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Higher Ed Marketing Lab

Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.

education higher education

All Episodes

43:50

Leading with Compassion and Character with General H....

Higher Ed Marketing Lab ·

2019/07/01

We’ll be diverging a bit from our usual discussion around higher ed marketing to talk about leadership, which is a topic relevant to anyone who has to work with and through others. Joining us in that conversation is retired Air Force Major General, H. D. “Jake” Polumbo. Over his 34 year career in the Air Force, General Polumbo acquired a great deal of wisdom around how to lead and manage others, even under the most challenging circumstances. We talk about why leaders need to demonstrate compassion

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53:56

People, Process & Technology with UCF's Dr. Jennifer...

Higher Ed Marketing Lab ·

2019/05/30

We'll be talking with Dr. Jennifer Sumner about people, process, and technology, within the University of Central Florida's online program. In this wide ranging conversation, we hear about UCF Connect, the university's success coaching program for online students. We hear how the university is leveraging SalesForce and other technologies to improve the student experience. We talk about ways they've helped build a sense of belonging for online students and how, despite the enormous size of the

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30:02

A Public Relations Primer with Barbara Pierce

Higher Ed Marketing Lab ·

2019/05/03

If you've ever felt that public relations was a mysterious black box, then this episode is for you. We discuss public relations for higher ed with Barbara Pierce, president of Tipping Point Communications. Barbara has over 25 years experience leading global, national, and regional public relations initiatives, and she's worked extensively in higher education. We start by hearing Barbara's favorite definition of public relations, and then we jump into the major shifts that have drastically changed

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34:33

Growing Enrollment at University of the Ozarks (Part 2)

Higher Ed Marketing Lab ·

2019/04/12

This is part two of a two-part episode in which we explore how the University of the Ozarks, a small, private, liberal arts university in rural Arkansas, has managed to consistently grow enrollment despite the challenges facing small private schools. In this episode, Reggie Hill, Vice President of Marketing and enrollment at the University of the Ozarks and Amy Lloyd, Ozarks' Director of Marketing, continue to dig into the key factors that have allowed their institution to thrive; and in one case,

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25:13

Growing Enrollment at University of the Ozarks (Part 1)

Higher Ed Marketing Lab ·

2019/03/22

Small, private liberal arts colleges face significant headwinds as they try to grow enrollment. Despite these challenges, University of the Ozarks, Arkansas' oldest private liberal arts university, has managed to buck this trend. In part one of this two-part episode, we talk with Reggie Hill, Vice President of Marketing and Enrollment at Ozarks, and Amy Lloyd, Director of Marketing. We touch on how Ozarks has better aligned marketing and enrollment, how they've taken smart, calculated risks in

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01:00:43

Making Data Meaningful at Southeastern University

Higher Ed Marketing Lab ·

2019/02/27

Marketers and enrollment managers are swimming in data, but making it digestible and actionable is easier said than done. In this episode, we talk with Ken Reaves, Director of Research and Strategic Projects at Southeastern University. Ken is an expert when it comes to combining hardcore data and research with creative storytelling, and he's got tons of advice for anybody looking to make their data more compelling and actionable. We discuss: synergies between marketing and institutional research

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22:03

CRM-Powered Digital Marketing at Messiah College

Higher Ed Marketing Lab ·

2019/01/24

Historically, CRMs have been seen as a tool for Admissions, but today's CRMs are capable of so much more. In this episode, Kris Hardy, Director of Web and Digital Marketing at Messiah College, stops by to share how the school's CRM has transformed their digital marketing efforts. We discuss: How the CRM has changed the way the marketing team interacts with their colleagues in other departments Specific challenges the Messiah team encountered as they began rolling out larger volumes of personalized,

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30:15

Engineering Word of Mouth with Daniel Lemin

Higher Ed Marketing Lab ·

2019/01/03

Research suggests roughly 75% of students use word of mouth to help determine what school to attend, yet few schools have an intentional strategy for generating positive word of mouth. In this episode, we talk with Daniel Lemin, co-author along with Jay Baer of a new book on the topic called Talk Triggers. Daniel lays out an actionable framework higher ed marketers can use to create the kinds of unique and memorable talk triggers students can't help sharing. We discuss: What makes for a great

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23:38

Uncovering Hidden Audience Insights with Susan Baier

Higher Ed Marketing Lab ·

2018/12/12

Susan Baier's research focuses on uncovering how groups of people think and feel as they make important decisions, like selecting a college. We discuss specific ways schools have used her research to improve their enrollment and advancement efforts by better understanding critical attitudinal differences in their target audiences.

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20:46

Guerrilla Website Governance with Shelley Keith

Higher Ed Marketing Lab ·

2018/10/19

We talk non-invasive website governance strategies with Shelley Keith, Senior Strategist at Modern Tribe.

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26:48

The Chief Enrollment Management Officer with Mike Reilly

Higher Ed Marketing Lab ·

2018/10/19

We talk about the evolving role of the chief enrollment management officer with Mike Reilly, the Executive Director of the American Association of College Registrars and Admissions Officers.

en

37:38

Digital Transformation with Chris Aarons

Higher Ed Marketing Lab ·

2018/10/19

We talk digital transformation with Chris Aarons, co-author of The Digital Helix, a Wall Street Journal bestseller that outlines how organizations can embrace their own digital first approach.

en

52 results

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