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PODCAST

Apptivate: App Marketing Explained

Apptivate is a show that explains app marketing, one expert at a time. It"s produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

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All Episodes

00:17:24

Should Gaming Apps Use Playable Ads in their...

Apptivate: App Marketing Explained ·

2024/04/17

Gokce Oguz is the co-founder of Playable Factory, a Turkey-based company creating playable ads for gaming studios and brands with apps. Patrick interviews Gokce to learn all about playable ads for gaming studios and brands with apps. Find out what types of games or brands playables work best for, which types perform the best, when to iterate on your ads, and what the future of AI holds for creatives in mobile marketing. Questions Gokce answered in this episode:What types of gaming studios are using

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00:27:37

Using AI to advertise mobile games - Günay Aliyeva...

Apptivate: App Marketing Explained ·

2024/04/03

Günay is the co-founder of Gamelight, a user acquisition platform for app developers and a game and app recommendation platform for users. Gamelight’s success can be attributed to its powerful AI algorithm. Learn how UA managers are leveraging tech to pair users with mobile games that they’ll love.Questions Günay Answered in this Episode:How does Gamelight work?What technology are you leveraging to run your platform?Has Gamelight had this technology from the start?What is your background and how did

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00:28:29

Women in Mobile: Boss Ladies Working in AI - Lana...

Apptivate: App Marketing Explained ·

2024/03/20

As part of our Women in Mobile series celebrating Women’s History Month, Maria Lannon from Remerge talks to Lana Dubinskiy, an AI product advisor and a co-founder of Women and AI. Women and AI is an initiative highlighting women working in the field of artificial intelligence and providing relevant industry news. It was created so that women could help each other shine within this male-dominated sector of the tech industry.Questions Lana answered in this episode:How did you end up in product

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00:34:21

Women in Mobile: Closing the Tech Industry’s Gender...

Apptivate: App Marketing Explained ·

2024/03/08

It’s difficult to find female talent in the tech industry, and it’s a real problem. Apptivate’s Women in Mobile series is back this March to celebrate Women’s History Month and to discuss how to close the gender gap in our industry. In this episode, Maria chats with Laura Schwarz, Airship's Senior Director of Sales for EMEA, who joined a handful of other female tech leaders in launching a program that invites young girls and boys to learn about different jobs within tech companies. To date, the

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00:15:15

Acquisition Strategies to Beat Seasonal Dips - Seif...

Apptivate: App Marketing Explained ·

2024/02/21

Sometimes e-commerce apps will notice changes in user behavior that correlate to the time of year. What can app marketers do to incentivize their users to take action during these periods? Find out in this episode of Apptivate’s e-commerce series, featuring Seif Hassan, the Senior Performance Marketing Manager for the inbound unit at Momox. Momox is a Berlin-based “recommerce” company that buys and resells used books and media. Previous to working at Momox, Seif led user acquisition efforts for apps

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00:38:43

Mobile Marketing’s Humble Beginnings and What You Can...

Apptivate: App Marketing Explained ·

2024/02/07

Do you remember the original “opt-in” for ads on cell phones? It began over 20 years ago. The mobile marketing industry has been on quite the ride over the past two decades, and covering its twists and turns along the way was David Murphy, the editorial director and co-founder of Mobile Marketing Magazine. Join David alongside Maria Lannon from Remerge for some perspective on mobile marketing’s biggest moments. David Murphy co-founded Mobile Marketing Magazine in 2005 and has been its editorial

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00:41:14

The Privacy Saga: Apple v Google - Allison Schiff...

Apptivate: App Marketing Explained ·

2024/01/24

Staying on top of Apple and Google’s ongoing policy changes to app tracking and user privacy is a business imperative for advertisers and essential for the future of the mobile marketing industry. It’s also been Allison Schiff’s job. As a journalist, she has covered privacy topics in the marketing technology field for over a decade. In this episode, Allison shares her views on how the mobile advertising industry received Apple’s ATT framework, what Apple is doing now, and how Google has approached

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00:16:32

Getting Started with AI for eCommerce App Marketers -...

Apptivate: App Marketing Explained ·

2024/01/10

Lana Dubinskiy is an app product advisor and full-time consultant specializing in helping brands leverage AI and machine learning to optimize their workflows and increase revenue. In this episode, Lana breaks down how e-commerce brands can improve the customers’ shopping experience in their app using AI, and how to get started with the AI journey!Questions Lana answered in this episode:What types of organizations have you assisted in the past?How do e-commerce brands get started with using AI and

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00:25:40

Marry your customers: Mobile apps for e-commerce...

Apptivate: App Marketing Explained ·

2023/12/11

With so many deals to choose from during the holidays, how do app marketers win the attention of consumers? Patrick Eichmann, General Manager for the Americas at Remerge, kicks off a new series on the Apptivate Podcast, talking to marketing experts from e-commerce brands about strategies and best practices. In this episode, guest Matt Hudson, co-founder of BILDIT, helps eCommerce marketers consider whether they need an app, how to go about building one, and how to improve the customer's experience

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00:32:20

Winning Mobile Marketing Strategies for TikTok -...

Apptivate: App Marketing Explained ·

2023/11/22

TikTok is one of the fastest-paced and most competitive social media ad networks for mobile marketers to keep up with. Are you up to speed on the platform's newest marketing features? In this episode, you’ll learn all about current TikTok trends, winning marketing strategies, and how to leverage its newest features, like TikTok Spark and Shop Ads, to boost your next campaign.Pedro Arias is the Performance Marketing Manager at Admiral Media, a marketing and advertising agency. Currently, Pedro is

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00:28:10

Women in Mobile: Speaking Your Truth - Anna Gruzina...

Apptivate: App Marketing Explained ·

2023/11/08

Remerge host Maria Lannon talks to Anna Gruzina about her career as a Performance Marketing Manager for a mobile gaming developer and publisher. Together, they discuss why speaking up with confidence in the workplace is necessary – and how to do it. You'll also learn the worst and best career advice Anna ever received.Anna Gruzina works at InnoGames, a German video game developer and publisher based in Hamburg.Questions Anna Answered in this Episode:How did you end up in mobile gaming?What have been

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00:39:39

Tips on Influencer Marketing for Mobile Apps - Nadia...

Apptivate: App Marketing Explained ·

2023/10/25

Are you considering whether to use influencer marketing for your mobile app’s brand or performance strategy? Today’s guest is an expert in influencer marketing for app businesses and shares important considerations for running such campaigns.Nadia Bubennikova is based in Poland and is the Head of Agency at Famesters, an influencer marketing agency.Questions Nadia Answered in this Episode:How did you jump into influencer marketing?What does a day working in influencer marketing look like?What types

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00:35:37

Why You Should Be A/B Testing Your App Store Pages -...

Apptivate: App Marketing Explained ·

2023/10/11

Jesse Lempiäinen’s agency helps apps test their marketing strategies for App Store, Google Play, and Steam pages before their product launches. In this episode, you’ll learn the advantages of a/b testing your app store pages and take away the key metrics to measure. Jess got his start in mobile marketing at Rovio working on Angry Bird before co-founding Geeklab where he is the CEO today. Jesse is based in Finland. Questions Jesse Answered in this Episode:What have you developed at GeeklabDo apps

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00:36:48

Designing Your App’s Creative & Growth Strategy

Apptivate: App Marketing Explained ·

2023/09/27

How do you make a mobile game stand out when there are half a million games in the app store today? Today’s guest is an expert in helping apps find their unique position in the market, develop their creative strategies, and grow their revenue. In this episode, he shares his approach to designing app marketing strategies for creatives and revenue growth. Peter Fodor is the founder and CEO of AppAgent, a mobile marketing agency that helps apps ground their user base and revenue.

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00:33:22

ASO Hacks for Increasing App Downloads - Simon...

Apptivate: App Marketing Explained ·

2023/09/13

Simon Thillay is the Head of ASO at AppTweak, an app store optimization platform. In this episode, he shares how his team helped SoundCloud nearly double the conversion rates of an Apple Search Ad campaign and decrease its CPI by 40 percent. Plus, find out why Simon is excited about Europe’s Digital Markets Act.Simon is the co-author of the book, Advanced App Store Optimization. He is based in Brussels, Belgium where AppTweak is headquartered.Questions Simon Answered in this Episode:What does ASO

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00:32:32

Mobile Games: 2023 Data & Trends - Ksenia Yurkina...

Apptivate: App Marketing Explained ·

2023/08/30

Can you guess which subcategory of mobile games generated the most revenue in the first half of this year? How about the top three countries for mobile game downloads? Get the scoop on the latest data and trends in the mobile industry’s largest-grossing vertical from our guest Ksenia Yurkina, the Head of Marketing at Apptica.In this episode, Ksenia reveals the highlights from her report, “Mobile games: state of the market H1, 2023.” Apptica’s ad intelligence tool provides marketing analytics on data

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00:30:35

ChatGPT and the Future of Mobile Marketing - Jenny...

Apptivate: App Marketing Explained ·

2023/08/16

Who is writing your mobile marketing copy: a human or artificial intelligence? Now with ChatGPT, it can be hard to tell the difference. In this episode, we discuss ChatGPT use cases for mobile marketing, the evolution of User-Generated Content platforms, and how AI might be used in the future to express ourselves in virtual worlds. Jenny Pollock is the Lead Monetization Program Manager at IMVU / Together Labs. IMVU bills itself as the world’s largest Web3 social metaverse platform. It’s a company of

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00:32:20

A Product Manager’s POV on Building an App - Reut...

Apptivate: App Marketing Explained ·

2023/08/02

In this episode, app marketers will learn about a product manager’s perspective on the process of building an app product: how to prioritize various requests for product features, and the keys to fostering excellent collaboration and communication among all stakeholders throughout the journey. Reut Lazo is the Senior Product Manager at Akili, an app to help kids with ADHD. Akili is the first FDA-authorized prescription video game treatment for ADHD. Reut began her career as a product manager at Meta

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00:30:07

The Power of Deep Linking in Apps - Amanda Vandiver...

Apptivate: App Marketing Explained ·

2023/07/19

Amanda Vandiver is the Senior Product Marketing Manager at Branch, a mobile attribution provider. In this episode, Amanda explains the importance of deep linking for user experience, measurement, and attribution in this post-IDFA era. She also discusses retention strategies that mobile marketers can leverage across owned and earned channels.

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00:29:13

Shifting the Mobile Marketer’s Mindset on Measurement...

Apptivate: App Marketing Explained ·

2023/07/05

Today’s guest says IDFA only ever gave mobile marketers the illusion of certainty. In this episode, John Koetsier, the CEO of Sparkplug9, discusses how to use the measurement tools available today, like SKAN, to arrive at what he calls “truthy,” or within the parameters of an accurate perception of reality. John encourages marketers to move on from the past and embrace the reality that’s always existed: Mobile measurement techniques aren’t always perfect.John Koetsier also writes for Forbes about

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224 results

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