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PODCAST

The Sales Game

The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales. I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along the way. If you’re an entrepreneur, salesperson, or just someone who wants to see what it actually takes to win, this podcast is for you. 🚀 No fluff. No theory. Just real execution. ✔ Sales Strategy &

business entrepreneurship

All Episodes

4:58

Day 23: Strategic Financing - Tackling Solar Business...

The Sales Game ·

2024/06/03

Josh reflects on the dwindling startup capital, now down to around 2,000 out of the initial 10,000. With a pay run scheduled for tomorrow and the imperative need for revenue, He strategizes on securing finance options and generating leads. He discusses the application process for finance providers like Plenty and Hum, emphasising the importance of finding alternative solutions to accommodate potential customers. Priorities for the day include finalising finance applications, reaching out to lead

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1:40

Day 22: Finance Frontiers - Navigating Solar Startup...

The Sales Game ·

2024/06/02

In the latest instalment of his solar business venture, Day 22 kicks off with a clear objective: launching paid ads on Facebook. With the aim of targeting regional areas, Josh shares his strategy for maximising the effectiveness of these ads based on past successes. Additionally, he outlines plans to apply for various finance providers, including HUM, Plenty, and Smart Ease, to facilitate customer and commercial financing options. Josh also highlights the key selling point of the business—its

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3:29

Day 21: Building Blocks - Progress Report on CRM...

The Sales Game ·

2024/06/01

With a goal to achieve a million dollars in net profit annually, Josh shares insights into the progress made thus far. He provides updates on the CRM development, noting that 20% of it is completed, with core functionalities in place. Additionally, he discusses the website's advancement, nearing 90% completion, pending optimization for mobile and tablet platforms. Meanwhile, Jerry, the Operations Manager, has made significant strides in refining the OpenSolar quoting tool, nearing completion at 95%

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3:06

Day 21: Strategic Growth Plans - Scaling Up Staffing...

The Sales Game ·

2024/05/31

Josh continues his journey of building a solar company from scratch with a mere $10,000 starting capital. With a goal to achieve a million dollars in net profit annually, he focuses on crucial tasks today. He checks in on the progress of the website, outsourced through Upwork, and plans to apply for payment vendors once it's complete. Meanwhile, Josh dives into CRM development while Jerry works on refining the Open Solar proposal. Excitement mounts as they anticipate launching Facebook ads on

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5:53

Day 20: Strategies for Business Growth - Leveraging...

The Sales Game ·

2024/05/30

In today's single-part episode, Josh delves into a whirlwind of productivity and strategic planning. Setting ambitious goals to build a million-dollar net profit solar company annually, Josh dives into essential tasks. From setting up payment processing with Stripe to securing financing options for customers, Josh navigates through the intricacies of business operations. With the website design outsourced and nearing completion, he prepares to embark on CRM development and the creation of the Open

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6:41

Day 19: Pressure and Choices - Managing Self-Imposed...

The Sales Game ·

2024/05/30

Josh reflects on a day filled with progress and tough decisions. With the warranty terms finalised and other aspects of the offer nearing completion, he navigates through the complexities of business decisions, including grappling with the cost of liability insurance. Amidst plans for upcoming marketing strategies and camping weekends, Josh reaffirms his commitment to prioritising the business over social activities. Tune in as Josh outlines his strategy for the coming days, including website

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2:01

Day 18: Weekend Reflections - Finding Balance Amidst...

The Sales Game ·

2024/05/29

Josh embarks on a caffeine-free day feeling a bit tired but determined. After a relaxing weekend to recharge, Josh is ready to tackle tasks head-on. With a focus on finalising the warranty document and refining sales materials, including crucial changes to the offer itself, He aims to maximise efficiency. Facing a decision on liability insurance costs, he grapples with acceptance and plans to take action. Tune in to discover if his day unfolds as planned and if he finally gets to dive into CRM

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6:35

Day 17: Navigating Setbacks - Overcoming Unproductive...

The Sales Game ·

2024/05/28

In this episode, Josh reflects on a day that didn't quite meet his productivity expectations but remains optimistic about making up for lost time over the weekend. From refining the offer with valuable input from his mom to tweaking warranty terms for customer trust, he shares insights into the intricate details of sales strategy. Plus, hear about the exciting progress on designs and marketing materials, including innovative brochures and one-pagers for customers. Amidst it all, he emphasises the

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3:01

Day 17: Strategies for Success - Balancing Offer...

The Sales Game ·

2024/05/27

Josh dives into the final stages of closing a deal in the solar business. He brings us to the crucial moment of finalising the offer, with some unexpected twists and turns along the way. From specifying details like black panels and frames for residential customers to ensuring warranty coverage, every detail counts. But it doesn't stop there. He explores the importance of branding and customer satisfaction, contemplating innovative ideas for yard signage that elevate the customer's experience

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4:43

Day 16 - The Power of Perceived Value - Crafting...

The Sales Game ·

2024/05/19

With the offer finalised and ready for the market, Josh explores innovative ways to present it, drawing inspiration from marketing gurus like Russell Brunson and Alex Hormozi. Amidst discussions on value stacking and free gift bonuses, he also delves into operational aspects such as sticker designs, uniform completion, and warranty documentation. Reflecting on the importance of clear terms and conditions, Josh shares insights into streamlining processes to enhance customer experience. As he looks

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2:20

Day 16: Feedback Loop - Testing and Tweaking Solar...

The Sales Game ·

2024/05/18

Josh delves into refining his solar business offer. With a focus on fine-tuning the offer with his Operations Manager, Jerry, Josh looks forward to gathering feedback from his mom and dad, who represent his target customer profiles. Emphasizing the importance of market feedback in shaping the offer, he discusses plans for continual refinement. Alongside offer adjustments, he navigates the complexities of securing public liability insurance and streamlining operational procedures. Stay tuned to learn

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11:29

Day 15: Mastering Offer Creation

The Sales Game ·

2024/05/17

Josh wraps up another productive day in the solar business world. With the residential and commercial offers nearly finalised, Josh seeks feedback from family members who embody his target customer profiles. Delving into the intricacies of simplifying terms and conditions, Josh reflects on the importance of communicating value to customers effectively. From tackling payment methods to exploring innovative lead generation strategies like Facebook ads and yard signs, Josh shares insights and plans for

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2:00

Day 15: Crafting the Perfect Solar Offer - Insights...

The Sales Game ·

2024/05/16

Josh continues his journey in the solar business realm. Today's focus is on finalising the offer creation, seeking feedback from his mom—a quintessential residential customer avatar. While pondering business-side strategies, Josh emphasises the importance of reliability in sales interactions, reflecting on the significance of meeting promises to build trust. With the urgency of finalising liability insurance looming, Josh underscores the value of underpromising and overdelivering. Stay tuned as Josh

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9:18

Day 14: Crafting the Ultimate Warranty - Insights...

The Sales Game ·

2024/05/15

In this episode, Josh delves into the intricacies of finalising offers and navigating the nuances of customer guarantees in the solar business world. From refining warranty terms to insights from conversations with family members, Josh shares his journey of crafting customer-centric offers. Tune in as he strategizes credit lines, supplier accounts, and public liability insurance while balancing the need for immediate sales with long-term business development. With each challenge accepted, Josh

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4:48

Day 14: Navigating Insurance - The Essentials for...

The Sales Game ·

2024/05/14

Josh wraps up the previous day's progress and dives into the agenda for today. He reflects on the approval for public liability and indemnity insurance, exploring the nuances of insurance needs in the solar industry. He shares updates on securing credit with Amex and establishing partnerships with inverter manufacturers for system monitoring. With Jerry's expertise, social media profiles are taking shape, marking another milestone in the journey. Today, Josh sets his sights on finalising residential

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2:58

Day 13: Building Confidence - Crafting Great Offers

The Sales Game ·

2024/05/13

Today, Josh dives into finalising residential and commercial offers, grappling with nerves and excitement over innovative guarantees. He shares his strategic plans for leveraging credit lines, navigating supplier accounts, and securing public liability insurance. Tune in as Josh takes listeners through the intricacies of building a business from the ground up, promising insights and real-time updates on his quest to sell more, make more, and work less.

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10:38

Day 12: Closing Deals, Crafting Guarantees - Behind...

The Sales Game ·

2024/05/12

Tune in to the latest episode of The Sales Game with Josh McKay, where Josh shares insights from his 12th day of hustle in the solar business world. Join him as he reflects on a day filled with unexpected challenges, from technical setbacks to catching up with old colleagues. From door knocking to AI tools, Josh explores various lead generation strategies and contemplates innovative warranty guarantees to ensure customer satisfaction. With candid reflections and strategic planning, Josh offers

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13:49

Day 11: Small Wins, Big Impact - Progress Amidst...

The Sales Game ·

2024/05/11

Josh dives into Day 11 of his solar business venture. Today, he's focused on finalising the project management tool with his Operations Manager, Jerry, to prioritise tasks and kickstart sales initiatives. With a keen eye on getting cash flowing, Josh outlines his priorities: website development, social media setup, CRM configuration, and software integration. He also shares his plans to explore financing options and establish credit lines with suppliers, emphasising the importance of flexibility

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2:22

Day 11: Crafting Compelling Offers - Secrets to...

The Sales Game ·

2024/05/10

Josh dives into Day 11 of his solar business venture. Today, he's focused on finalising the project management tool with his Operations Manager, Jerry, to prioritise tasks and kickstart sales initiatives. With a keen eye on getting cash flowing, Josh outlines his priorities: website development, social media setup, CRM configuration, and software integration. He also shares his plans to explore financing options and establish credit lines with suppliers, emphasising the importance of flexibility

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3:09

Day 10: Unlocking Cash Flow: Creative Solutions for...

The Sales Game ·

2024/05/09

Josh dives into the crucial tasks ahead as he and Jerry, his new Operations Manager, enter crunch time. With deadlines looming, they prioritise setting up a project management tool to streamline their workflow. Josh emphasises the urgency of completing the CRM build and website development to kickstart sales. Facing financial constraints, Josh strategizes on managing cash flow and considers options like using an Amex card to float expenses and build credit lines with suppliers. He discusses the

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