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PODCAST

Matters of Experience

Lorem Ipsum Corp

Matters of Experience is a podcast about the creativity, innovation, and psychology driving designed experiences and encounters. Each week Abby and Brenda dig into the who, how, so what and why of exhibitions, branded experiences, events, spectaculars, and all the crazy things designers and creatives are putting out there for people who just can’t get enough.

arts design

All Episodes

26:31

Event Strategy and Storytelling with Liz Nacron

Matters of Experience ·

2023/09/06

When people think of the event industry, they don’t necessarily think about them as designed experiences. However, industry events and trade shows provide a unique opportunity for companies to create a narrative that resonates with the audience’s needs and challenges. In this episode of Matters of Experience, join Abby and Brenda as they explore the dynamic world of trade shows with seasoned industry expert Liz Nacron. Liz shares her wealth of knowledge and expertise in creating engaging B2B, B2C,

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33:19

Special Episode: Live from the 2023 SEGD Conference

Matters of Experience ·

2023/08/25

Live from SEGD’s 50th Anniversary Conference in Washington, DC, join Abby and Brenda for a special episode that captures the essence of design excellence across five decades. As they celebrate this milestone, we bring you exclusive interviews with some of the design world’s finest minds, including Rich Burns (SEGD Founder), Llisa Demetrios (Eames Institute), Gretchen Coss (Gallagher & Associates), and more. This episode is a rare opportunity to tune into dialogue that dives into the past

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27:51

Human-Centered Design with Andrea Hadley-Johnson

Matters of Experience ·

2023/08/23

This enlightening episode explores the intersection of art, design, empathy, and societal transformation with creative producer and curator Andrea Hadley-Johnson. Andrea, currently the Artistic Program Manager for the National Justice Museum, takes us on a journey through her creative process and the power of objects to convey messages of love, justice, and social change within exhibitions. Drawing from her experimental, representative, and quietly activist approach, Andrea shares stories of

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24:49

Technology and the Human Experience with Brian Allen

Matters of Experience ·

2023/08/09

In a rapidly evolving technological landscape within designed experiences, where does the human element fit in? Join Abby and Brenda in a captivating conversation with Immersive Thought Leader/Co-Founder/Emmy Award-Winning Creator/Experience Designer Brian Allen, as they delve into the delicate balance between cutting-edge innovations and maintaining the essence of human connection. Discover the art of infusing empathy, intention, and meaning within digitally immersive experiences, ensuring that the

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30:42

Cultivating Future Design and Industry Leaders with...

Matters of Experience ·

2023/07/26

In this inspiring episode, Abby and Brenda sit with the brilliant Cybelle Jones, CEO of the Society for Experiential Graphic Design (SEGD), to explore her incredible journey in the experience design field. Cybelle shares her transformative experiences while working on projects like the International Spy Museum and the Mississippi Arts + Entertainment Museum, highlighting her dedication to making museums welcoming to all. She delves into the evolving landscape of experience design, embracing new

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24:17

Reclaiming Heritage Through Repatriation with Terry...

Matters of Experience ·

2023/07/12

Who truly owns historical objects? And what happens when Indigenous cultural artifacts are returned to their rightful communities? Join Abby and Brenda in a thought-provoking conversation with Terry Snowball, Museum Specialist at the Smithsonian Institution. In this episode, Terry shares his experiences and insights into the complicated world of repatriation, exploring the challenges and triumphs of navigating the complexities of returning Indigenous cultural objects. Discover the profound impact on

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26:52

Informal Learning and Instinctive Design with Ed Rodley

Matters of Experience ·

2023/06/28

In this episode, Abby and Brenda invite Ed Rodley, an award-winning experience designer and co-founder of Experience Alchemists, to discuss the creativity, psychology, and innovation behind designed experiences. Ed shares his journey from being an 11-year-old museum volunteer to becoming a prominent figure in experience design for cultural organizations.The episode also explores holistic visitor experiences and how they extend beyond the gallery walls. Tune into the episode to join the insightful

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28:52

Multi-sensory Design, Psychology, and Perception with...

Matters of Experience ·

2023/06/14

Emotion. Surprise. Beauty. These elements of sensation are what make design compelling in immersive experiences. This week’s guest is Ellen Lupton, a curator, educator, designer, and expert on multi-sensory design. In this episode, Ellen discusses her design approach to influence emotions, behavior, and memory. So whether you’re a designer, a business owner, or simply someone interested in learning more about creating engaging and captivating experiences, this episode is for you.

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26:29

Unsung Heroes with Mike McCarthy

Matters of Experience ·

2023/05/31

Behind the scenes of every immersive experience, an unsung hero is translating the visions and ideas of designers into tangible realities. This week’s guest, Mike McCarthy, is that unsung hero. Mike is an internationally recognized custom fabricator of architectural specialty products and large-scale construction and renovation projects. Mike joins the podcast to discuss his career and provides insights into designing more successful experiences.

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26:52

Feelings aren't Facts with Joe Federbush

Matters of Experience ·

2023/05/17

This week on Matters of Experience, we chat KPIs to ROIs in a way that won’t make you ZZZ. Metrics maestro, Joe Federbush, joins the podcast to discuss humanizing data, measuring emotion, and searching for sentiment to help brands develop the most impactful experiences.

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30:47

Mob Museum Mentality with Jonathan Ullman

Matters of Experience ·

2023/05/03

Las Vegas, the Entertainment Capital of the World, known for its bright lights and big casinos, isn’t necessarily the city that comes to mind when you think about where to travel to discover an immersive museum experience. But believe it or not, it is.This week’s guest is Jonathan Ullman, President and CEO of the Mob Museum, a one-of-a-kind cultural institution exploring the ongoing power struggle between organized crime and law enforcement through hands-on exhibits, multimedia displays, and

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30:14

An American Immigrant and Migrant Experience with...

Matters of Experience ·

2023/04/19

The American story is an immigrant story, and in the Lower East Side of New York City, the Tenement Museum provides a voice for immigrants who have often been forgotten or marginalized. This week’s guest is Dr. Annie Polland, President of the Tenement Museum. She joins Abby and Brenda to discuss the importance of celebrating the enduring stories of real people and real families who immigrated and migrated to America in the late 19th and early 20th centuries.

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26:43

Data-Driven Designed Experiences with Cathy Sigmond

Matters of Experience ·

2023/04/05

Ever wonder who museums and cultural organizations call to learn how to better connect with their audiences and visitors? It’s this week’s special guest, Cathy Sigmond, Head of Strategy at Kera Collective. She uses data and insights to help museums paint a big picture of how to better shape visitor experiences. She joins the podcast to discuss her role as an expert in design-based and qualitative research, helping museums shape experiences that spark curiosity and make a positive, lasting difference

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25:46

The Object of it All

Matters of Experience ·

2023/03/22

What do a pajama case and a horse’s head have in common? Nothing to most of us, but they are both objects with significant meaning to each of our hosts. This week’s episode is about objects — our relationship to them in our everyday lives, their role in museum environments, and how exhibit designers can make meaningful connections with them.

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27:33

The Art of Storytelling with Yan Vizinberg

Matters of Experience ·

2023/03/08

What is a story? Do experiences have to tell a story? Does storytelling exist in museums? In this week’s episode, we’ll dissect what a story is and what it isn’t with writer, filmmaker, and co-founder of Lorem Ipsum Corp, Yan Vizinberg. From the power of storytelling in films and literature to its impact on designed spaces and museums, this episode will explore the many ways in which stories can shape our world and influence the way we connect people, convey ideas, and inspire change.

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21:39

Empathy in Design with Elif Gokcigdem

Matters of Experience ·

2023/02/23

This week's guest is Elif Gokcigdem, a leading voice in the field of empathy and the founding president of ONE, a non-profit organization dedicated to fostering compassion in individuals, communities, and institutions around the world.In this episode, we'll delve into why empathy in design is crucial to creating meaningful and impactful experiences on an individual level and, more importantly, how to use empathy to promote change and compassion on a societal level, fostering a sense of shared

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28:05

The Spectacular with Chris Wangro

Matters of Experience ·

2023/02/08

This week, we explore the sensational and spectacular with one-time circus ringmaster, former Director of Special Events for the City of New York, and producer impresario Chris Wangro. Known as a master of community building and spectacle, he’s worked with a variety of legends, from Dolly Parton to the Dalai Lama. He is credited with reinstating “Mega-Events” to Central Park, where he oversaw the three largest public events in the park’s history and masterminded numerous benchmark events for

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25:35

Museums & War with Jasminko Halilovic

Matters of Experience ·

2023/01/25

“It all started when I put online a simple question: What does childhood in war mean for you?” - Jasminko Halilovic In a world affected by tension, polarization and war, can museums act as a voice for love, unity, and peace? This week’s guest tackles this very question. Jasminko Halilovic is the founder and managing director of the War Childhood Museum, and in this episode shares how a book about objects and their stories from war survivors inspired the birth of a museum.

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26:44

Storytelling in Experience Design

Matters of Experience ·

2023/01/11

In experience design, the stories we tell must touch the visitor in a very personal way and help them connect with the world around them and inspire them to think about their place in history. This episode is for the storytellers, creatives, and designers in search of a toolset to develop truly immersive narratives. Abby and Brenda focus on storytelling in experience design, why it’s essential to tell stories, and how to create narratives effectively.

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26:22

Taming of the Wild Beast with Rob Cohen

Matters of Experience ·

2022/12/28

Business mogul Rob Cohen switched lanes from being a lawyer to becoming an entrepreneur in the experiential industry in the mid-90s and has been helping agencies and institutions bring their immersive environments to life with the companies he’s built. In this week’s episode, he speaks on how to tame the wild beast that is business ethics through gratitude, trust, and giving back.

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