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PODCAST

Lead Balloon - Public Relations, Marketing and Strategic Communications Stories

Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process. With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications

business marketing

All Episodes

47:31

27. Sherwin-Williams Paints Itself Into a Corner on...

Lead Balloon - Public Relations, Marketing and... ·

2022/02/02

Tony Piloseno really likes paint. And as a junior studying marketing at Ohio University, he channeled his passion for a part-time job at a Sherwin-Williams paint store into a wildly successful TikTok channel. His weirdly entertaining videos of mixing paint colors amassed hundreds of thousands of social media followers and tens of millions of views. Inspired by his meteoric success, Tony pitched the concept of a branded TikTok channel to Sherwin-Williams marketing brass, hoping the company would

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16:18

BONUS: Milwaukee Bucks Senior VP Alex Lasry on the...

Lead Balloon - Public Relations, Marketing and... ·

2021/11/10

This month on the show, we talked to Alex Lasry, the Senior Vice President of the Milwaukee Bucks, about the team’s dramatic stand for social justice last year during the NBA Playoffs. It’s a really important story and a great case study for how organizations can and should navigate some of these situations we face as a nation. But Alex has a lot of other irons in the fire, too. And so in this bonus episode, Dusty can't help fanboying a little bit over the really incredible Bucks team. Alex explains

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57:56

26. Bigger Than Basketball: The Milwaukee Bucks and...

Lead Balloon - Public Relations, Marketing and... ·

2021/11/03

With a shot at an NBA title on the line, an entire basketball team refuses to take the court. They won’t even come out of the locker room. It’s a sports marketing nightmare. And just last year, it came true for the management of the Milwaukee Bucks basketball team. Alex Lasry is the Senior Vice President of the Bucks. And even though he was shocked just like the rest of us when the 2020 walk-out happened, he supported the team’s decision whole-heartedly. Because there was an entire summer of reasons

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6:50

BONUS: What "Cancel Culture" Really Means for...

Lead Balloon - Public Relations, Marketing and... ·

2021/10/12

Reputation management and social media consultant Molly McPherson showed us in Ep. 25 of Lead Balloon how she herself was "Indestructible" following an on-assignment near-death experience. But these days, her consulting practice, her book, her podcast and her online courses all center on helping brands achieve an indestructible reputation. And, at this moment in time, there's no bigger buzz word in that field than "Cancel Culture." So, in this B-side clip from our Lead Balloon interview, Molly

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50:20

25. FEMA Rep Has Near-Death Experience After...

Lead Balloon - Public Relations, Marketing and... ·

2021/10/05

Established by President Jimmy Carter in the late 70’s, the Federal Emergency Management Agency has responded to every major American disaster over the last 40 years. But for all its many successes, FEMA is also an agency that has struggled with its image in the public eye. Its high-profile failures have dominated the conversation in the media and among the public. So when Molly McPherson went to work for FEMA in 2007 as a public affairs specialist, she pitched a bold new approach the put the agency

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35:07

24. The Dreaded Grand Jury Subpoena, with Duct Tape...

Lead Balloon - Public Relations, Marketing and... ·

2021/09/08

There's nothing easy about striking out on your own as an independent marketing consultant. Work can be scarce and hard to come by, and when an opportunity does come along, there can be a lot of pressure to accept it no matter what. John Jantsch knows from experience. Before he was the founder, host and author of Duct Tape Marketing the agency, podcast and book, he was a go-getter looking to make his way as a consultant in Kansas City. But an association with one early client--a client that he

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45:33

23. Bridgegate: Behind the Scenes at the Port...

Lead Balloon - Public Relations, Marketing and... ·

2021/08/04

The George Washington Bridge between Manhattan and New Jersey is the world’s busiest motor vehicle crossing, carrying more than 103 million vehicles a year over the Hudson River. And so in 2013, when accusations came out that hand-picked members of former New Jersey Governor Chris Christie’s staff deliberately caused massive traffic backups on and around the bridge, the story made national headlines... and that was before revelations that the shenanigans were likely tied to political

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9:17

BONUS: Bulletins From an NBA Title-Winning Terrible City

Lead Balloon - Public Relations, Marketing and... ·

2021/07/22

At Podcamp Media, we are *proudly* based in Milwaukee and Wisconsin. Founder Dusty Weis explains why in this column he wrote for our friends at OnMilwaukee.com. (Music by Ghost Beatz) Learn more about your ad choices. Visit megaphone.fm/adchoices

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43:25

22. Scandal at Foresters Financial, with former VP of...

Lead Balloon - Public Relations, Marketing and... ·

2021/07/01

Henry DeVries had to choose: a big fat raise and a promotion, or maintain his integrity. The year was 1996, and Henry was the Vice President of Public Relations at Foresters Financial. He had just found out about an ongoing affair between two high-ranking executives, and they had made their intentions clear. They wanted him to aid in the cover-up, for which he would be richly rewarded. But sticking to his principles was just the first lesson in what would become a crash course in scandal, marital

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45:38

21. Hip-Hop Mogul Russell Simmons Hijacks the...

Lead Balloon - Public Relations, Marketing and... ·

2021/06/01

When Justin Shriber was the Vice President of Marketing for LinkedIn Sales and Marketing Solutions, he was charged with emceeing the social media juggernaut's Sales Leaders Summit mainstage. And with hip-hop legend and business magnate Russell Simmons lined up to serve as headliner, the hall was packed with people eager to hear Simmons's stories from the early days of hip-hop and his entrepreneurial awakening. Instead, what they got was a strange tirade from an uncooperative guest in front of an

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49:41

20. Plane Crash in Colombia: American Airlines Flight...

Lead Balloon - Public Relations, Marketing and... ·

2021/05/04

Three weeks after accepting a new role as an American Airlines spokeswoman in 1995, Jennifer R. Hudson was paged out of bed in the middle of the night. The worst had happened. Flight 965 had disappeared in the mountains of Colombia, and Jennifer needed to report to the scene of the crash to coordinate the company's public relations response. Unnerved and uncertain, she had to push aside her doubts and power through what would become one of the most harrowing experiences of her career. Jennifer would

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59:50

19. Coca-Cola and the Masters Tournament, with...

Lead Balloon - Public Relations, Marketing and... ·

2021/04/01

Home to the Masters Tournament, the Augusta National Golf Club typically serves as a backdrop for sports drama. But in 2002, the club itself became the story, as its men-only membership policy came under the microscope in an unexpected and sensational showdown between women's rights activists and the club's defiant adherence to "tradition." The tale of how the conflict came to a head is an unlikely Public Relations parable in its own right, driven by two iconoclasts of their era: Augusta National

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47:08

18. Coca-Cola's Retired Comms VP Ben Deutsch on the...

Lead Balloon - Public Relations, Marketing and... ·

2021/03/02

Before he went on to become Coca-Cola's global vice president of corporate communication, Ben Deutsch was plucked from his dream job in Coke's Sports PR section and dropped into a global media relations director role that he could only assume would be a snooze fest. As it turned out, he'd wind up as the media point person while the iconic brand navigated one of the most tumultuous periods in its 135-year history. From a near-disaster at the 1998 World Cup to a soda-fueled health scare in Belgium,

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46:33

17. The Lincoln Project’s Rick Wilson: Insurrection,...

Lead Balloon - Public Relations, Marketing and... ·

2021/02/02

What constitutes "politics" in America has crept into new, ugly territory. And with the deadly Capitol insurrection on January 6, it finally became impossible for businesses to ignore the danger that rising nationalism poses to democracy. In minutes, that realization changed everything about the way businesses and organizations communicate about politics, and the Lincoln Project is a major force driving that shift. Lincoln Project co-founder Rick Wilson is a political strategist, a former member of

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68:05

16. Vaccine Messaging: How Comms Professionals Can...

Lead Balloon - Public Relations, Marketing and... ·

2021/01/21

With Covid-19 vaccination efforts finally getting underway, communicating properly about this process is critical to saving lives and re-opening the economy. That responsibility extends beyond the traditional bounds of public health communication, according to public health experts, and touches nearly every strategic communicator in the country--and indeed every American citizen. In this episode, we welcome back two past guests to the show. Bill Pierce was formerly a spokesman for the Department of

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44:45

15. Going Rogue, Battling Bears, Government Shutdowns...

Lead Balloon - Public Relations, Marketing and... ·

2021/01/05

In public relations, "going rogue" is a notion that sets teeth on edge for most PR practitioners. But sometimes, when the conventional approach fails, the only way forward is to throw carefully-laid plans out the window and wing it. In 2013, when a government shutdown closed the National Parks to visitors on the eve of her long-planned PR junket, (W)right On Communications founder Julie Wright faced a choice. She could either abandon months of planning and waste an opportunity to showcase some of

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57:56

14. Dukakis in a Tank: White House Comms Pros Talk...

Lead Balloon - Public Relations, Marketing and... ·

2020/11/02

1988 Democratic presidential candidate Michael Dukakis in a tank is an image that has become synonymous with abject public relations failure. And for marketers and PR practitioners, it serves as an enduring reminder of the power that our mistakes have to burn down powerful people and institutions in one moment of lapsed judgment. Josh King was a junior campaign staffer for the Dukakis campaign, and went on to serve as White House director of production for presidential events under President Bill

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7:10

BONUS: Adweek's "Marketing Podcast of the Year" Is......

Lead Balloon - Public Relations, Marketing and... ·

2020/10/27

We've just received some incredible news here at Podcamp Media world headquarters in Milwaukee. Lead Balloon is Adweek's 2020 "Marketing Podcast of the Year," and Dusty is "just gobsmacked." This is like pulling down an "Emmy" or an "Oscar" in podcasting. And since it's 2020 and, well, Covid, there won't be an opportunity to accept some hardware on a podium. So in this quick special update, Dusty attempts to parse his thoughts on what it means for the show and the future of Podcamp Media. Please do

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52:35

13. The Squatty Potty Saga and the Science of Going...

Lead Balloon - Public Relations, Marketing and... ·

2020/10/01

Right or wrong, there are some products that most PR and marketing professionals want nothing to do with. The Squatty Potty, a plastic platform that purports to alleviate constipation, is certainly not any conventional marketer's dream client. But under the guidance of the Harmon Brothers agency, this ignoble brand launched the most successful viral marketing video of all-time, landing hundreds of millions of video views and millions of dollars in sales. And they owe it all to an animatronic unicorn

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48:07

12. A Creative in the Corporate World, with David...

Lead Balloon - Public Relations, Marketing and... ·

2020/09/02

Not everyone in marketing set out from Day One to become a marketer. And for outside creatives transitioning into the corporate world, there are tough lessons to master, dangerous pitfalls to avoid and unwritten rules to learn. Before he was brand strategist, David Allen Moss was an industrial designer, an artist and a musician. His impressive and meandering career as a marketer has touched brands like Best Buy, Wynn Las Vegas, Gateway Computers, Costco and Red Lobster. And the time he spent working

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