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PODCAST

TheInquisitor Podcast with Marcus Cauchi

Marcus Cauchi, Laughs Last Ltd

Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success.I’m always grateful for Reviews and remember to Subscribe

business careers

All Episodes

56:00

Starting Up, Working with Your Spouse, and Finding...

TheInquisitor Podcast with Marcus Cauchi ·

2024/03/20

Do what you love and you will never work a day in your life! In this episode, Marcus Cauchi is joined by Julie Barlow, a prolific writer, for an engaging conversation that delves deep into the nuances of the writing business, the intricacies of negotiating with clients, and the art of principled selling. Barlow, alongside her partner Jean-Benoit Nadeau, has navigated the complex landscape of self-employment to build a successful writing business, encapsulating the journey in

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58:44

John Bissett: Quit the Monkey Business and Sell Well

TheInquisitor Podcast with Marcus Cauchi ·

2024/03/15

Are your buyers tired of the same old sales tactics that leave them feeling manipulated and disengaged?Join Marcus Cauchi and John Bissett as they expose the toxic underbelly of conventional selling wisdom. In this no-holds-barred discussion, these two grizzled sales veterans don't hold back. John rips into the self-serving nature of common qualification frameworks, arguing they provide zero value to the buyer. "We're taught techniques that are all about controlling the process, not facilitating

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01:02:58

Are You Sacrificing Your Soul in the Pursuit of...

TheInquisitor Podcast with Marcus Cauchi ·

2024/02/29

The only constant is change and yet, you appear stuck doing what used to work, and doing more of it in the hope that will change the outcome!Do you feel constantly exhausted but fear you're failing if you're not grinding non-stop? My guest, James Cuss was burning the candle at both ends for empty praise and status, yet inside felt more drained and unfulfilled each day. In this raw, uncensored conversation you'll hear the gut-wrenching moment he realised chasing more of what was making him unhappy

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01:06:52

Emma Claire Davis: Who Are You Really?

TheInquisitor Podcast with Marcus Cauchi ·

2024/01/31

Are you ready to take your sales career to the next level? In my conversation with transformative coach, Emma Claire Davis, we discussed how top performers approach their work in a whole-life, values-led way. Rather than chasing the next deal or promotion, they align their careers with a deeper purpose of making a positive impact. Emma shared how understanding our true nature allows us to feel fully present in conversations without fear. This cultivates authentic connections that lead to increased

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01:08:19

Leadership, Blind Spots and Culture with Margie Oleson

TheInquisitor Podcast with Marcus Cauchi ·

2024/01/29

Margie Oleson, founder and CEO of Olson Consulting, chats with Marcus Cauchi to explore the transformative power of leadership and the importance of eliminating organisational silos. Margie shares her wealth of experience in developing the Top Team Accelerator, a programme designed to assist senior leaders and their teams in creating more cohesive, effective, and better-run companies. The discussion delves into the common blind spots leaders face, such as the misconception that they are the only

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59:41

Pat Boucousis: Sell Clean, Sell Smart, Sell Consciously

TheInquisitor Podcast with Marcus Cauchi ·

2024/01/25

Join us today as Patrick Boucousis shares his insights on "clean selling." For decades, Patrick dominated sales floors using both grit and smarts. Today, Pat and I are dedicated to reforming the sales profession through #TheSellerCode. Patrick will explain how "clean selling" makes customers the top priority. It demands truly understanding buyers rather than rushing deals. Active listening and empathy replace hard sells and tricks. The focus shifts to helping buyers succeed - not just hitting

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55:32

Gabe Lullo: From Blindspots to Breakthrough -...

TheInquisitor Podcast with Marcus Cauchi ·

2023/12/27

In this packed episode of TheInquisitor Podcast, Gabe Lullo, CEO of GabeLullo.com, spills the beans on the secrets to building and optimising a successful sales development function. With his wealth of experience in the industry, Gabe dives deep into the blind spots that hinder sales success and shares practical solutions to overcome them. As you listen, get ready to revolutionise your sales strategy with Gabe's expert insights. Hiring the Right Talent: Discover the blind spots when hiring sales

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01:13:46

Joy: How to Prevent Burnout and Maximise Performance...

TheInquisitor Podcast with Marcus Cauchi ·

2023/12/25

Marcus sits down with customer success expert and high performance coach Irina Musteata to discuss how to sustain top performance in your career while still maintaining joy and balance in your life. Irina knows firsthand the challenges of juggling a demanding job with the demands of running her own coaching business. In this conversation, she shares insights on: The blindspots that prevent people from realising joy is a key component of success, not just a "nice to have" Frequently unasked

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58:43

Are These 3 ”Obvious” Blindspots Holding Back Your...

TheInquisitor Podcast with Marcus Cauchi ·

2023/12/23

Thomas Goubau Facing HR Hard Truths Thomas learned the hard way about outsourcing HR strategy. As his startup scaled, a "spaghetti network" of disconnected tools emerged without strategic oversight. He shares how Q7's People Model Canvas fixes this by bringing objectivity to difficult conversations about people. 3 Blindspots Hidden in Plain Sight Many leaders miss subtle but important distinctions. Thomas reveals how assuming all roles are the same leads to misaligned processes. Plus, why focusing

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49:58

Ryan Staley: Applying AI to Achieve Ridiculous...

TheInquisitor Podcast with Marcus Cauchi ·

2023/12/20

Ryan Staley, Founder and CEO of Will Boss says, "I grew from zero to 30 million with a team of four and five and a half years with no marketing or sales." Ryan Grew a company from zero to $30M in revenue with only 4 salespeople, no marketing or sales enablement teams Has trained over 800 CROs and VPs of sales on scaling strategies Passionate about integrating AI into sales processes to unlock new levels of performance Key Insights: Ryan discusses how he analysed top deals at his previous company to

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01:13:27

Usman Sheikh: Leveraging AI and Behavioral Science to...

TheInquisitor Podcast with Marcus Cauchi ·

2023/12/18

My guest is Usman Sheikh, CEO of XIQ Founded XIQ to build an AI-powered sales platform focused on behavioral science Has experience in product management, strategy development and digital transformation Passionate about how AI can enhance sales processes and drive better outcomes Key insights: Usman discusses how AI can be used to gain deep insights into prospects' motivations, challenges and emotional drivers He explains how AI has helped shorten the sales cycle by streamlining research and

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52:12

Vlad Blagojevic: Is Your ’GTM Process’ Actually...

TheInquisitor Podcast with Marcus Cauchi ·

2023/12/13

Every post I've come across by Vlad Blagojevic for the past couple of years since stumbled across his content has been on the money. He is a long overdue guest and you won't be sorry you listened a few times and took notes. Vlad is the co-founder of FullFunnel, which helps B2B companies implement account-based marketing strategies. He has built a large, loyal and appreciative audience on LinkedIn sharing practical advice on topics like understanding buyers, content marketing, and challenging

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57:29

Andrew Barry: Utilising a 250,000 Year Old Skill...

TheInquisitor Podcast with Marcus Cauchi ·

2023/12/13

In this episode of TheInquisitor Podcast, sales expert Andrew Barry takes the stage to share his invaluable insights on navigating the ever-changing landscape of sales. Prepare to be inspired as Andrew discusses the need for creativity, innovation, and emotional intelligence in the face of volatility. He sheds light on blind spots in sales, the power of storytelling, and the importance of building trust and human connection with customers. Get ready for a thought-provoking conversation that will

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01:11:12

Jay Weiser: Unleash Your Leadership Superpowers to...

TheInquisitor Podcast with Marcus Cauchi ·

2023/12/11

In this episode of TheInquisitor podcast, join host Marcus Cauchi as he dives into the world of leadership with special guest Jay Weiser. Jay, a renowned consultant, shares his expertise in helping leaders thrive in the face of disruption and uncertainty. Get ready to uncover the blind spots that hold leaders back and learn how to unleash your leadership superpowers. Here are 5 points of interest from the episode: The Five Leadership SuperpowersTM : Discover the key attributes that can transform

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46:38

Mike Maynard: Challenging the Status Quo: Reimagining...

TheInquisitor Podcast with Marcus Cauchi ·

2023/12/06

In this captivating episode of TheInquisitor Podcast Interview, join host Marcus Cauchi as he sits down with renowned marketing expert Mike Maynard to delve into the world of B2B marketing. Uncovering the blind spots and debunking common misconceptions, they explore the true essence of effective marketing strategies. Get ready to shift your perspective and rethink what's possible in the realm of business growth. In this thought-provoking conversation, Mike Maynard and Marcus Cauchi tackle five meaty

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01:08:06

Ian Campbell: Why Buyers Really Buy and Uncovering...

TheInquisitor Podcast with Marcus Cauchi ·

2023/12/04

In this captivating episode of The Inquisitor Podcast, join CEO of Nucleus Research, Ian Campbell, as he delves into the world of creating value and unlocking its true potential. From mastering the art of persuasion to maximising return on investment, Ian shares invaluable insights and techniques that will transform your approach to sales. Get ready to shift your perspective and discover what's truly possible! Key Points of Interest: Learn how to articulate the benefits and value of your offering to

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55:24

Andy Cunningham: Messaging Lessons From Silicon...

TheInquisitor Podcast with Marcus Cauchi ·

2023/12/03

In this captivating episode of The Inquisitor Podcast, join Marcus Cauchi as he delves into the fascinating career path of Andy Cunningham, a positioning and branding expert who had the incredible opportunity to work alongside the legendary Steve Jobs. Discover how Andy's journey led her from Silicon Valley to collaborating with one of the most influential figures in the tech industry. Gain insights into her role in launching the Macintosh and the profound impact it had on her expertise in

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48:39

Prof Ben Guttman: Simplicity is the Ultimate...

TheInquisitor Podcast with Marcus Cauchi ·

2023/12/02

Discover how simplicity can be the key to unlocking your inner sophistication and brilliance. In this episode of TheInquisitor Podcast, join Marcus Cauchi as he interviews Ben Guttmann, a marketing executive and professor at Baruch College. They dive into the topic of clear communication and its importance in messaging and design. Ben shares insights from his book, "Simply Put: Why Clear Communication Matters and How to Achieve It," where he outlines five

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55:32

Dan Pfister: Winbacks Deliver 200% Higher LTV, 5x Win...

TheInquisitor Podcast with Marcus Cauchi ·

2023/11/23

Dan Pfister says "When you winback a customer, their lifetime value more than doubles." Dan is my guest on ep.508 of #TheInquisitor podcast Higher ROI due to significantly lower marketing and sales costs required. This improves overall profitability. More predictable and stable revenue stream from reactivating known customers versus unpredictable new prospects. Increased customer retention and lifetime value as #winbacks are more likely to reorder than one-time buyers. This cultivates a more

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49:33

Nicky Parker: Listening Your Way to Higher Profits,...

TheInquisitor Podcast with Marcus Cauchi ·

2023/11/17

In this episode, Nicky Parker immerses us in the world of customer interviews, unveiling their significance for executives seeking genuine insights. Beyond relying on metrics like Net Promoter Score, Nicky emphasises the need for structured conversations, cautioning against the limitations of digital surveys that often capture only extreme sentiments. Discovering the real meaning behind customer data is an art, and Nicky underscores the transformative power of third-party agencies in turning

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564 results

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