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PODCAST

Beyond the Article

Welcome to Beyond the Article, the podcast that explores the ideas behind the articles written by Joaquim Torres (Joca), offering insights into product management, innovation, and digital transformation. Here, reflections come to life with the support of two artificial intelligences: C.L.A.R.A. and JocAI, Joca"s digital clone. We discuss the key trends and challenges in the digital world and business, aiming to provide a deeper understanding of the future of technology and product

technology

All Episodes

00:15:06

#4: North Star shouldn't be a metric, but a destination

Beyond the Article ·

2025/08/05

In the fourth episode of Beyond the Article, we zoom in on one of the most used — and most misunderstood, concepts in the product world: the famous North Star.But what if your guiding star is pointing in the wrong direction?We explore why the true North Star of a product isn't (just) a metric, but a clear vision of the future — and how that vision can turn operational teams into strategic ones.Topics covered:➡️ Why vision is direction, and metrics are just instruments;➡️ The difference between

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00:13:34

#4: La North Star no debería ser una métrica, sino un...

Beyond the Article ·

2025/08/05

En el cuarto episodio de Beyond the Article, ponemos la lupa sobre uno de los conceptos más utilizados, y más malinterpretado, en el mundo de producto: la famosa North Star.Pero… ¿y si tu estrella guía está apuntando en la dirección equivocada?Exploramos por qué la verdadera North Star de un producto no es (solo) una métrica, sino una visión clara del futuro, y cómo esa visión puede transformar equipos operativos en equipos estratégicos.Temas abordados:➡️ Por qué la visión es dirección, y la métrica

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00:23:36

#3: More than AI-first, it's time to think AI-native

Beyond the Article ·

2025/07/29

In the third episode of Beyond the Article, we dive into one of today’s most thought-provoking debates: is your company AI-first or AI-native?We’ll explore how artificial intelligence can go beyond being a strategic tool to become the very foundation of a product, an operation, or even an entire business model.Topics covered:➡️ The difference between being AI-first and AI-native — and why it changes everything;➡️ Examples of companies that were born AI-native and are redefining entire markets;➡️ Why

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00:17:59

#3: Más que AI-first: es momento de pensar en ser...

Beyond the Article ·

2025/07/29

En el tercer episodio de Beyond the Article, nos sumergimos en uno de los debates más provocadores del momento: ¿tu empresa es AI-first o AI-native?Exploraremos cómo la inteligencia artificial puede dejar de ser solo una herramienta estratégica para convertirse en la base de un producto, de una operación e incluso de todo un modelo de negocio.Temas abordados:➡️ La diferencia entre ser AI-first y AI-native — y por qué eso lo cambia todo;➡️ Ejemplos de empresas que nacieron AI-native y están

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00:17:40

#3: Mais que AI-first, precisamos pensar em ser...

Beyond the Article ·

2025/07/29

No terceiro episódio de Beyond the Article, exploramos uma das discussões mais provocativas do momento: sua empresa é AI-first ou AI-native?Vamos debater como a inteligência artificial pode deixar de ser apenas um recurso estratégico para se tornar a base de um produto, de uma operação e até de um modelo de negócio.Assuntos abordados:➡️ A diferença entre ser AI-first e AI-native — e por que isso muda tudo;➡️ Exemplos de empresas que nasceram AI-native e estão redesenhando mercados inteiros;➡️ Por

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00:11:54

#2: How much time should we dedicate to the discovery...

Beyond the Article ·

2025/07/22

In the second episode of Beyond the Article, we will explore the central theme of the article 'How much time should we dedicate to discovery?', one of the most common dilemmas in the world of product culture.Here, we will discuss how to balance the need to quickly validate ideas with the mindset of constant learning, without wasting time on endless analysis.Topics covered:➡️ The paradox of discovery: dedicating the minimum amount of time, but all the time;➡️ The role of discovery as a

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00:14:16

#2: ¿Cuánto tiempo debemos dedicar a la fase de...

Beyond the Article ·

2025/07/22

En el segundo episodio de Beyond the Article, exploraremos el tema central del artículo '¿Cuánto tiempo debemos dedicar al discovery?', uno de los dilemas más comunes en el mundo de la cultura de producto.Aquí, discutiremos cómo equilibrar la necesidad de validar rápidamente las ideas con la mentalidad de aprendizaje constante, sin perder tiempo en análisis interminables.Temas tratados:➡️ La paradoja del discovery: dedicar el tiempo mínimo posible, pero todo el tiempo;➡️ El papel del

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00:13:56

#2: Quanto tempo devemos dedicar ao discovery?

Beyond the Article ·

2025/07/22

No segundo episódio de Beyond the Article, vamos explorar o tema central do artigo ""Quanto tempo devemos dedicar ao discovery?"", um dos dilemas mais comuns no mundo da cultura de produto.Aqui, discutiremos como balancear a necessidade de validar rapidamente ideias com a mentalidade de aprendizado constante, sem perder tempo em análises intermináveis.Assuntos abordados:➡️ O paradoxo do discovery: dedicar o mínimo possível, mas o tempo todo;➡️ O papel do discovery como uma

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00:19:06

#01: Síntomas de trabajar sin una visión de producto

Beyond the Article ·

2025/07/15

Welcome to Beyond the Article, the podcast where articles don’t end with a period. Here, they come to life—expanding ideas and deepening reflections with the help of two artificial intelligences: C.L.A.R.A. (Creative Language AI for Reflective Augmentation) and JocAI, my digital clone.In this first episode, we dive into the article “Symptoms of Moving Without a Product Vision”, which explores the quiet—but dangerous—signs of when a product team is operating without a clear vision.Topics covered:➡️

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00:20:33

#01: Symptoms of moving without a product vision

Beyond the Article ·

2025/07/15

Welcome to Beyond the Article, the podcast where articles don’t end with a period. Here, they come to life—expanding ideas and deepening reflections with the help of two artificial intelligences: C.L.A.R.A. (Creative Language AI for Reflective Augmentation) and JocAI, my digital clone.In this first episode, we dive into the article “Symptoms of Moving Without a Product Vision”, which explores the quiet—but dangerous—signs of when a product team is operating without a clear vision.Topics covered:➡️

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00:17:20

#01: Sintomas da falta de visão de produto

Beyond the Article ·

2025/07/15

Seja bem-vindo ao Beyond the Article, o podcast onde os artigos não terminam no ponto final. Aqui, eles ganham vida nova, expandindo ideias e aprofundando reflexões com a ajuda de duas inteligências artificiais: C.L.A.R.A. (Creative Language AI for Reflective Augmentation) e JocAI, o meu clone digital.Neste primeiro episódio, mergulharemos no artigo “Sintomas da falta de visão de produto”, que aborda os sinais silenciosos, mas perigosos, de quando um time de produto navega sem uma visão

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00:01:47

Beyond the Article

Beyond the Article ·

2025/07/15

Beyond the Article

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