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PODCAST

Fully Booked: The Hidden Gems Author Podcast

Author Craig Tuch has written a large number of books under a variety of pseudonyms, which have collectively sold hundreds of thousands of copies and had close to 100 million page reads. In 2016, he started HiddenGemsBooks.com as a way to help new and established self-published authors navigate the complex and often-changing world of self-publishing. Since then, Hidden Gems has become well known and respected for helping thousands of authors market their books more effectively and sell more copies

arts books

All Episodes

51:16

Fully Booked EP155: Selling Paperbacks, Hardcovers,...

Fully Booked: The Hidden Gems Author Podcast ·

2025/01/01

Many self-published authors treat paperbacks and hardcovers as an afterthought, assuming they’re too hard to sell or less lucrative than eBooks. This week's guest, author Kevin G. Chapman, challenges that notion by sharing how indie authors can effectively market and sell their physical books. From leveraging platforms like IngramSpark to building relationships with bookstores and libraries, Kevin outlines the strategies he uses to get paperbacks and hardcovers into readers' hands and unlock new

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50:24

Fully Booked EP154: Grow Your Success with the...

Fully Booked: The Hidden Gems Author Podcast ·

2024/12/26

In this week's episode, Craig and Roland unveil all the details about Hidden Gems' newest initiative, the Self-Pub Growth Hub. Launching in January 2025, this innovative service is designed to support authors on their self-publishing journey through regular video meetings focused on key topics. They explain how the program works, outline the three specialized groups available—Advertising & Marketing, General Self-Publishing Tips, and AI for Authors—and share everything you need to know about

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47:24

Fully Booked EP153: Niche Non-Fiction: Writing for...

Fully Booked: The Hidden Gems Author Podcast ·

2024/12/19

On this week’s episode of Fully Booked, Craig and Roland are joined by writer and filmmaker Mark Edlitz, whose career as a television and film writer led him to write a series of books about movies and superheroes that have attracted international attention. Mark discusses his path from filmmaking to the written word, including making the shift from traditional publishing to self-publishing. He also outlines the unique challenges presented when writing non-fiction books about intellectual property

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49:10

Fully Booked EP152: Connecting with Your Audience...

Fully Booked: The Hidden Gems Author Podcast ·

2024/12/12

If you haven’t yet established your presence as an author in a way that brings your audience to your book, it’s time to focus on meeting readers where they already are. That’s exactly what Military Academy author Karl Smith has done. Drawing on his digital media expertise and personal experiences, Karl shares how creating multi-platform content and engaging with existing communities transformed his ability to connect with readers. From blogging about the Naval and Air Force Academies to hosting

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49:58

Fully Booked EP151: Using AI-Driven Data to Unlock...

Fully Booked: The Hidden Gems Author Podcast ·

2024/12/05

Joining us on this episode of Fully Booked is Keith Riegert, CEO of Ulysses Press and Perfect Bound, to discuss the transformative impact of AI on the publishing industry. Ulysses Press is already harnessing AI to analyze large volumes of data, enabling them to identify emerging market trends before they become mainstream. Combined with the AI led productivity gains achieved through streamlining book production and marketing processes, Ulysses Press has been able to enhance their profitability while

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58:40

Fully Booked EP150: The Power of Mentorship:...

Fully Booked: The Hidden Gems Author Podcast ·

2024/11/28

Over the past few months, Craig and Roland have been mentoring author Michelle Hazen to improve the sales of one of her rockstar romance series of novels. Despite not releasing any new books in the series, Michelle achieved a tenfold increase in sales by the end of the mentorship. Through the mentorship, she made data-driven changes to her advertising strategy and Amazon product pages to help reach new readers—such as optimizing her covers, writing new blurbs, and adding A+ content. Through her

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44:07

Fully Booked EP149: The Do's and Don'ts of Creating...

Fully Booked: The Hidden Gems Author Podcast ·

2024/11/21

Audiobooks are more than just a narrated version of a book—they are a performance brought to life through a complex mix of technical expertise and creative artistry. In this week’s episode, Craig and Roland are joined by author, artist, and activist Franke James, who shares her firsthand experience of transforming her award-winning book into an audiobook that has gone on to win numerous accolades of its own.From casting professional voice actors to tackling the challenges of studio recording,

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48:33

Fully Booked EP148: How Can Authors Pitch Themselves...

Fully Booked: The Hidden Gems Author Podcast ·

2024/11/14

Whether you're aiming to land a traditional publisher, attract a literary agent, or promote your self-published book, knowing how to effectively pitch yourself and your work can be the difference between obscurity and a thriving writing career. Today’s guest, author and speaker David Stanley, shares invaluable insights on what makes a pitch stand out, from highlighting what’s unique about your book to crafting hooks that capture attention and curiosity.But drafting the perfect pitch is only the

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47:29

Fully Booked EP147: How Authors Can Score...

Fully Booked: The Hidden Gems Author Podcast ·

2024/11/07

In today's episode of Fully Booked, we explore the impact of book endorsements and recommendations with author, speaker, and educator Ben Cooper. Ben, who has successfully attracted notable names to endorse his own work, walks us through his journey and offers practical steps for securing endorsements that elevate an author’s credibility and visibility. For indie authors especially, recommendations can be game-changing—more than just a marketing strategy, they’re a powerful way to build trust and

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45:31

Fully Booked EP146: Why Should Authors Approach...

Fully Booked: The Hidden Gems Author Podcast ·

2024/10/31

In this week’s episode, Craig and Roland take on a topic essential for any indie author aiming for success: the importance of treating self-publishing as a business. To help with this discussion, they’re joined by romance author and podcaster Gigi Meier, who shares her insights on balancing the creative and business demands of self-publishing. Together, they discuss why authors need more than just storytelling skills to succeed—they also need a strategic mindset, effective marketing, and a solid

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42:40

Fully Booked EP145: Has Self-Publishing Gone Mainstream?

Fully Booked: The Hidden Gems Author Podcast ·

2024/10/24

Inspired by a recent move from Taylor Swift to snub traditional publishers for her forthcoming Eras Tour book, hosts Craig and Roland discuss whether or not self-publishing has gone mainstream. Swift isn't the only high-profile figure to embrace self-publishing, and with each big name that moves away from the big 5, the power dynamic increasingly shifts to self-publishing. Retailers are becoming more open to selling self-published books, Kickstarter campaigns are finding greater success, and new

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48:29

Fully Booked EP144: Can an Author Website Maximize...

Fully Booked: The Hidden Gems Author Podcast ·

2024/10/17

In this week's episode, we explore some essential strategies for boosting your visibility as an author, focusing on the role of author websites, SEO, and a range of marketing techniques. Our guest, Jennifer Vance, marketing director of Books Forward, shares her expertise on how authors can make the most of their online presence. While many authors understand the need for a website, not all are using them to effectively drive traffic, attract new readers, and increase overall visibility. Even a

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52:34

Fully Booked EP143: Crafting Compelling True Crime...

Fully Booked: The Hidden Gems Author Podcast ·

2024/10/10

Today, we’re exploring the world of true crime, a popular genre that delves into real criminal events, the people involved, and the impact on those around them. Our guest, author Pepper Anne, was drawn to true crime through a personal connection, and has since become well versed in turning these complex stories into gripping narratives.Pepper walks us through the research required of writing true crime, from digging through court records and interviewing victims to working closely with law

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51:33

Fully Booked EP142: What Are The Essential Elements...

Fully Booked: The Hidden Gems Author Podcast ·

2024/10/03

With Halloween just around the corner, there's no better time to explore the art of crafting the perfect spooky story. To help with that, Craig and Roland sit down with Beth Castrodale, an experienced author who specializes in writing eerie and atmospheric novels. According to Beth, creating a truly haunting tale comes down to managing the delicate balance between psychological tension, unsettling settings, and building empathy for your characters—even the villains!Adding that spine-tingling

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49:19

Fully Booked EP141: A Publishing Powerhouse...

Fully Booked: The Hidden Gems Author Podcast ·

2024/09/26

Once in a while, hosts Craig and Roland comb through the latest happenings in the ever-evolving world of self-publishing. In this episode, they’re joined by author, self-publishing expert, and well-known YouTube star Dale L. Roberts for a roundtable discussion. Dale, always on top of the hottest trends affecting authors, brings fresh insights to the conversation, leading to a lively discussion on the rise of AI in publishing, maximizing engagement through targeted content creation, and recent issues

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50:08

Fully Booked EP140: How To REALLY Get Inside Your...

Fully Booked: The Hidden Gems Author Podcast ·

2024/09/19

Well-written stories are driven by the choices characters make, and understanding why the characters made those choices is crucial if you want them to seem believable and authentic. That’s where psychology can come in.In this week’s episode of Fully Booked, journalist and High Fantasy author Steffanie Costigan joins Craig and Roland to discuss how she uses elements from the classic Myers-Briggs Type Indicator when she develops her characters, because she believes it offers a powerful guide into

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56:06

Fully Booked EP139: The Reality of Selling Your Books...

Fully Booked: The Hidden Gems Author Podcast ·

2024/09/12

You might have heard influential figures in self-publishing declare that Direct Sales are “the next big trend” - but is selling your ebooks directly to your readers really a better option than using a tried-and-tested platform like Amazon? Today, Craig and Roland sit down to discuss exactly that, using Roland’s months of experience selling his books directly to provide a real-life example. They discuss the challenges of setting up an effective sales funnel, how much technical knowledge you’ll

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51:50

Fully Booked EP138: Kink Meets Crowdfunding:...

Fully Booked: The Hidden Gems Author Podcast ·

2024/09/05

It’s tough enough to find a traditional publisher for your first book, but even tougher when that book is about a controversial topic. Yet, when today’s guest Ariel Anderssen decided to publish a memoir about her career as a submissive BDSM model, she topped from the bottom and refused to take “no” for an answer. The result of those efforts, her book “Playing to Lose,” is available now. Ariel’s unique publishing journey is the subject of today’s discussion. She shares with Craig and Roland the

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46:15

Fully Booked EP137: What is a Zero Draft and Why Do...

Fully Booked: The Hidden Gems Author Podcast ·

2024/08/29

In this episode of Fully Booked, Craig and Roland are exploring the concept of the "zero draft," a powerful tool for writers at any stage of their manuscript. Guest Cara Stevens, an experienced editor, book coach, and writer, explains how the zero draft differs from other drafts and why it's an essential part of the writing process. Whether you're a plotter or a pantser, the zero draft helps you clarify your story, providing a scaffold that supports the development of your narrative without the

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51:58

Fully Booked EP136: From Blank Page to Pilot: Taking...

Fully Booked: The Hidden Gems Author Podcast ·

2024/08/22

In this week's episode of Fully Booked, Craig and Roland are joined by Emmy Award-winning screenwriter Zack Morrison for a hard look at the challenges of breaking into the television industry and the unconventional path he's taken in trying to sell his own comedy pilot. Despite his impressive credentials, including work on shows like SNL and The Tonight Show Starring Jimmy Fallon, Zack reveals that in today’s market, even the most talented writers need more than just a great script to succeed. He

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