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PODCAST

Go To Masters Show

Conversations with GTM experts by Everstage

In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.

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All Episodes

24:42

Ari Mukherjee on Why Great Sales Organizations Are...

Go To Masters Show ·

2025/09/24

Ari Mukherjee is the Vice President at Appian. On this episode of the Go To Masters Show, he shares how his McKinsey consulting background shaped his operational approach to building scalable go-to-market engines.Building thought partnerships through value engineering rather than product-focused conversationsImplementing RPA accountability meetings to create natural coaching moments for sales teamsDeveloping ownership mindset and operational discipline as cornerstones of GTM successConnect

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20:18

Sharan Balasubramanian on Moving from Top-Down to...

Go To Masters Show ·

2025/09/22

Sharan Balasubramanian is the Senior Manager of Incentive Compensation, Analytics and Reporting at Sun Pharma. On this episode of the Go To Masters Show, she shares insights from the pharmaceutical industry where sales reps don't directly influence sales but must navigate complex stakeholder ecosystems.Understanding pharmaceutical industry complexities where multiple moving parts affect simple prescriptionsDesigning fair incentive compensation across diverse geographies and product

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17:16

Daniel Morris on Solving Business Problems, Not Just...

Go To Masters Show ·

2025/09/17

Daniel Morris is the Head of Business Operations and Analytics at Proofpoint. On this episode of the Go To Masters Show, he shares how he scaled his team from 3 to 50+ people while supporting Proofpoint's growth to $2 billion ARR and eventual $12 billion acquisition.Moving analytics from measurement to strategic decision-making through customer obsessionBuilding trust across GTM and product teams by taking shared ownership of outcomesUsing AI to shift from fixed analytics assets to

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31:18

Larry Penta on Building Flexible Yet Consistent...

Go To Masters Show ·

2025/09/15

Larry Penta is the Senior Director of Revenue and Commission at Snyk. On this episode of the Go To Masters Show, he shares how his unique dual role balances financial stewardship with revenue operations excellence in a fast-scaling DevOps security platform.Balancing automation with flexibility while maintaining data governance and controlsDesigning compensation plans that align behaviors with enterprise growth objectivesUsing AI for predictive analysis beyond traditional LLM applications in

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21:03

Humans Over Paperwork: Christopher Hart’s Blueprint...

Go To Masters Show ·

2025/09/11

Christopher Hart is the Director of Total Rewards at Boldyn Networks. On this episode of the Go To Masters Show, he shares how authentic leadership and inclusive design unlock real value in total rewards programs.Designing rewards programs that signal acceptance rather than conformityIntegrating compensation, benefits, and DEI as one unified system instead of separate campaignsBuilding pay equity as a daily muscle rather than an annual campaignConnect with Christopher: LinkedIn Follow us:

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27:13

Matthew Haddad on Being Comfortable with Being...

Go To Masters Show ·

2025/09/09

Matthew Haddad is the Senior Manager of Commercial Operations at Werfen North America. On this episode of the Go To Masters Show, he shares how his finance background and "Swiss Army knife" approach drive strategic decision-making in commercial operations.Being comfortable with being uncomfortable as a core requirement for successBalancing data-driven decisions with creative strategy developmentUsing AI as a learning tool to optimize workflows and scale operationsConnect with Matthew:

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42:30

Vikas Sareen on Thinking in Systems, Not Just Tools

Go To Masters Show ·

2025/09/05

Vikas Sareen is the International RevOps Director at EMEA for Helium. On this episode of the Go To Masters Show, he shares his unconventional journey from finance to RevOps leadership across multiple industries.Transitioning from supporting roles to strategic RevOps leadership through curiosity and cross-functional learningBalancing data-driven insights with human dynamics by telling stories with data, not just presenting numbersViewing RevOps as the "human AI agent" that provides context

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37:04

From Forecasts to Frontlines: Building Sales Ops in...

Go To Masters Show ·

2025/09/02

Madhu Sudhan is the Head of Sales Operations at Sci-Fi. On this episode of the Go To Masters Show, he shares his unique perspective on establishing modern sales operations in traditional manufacturing environments.Building CRM-ERP integrations that unlock real-time business intelligence in semiconductor companiesTransforming Excel-based forecasting into opportunity-driven demand planning systemsLeveraging AI tools to operate lean sales ops teams in manufacturing environmentsConnect with

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23:39

Nick Makee on Why Customer Comes Before Process

Go To Masters Show ·

2025/08/28

Nick Makee is the Senior Director of Global Enterprise Sales Operations at Park Place Technologies. On this episode of the Go To Masters Show, he shares his customer-first approach to operations built from 11 years of cross-functional experience.Putting "customer before process" while maintaining operational integrityUsing AI to eliminate manual work and empower teams with better decision-making toolsBuilding scalable global operations that adapt to regional nuances without losing

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19:52

Alignment, Incentives & the Human Touch: Claudio...

Go To Masters Show ·

2025/08/26

Claudio Yamashita is the former VP of Sales Operations at SS&C Intralinks. On this episode of the Go To Masters Show, he shares insights from leading global revenue programs for 400+ sellers across five continents.Using forecasting as a mentoring and enablement tool rather than just number reportingBalancing AI automation with personalized customer interactions across diverse marketsCreating compensation plans that motivate both high achievers and developing talentConnect with Claudio:

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30:26

Tyler Will on Why Rev Ops Must Own Problems Not Just...

Go To Masters Show ·

2025/08/21

Tyler Will is the VP of Revenue Operations at Intercom. On this episode of the Go To Masters Show, he shares a systems-driven approach to scaling GTM operations while maintaining efficiency at hypergrowth.Building automated territory and quota models that scale beyond manual Excel processesUsing AI to eliminate low-value RevOps tasks while elevating strategic decision-makingTaking ownership of complete business problems rather than just answering literal questionsConnect with Tyler:

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21:43

Build Less, Navigate More: Yuval Bresler on the...

Go To Masters Show ·

2025/08/19

Yuval Bresler is the Director of Revenue Operations at Yotpo. On this episode of the Go To Masters Show, he shares his unconventional path from Israeli Justice Department attorney to RevOps leader and his unique approach to optimizing business operations.His framework for managing friction across cross-functional teams—knowing when to reduce it and when to increase itHow AI will reshape RevOps by handling mundane tasks while elevating teams to focus on strategic insights and navigationWhy

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24:12

Problem-First RevOps: Austin Matthews on Commissions,...

Go To Masters Show ·

2025/08/14

Austin Matthews is the Director of Sales Operations at EverCommerce. On this episode of the Go To Masters Show, he shares his journey from sales rep to self-proclaimed "sales ops MacGyver" and his philosophy of building creative solutions in chaotic environments.His approach to creating paperclip-and-duct-tape solutions that deliver lasting business impactWhy compensation plans should be simple enough for reps to calculate their pay in 3-4 minutesHow to become the go-to source of truth by

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15:57

Andrew Brousell on Why Long-Term Incentives Drive...

Go To Masters Show ·

2025/08/12

Andrew Brousell is the Director of Compensation at Granite Telecommunications. On this episode of the Go To Masters Show, he shares 18 years of compensation expertise across multiple industries and market shifts.How long-term incentives create genuine employee investment and retention beyond traditional pay structuresLeveraging AI and modern tools to revolutionize job descriptions and market analysis processesNavigating post-COVID compensation trends and maintaining competitive positioning

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33:32

Gary Pudles on Why Happiness is a Choice and the...

Go To Masters Show ·

2025/08/07

Gary Pudles is the Founder, President, and CEO at AnswerNet. On this episode of the Go To Masters Show, he shares how choosing happiness daily creates better business outcomes and stronger leadership. He talks about:Making habits of doing what unsuccessful people avoidBalancing human touch with AI in customer service operationsUsing music and authenticity to build meaningful business relationshipsConnect with Gary: LinkedInFollow us: Linkedin | X

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29:31

Josh Rappoport on Why Finance Is 20% Math and 80%...

Go To Masters Show ·

2025/08/05

Josh Rappoport is the VP Finance at Acumatica. On this episode of the Go To Masters Show, he shares how curiosity and people-first leadership drive operational excellence across diverse go-to-market models.Building structure and process as enablers of speed, not barriersLeading with empathy and prioritizing people during uncertain timesStrengthening analytical muscle over relying solely on AI toolsConnect with Josh: LinkedInFollow us: Linkedin | X

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24:20

From Data Geek to RevOps Leader: Amber Rouse on the...

Go To Masters Show ·

2025/07/29

Amber Rouse is the Revenue Operations Director at Sharecare. On this episode of the Go To Masters Show, she shares her unique approach to transforming analytical insights into actionable revenue strategies across complex sales cycles.Building KPI frameworks that predict success in long sales cycles before results materializeMastering cross-functional influence to optimize the entire customer journey beyond departmental silosLeveraging AI and automation to eliminate tedious work while

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21:52

Cass Ernst-Faletto on On Balancing Revenue Speed vs...

Go To Masters Show ·

2025/07/18

Cass Ernst-Faletto is the Senior Director of Global RevOps at Pendo. On this episode of the Go To Masters Show, she shares her framework for balancing tactical execution with strategic thinking across revenue operations.Her two-lever approach: unblocking near-term revenue vs laying groundwork for scalable processesHow to facilitate cross-functional alignment through shared goals and productive tensionBuilding RevOps expertise through weekly AI demos and networking to stay ahead of industry

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28:07

Winning with Wellness: How Brandon Farb Drives Sales...

Go To Masters Show ·

2025/06/27

Brandon Farb is the Director of Sales Planning and Compensation at Allstate Canada. On this episode of the Go To Masters Show, he talks about:His "Winning With Wellness" program that allows salespeople to disconnect while maintaining earnings potentialFour guiding principles framework for creating fair, performance-driven, and sustainable comp plansMonthly feedback sessions and open communication strategies that build trust between leadership and sales teamsConnect with BrandonFollow us:

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35:06

From SDR to RevOps Leader: Patrick Sweny’s Journey...

Go To Masters Show ·

2025/06/16

Patrick Sweny is the Director of RevOps at Coursera. On this episode of the Go To Masters Show, he talks about:Running RevOps teams with product management methodologies and sprint-based workflowsMastering the art of setting boundaries and strategic technology evaluationEvolving RevOps from data delivery to change management and strategic partnershipConnect with PatrickFollow us: Linkedin | X

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130 results

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