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PODCAST

Dear Art Producer

Dear Art Producer connects the photography and video community with art producers in the advertising community. This podcast introduces you to different art producers, share the stories of their diverse career paths, explore what it means to stay relevant and examine industry topics such as marketing, estimating, directing, websites and more.

arts visual arts

All Episodes

36:26

080: Karen Lipker, Dir. of Creative Services, Davis...

Dear Art Producer ·

2021/12/09

Karen Lipker is Director of Creative Services at Davis Elen Advertising. She spent almost 10 years working in Photography and then branched out into creative services and production. Karen currently works on McDonald’s, Toyota, Smart and Final and the Purity Coffee accounts. Heather and Karen talk about the role of director of creative services, hybrid creative solutions using remote and in-person work, flexibility and the art of pivoting and what clients are asking for now. They also discuss how

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35:59

079: Sari Rowe, Exec. Content Producer, Snyder Studio

Dear Art Producer ·

2021/11/11

Sari Rowe is Executive Content Producer at Snyder Studio and is based in Chicago. She’s got 20 years of integrated production experience and has worked at several different agencies across the U.S. like Ogilvy NY, TBWA\Chiat\Day, RPA. Sari ran the production department of VSA Chicago before transitioning to executive producer developing and running the animation arm of Snyder. Heather and Sari talk about facilitating long-form animation with illustrators, problem-solving and value-engineered

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39:03

078: Chrissy Borgatta Liuzzi, Sr. Art Producer, Innocean

Dear Art Producer ·

2021/10/28

Chrissy Borgatta Liuzzi is Sr. Art Producer at Innocean Worldwide. She’s responsible for print, digital and social media. She’s worked on staff at agencies as well as freelance, so she has a comprehensive knowledge of photography, illustration and multimedia trends and styles. Heather and Chrissy talk about how some jobs can be as important as a college education, working on the very first iMac campaign, the experience gained from editorial work and how to be the hub of a team. They also discuss

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44:30

077: Aragorn Fenton, Head of Production, Motive

Dear Art Producer ·

2021/10/06

Aragorn Fenton is Head of Production at Motive in Denver. He works across a wide range of formats, including video, stills and animation. His career began in Australia and moved to the U.S. 7 years ago. His clients include Mountain Dew, Pepsi, Ruffles, Activa, Horizon, Burger King and Ram. Heather and Aragorn talk about his initial interest in documentary production and film making, how he’s known to be a straight-shooter, what his role involves, producers that do more than just transfer

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50:31

076: Sabrina Oliva, Exec. Art Producer, FCB Health

Dear Art Producer ·

2021/09/30

Sabrina Oliva is an Exec. Art Producer at FCB Health and is based in NYC. Prior to that role, she freelanced for 15 years with numerous advertising agencies in the NY area, including Publicis, Grey and McCann. She worked on many major beauty and luxury brands such as Loreal, Cadillac and Lexus. Heather and Sabrina talk about the new rules for attending in-person portfolio shows, her path to becoming an art producer, the producer’s role, the challenges of shorter timelines and a reduction in

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40:24

075: Nikki O’Toole, Sr. Art Producer

Dear Art Producer ·

2021/09/11

Nikki O’Toole is a Sr. Art Producer based in Los Angeles. She has been working in the art and photography industries for nearly 20 years as a photo director, art director, photo producer, studio manager, agent and art producer. Heather and Nikki talk about the paths people take to become art producers and what’s involved in that role and the rise in integrated (still and motion) projects. They also discuss what clients are asking for right now, aligning on budgets, working with production

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39:12

074: Kat Tushim, Creative Director, Upshot

Dear Art Producer ·

2021/05/26

Kat Tushim is a Creative Director at the Chicago-based marketing agency Upshot as well as a board member for True Chicago, a non-profit organization focused on supporting equitable development of young creatives. At Upshot, she leads creative teams with a focus on design and brand building. She’s worked across various industries for clients such as Chamberlain Group, Starbucks, Bibigo, Corona and Subway. Heather and Kat talk about the different career paths that lead to this industry, changes in

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32:10

073: Carrie Nygren, VP / Head of Production, Laughlin...

Dear Art Producer ·

2021/03/03

Carrie Nygren is VP / Head of Production at Laughlin Constable and is based in Milwaukee. She has been there for 27 years with previous roles including Art Director, Creative Director and Producer. Heather and Carrie talk about the value of working in a variety of departments in any organization, thinking about what the camera does, needs and sees, the importance of being nimble right now and how clients are asking for content that lives across every platform. They also discuss experimenting with

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41:22

072: Rachel Perez, Creative Producer, Leo Burnett

Dear Art Producer ·

2021/02/21

Rachel Perez is a Creative Producer at Leo Burnett and is based in Chicago. She is working on an array of clients such as Marlboro, PediaSure, Bridgestone, Nintendo and Reddi-wip. Heather and Rachel talk about remote shooting and the level of focus required, COVID shoot terms and conditions and what clients are asking for right now. They also discuss estimating and treatments, firm bids, cost consultants and photographer and director marketing. In an industry where the rules are always changing,

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30:38

071: Alicia Potter, Founder and Creative Director,...

Dear Art Producer ·

2021/02/16

Alicia Potter is founder and creative director of Faven Creative and is based in Boulder, CO. Her company’s name is a blend of “Favorite” and “Haven” because it combines her two passions of Food and Design. Heather and Alicia talk about finding creative inspiration that isn’t tied to your computer, how the e-commerce shift has influenced branding strategies, and how a brand can resonate and connect with consumers. In an industry where the rules are always changing, it’s helpful to hear from those

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40:39

070: Mattison Becker, Integrated Content Producer,...

Dear Art Producer ·

2021/02/11

Mattison Becker is an integrated content producer with Digitas Health and is based in Philadelphia. Heather and Mattison talk about the transformation of art buyers to art producers to integrated content producers, remote production during COVID-19, communications best practices and remote streaming solutions. They also discuss creating meaningful content within the current protocols, estimating, treatments, producer recommendations and marketing. In an industry where the rules are always

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42:31

069: Will Chau, Whole Foods Market's Director of...

Dear Art Producer ·

2020/10/29

Will Chau is the Director of Creative and Branding at Whole Foods Market, where he oversees all aspects of marketing communications and design. Previously, he was a Creative Director at GSD&M, and he has created award-winning work for clients such as BMW, Southwest Airlines, Kia Motors and Kohler. His work has been featured in Cannes, One Show, CA Advertising, Graphis, and The London International Automotive Awards. Heather and Will talk about the excitement that can come from The Great Pause

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43:27

068: Heather Black, Senior Integrated Freelance Producer

Dear Art Producer ·

2020/10/23

Heather Black is a Senior Integrated Freelance Producer based in NYC. She currently freelances at 21 Grams with previous experience at such creative agencies as 72andSunny, Droga 5, Deutsch and Preacher on accounts such as Adidas, Coca-Cola, Facebook, Google, Harley Davidson and Under Armour. The Heathers talk about production for advertising, the importance of mentors, the state of the industry, especially for freelance producers and integrated productions across broadcast and print. They also

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38:34

067: Jason Lindsey, Photographer and Director

Dear Art Producer ·

2020/10/16

Jason Lindsey is a Photographer and Director on the Heather Elder Represents roster. Jason was a creative director in a previous life, and he shares how those skills help him navigate our new normal. Heather and Jason talk about creating meaningful content under Covid restrictions, researching safety protocols, streaming technologies for on-set and on-location (cellular internet, wireless hotspots, multiple carriers, etc.) and pre-production. They also discuss Covid protocols, managing streaming

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49:34

066: Mark Seliger, Photographer and Director

Dear Art Producer ·

2020/10/02

Mark Seliger is a New York-based photographer and director who created iconic images for Rolling Stone and Vanity Fair. He has famously photographed A-list actors, musicians and politicians. Heather and Mark talk about how he began his career, falling in love with photography through its process, creating images through ideas and concepts, the role of access in photography success, tapping into the creative potential of a project, finding the ultimate empowerment of an artist, becoming your own

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40:08

065: Steve Ross, Head of Production at Allstate

Dear Art Producer ·

2020/09/30

Steve Ross is Head of Production at Allstate in Chicago. He worked with McGarryBowen for years but recognized that the industry was changing and moved to Allstate where he’s helping to set up their in-house agency. Heather and Steve talk about the perspective of being on the agency side and the brand side, setting up new internal processes and structures in the time of Covid-19 and the limitations of shooting remotely vs. on-set. They also discuss padding pre-production and post-production time,

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37:07

064: Adina Hilton, Producer at Dagger

Dear Art Producer ·

2020/09/08

Adina Hilton is a Producer at Dagger in Atlanta. Dagger is an independent agency that recently won Silver in AdAge’s Southeast Small Agency of the Year. And despite the pandemic, it is still growing. Adina produces all of the video and photo shoots at the agency, and her busiest account is the social work they do for Aflac. Heather and Adina talk about the important role of mentors, taking your mental and physical health seriously in your work life, directing talent remotely, developing Covid

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34:31

063: Jonathan Hanusa, Producer at Bader Rutter

Dear Art Producer ·

2020/09/04

Jonathan Hanusa is a Producer at Bader Rutter in Milwaukee. He’s been working as a producer, director and musician for over 10 years. His background includes broadcast commercials, web videos, podcasts, indie films and music videos. Currently, he’s in a hybrid role as a traditional agency producer and lead producer for Bader Rutter’s in-house production resource. Heather and Jonathan talk about how to communicate your capabilities to agencies, clients and brands, techniques for collaboration,

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37:01

062: Ally Godfrey, Senior Producer at Mary Kay

Dear Art Producer ·

2020/08/26

Ally Godfrey is a Senior Producer at Mary Kay and is based in Dallas, Texas. She’s on the global design team of global brand strategy and design, and she coordinates all still and video content for all Mary Kay global countries. Ally was formerly at The Marketing Arm and was also a rep. Heather and Ally talk about understanding the post-production process with motion projects, set efficiency, broadcast producers learning more about still photography, pivoting productions in the time of Covid. They

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36:54

061: Brenda Whaley, Executive Producer

Dear Art Producer ·

2020/07/30

Brenda Whaley is an Executive Producer based in Chicago who has been producing for 15+ years. Heather and Brenda talk about the path to being an executive producer, the art of delegating and hiring go-to staff as well as what they’re learning while shooting in the time of Covid-19. They also discuss educating clients on new production protocols, how to control viewing shoots remotely, social distancing, location shoots versus studio shoots, managing catering, added time and budget for pre-production

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121 results

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