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PODCAST

Brand USA Talks Travel

This podcast elevates the conversation concerning international travel to the United States by speaking with leaders in the travel industry. Subscribe to hear key answers to timely questions every week. Brand USA is the nation’s destination marketing organization. We work closely with more than 900 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.

business non-profit

All Episodes

00:19:01

Live From ESTO: U.S. Sports Tourism Entering a...

Brand USA Talks Travel ·

2024/08/26

Sports has become one of the largest-growing sectors in the travel industry. Are you prepared to take advantage of all the major activities coming to the USA? Dan Mickelson, Sports Diplomacy Chief at the U.S. State Department, and Justin Charschan, Senior Manager, Ticketing, Tourism & Ancillary Revenue at Major League Baseball, are ready to work with the travel trade and destinations in generating incremental tourism opportunities. This is a must-listen for anyone interested in sports

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00:13:21

Live From ESTO: Crafting Your Social Presence with...

Brand USA Talks Travel ·

2024/08/23

Innovation meets opportunity as Jeremy explains how B.D. amassed and continues to grow 50 million+ social media followers. We also learn about their new artificial intelligence travel planner called “Ask Layla.” Jeremy Jauncey is Founder/CEO of Beautiful Destinations.

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00:19:10

Live From ESTO: Destinations Learning Best Practices...

Brand USA Talks Travel ·

2024/08/22

Rafael Villanueva and Art Jimenez take us beyond Burning Man and gambling in Nevada, diving into promoting cross-visitation and expanding engagement in international markets.Rafael Villanueva is the CEO of Travel Nevada. Art Jimenez is the Executive Director of Tourism Sales at Reno-Sparks Convention and Visitors Authority. Believe it or not, they’ve known each other since they were kids!

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00:15:11

Live From ESTO: Social Media’s Three-Second Rule

Brand USA Talks Travel ·

2024/08/21

Three short-form social media pros discuss content length, messaging frequency, internal staff size, and how to deal with weekend posting when consumers remain active.Pamela Knowles is Director of Brand & Content Strategy at Visit Savannah. Claudia Murtha is Multimedia Creator at Visit Bucks County. Joshua Albrecht is Chief Marketing Officer at Visit Milwaukee.

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00:18:09

Live From ESTO: The Latest Consumer Travel Trends

Brand USA Talks Travel ·

2024/08/20

Researcher Philip Rist and CMO Shane Brossard discuss customizing travel experiences to take advantage of evolving consumer behavioral trends. You’ll also hear recommendations for adapting offerings to better align with economic realities. Shane Brossard is Chief Marketing Officer at Travel Wisconsin. Philip Rist is EVP of Strategy at Proper Insights & Analytics.

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00:15:27

Live From ESTO: New Traveler Sentiment Research from...

Brand USA Talks Travel ·

2024/08/19

Perhaps the closest you can come to celebrity at ESTO in Columbus is meeting Amir Eylon, CEO of Longwoods International. We managed to pull him away from the crowds long enough to discuss politics and travel decisions, tourists using electric vehicles on vacation, and doing good with ESTO Cares.

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00:20:52

Live From ESTO: Meet the 2024 GoUSA TV Storytelling...

Brand USA Talks Travel ·

2024/08/16

One of the highlights at ESTO is the GoUSA TV Storytelling Awards, recognizing best-in-class storytelling from DMOs across the USA. Hear tips on how to create entertainment-first travel shows from Stuart Butler, Chief Marketing Officer at Myrtle Beach Area Chamber of Commerce & CVB; Mandy Barton, Manager of Marketing & Special Projects at New Orleans & Company; Sharon Broussard, Advertising and Campaigns Manager at Explore Louisiana; and Jordan Wollman, Vice President of Miles Partnership and Head

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00:13:28

Live From ESTO: State Tourism Director of the Year...

Brand USA Talks Travel ·

2024/08/15

Find out how it feels to receive this industry honor. Houseboats, pet tourism, and bourbon are also on the menu with Mike Mangeot, Commissioner at the Kentucky Department of Tourism and newly-named State Tourism Director of the Year at ESTO 2024. We finish up by touching on transitioning through various positions in travel to grow a career and GoUSA TV's "One Perfect Day In Kentucky."

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00:16:17

Live From ESTO: Moving from Vanity Metrics to...

Brand USA Talks Travel ·

2024/08/14

Get an inside look at the partnership between Illinois and Expedia and learn what might work for you. Jennifer Andre from Expedia and Daniel Thomas from Illinois dish details about their global work together. We also discuss Expedia’s plan to be “The World’s Travel Media Network,” first-party data, an update on third party cookies, and IPW 2025. Jennifer Andre is Global Vice President of Business Development at Expedia Group. Daniel Thomas is Deputy Director at Illinois Office of Tourism.

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00:16:57

Live From ESTO: How Hawai'i Exceeds Tourist...

Brand USA Talks Travel ·

2024/08/13

Daniel Nāhoʻopiʻi, Interim CEO at the Hawai'i Tourism Authority, suggests solutions for overtourism to specific sites, tells us about a highly unique approach to inviting visitors to participate in volunteer programs, and discusses Hawai'i's sustainable future.

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00:12:59

Brand USA Talks Travel ·

2024/08/12

To kick off our live coverage of ESTO 2024, Mark meets with the champion of this year's host city: Brian Ross, President and CEO of Experience Columbus. They discuss a public relations home run in Forbes, the process of becoming an ESTO host city, how recent high-profile sporting events have affected visitation, and the city's approach to MICE.

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00:15:03

Get Ready for IGLTA Global Convention in Japan with...

Brand USA Talks Travel ·

2024/08/06

Want find out why YOU should attend, or perhaps you’d like a few tips on how to convince your boss to send you? After you hear what John has to say, you’ll wanna go! We also catch up with John about a few recent key LGBTQ+ research findings.The IGLTA Global Convention is October 23-26 in Osaka, Japan. John Tanzella is CEO of IGLTA and the IGLTA Foundation.

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00:17:27

Destinations International Bonus Episode: Behind the...

Brand USA Talks Travel ·

2024/08/02

Katie Streater is a Rockstar - and you can be one too, if you’re under 30! It’s not too early for next year’s contenders to start thinking about how to be named a “30 Under 30.” Get the inside scoop from Brand USA’s Katie Streater, one of this year's 30, and from D.I.’s Taylor Ruoff Snider. Katie Streater is Senior Coordinator for Global Trade Development at Brand USA. Taylor Ruoff Snider is Senior Manager of Professional Development at Destinations International. This wraps-up our D.I. 2024

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00:21:09

Live From Destinations International: Holistic...

Brand USA Talks Travel ·

2024/08/01

If a synthetic modeling ecosystem for planning and decision-making sounds intriguing to you, don’t miss this episode! We begin with Canada's Melissa Radu and Alexis Kereluk on defining regenerative tourism, the importance of integrating plans across business units, and reducing the carbon footprint of the visitor economy. Melissa Radu is Executive Director of Destination Stewardship at Explore Edmonton Corporation. Alexis Kereluk is Co-Founder and Partner at ConnectSeven Group.

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00:20:49

Live From Destinations International: A Canadian...

Brand USA Talks Travel ·

2024/07/31

Ottawa Tourism’s Michael Crockatt, Kelly Haussler, and Mary Sayewich educate us on the Canadian capital's approach to destination stewardship, working with indigenous people, and building a future of frictionless travel between the two countries.Michael Crockatt is President and CEO, Kelly Haussler is Director of Destination Development, and Mary Sayewich is Director of Strategy and Project Management, all at Ottawa Tourism.

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00:23:25

Episode 200, Live From Destinations International: ...

Brand USA Talks Travel ·

2024/07/30

For the 200th episode of Brand USA Talks Travel, Mark meets with two experts in tourism research, Anna Blount & Dr. Whitney Knollenberg. They discuss gathering and using data in ways that are community-focused, working with local universities for research, emphasizing teamwork between data vendors, and the importance of the future-ready destination data toolbox. Anna Blount is Vice President of Research at Longwoods International. Dr. Whitney Knollenberg is Associate Professor of the Department

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00:22:54

Live From Destinations International: Solving The...

Brand USA Talks Travel ·

2024/07/29

Find out if PATH could help solve workforce shortages in your community. Meredith Darden and Warren Wilkinson present the backstory on the creation and execution of the Professions Across Tourism & Hospitality (PATH) program. Visit Corpus Christi was the first to create PATH, and then Visit Overland Park adopted the approach. You’ll learn how to build relationships in the education community and how to develop your own PATH program and curriculum. Meredith Darden is COO at Visit Corpus Christi.

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00:12:51

Live From Destinations International: Learn...

Brand USA Talks Travel ·

2024/07/26

How should DMOs evaluate artificial intelligence tools? Hear a take from Jason Swick, Vice President of Strategy and Insights at Simpleview. You’ll also get suggestions about using specific prompts for better results, and suggestions about leaders to follow in the AI field so you can continually hear about new developments.

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00:23:34

Live From Destinations International: Elevating...

Brand USA Talks Travel ·

2024/07/25

Keeping employees happy and motivated is complex. Elliott Ferguson and Cambria Jones chat with Mark about attracting and motivating talent, mentorship programs, and setting expectations for advancement. If you’re considering looking for a new job, you’ll also get advice for your next interview interaction. Elliott Ferguson is CEO of Destination DC. Cambria Jones is Vice President of Marketing at SearchWide Global (and we have breaking news about Cambria, too!)

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00:23:30

Live From Destinations International: Advocacy for...

Brand USA Talks Travel ·

2024/07/24

If the thought of speaking in front of people fills your stomach with butterflies, you're not alone - take it from Josiah Brown, known as "The New York Sherpa." Josiah shares secrets on becoming a powerful public speaker, and also offers an approach for local advocacy at smaller destinations.

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254 results

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