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PODCAST

The Substack Podcast

The Substack team

Conversations with writers, creators, and independent thinkers about how they got here. Produced by Substack, a new media app that connects you with the creators, ideas, and communities building the future of culture. on.substack.com

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All Episodes

15:28

How Walt Hickey of Numlock News expanded to multiple...

The Substack Podcast ·

2020/03/04

We invited Walt Hickey, author of Numlock News, to share with an audience of Substack writers in New York how he thinks about spinning off multiple newsletters for fun and profit. Walt started off with Numlock News – where he writes about the numbers behind the news – then added paid subscriptions, an Oscar Awards supplement, and a book club.This transcript has been lightly edited for readability.Takeaways* Multiple newsletters are a lightweight way to experiment with new ideas.* Use your main

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40:04

A growth masterclass with Judd Legum of Popular...

The Substack Podcast ·

2019/06/21

Of all the writers who use Substack, no one is as good at promoting their newsletter as Judd Legum, publisher of Popular Information. Judd was previously the editor-in-chief of ThinkProgress and has also been a political campaign researcher and lawyer. I convinced him to join me on a special pop-up episode of the Substack Podcast to share his advice on how to run a one-man newsletter business, build an audience, and turn Twitter to your advantage. Below, I’ve summarized some of the key takeaways

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53:42

#012 – Media critic Jesse Brown on the secrets behind...

The Substack Podcast ·

2019/02/28

Canadian journalist and media critic Jesse Brown is well known in his home country for big media scoops and uncompromising commentary. These days, he’s creating a name for himself as a media entrepreneur, too. With his latest venture, Canadaland, the former columnist has created a podcast network funded by its audience through Patreon. In this interview, we discuss Brown’s colorful career, his surprise side success from cofounding a startup that many years later was acquired by Snapchat, and why he

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6:01

Introducing Substack for audio

The Substack Podcast ·

2019/02/07

Today, we’re moving into paid podcasts with the launch of a tool for audio publishing. The first Substack publisher to use the tool is Anthony Pompliano, who is launching a daily podcast for Off the Chain that will be available to his paying subscribers. We’ve always believed that one of the great benefits of Substack is that you can subscribe to a person. That power is intensified when you can actually hear that person’s voice. Subscription podcasting through Substack works in the same way as

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47:51

#011 – How Bill Bishop cut a path from the Tiananmen...

The Substack Podcast ·

2018/10/19

Bill Bishop is the author of the Sinocism China newsletter, and our very first publisher on Substack. In this interview, we discuss his secrets to building a great newsletter business and his fascinating career, from running video tape for news stations at Tiananmen Square during the 1989 massacre, to co-founding the financial news site MarketWatch, attempting to build a gaming business in boom-times China, and ultimately starting Sinocism. This is a public episode. If you would like to discuss this

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54:59

#010 - How Luke Timmerman created the top paid...

The Substack Podcast ·

2018/10/12

Luke Timmerman is a veteran biotechnology journalist that decided to launch his own subscription-based publication (The Timmerman Report) because he wanted to create a better incentive structure for himself than advertising allows. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

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42:03

#009 – Emma Beals on life as an independent war...

The Substack Podcast ·

2018/09/28

First as an investigative journalist, and now as an analyst, Emma Beals has been covering the rise of ISIS and the wars in Syria and Iraq since 2012. During that time, reporting on the conflicts has become so dangerous that the nature of war reporting itself has had to change. Journalists, now targets in these wars, have increasingly turned to digital tools to augment their reporting. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes,

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52:06

#008 - Judd Legum wants to save democracy with...

The Substack Podcast ·

2018/09/21

Judd Legum founded Think Progress nearly 15 years ago and grew it into a publication read by tens of millions of people. But earlier this summer, he decided to step down from his role as Editor-in-Chief, where he oversaw 40 staffers, so he could start something new.The goal was to create a newsletter that would explain politics not as a spectator sport, but as an important institution in which we all have a responsibility to participate. He calls it “news for people that give a damn.” The name is

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47:09

#007 – Jessica Lessin, founder of The Information,...

The Substack Podcast ·

2018/09/13

Jessica Lessin was a star reporter at the Wall Street Journal who had built her reputation covering companies like Google, Apple, and Facebook. It was her dream job. Until one day… she quit. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

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61:29

#006 - Mara Wilson, author and former child star, on...

The Substack Podcast ·

2018/09/06

Mara Wilson knows good storytelling. As a child, she starred in Matilda, Mrs. Doubtfire, and Miracle on 34th St. Today she writes about what it was like to grow up as a child star, decide to leave acting, and figure out what she wanted to do with life. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

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50:14

#005 - Walt Hickey of Numlock (previously...

The Substack Podcast ·

2018/08/30

It’s hard to get 20,000 people to sign up for your email list, but Walt Hickey has done it with his daily newsletter Numlock, which tells the news by numbers. When I asked him how, he kept coming back to three big ideas: write every day, deliver via email, charge readers directly. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

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75:02

#004 – Rolling Stone’s Matt Taibbi discusses the...

The Substack Podcast ·

2018/08/23

This week, I spoke to Matt Taibbi, contributing editor to Rolling Stone, journalistic heir to Hunter S. Thompson, and author of serial novel The Business Secrets of Drug Dealing: Adventures of the Unidentified Black Male (published on Substack).I started the discussion by asking Taibbi about his views of the current state of the dopamine-driven attention economy, where loudmouths and outrage merchants are outcompeting journalists to drive popular narratives. “You’re just constantly checking and

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47:39

#003 - Nick Quah tells the story of Hot Pod, the...

The Substack Podcast ·

2018/08/16

Will there ever be a "Netflix for Podcasts?" How is the podcast advertising business evolving? And how do you build a focused newsletter into a full-time job, while staying sane? This week's episode of The Substack Podcast answers these questions and more. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

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62:42

#002 - How Ann Friedman built a career as an...

The Substack Podcast ·

2018/08/09

Ann Friedman has crafted a journalism career on her own terms, combining freelance writing for major national outlets with a weekly newsletter and Call Your Girlfriend, a podcast she co-hosts with Aminatou Sow. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

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42:13

#001 - How Tim Urban grew "Wait But Why" to over 30...

The Substack Podcast ·

2018/08/02

Tim Urban explains how he grew Wait But Why into one of the most popular blogs on the internet. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

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1:02

#000 - Introduction (start here)

The Substack Podcast ·

2018/07/28

A preview of what's to come. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

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