Authenticite by Hatem Alakeel

SHOW LESSFROM NAJED TO HEJAZ TO SHARGIA “A new global narrative on traditional fashion has been brought forth by @thesaudicup. Here @hatemalakeel interviews the iconic designer @prabalgurung whereby he discusses our ONE OF A KIND kind brand activation with Prabal Gurung Beaspoke design pieces… designed specifically for The Saudi Cup alongside Director of Art of Heritage Sumaya Badr from the @artofheritage. Stylist @norahaleisa also joins the conversation reiterating how she carries her heritage with

WHY IT TAKES MORE THAN FASHION TO BECOME A STYLE ICON? “Gems of Arabia host, Hatem Alakeeel joins French-Algerian documentary maker and former model Farida Khelfa and Saudi business woman, HRH Princess Deena Aljuhani Abdulaziz. The trio discuss various topic including what it takes to become a style icon, Arab women undergoing a significant transformation and how fashion plays a role in aiding that.@faridakhelfa @deenathe1st @hatemalakeel #gemsofarabia #season2 @thesaudicup @jeanpaulgaultier

“HOW TO BE TRUE TO OUR HERITAGE !” Our special @thesaudicup Edition of Gems of Arabia whereby host @hatemalakeel joins Tunisian-born, Italian fashion model and actress Afef Jnifen @afefjnifen as well as Moroccan - Saudi based model, Malak Mimouni @mvlvvk_mm for a discussion on the modelling industry. They discuss the next generation of Arab models, the shift in beauty standards and how the Kingdom of Saudi Arabia is creating its own trends, whilst remaining authentic in embracing its rich culture

SHOW LESS“THE ULTIMATE GLOBAL PLATFORM FOR SAUDI HERITAGE “Gems of Arabia Season 2 special Saudi Cup edition kicks off with none other than HRH Prince Bandar Alfaisal & HRH Princess Nourah Alfaisal. In this episode, we discuss the impact of horse racing , the significance of the Arabian stallion , the merge between fashion and lifestyle, namely the Saudi 100 Brands at @thesaudicup @mocsaudi and how the Cup has become the ultimate global platform for showcasing Saudi Heritage. @itsanuworld