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PODCAST

How To Sell More

Curious how businesses grow their revenue without turning every employee into a hardcore salesperson? Hosted by Mark Drager, CEO of SalesLoop and veteran podcaster, the How to Sell More Podcast helps business owners and marketers tackle one of the biggest challenges companies face: increasing sales. Each episode features proven strategies from founders, CEOs, and industry experts to elevate your branding, marketing, and sales—helping you attract new clients, demonstrate your value, and beat the

business marketing

All Episodes

36:57

How Your Culture Impacts Sales | Dr. Marcus Collins

How To Sell More ·

2024/05/29

If you’ve been relying solely on demographic and psychographic data to reach and understand your target audience, you may be missing out. In this episode, Mark is joined by professor Dr. Marcus Collins, best-selling author of For the Culture, to explore the benefits to business leaders in finding alignment between their company's culture and the culture of their target customers and partners. Dr. Collins believes culture is the biggest influence on how we behave and that when connecting with

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33:49

AI: If You Don't Get It How Will Your Team | Ryan Staley

How To Sell More ·

2024/05/22

The rise of AI has happened faster than anything we've ever had in our lifetime. And in a few years, it will be the only tool we've ever created that's smarter than us. So, as a leader, maximizing its use in your business is on YOU. This week, Mark speaks with Ryan Staley about how the key to long-term success starts with business leaders understanding AI deeply enough to implement it within their organizations effectively. As the Founder and CEO of Whale Boss, Ryan has been instrumental in

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32:48

Powerful Sales Questions | Carole Mahoney

How To Sell More ·

2024/05/21

Are your assumptions about your customer base holding you back? This week Mark is joined by Carole Mahoney, author of Buyer First: Grow Your Business with Collaborative Selling, and the founder of Unbound Growth, to talk about how asking the right questions can make you a better salesperson. They also discuss how active listening is crucial for identifying clients' underlying challenges and objectives and review six sales mindsets that may be keeping you from selling more. Here are some of the

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35:18

Marketing for CEOs | Ben Legg

How To Sell More ·

2024/05/08

If you’re still on the fence about how AI can revolutionize your company's messaging and customer outreach, this episode is for you. This week, Mark is joined by Ben Legg, author of Marketing for CEOs: Death or Glory in the Digital Age, to discuss the challenges CEOs face in the current digital marketing space and the proven strategies they can use to stay ahead. A former COO of Google Europe, Ben is now CEO of The Portfolio Collective which supports professionals in managing and growing their

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29:16

How AI is Changing Facebook | Mari Smith

How To Sell More ·

2024/05/03

How do you remain competitive while creating a sense of community and personal connection in a world increasingly driven by technology? This week, Mark is joined by Mari Smith, often referred to as "the Queen of Facebook." An expert in Facebook marketing, Mari is known for her ability to merge cutting-edge social media technologies with the human touch. She has helped SMBs, major brands, and direct sales organizations leverage Facebook, Instagram, and Messenger to dramatically increase their online

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40:27

From Invisible to Influential: How to Create Inspired...

How To Sell More ·

2024/04/23

How much thought do you give to the content you post? And after sharing, how invested are you in reading and responding to the comments? Do you take the feedback to heart? This week, Mark is joined by Amanda Natividad, VP of Marketing at audience research startup SparkToro, to pinpoint what your audience values most. At SparkToro, Amanda has launched a popular webinar series and an audience research newsletter with over 50,000 subscribers. No stranger to innovation and engagement in her field,

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37:06

5 Ways To Hire The Best Sales Talent | Billy Stein

How To Sell More ·

2024/04/17

With such a massive influx of great talent on the market right now, employers in growing industries have found themselves in a unique position: securing top-tier talent that was once out of reach. So, if you have the budget and growth plans in place, perhaps one company’s loss can be your company’s gain. This week, Mark discusses ways employers can attract and keep top sales talent with Billy Stein, an expert in sales leadership, and the Director of Sales, Central, at Soci, Inc. Renowned for his

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32:56

Selling To C-Suite | Julie Thomas

How To Sell More ·

2024/04/09

You’ve finally landed a long-sought after meeting with C-suite executives. Now what? Time is of the essence, so forget the demo and focus on what’s important to them. This week, Mark is joined by Julie Thomas, the president and CEO of ValueSelling Associates. Julie is an expert in sales leadership and value selling strategies, specializing in helping organizations effectively engage and sell to high-level executives. They discuss some of the secrets to establishing credibility early with C-suite

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27:08

You Can’t Automate Your Way to Real Relationships |...

How To Sell More ·

2024/03/26

What’s the secret to getting -- and keeping -- more customers? How do you make them feel more valued? Appreciated? Heard? The answer is more straightforward than you might think. This week, Mark is joined by Robi Ganguly, an expert in guiding businesses towards more effective and ethical customer acquisition strategies. As GM of Alchemer Mobile, Robi understands the importance of developing deeper and more meaningful relationships with customers, and that fostering truly meaningful and deep

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40:42

Confused People Don't Say Yes! | Sam Horn

How To Sell More ·

2024/03/19

What if you could effectively communicate in a way that truly engages and connects with your audience? You’d sell more, right? This week, Mark speaks with respected leader and Intrigue Agency CEO Sam Horn about the art of turning information overload into captivating and easily understandable ideas. They discuss how simplification, visualization, and relatability can become your greatest allies in connecting with your audience, elevating your communication skills and driving success in sales,

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41:58

Should You Invest in Your Personal Brand? | Ron Tite

How To Sell More ·

2024/03/12

How do you effectively integrate creative thinking with a strategic business approach to make yourself or your brand stand out? This week, Mark welcomes Ron Tite, a renowned expert in advertising and thought leadership, to discuss strategic creativity for dynamic branding. As the founder and Chief Creative Officer at Church+State, he helps brands navigate the unified worlds of advertising and content. Ron shares his insights on how blending creativity with strategic thinking can lead to

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43:02

Stand out and Dominate Your Market | Mark Levy

How To Sell More ·

2024/03/05

If you’re struggling to find a way to make your product or service stand out, maybe it’s time to stop being so rational. To be seen as the better choice, the only choice, you need to do things differently. This week, Mark is joined by the legendary Mark Levy. A mastermind in differentiation and branding, he’s worked with leaders, strategists and teams in organizations from Amazon and Google to American Express and Proctor & Gamble. We dive into his revolutionary five-step process for standing out,

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31:33

Be Less Forgettable | David Wachs

How To Sell More ·

2024/02/27

If you’ve been searching for ways to forge deeper customer connections in a world inundated with electronic communication, be prepared to go old-school. Handwritten notes are back and may be the perfect way for you to stand out from the crowd and foster meaningful relationships with your customers. This week, Mark discusses the revival of personal connections in the digital age with David Wachs, founder and CEO of Handwrytten. A serial entrepreneur, David revolutionized our approach to personal

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17:55

Leave No Room for a No

How To Sell More ·

2024/02/22

What does it actually take to sell someone on a concept, or an idea? When you’re trying to make an impact — to motivate, influence, or sell — what does it take to be able to remove all risk and uncertainty and make a prospect say yes? This week on the podcast, Mark gets personal. Using a story about his 15-year-old son’s plea for privacy, Mark explores some sure-fire strategies for creating the “perfect” pitch, one that removes all of a prospect’s doubts and uncertainties so they have no choice but

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32:45

Profits, Profits, Profits | Melissa Houston

How To Sell More ·

2024/02/20

If you’re like many entrepreneurs, focusing on your business numbers is not really your thing. You do what you can but ultimately, you’re too busy managing the day-to-day aspects of your business and focused on growth. But surely if you keep working hard and expanding your business, profitability is inevitable? Right? This week, Mark discusses the importance of mastering business finances with Melissa Houston, a CPA, and the author of Cash Confident: An Entrepreneur’s Guide to Creating a Profitable

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23:17

Go To Market Lessons We Can Learn From The Beatles

How To Sell More ·

2024/02/15

What if we flipped the script on The Beatles? Instead of just seeing them as the number one band of all time, we view them as a group of hardworking entrepreneurs who kicked off a wildly successful startup. After all, before they shot up the charts, they were just a bunch of young guys hustling through gigs, switching up their band name every few days, and making a heap of mistakes. Luckily for them -- and us -- a few people saw their potential and made some pivotal moves to help propel them to the

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37:34

Boost Sales: Tackle Low Win Rates | Andy Paul

How To Sell More ·

2024/02/13

If win rates are the most accurate way to measure a salesperson’s effectiveness, why do we keep ignoring them? This week, Mark talks about the benefits of understanding and improving win rates with Andy Paul, prominent sales strategist and the voice behind The Win Rate Podcast. A maverick in the sales arena, Andy has carved out an extraordinary three-decade-long journey and become a go-to expert for transforming underperforming win rates, showcasing his prowess in a spectrum of fields, from nimble

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32:16

Uncover Hidden Client Needs | Karl Becker

How To Sell More ·

2024/02/06

What if the secret to closing more deals is as simple as understanding what your customer really wants? This week, Mark is joined by Karl Becker, the founder of Improving Sales Performance, and author of such influential books as Iceberg Selling, Set Up To Win, and Sales and Marketing Alignment. A seasoned expert in forging meaningful client relationships, Karl explains the benefits to seeing beyond the obvious in sales. He walks us through the best practices of iceberg selling, a technique based

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26:23

What Really Matters For SEO In 2024 | Cyrus Shepard

How To Sell More ·

2024/01/30

Imagine a world where your every click, every second spent on a webpage, subtly influences online rankings and guides your digital experience. A world shrouded in mystery, where the secrets of SEO are guarded by the titans of the digital realm, and the inner workings are so intricate that even experts find them challenging to understand. Join Mark on an exhilarating journey with the man who infiltrated the heart of Google and unearthed secrets that will forever alter your understanding of SEO

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32:37

Marketers, Why You Need To Talk To Sales | Purna Virji

How To Sell More ·

2024/01/23

If your marketing content has been ineffective, you may be overlooking some valuable insights from the people who deal with your clients every day – your sales team. This week, Mark is joined by Purna Virji, past winner of the LinkedIn Ads Cross-Functional Partner of the Year award, and author of "High Impact Content Marketing." She’s got some serious chops in making sales and marketing play nice together, working with teams of all sizes across the globe. She walks us through the benefits of using

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