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PODCAST

Brand and Butter

The straight-talking branding podcast for leaders who refuse to settle.Brand and Butter delivers no-BS advice on how psychology, strategy, and design create brands that work. Host Tara Ladd, founder of Your One & Only brand design studio, breaks down the real influence and power of branding – how understanding behaviour and cultural shifts can transform how people see, think, and choose.Sometimes funny, always honest, never dull. This is the podcast that cuts through industry jargon to talk

business marketing

All Episodes

17:26

The Role of Colour Psychology in a Powerful Brand

Brand and Butter ·

2024/08/22

How important is the role of colour in shaping the way we perceive a brand? In this episode, I'm breaking it all down. I touch on how colour evokes specific emotions and associations, and why choosing the right palette is crucial for aligning with your brand’s strategy, target audience, and cultural context. Download our FREE Brand Action Plan hereGet on The Laboratory Hub Waitlist here Visit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandon...

en-au

20:04

Building a Brand Story That Powers Emotional Connection

Brand and Butter ·

2024/08/01

Have you ever wondered how to create a brand narrative that connects deeply and evolves with time? Then strap in, because I'm talking about creating a brand story that aligns with your core values and adapts and grows with your business. I also touch on real-life examples and illustrate how emotional connections and founder stories can set your brand apart. Visit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Follow Tara on IG https://www...

en-au

22:51

Your Brand's Sweet Spot: How to Stand Out in a...

Brand and Butter ·

2024/07/22

You can find your market sweet spot by understanding your brand's unique positioning. In this episode we speak to the intricacies of brand differentiation and targeting strategies, ensuring your brand stands out in a crowded market. Now more than ever it's important to understand why consumers with similar motivations make different purchasing decisions based on identity and social aspirations.Visit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneand...

en-au

15:33

Nailing a Strong First Impression in a Crowded Market

Brand and Butter ·

2024/07/17

Have you ever wondered why some brands stick in your mind while others don't? In this episode, I'm talking about the power of first impressions made through brand and visual identities. We'll explore how visual elements, the universal language of semiotics, can instantly communicate messages, and how a strong brand identity intertwined with your mission, values, and purpose can resonate deeply with your customers and your internal team. Visit https://youroneandonly.com.au/ Follow YO&...

en-au

37:28

The Unseen Influence: How Subtle Cues Shape Your...

Brand and Butter ·

2024/06/26

Ever wondered why some brands resonate with you while others fail to make an impression? Then strap in, because this episode speaks to the psychology that shapes brand perception. We'll also touch on the roles alignment, appearance, and communication styles have in crafting the overarching brand image. Psst, here is the link to our FREE 'Brand Action Plan' mentioned in the episode.Visit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Foll...

en-au

32:25

Attract Audiences with Purpose and Action

Brand and Butter ·

2024/06/18

Is your brand struggling to connect with today's conscious consumers? Well, buckle up because this ep is all about purpose-driven branding. This isn't just a buzzword, by the way, it's a crucial strategy in reshaping business landscapes and resonating deeply with newer generations like Gen Z. And, if you like the psych space, I also touch on our brains' reliance on emotion over logic when making choices, and how it places branding at the forefront of economic decisions. The book m...

en-au

34:36

The Unf*ckwithable Brand: Using Psychology to Build...

Brand and Butter ·

2024/05/29

In this episode, I discuss the psychological factors that influence consumer behaviour. Learn how personal experiences, cultural contexts, and inherent biases shape decision-making. I speak to the impact of aligning your brand with the values and emotions of your target audience, and how they can impact everyday shopping habits to significant financial decisions.Want to use the power of psychology to attract your audience?Then you'll want to grab a seat in The Brain Lab – See here. Hurry...

en-au

85:48

Connection over conversion. Build loyalty that lasts...

Brand and Butter ·

2024/05/22

This episode goes deep into the strategies of purpose-driven branding and the importance of authenticity in establishing human-centric connections in the digital world. We reflect on the important role that strategic marketing plans, tailored to individual circumstances play in building genuine engagement and driving business growth. Follow Oh My Digitalohmydigitalagency.com.auInstagram ohmydigitalTikTok @ohmydigital Book a strategy call with OMD hereTired of your brand blending i...

en-au

59:45

See How This Social Impact Startup is Trying To...

Brand and Butter ·

2024/04/30

en-au

16:12

Sorting Out Your Strategy: Business vs. Brand vs....

Brand and Butter ·

2024/04/23

en-au

59:48

Pitch Perfect: The Power of Storytelling in PR with...

Brand and Butter ·

2024/04/17

en-au

27:58

How Visual Influence Impacts Your Choice

Brand and Butter ·

2024/04/09

en-au

23:38

The Art and Science Behind Brand Strategy and Market...

Brand and Butter ·

2024/03/26

en-au

23:42

Loss Aversion: Persuasive Tactics That Build Trust...

Brand and Butter ·

2024/03/19

en-au

30:48

The Psychology of Brand Attraction and Consumer...

Brand and Butter ·

2024/03/05

en-au

24:25

Syncing Strategies: Fusing Business and Brand

Brand and Butter ·

2024/02/26

en-au

21:54

Social Influence: The Secrets of Standout Strategies

Brand and Butter ·

2024/02/19

en-au

14:57

The Mere Exposure Effect: Top of Mind, Tip of Tongue

Brand and Butter ·

2024/02/12

en-au

19:14

Bring the Human Touch into Your Personal Brand

Brand and Butter ·

2024/02/06

en-au

35:06

Crafting a Winning Brand Strategy

Brand and Butter ·

2024/01/30

en-au

87 results

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