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PODCAST

Untamed

Cheryl Peng - Untamed Artistry Inc.

Untamed is a podcast dedicated to empowering lash artists while showing how much fun it is to be a lash nerd. Each week hosts Cheryl and AnneMarie share their passion for lashes. They discuss challenges, best practices, and what the future holds for the lash industry.

arts fashion & beauty

All Episodes

00:46:36

Mental Health: an Open Conversation

Untamed ·

2022/02/18

In this episode of Untamed by Untamed Artistry, the discussion centers around raising mental health awareness. Cheryl Peng, Founder and CEO at Untamed Artistry, suffers from chronic depression. Here, she opens up to share her heart with Lash Artists about what depression looks like, and how it manifests itself. Cheryl makes it clear that the information is based purely on her own personal experience, and that she’s not a medical professional, nor does she claim to be one. If you are struggling with

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00:32:52

How To Set Up Your Biz on Google with Sydney Nanton

Untamed ·

2022/02/11

In this episode of Untamed by Untamed Artistry, Sydney Nanton, Marketing and Media Manager at Untamed Artistry, explains how lash artists can use Google to market their businesses. Utilizing tools like Google helps you build your business and reputation because they make your business seem more professional and legit. Google My Business is one of the most powerful tools and it is easy to set up. It’s also the first step to building a presence online. A jam-packed episode full of value; learn from

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00:37:14

AnneMarie's Biggest Career Mistakes and Victories

Untamed ·

2022/02/04

In this episode of Untamed by Untamed Artistry, the spotlight is on AnneMarie Lorenzini, Managing Director at Untamed Artistry, to discover her biggest mistakes and victories and to find out more about the personality behind the name. Essentially, AnneMarie is driven by curiosity and courage, as you will hear from the experiences recounted on today’s show: As a teenager, how doing makeup at a haunted house with a friend kickstarted her entire career. What makes her so open to paid and unpaid

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00:40:59

Cheryl's Biggest Career Mistakes and Victories

Untamed ·

2022/01/28

In this episode of Untamed by Untamed Artistry, Cheryl Peng, Founder and CEO of Untamed Artistry, shares her greatest career victories and mistakes in the hopes that her experiences may encourage others. In this honest and vulnerable conversation, listen as Cheryl shares: Her most celebrated moments professionally and personally. How nothing she did came to fruition. Although she always had great ideas in her head, the interest to take action and see them through never stayed, but launching a

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00:49:51

The Magic of Perseverance: An Interview with Lash...

Untamed ·

2022/01/21

In this episode of Untamed by Untamed Artistry, Carol Jaame, Founder of Lash Chance Artistry, provides insights around starting afresh and how to improve your lash business. Carol shares her own story: One morning, after living just one-foot-in-front-of-the-other for years, she woke up deciding to change her life. Her’s is a story of courage, strategy, action, and perseverance that would eventually (but quite quickly) lead to her qualifying as an 8X Certified Master Lash Artist and coaching other

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00:32:39

The Power of Community: Normalizing Competition in...

Untamed ·

2022/01/14

In this episode of Untamed by Untamed Artistry, Cheryl Peng, Founder and CEO at Untamed Artistry, and AnneMarie Lorenzini, Managing Director at Untamed Artistry, discuss some interesting new perspectives around competitors and the unique benefits they bring to your business. The conversation covers the pros and cons of competition in this industry: How competitors can help grow your business. For example, using competition as material for a thinking and learning exercise. In other words, it’s not

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00:37:23

Working In Your Lash Biz vs On Your Lash Biz

Untamed ·

2022/01/07

In this episode of Untamed by Untamed Artistry, Cheryl Peng, Founder and CEO at Untamed Artistry, and AnneMarie Lorenzini, Managing Director at Untamed Artistry, discuss the difference between working in your business versus working on your business. It’s important to know the difference because while we like to think it’s our lash artistry that brings our clients back, that is only part of it. The truth is that it’s the whole experience that makes our clients return. Discover: The difference

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00:48:07

Creating With Intention: An Interview With Maven...

Untamed ·

2021/12/31

In this episode of Untamed by Untamed Artistry, Trina Dial, Chief Executive Officer at Maven Artistry, talks about creation and solving problems with a product line. Maven Artistry develops and sells innovative beauty products and is known as an expert in lash artistry education. What’s particularly fascinating about this business is that Trina has not followed the typical “success blueprint” to achieve success. Instead, she’s deliberately chosen the path of doing most of the business activities on

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00:45:41

How To Show Yourself a Little Self Love

Untamed ·

2021/12/24

In this episode of Untamed by Untamed Artistry, Cheryl Peng, founder and CEO at Untamed Artistry and AnneMarie Lorenzini, Managing Director at Untamed Artistry, make themselves vulnerable by sharing their own experiences about mental health and self-care. Since there is a direct correlation between self-care and good mental health—and that direct correlation is demonstrated in productivity and building healthy relationships—it’s an important topic to ensure your success as a lash artist. Lash

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00:39:51

Gain More Revenue Through Client Retention

Untamed ·

2021/12/17

In this episode of Untamed by Untamed Artistry, Cheryl Peng, founder and CEO, and AnneMarie Lorenzini, Managing Director, both at Untamed Artistry, share their combined knowledge of how to gain more revenue in your lash artist business by deepening relationships with the clients that you already have. It’s less expensive than acquiring new ones, and it’s also more effective. Most lash artists put in a lot of energy trying to convince people who are not customers to come and become customers. But

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00:37:22

Cheryl's Controversial Opinion on Content Creation

Untamed ·

2021/12/10

In this episode of Untamed by Untamed Artistry, Cheryl Peng, founder and CEO at Untamed Artistry, discusses her industry peeve: content that does not portray either the lash industry or lash businesses in a good light. She realizes this is mostly unintentional and is simply about not understanding the negative ramifications of it. Cheryl recounts her favorite statement: “I don't remember what you said. But I remember how you made me feel.” All content has a tone that conveys an emotion to the

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00:43:22

Holiday Season Time Management Hacks for Lash Artists

Untamed ·

2021/12/03

At this time of the year, lash artists are busier than ever. In this episode of Untamed by Untamed Artistry, Cheryl Peng, founder and CEO of Untamed Artistry, interviews AnneMarie Lorenzini, Managing Director at Untamed Artistry, who over the years has invested a lot of time learning time management skills. Learn about the tips and tricks that will help you put your best foot forward, and get the best out of your lash artistry life: The percentage of revenue that increases during holiday time, and

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00:18:12

From Surviving to Thriving This Busy Holiday Season

Untamed ·

2021/11/26

In this episode of Untamed, the team: AnneMarie Lorenzini, Managing Director; Sydney Nanton, Marketing and Media Manager; and Mackenzie Unsworth, Lash Artist and Quality Control Specialist, share their best tips to survive and thrive in the fast-approaching busy holiday season. You’ll love these tips because they provide solutions to the biggest pain points of busy lash artists during the holiday season. Tips include: Marketing strategies such as automation tools that not only save you time but

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00:29:47

Building a Digital Audience with Sydney Nanton

Untamed ·

2021/11/19

In this episode of Untamed—a show dedicated to empowering lash artists—Sydney Nanton, marketing and media manager of Untamed Artistry, shares tips around content creation and website engagement. A jam-packed session, find out more about: The definition of content (a media asset that you produce: podcasts, social media posts, blog posts, and so on). Why content creation is critical for your lash business, and a few tips to reduce content overwhelm: Use a schedule to plan your content because it

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00:46:32

Untamed Artistry Turns Two!

Untamed ·

2021/11/15

In this episode of Untamed, it’s the two-year anniversary of Untamed Artistry. This celebratory interview with Cheryl Peng, CEO and founder of Untamed Artistry, provides a backdrop to the beginning of a unique brand that’s already engraved its mark on the lash industry. Cheryl—raw, open, and unfiltered—shares her aspirations, and how being a “misfit” influenced the mission of the brand. The show takes a fascinating look at how a business came to life and at the same time, the interview is packed

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00:49:01

Solo Lash Artist Essentials

Untamed ·

2021/11/02

Hosts Cheryl Peng and AnneMarie Lorenzini invite you to join them for the Untamed podcast! A show dedicated to empowering lash artists. In this very first episode, Cheryl and AnneMarie share with you the top categories of education that are important to prioritize besides your lash technique and which are not promoted very well in the lash industry. Cheryl is the Founder and CEO of Untamed Artistry. She built her themed artistry business into a seven-figure brand in less than a year, and did it in a

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00:03:58

All Lash Nerds Are Welcome!

Untamed ·

2021/10/14

It’s happening! Hosts Cheryl Peng and AnneMarie Lorenzini invite you to join them for the Untamed podcast! A show dedicated to empowering lash artists. In this introductory episode, Cheryl and AnneMarie share their best resources and information so that you can become a more successful lash artist and business owner. A bit about your hosts: Cheryl Peng is the CEO and founder of Untamed Artistry and a self-proclaimed #lashnerd, obsessed with anything and everything lashes. Coming from a career in

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57 results

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