x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Black T-Shirts

Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.

business marketing

All Episodes

48:46

Russel Howcroft: Silver Spoon & Silver Tongue

Black T-Shirts ·

2022/10/04

You wouldn't expect one of the biggest champions of creativity in Australia to come out of Scotch College and be part of the Melbourne Establishment. But Russel Howcroft uses his position, platform and access to the C-Suite to passionately advocate for the power of creativity to transform business. It has been a constant across his storied career, from his position as one of Australia's most powerful advertising leaders as CEO of Patts Y&R, to his move into consulting as PWC's first ever Chief

en

53:16

Mark Ritson: Luxury & Profanity

Black T-Shirts ·

2022/09/20

Mark Ritson, the world's most influential marketing professor talks about what he learned about marketing and creativity at LVMH - namely get experts in both and don't let one do the others job. Mark also talks about the fundamental concept of market orientation, and how he flexed his own strategic muscle to develop his Mini MBA (which of course we put to a focus group). As you'll expect this is a full frontal discussion pushing much of the bullshit associated with marketing to the side. See

en

53:46

Laura Petruccelli: Nuggets & Doritos

Black T-Shirts ·

2022/09/20

Laura wins the 'youngest most awarded creative anywhere in the world' award. She joins us to talk about her time at Grey in Australia, her meteoric rise at Goodby Silverstein, and her Frank plans for what's next in her career. Hear from Laura as she bigs up the need to be silly, and finding time to talk to people who are not actually in advertising (who'd have thought). You'll find this episode absolutely compelling. See omnystudio.com/listener for privacy information.

en

48:09

Byron Sharp: Science, Owls & Standing Out

Black T-Shirts ·

2022/06/06

Professor Sharp, the world's most recognisable (that's both distinctive and differentiated) marketing scientist takes us through his thoughts on creativity in the marketing process, and how he embraces creative thinking when building The Ehrenberg Bass Institute. Byron shares some very sharp views when it comes to pre-testing creative ideas (don't do it) and brand tracking (usually not worth doing either). Perhaps the most surprising element of this episode was just how similar Professor Sharp's

en

43:40

Justine Armour: False Starts & Comebacks

Black T-Shirts ·

2022/05/30

False Starts & Comebacks. Justine Armour has come a long way from growing up in Adelaide and not getting into AWARD school the first time she tried. After stints at creative powerhouses Weiden & Kennedy and 72 & Sunny in the US, she is now Chief Creative Officer of Grey New York. Grey is one of the largest and most iconic agencies in America, where Justine oversees Super Bowl spots like Pringles “Stuck on You” and has led a creative resurgence that saw Grey named the “Comeback Agency” by Ad Age in

en

55:02

Nils Leonard: Unshakable belief & uncommon ideas

Black T-Shirts ·

2022/05/23

Hear why Nils Leonard is one of the world’s top creative talent, and one of the UK's most interesting people. The scale of his ideas is matched only by the force of his personality as he takes us through his unrelenting, take no prisoners approach to creative excellence. If a podcast on creativity ever came with a warning - this would be it. See omnystudio.com/listener for privacy information.

en

51:27

Fernando Machado: Mouldy Whoppers & secret snipers

Black T-Shirts ·

2022/05/16

Fernando Machado is the world's most creative marketer. He has hundreds of Cannes Lions to his name to prove it and led Burger King to Advertiser of the Year at Cannes and 6 years of business growth. He has since followed his passion for gaming to the CMO role at Activision Blizzard. But what really makes him great at marketing is his background in engineering and lack of genuine football talent for a Brazilian. See omnystudio.com/listener for privacy information.

en

43:55

Bianca Guimaraes: Making mischief and causing a stir

Black T-Shirts ·

2022/05/09

This episode’s creative genius is Bianca Guimaraes, founding partner and Executive Creative Director of Mischief, an agency that didn’t exist 2 years ago and has been named Agency of the Year by Ad Age. Bianca was recently named Creative of the Year by the same publication on the back of some highly talked about and highly awarded work like “Send Noods” for Kraft Mac n Cheese, “Seltzer Launch” for Miller and “Dictators” for Represent Us. A diverse body of work from the sort of diverse creative

en

60:24

Nick Worthington: A Clean Mind & Dirty Hands

Black T-Shirts ·

2022/05/02

Nick Worthington has won more Cannes Lions than just about anyone (seriously), and he knows how to break his creative process down and explain it to others. Nick offers great advice, if you want to be more creative buy a motorbike, pretend to be someone else, and make a knife. Seriously. Also, find out why a focus group hated his favourite ever piece of work 'Levis Drug Store'. See omnystudio.com/listener for privacy information.

en

33:04

Allan Johnston: Jingles & Jackaroos

Black T-Shirts ·

2022/04/25

Allan Johnston, along with his partner Alan Morris are Australia's most successful advertising duo ever. Mojo, as they are better known, transformed how advertising was done in Australia and possibly the world. In this episode we break down the secrets to Jo's success and his approach to creativity. It's a rare interview, and Jo offers wonderful insights into how to connect brands with people through song. See omnystudio.com/listener for privacy information.

en

40:42

Leo Premutico: Ads, Adidas & Curly Hair

Black T-Shirts ·

2022/04/11

This episode’s creative genius is Leo Premutico, Founder and Creative Chairman at Johannes Leonardo. Leo takes us into the synapses of his brain as he pulls apart the role of the consumer in his advertising, and how he leads them down a creative path so compelling they want to hang around and play. See omnystudio.com/listener for privacy information.

en

42:01

Cindy Gallop: How to Make Love and Blow Shit Up

Black T-Shirts ·

2022/04/04

This episode’s creative genius is Cindy Gallop, the outspoken diversity champion who is the founder and CEO of “Make Love Not Porn”, a user-generated, human-curated, social sex video sharing platform. Cindy talks about why diversity makes things more creative, innovative and disruptive, using Hamilton as her case in point, and her business concept “Make Love Not Porn” is put to the focus group test. See omnystudio.com/listener for privacy information.

en

42:27

Mat Baxter: Fast Cars and Lego

Black T-Shirts ·

2022/03/28

This episode’s creative genius is Mat Baxter, an Aussie ad exec living in New York who made his name running media agencies and is now CEO of leading digital agency Huge. Mat talks about why media agencies need to be more creative, about always backing yourself and the much-hyped Lego Bucati Chiron activation is put to the focus group test. See omnystudio.com/listener for privacy information.

en

39:06

Ben Tollett: John Lewis and Jumpy Castles

Black T-Shirts ·

2022/03/21

This episode’s creative genius is Ben Tollett, Group Executive Creative Director at adam&eveDDB and co-creator of the much-loved John Lewis Christmas ads. Ben shows that what creativity needs is more kindness and humility, he lets people jump around with his ideas like a jumpy castle and the much-loved “Monty The Penguin” John Lewis ad is less loved in the focus group test. See omnystudio.com/listener for privacy information.

en

42:54

Claudine Cheever: Amazon, Alexa & Almost Alliteration

Black T-Shirts ·

2022/03/21

This episode’s creative genius is Claudine Cheever, VP of Global Marketing at Amazon. Before Amazon, Claudine was a leading strategist at leading agencies like Goodby Silverstein and Saatchi & Saatchi. Claudine talks about the power of creative storytelling, brand with a “small b” and the famed “Alexa Loses Her Voice” Superbowl spot is put to the focus group test. See omnystudio.com/listener for privacy information.

en

1:29

Black T-Shirts - Trailer

Black T-Shirts ·

2022/03/07

Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers. See omnystudio.com/listener for privacy information.

en

56 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...