product podcast, Aarona nd Norm sit down with Sander to discuss the intricacies of scaling from product design to full-scale manufacturing. Sander, the head of manufacturing, discusses how 52 Launch helps individuals bring their ideas to revenue through expert guidance. Listen to learn more about the manufacturing process and how to produce quality products. Have your own idea? Click this link to start your journey with us today: https://bit.ly/...

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36:31

How to Design a Product People Love

Pitch to Product ·

2025/07/22

Send us a text Design is the first step in our Accelerator Program here (learn more about the program: • How to Go From Product Idea to Business FA... ) at 52 Launch, a company focused on bringing your product and business to life. Listen to this episode to learn why design of your product is one of the most critical steps for an entrepreneur to ensure the product is designed correctly and with function and purpose to sell in the space. Aaron and Norm sit down with Kyle and...

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33:02

5 Reasons Why You Need a Project Manager

Pitch to Product ·

2025/07/09

Send us a text With so many steps in product development, one of the most critical roles is your project manager. That's why here at 52 Launch we kick off the project with assigning a project manager to guide you all the way from start to launch on your very own product idea. The project manager acts as your guide along the way as you begin to go through design, prototyping, manufacturing, branding and marketing. In this episode we break down: - Why who you're selling to is so im...

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