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PODCAST

Office Talk Australia, Marketing for Architecture

Office Talk Australia is a fortnightly podcast hosted by Dave Sharp, and a great excuse for him to have conversations with leading Australian architects about their businesses, work and lives. Since its inception, the Office Talk podcast has played host to a wide range of guests from across the country. Every chat has been a pleasure.

arts design

All Episodes

69:00

IF Architecture

Office Talk Australia, Marketing for Architecture ·

2023/01/31

Iva Foschia is the director of IF Architecture, a 4-person architecture and interiors studio behind many well known Melbourne retail and hospitality spaces including Marion, Cutler & Co, Jardan, Baker Bleu, Attica and The Prince redevelopment in St Kilda.In this episode, Iva and I discussed:The importance of setting and communicating clear boundaries for your clients, and why Iva believes it’s essential for architects to protect the value of their work and carefully track and charge for

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67:59

Vokes and Peters

Office Talk Australia, Marketing for Architecture ·

2023/01/17

Stuart Vokes and Aaron Peters are the Directors of Vokes and Peters, a Brisbane-based practice founded in 2015 that has produced a significant body of award-winning projects across Australia.In this episode, Stuart, Aaron and I discussed:Why the studio believes engaging with the profession, and immersing themselves in their passion for architecture through books, travel and teaching, have contributed to a more sustainable and quality design practice.How Aaron and Stuart value the role of

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53:47

Sean Godsell

Office Talk Australia, Marketing for Architecture ·

2022/12/13

In this episode, Sean and I discussed:Why he believes his small practice structure, currently himself and associate director Hayley Franklin, allows him to stay closer to the work and achieve the best design outcome.Why Sean believes committed clients will find their way to him without the need for heavy-handed marketing and PR - even though it can sometimes mean having to wait for the phone to ring.How the profession has become too obsessed with creating good looking images for Instagram,

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52:58

Williams Burton Leopardi

Office Talk Australia, Marketing for Architecture ·

2022/11/29

Sophia Leopardi is a director of Williams Burton Leopardi, a leading architecture and interiors practice based in Adelaide.In this episode, Sophia and I discussed:How the practice found a niche for itself bringing new life to Adelaide’s beautiful heritage buildings, while blurring the boundary between architecture and interiors.Why the studio does all of their architectural photography and styling in house, and how that’s contributed to the practice’s distinctive and consistent brand

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63:30

NHO

Office Talk Australia, Marketing for Architecture ·

2022/11/15

Neil Hugh Kenna and Lillian Lim are the Directors of NHO, a brand strategy and marketing agency who specialise in design and the built environment. Some of the clients NHO manages include Milieu, Fieldwork, Mim Design, Daniel Boddam Studio, The National Gallery of Victoria and Melbourne Design Week.In this episode, Neil, Lillian and I discussed:A high-level introduction to brand strategy, from the benefits of investing the time to explore what your brand is about, to the types of questions

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61:35

Breathe Architecture

Office Talk Australia, Marketing for Architecture ·

2022/11/01

Jeremy McCleod is the co-founder and design director of Breathe Architecture, one of Australia’s most awarded sustainable architecture practices. Jeremy is also the co-founder of Nightingale Housing, a not-for-profit organisation building apartments that are socially, financially and environmentally sustainable.In this episode, Jeremy and I spoke about:Why Breathe has always doubled-down on their sustainable design niche, and why Jeremy believes you only need to speak to 1% of the market to

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50:24

John Gollings

Office Talk Australia, Marketing for Architecture ·

2022/10/04

John has been shooting the majority of Australia’s significant buildings since starting his career in the 1960’s, and it’s a great privilege to have John on the podcast to share his unique perspective on the history of architectural photography, and where the profession finds itself today.In this episode, John and I spoke about:How architectural photography has changed over the span of John’s career, in terms of how it’s commissioned, produced and distributed.How John uses the lessons of

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36:00

Milieu Property

Office Talk Australia, Marketing for Architecture ·

2022/09/20

Michael McCormack is the Managing Director of Milieu, a creative property development company based in Melbourne. Milieu are known for their award-winning projects such as Napier Street by Edition Office, Whitlam Place by Freadman White and Breese Street by DKO and Breathe Architecture.In this episode, Michael and I spoke about:How Milieu commissions a broad range of content such as photography, film, modelmaking and graphic design as the foundation of their marketing and content

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47:11

Field Office Architecture

Office Talk Australia, Marketing for Architecture ·

2022/08/30

Chris Barnes is the Director of Field Office Architecture, a 7-person architecture practice based in Melbourne.In this episode, Chris and I spoke about:A new approach the studio is taking to 3d visualisation that allows them to showcase their unbuilt design ideas, and as well as capitalise on the projects they have coming up in the pipeline.The networking habit and “champions list” strategy Chris has build over time that has lead to most of the studio’s project opportunities.Why investing

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52:31

Archier

Office Talk Australia, Marketing for Architecture ·

2022/08/16

Chris Gilbert is a director at Archier, an 11-person architecture practice with offices in Melbourne and Hobart. Archier are best known for their award winning residential projects such as View House, Corner House and Sawmill House. Outside of their main design services, the studio is also busy selling their own range of lighting products, will soon be offering a selection of pre-fabricated home designs to the residential market, and is currently building an advanced manufacturing facility

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43:10

studio gram

Office Talk Australia, Marketing for Architecture ·

2022/08/02

Graham Charbonneau is a founding director at studio gram, a 9-person architecture and interiors practice based in Adelaide, South Australia. studio gram are best known for their nationally recognised hospitality work, almost half of which is located outside South Australia.In this episode, Graham and I spoke about:The pros and cons of hospitality from a marketing and communications standpoint.How the studio picks projects that will be highly visible and help build the studio’s brand.The

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52:38

Smart Design Studio

Office Talk Australia, Marketing for Architecture ·

2022/06/28

William Smart is the founder and creative director of Smart Design Studio, a 40-person practice based in Sydney.In this episode, we discussed:The challenges that William and the team faced as the practice grew, and why William found hiring a skilled general manager early in the journey was key to their success.How William was able to win his first multi-residential projects, and William shared his tips for getting your foot in the door in this highly competitive space.Why it’s important to

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54:51

Archiboo

Office Talk Australia, Marketing for Architecture ·

2022/06/14

Amanda is an experienced journalist and was the editor in chief of Building Design from 2006 to 2013. After BD, Amanda launched Archiboo, and events and content platform focused on inspiring architects to engage with the public in a richer way through their digital channels. Amanda has run the Archiboo awards every year since 2016, which now has 13 different categories such as best use of social media, best written content, best use of video and the activism award for architects pressing

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51:08

Welsh + Major

Office Talk Australia, Marketing for Architecture ·

2022/05/31

David Welsh is a director of Sydney-based practice Welsh + Major, who are known for their creative and rigorous approach to public, residential and commercial projects. David is also a prolific architectural writer, with his words appearing in the top architectural magazines on a regular basis.In this episode, we discussed:How the studio was able to win their first public projects in the early years of the practice by reaching out to potential clients.Why it’s important to get comfortable

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47:08

CAN

Office Talk Australia, Marketing for Architecture ·

2022/05/17

Mat Barnes is the director of CAN, a young UK-based practice whose unique and expressive projects have seen the studio awarded the RIBA Rising Star Award in 2021, and the RIBA London Award for the Mountain View house in 2022.In this episode, we discussed:The benefits of raising your profile within the industry as a springboard to working on bigger public project teams.Why Mat looks outside of architecture for design and business inspiration, and how this helps him to take a differentiated

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42:16

Amos Goldreich Architecture

Office Talk Australia, Marketing for Architecture ·

2022/05/03

Amos Goldreich is the director of Amos Goldreich Architecture, a residential practice based in London.In this episode, we discussed:The guerrilla marketing tactics that have helped Amos to convert great projects, including a setting up stall at his local farmer’s market, joining mums and dads groups on Facebook, and setting up an online consultation model that had over 100 bookings during the COVID lockdowns.How Amos is creating content to help break down the barriers between architects and

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64:13

Cheer Squad Film Co

Office Talk Australia, Marketing for Architecture ·

2022/04/19

Jared Kettle and Jacob Williams are from Cheer Squad Film Co, a video production company who many of you will know for their work with The Local Project YouTube channel, having shot popular project features with John Wardle Architects, YSG, Flack Studio, Room11 and many more.In this episode, we discussed:The advantages of interview based film as a way to tell captivating architectural stories, and how video allows viewers to experience what a building truly feels like as light and weather

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53:30

Business of Architecture UK Podcast

Office Talk Australia, Marketing for Architecture ·

2022/04/05

Rion Willard is the host of the Business of Architecture UK Podcast, where he interviews successful UK-based architects on the secrets for running a profitable and impactful architecture practice.In this episode, we discussed:Why it’s essential to develop a positive mindset around marketing and sales, and why viewing marketing as an extension of your design process will help you to enjoy it more and make it easier to prioritise in your busy schedule.Why it’s a good idea to develop your

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55:09

TRIAS

Office Talk Australia, Marketing for Architecture ·

2022/03/22

Jennifer McMaster is from TRIAS, a 7-person studio in Sydney known for their solid, simple and beautiful residential architecture.In this episode, we discussed:How TRIAS have seen strong demand in the residential market for stripped-back, sustainable architecture, and how it’s helped the studio to stand out from their peers.Why Instagram has become a bit less important for TRIAS than it used to be, and what alternatives might be on the horizon to take it’s place in their marketing

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64:14

Chamberlain Architects

Office Talk Australia, Marketing for Architecture ·

2022/03/08

Glen Chamberlain and Pom Kimber are from Chamberlain Architects, a high-end residential practice based in Melbourne.In this episode, we discussed:The importance of working with the best photographers, stylists, visualisation artists and copywriters, and why they believe investing significantly to create compelling project content is worth the cost.How Instagram has been integral to the studio’s growth, but why they see attention moving to new channels going forward.Why the studio believes

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