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PODCAST

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Courtney Elmer | PodLaunchHQ.com

This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert.Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the

business marketing

All Episodes

17:51

The Legal Blind Spots That Could Shut Down Your...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/03/19

You put in the work. You craft your episodes. You build your brand. But what if someone swoops in and steals it—your content, your show name, even your audience—because you didn’t have the right legal protections in place? That’s exactly what we’re tackling today with podcast and entertainment lawyer Gordon Firemark. From copyrights and trademarks to AI-generated content and guest releases, we’re breaking down the most overlooked legal protections every podcaster needs to have in place before...

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21:15

Q + A | 4 Key Signs Your Podcast Is Hooking Listeners...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/03/13

Ever stare at your podcast stats, searching for proof your show is actually working—only to wonder if anyone even cares? Pressing play isn’t the same as listening. If people drop off early, skip episodes, or never engage, your podcast isn’t holding their attention. And if your show keeps getting swiped past, it’s time to figure out why. In this episode, I’m breaking down the four unmistakable signs that prove your podcast is resonating with listeners (or not). You’ll learn why downloads don’t...

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19:22

Why Your Podcast Isn’t Growing (Even If Your Content...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/03/12

Ever spent hours crafting a podcast episode packed with expert knowledge, only to watch it get fewer downloads than the one you threw together last minute? Or worse—seen another podcast with generic advice rack up five-star reviews while your in-depth, value-packed episodes keep getting ignored? In this episode, I’m breaking down why what you think is valuable and what your listeners perceive as valuable are two completely different things. If you don’t bridge that gap, your podcast won’t jus...

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19:49

4 Ways to Upgrade Your Podcast Gear Without...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/03/06

So, you want your audience to see you as a pro? Good news: it’s not about having the latest gear. It’s about knowing when to upgrade and how to maximize what you’ve got. Home studio expert Junaid Ahmed is back to share his simple, no-BS advice on building a home studio setup that grows with you. We’re breaking down when to invest in new gear, when to hold off, and the small tweaks that make a big difference in your sound—without blowing your budget. If you think better gear is the key to earn...

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16:39

The Secret to a Home Studio Setup That Commands...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/03/05

Better gear won’t make you a better podcaster. But you can create a home studio that looks and sounds pro—using what you already have. Fellow podcaster and tech guru Junaid Ahmed joins me to distill 20+ years of audio and video design into 20 minutes of no-nonsense advice to help you create a home studio that commands authority on any budget, and to prove that how you use your gear matters more than the gear itself. So if you’re worried your setup makes you look unprofessional (or that...

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23:31

How to Make Your Podcast the One Listeners Can’t...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/02/27

What if one bad review was all it took to silence your podcast for a year? That’s exactly what happened to bestselling author, investor, and financial literacy expert, Janine Mix. But instead of quitting, she came back stronger—revamping her show in a way that made it impossible for the right listeners to ignore. In this episode, Janine shares how to tell if your podcast is too broad, the biggest messaging mistake that stops listeners from hitting play, and how to create a podcast that comman...

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17:55

AI Voice Cloning Will Kill Your Podcast’s Growth....

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/02/26

AI voice cloning sounds like the ultimate shortcut—efficiency, scale, and less time spent recording. But what happens when your listeners can tell the difference and it destroys their trust in you, costing you the credibility, growth, and authority you’ve worked so hard to build? I’m pulling back the curtain on the hidden dangers of AI voice cloning and why using it could be the biggest mistake you ever make with your podcast. You’ll find out how AI is silently devaluing your expertise, why l...

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22:50

The Type of Content that Turns Listeners Into...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/02/20

Video podcasting is everywhere. But does that mean your podcast needs it? Because let’s be real: we both know that repurposing full-length episodes or posting random clips won’t cut it if you actually want to grow your audience. In this episode, I’m back with Bryan Fittin of GoRogue Studios to break down the stupidly effective way to leverage video podcasting—aka the type of content that makes listeners fall in love with your show, the one thing you should be sharing to turn casual viewers in...

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16:23

How Video Can Make (or Break) Your Podcast | Bryan...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/02/19

Video podcasting is not the magic growth hack you’ve been sold. In fact, too many podcasters are finding out the hard way that adding video is costing them nothing but time, energy, and listeners.That’s why I invited Bryan Fittin, founder of GoRogue Studios, to break down exactly what adding video can and can’t do for your show—and the risks no one’s talking about when you don’t approach it strategically.We cover AI video editors (spoiler: they’re not a shortcut), which platform is actually best for

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15:41

Part II | What to Do When Your Podcast Isn’t Converting

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/02/13

Think your podcast should be making you money by now? Here’s why it’s not—and what to do about it. In part two of this episode series, I’ll help you set accurate expectations for podcast monetization whether you don’t have an offer yet (or don’t plan to), have an offer that’s not converting, or have an offer that is converting and want to scale it. We’ll unpack how your podcast serves you at each stage, the expectations you need to set, and the strategies that separate profitable podcasters f...

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13:55

Part I | Your Podcast Won’t Drive Sales Without This

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/02/12

Most podcasters want to make money from their show. The problem? Too many assume that having a podcast and making money from it are one and the same—but they’re not. In this two-part episode series, I’m breaking down how to bridge the gap between having the podcast and making money from it, with what you actually need to turn listeners into buyers. Plus, we’ll unpack one of the biggest mistakes podcasters make that causes them to spend hours scripting, recording, and editing, only to refresh ...

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20:25

Why Most Podcasts Struggle to Make Money (and How to...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/02/06

Think monetizing your podcast is as simple as landing a sponsor and calling it a day? Not so fast. Kevin Chemidlin, host of Grow the Show, is back to reveal why rushing to monetize can sabotage your podcast—and how holding off can actually set you up for bigger profits and a stronger connection with your audience. We’re unpacking Kevin’s four-step framework for podcast growth and monetization, where he reveals how to get your audience not just listening, but lining up to buy what you’...

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26:48

The Two Silent Killers of Podcast Growth | Kevin...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/02/05

As the saying goes in podcasting: "If you build it, nothing will happen." Brutal? Maybe. True? Absolutely. In this episode, I’m sitting down with Kevin Chemidlin, founder of Grow the Show, and together we’re diving into the two silent killers of podcast growth—and trust me, these aren’t your usual suspects. So if you're ready to learn how to hook your audience, keep them coming back, and transform your show into one your listeners can’t help but tell everyone about, hit play and let's dive in...

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35:53

The State of Podcasting Today and Where It’s Headed

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/01/28

This isn’t your average podcasting advice. In this roundtable conversation, I'm teaming up with Alex Sanfilippo of PodMatch, Vinnie Potestivo, and Joe Casabona to dig into where podcasting is actually headed.From why so many podcasters quit to the truth behind podcast marketing and discoverability, we’re pulling back the curtain on the state of podcasting today and the core strategies that separate successful shows from the rest.Ready to go behind the scenes and uncover what works (and what d...

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20:31

Why Failure Fuels Better Podcasting | Corey Kareem,...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/01/23

Feel like your podcasting mistakes are proof you’re not cut out for this? Think again.Spotify ad exec and fellow podcaster Corey Kareem joins me back inside this episode to share how his early missteps as a host transformed his show into a platform where honest conversations about failure inspire connection and growth.Corey reveals why owning your setbacks—rather than hiding them—is the key to creating a podcast that connects deeply with your listeners. So if you’re ready to turn what feels l...

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20:23

What Spotify’s New Tools Mean for Your Podcast Growth...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/01/22

Spotify is shaking up podcasting again, and this week I’m joined by Corey Kareem, Spotify ad exec and podcaster, to dive into the latest tools Spotify for Podcasters (now Spotify for Creators) is rolling out.Corey breaks down game-changing features like short-form video clips to increase your podcast discoverability, audience insights that go beyond basic downloads, and how podcasters like you can make the most of these tools to reach listeners already tuned in and ready to engage.So if you'r...

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17:31

What Starting a Podcast Can Do for Your Business |...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/01/15

Thinking about quitting your podcast (or business)? You’re not alone. In this episode, fellow podcaster Kathryn Thompson shares how she turned things around when she was ready to call it quits—and how her podcast became the turning point for building a business she’s excited to run again. We’re diving into how to make your podcast the driving force behind a business that energizes and inspires you. So if you’re ready to stop staring at your mic wondering if it’s worth it to continue and ...

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15:44

So You Got a One-Star Review. Here’s Your Next Move.

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/01/15

So you got a one-star review. Now what?! In this episode, I’m breaking down exactly how to handle that sucker punch to your podcasting pride. From the emotional sting of watching your perfect five-star rating drop to the counterintuitive (and totally ethical) strategies to bring it back up, we’re diving into the nitty-gritty of what to do when it happens. Plus, I’m sharing the behind-the-scenes story of how I handled my own one-star saga—and the psychology-backed steps I used to turn it ...

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24:37

How to Build a Podcast Content Strategy That Actually...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/01/08

Forget the "give everything away for free" advice you've probably heard (spoiler: it's a fast track to undercutting your profits).In this episode, Jeremy Enns is back to share his expert take on how to create a podcast content strategy that leads your audience to the point of sale without coming across as salesy. We’re breaking down how to align your content strategy with the business model that’s right for you, and the metrics you need to track to see if your content is actually convert...

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24:28

The Secret to a Podcast People Can’t Stop Talking...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/01/08

Starting a podcast is easier than ever. But growing one? That’s a whole different ballgame.In this episode, I sat down with my friend Jeremy Enns to unpack why shows with “decent content” often stall at 28 downloads an episode and what it really takes to create a podcast people can’t stop talking about.From crafting a standout premise to leveraging Spotify’s new analytics and using competitor research to uncover what sets your show apart, we’re breaking down the real work behind making your p...

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363 results

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