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PODCAST

Marketing With Empathy®

Marketing With Empathy® helps brands and nonprofits connect with families — and the moms who influence most household purchases. Host Sarah Panus shares ideas to get your products, services, or mission into the homes of families who need them most. Top 5% of all podcasts and a proud member of the Marketing Podcast Network. Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social

business marketing

All Episodes

31:48

120. How Senior Marketers Can Soar by Balancing Art...

Marketing With Empathy® ·

2023/08/29

EP 120. Looking to move up the marketing ladder within your company? Guest, Nancie McDonnell Ruder, author of the book "How Senior Marketers Scale the Heights" & owner of Noetic Consultants discusses the blend of art and science in marketing, and how embracing both can lead to new heights of success. She introduces the Noetic Art and Science assessment, a tool she created to help marketers navigate this blend and address gaps in their professional growth and career development. + insights on the

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40:22

119. Making Content Accessible for Disabilities...

Marketing With Empathy® ·

2023/08/15

EP 119. 42.5 million Americans have some form of disability and most marketers aren’t optimizing their content to ensure its accessible. Tune in to get a lesson on how to make your digital written, video, audio, and photo content more accessible from expert, Aaron Page. Aaron’s also blind and gives us the inside scoop on the top mistakes company make when he's trying to access their content – including a listen to what his screen reader sounds like when reading a webpage. SHOW NOTES:

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23:56

118. Breaking Down White Papers - Jessica Mehring

Marketing With Empathy® ·

2023/08/12

EP 118. Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in common? White paper expert, Jessica Mehring from Horizon Peak Consulting joins Sarah to evaluate. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at

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11:49

117. Permission to Rest (Sometimes)

Marketing With Empathy® ·

2023/07/11

EP 117. Have you crashed like Sarah does in this real-life story? Sarah Panus shares what helped her, so you can check in with your own body and see if you need to plan some rest to function better. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES:

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10:23

116. Make Your Customer the Hero

Marketing With Empathy® ·

2023/07/03

EP 116. Your audience is busy, and tunes you out —UNLESS — you talk about how you help them solve a problem they need help with. Host, Sarah Panus shares a quick tip about making your customer the hero in content (instead of your company) to drive better content results. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES:

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30:30

115. How SEO Informs Your Editorial Calendar - Agents...

Marketing With Empathy® ·

2023/06/28

EP 115. Wondering what to talk about in your content? How to look for insights yourself? Sarah shares this Agents of Change podcast interview with host Rich Brooks discussing how to use SEO to inform your editorial content calendar, so you feel better armed to incorporate SEO, empathy and data insights into your content calendar planning. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at

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23:28

114. Build Stronger Bonds Between Sales & Marketing -...

Marketing With Empathy® ·

2023/06/06

EP 114. Marketing and Sales teams don't always communicate as well as they could, resulting in unnecessary stress, missed expectations, and lack of buy-in. Sales expert, Brooke Greening unpacks tips to build better relationships between sales & marketing teams. You need successful marketing to get the leads you need. You also need effective sales teams to get the sales you need. As a content marketer, here's how you can bridge the two better. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack

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26:13

113. Summer Content Insights for Adults, College...

Marketing With Empathy® ·

2023/05/30

EP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to see if they spark any content ideas, or tweaks to help your Summer content better resonate with your target audience(s). SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like

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37:23

112. Boost Internal Support for Your Company's...

Marketing With Empathy® ·

2023/05/24

EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better long-term results. What you can do to help get more internal support for the content marketing work you do/want to be doing. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like

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20:43

111. 8 Mistakes to Avoid When Creating Content...

Marketing With Empathy® ·

2023/05/09

EP 111. Sarah explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES:

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20:02

110. How StoryBrand Clarifies Marketing Messages

Marketing With Empathy® ·

2023/05/02

EP 110. What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so much she decided to become a Certified StoryBrand Guide herself? Sarah answers all your Qs, so you can decide how to infuse StoryBrand to help make your content marketing clearer and more effective every single day. SLACK: JOIN free Marketing With Empathy®

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29:38

109. Creating Superfans, Brittany Hodak

Marketing With Empathy® ·

2023/04/25

EP 109. Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells you how, from her Creating Superfans book, including: the SUPER model, how to exceed expectations, and the important role every employee can play in brand storytelling. Plus, Brittany's giving you the first four chapters for free! SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at

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16:09

108. How to Be More Influential (part 2) - Gordon...

Marketing With Empathy® ·

2023/04/19

EP 108. How can you become more influential at work? International influencer marketing expert and author, Gordon Glenister joins Sarah with advice to help you in your career. Look at competitors for content insights to inform your own content strategy; your circle of friends; and tips to network and build your community with other influential people. SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at

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27:19

107. Influencer Marketing (part 1) - Gordon Glenister

Marketing With Empathy® ·

2023/04/18

EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influencers beyond social media. Gordon’s favorite influencer tools and platforms. An example of employee influencer marketing. What makes the most successful campaigns; and how to invest in influencer marketing during budget cuts. SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand

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29:09

106. Better Decisions + Discover Yourself w/ These...

Marketing With Empathy® ·

2023/04/11

EP 106. 3 frameworks to help you discover yourself & make better career and life decisions. Brian Ondrako, is an expert on helping people make decisions and navigate to just get started. Your Toolbox of Knowledge; COMPASS Framework which includes auditing the people you surround yourself IRL and virtually; and the Feel Framework to map your short-term goals. SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at

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44:07

105. Time Management Hacks for Marketers

Marketing With Empathy® ·

2023/04/04

EP 105. Time management is a skill you can improve. Success and stress don't have to go hand in hand. Secret to crossing things off your to-do list, how to reduce distractions to make the most of your time, and setting boundaries at work. Useful time management strategies and hacks to implement for all content marketers from time management coach, Anna Dearmon Kornick. SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself

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24:23

104. Video Experts Share 9 Brands Doing Storytelling...

Marketing With Empathy® ·

2023/03/28

EP 104. Four video experts share examples of brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.Crew, Marriott, HP and AirBnB. Are you looking for ideas to improve your company's video storytelling content? This is the fifth and final part of the show's 100th episode five part series look back. SLACK: JOIN free Marketing With Empathy® Slack community to

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39:45

103. 5 Top Personal Care Tips for Marketers from Last...

Marketing With Empathy® ·

2023/03/21

EP 103. You do a lot. As someone working in the content marketing space, you can't do great, creative storytelling work if you're personally not feeling your best. Right? Today's episode is part four of our 100 episode celebration, and recaps 5 of Sarah's favorite personal self-care guest tips from the last two years. What you deserve to know about your body, so you can lean into your God-given talents with joy each and every day. SLACK: JOIN free Marketing With Empathy® Slack community to

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32:18

102. Best Influence Marketing Episodes from Last 2 Years

Marketing With Empathy® ·

2023/03/07

EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they're missing the huge landscape of opportunities to influence their audiences. Sarah shares her favorite influence marketing conversations from the last two years to help you define the best way you should be using influencers. (free) JOIN Marketing With Empathy® Slack

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35:23

101. Top 4 Empathy Convos From Last 2 Years

Marketing With Empathy® ·

2023/02/28

EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last 100 episodes, to help you better connect with your audience, heart to heart and mind to mind. Hear from Rob Volpe, Kavita Lokchander, Laura Larios and April Seifert. (free) JOIN Marketing With Empathy® Slack community to connect and network with other brand

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161 results

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