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PODCAST

Creator"s MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp

Your go-to resource for building a profitable digital product business that works on repeat.I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs:Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you.Learn more at 👉

business marketing

All Episodes

19:32

201: The Truth About Self-Publishing Your Book (It's...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/01/02

Send us a textWant to know what really goes on in the world of publishing? This week's episode might surprise you - especially if you've been dreaming about landing a traditional publishing deal.I sat down with Aaron Schafer from selfpublishing.com, and he shared some eye-opening insights about why more and more successful authors are actually choosing to self-publish. (Including one author who tried traditional publishing after 14 successful self-published books... and immediately

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18:16

200: How to Turn Your YouTube Channel into an Email...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/12/20

Send us a textEver wondered how some creators seem to effortlessly grow their email list through YouTube? In this week's episode, I chat with Lisa Lisson, founder of Are You My Cousin, who shares exactly how she strategically uses YouTube to build her email list and create a thriving digital business.Lisa started as a blogger (just like many of us!) and was initially hesitant about YouTube. Now, she's successfully using the platform to grow her email list consistently, even as blog traffic

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22:00

199: Why Pinterest is NOT Social Media (And Why...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/12/14

Send us a textFeeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need. I sat down with Pinterest strategist Laura Rike to uncover why Pinterest is fundamentally different from social media platforms – and how this difference could be the key to growing your digital product business.Laura shares a refreshing perspective on Pinterest marketing that doesn't involve posting 50 times a day or constantly creating new con...

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18:02

198: Growing Your Newsletter in a Unique Way (With...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/12/02

When Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her newsletter sign up page (not a free gift), I had to know more. Most business owners rely on the usual methods – lead magnets, bundles, organic social sharing. But Bree's taking a different approach, and it's working incredibly well.In our conversation, she breaks down exactly how she's getting a 45% conversion rate on cold traffic to her newsletter landin...

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89:30

197: Beyond Funnels: Build a Self-Sustaining Growth...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/11/13

Ever wonder how some entrepreneurs seem to get exponential results while working less? In this week's podcast episode, I'm pulling back the curtain on my entire business growth strategy by sharing the replay of my recent workshop 'Beyond Funnels: Build a Self-Sustaining Growth Flywheel.'Here's why you need to listen:Discover why traditional sales funnels alone aren't enough anymore (and what to do instead)See real examples of growth flywheels that helped me build

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33:31

196: The Simple Math Behind 6-Figure Facebook Ads

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/11/13

Ever catch yourself wondering if your digital products are ready for Facebook ads? Or maybe you're like me, knowing you should start but feeling a bit nervous about getting it wrong?This week's episode takes the mystery out of Facebook advertising. My guest breaks down exactly how to know when your business is ready for ads (hint: it's not about how long you've been in business), and shares a really practical framework for testing ads without burning through your budget.You'll learn:A simple ...

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19:06

195: What Would YOU Do With an Extra 21.5 Hours Each...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/11/06

Quick question for you: If someone handed you an extra 21.5 hours every week, what would you do with them?That's like having every Friday AND half of Thursday back in your calendar. 😳Would you...Finally write that book you've been dreaming about?Launch the course that's been sitting in your Google docs?Pick up your kids from school every day?Actually take a lunch break? (Revolutionary, I know!)Maybe even... take a vacation? 🏖️Here's the thing: You actually HAVE these hours. They're just...

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20:12

194: Traditional Sales Funnels Are Dead (Here's...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/10/30

What if you could:- Reduce your marketing hours by 50%- Double your customer referrals- Make sales feel natural and easyThis isn't wishful thinking – it's exactly what happened when I switched from traditional funnels to what I call a Growth Flywheel. In this week's episode, I'm pulling back the curtain on something I've never shared before: my Growth Flywheel framework. It's the exact system I'm using to build HobbyScool toward a million-dollar exit, and it's completely different f...

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10:13

193: What if Your Students Had a 24/7 Personal...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/10/17

Imagine offering your students a personal guide available day and night, helping them stay on track and achieve their goals faster than ever. Sounds like a dream, right? In this week's episode, we're exploring a game-changing approach that could transform your courses and set you apart in the online education world.This innovative solution isn't just about convenience – it's about accelerating your students' success and keeping them motivated throughout their learning

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57:04

192: Make Money Every Time You Hit Send (without...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/10/09

Ever wonder if your weekly newsletter could do more than just update your audience? What if each 'send' could actually put money in your pocket?In this week's Creator's MBA podcast episode, I'm sharing a game-changing approach to your regular newsletter that could transform it from a simple "here's my latest blog or podcast episode" update into a consistent income stream.After diving deep into a 6-month research study, I've uncovered why our usual newsletter methods often fall short - and mor...

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20:24

191: Unchain Your Voice: Craft AI-Proof Copy

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/10/02

Ever stared at a blank page, wondering how to make your words stand out in a world of AI-generated content? You're not alone, and this week's episode is all helping you craft your AI-proof copy. In this episode, I sat down with the brilliant Dr. Suzy Cater, who is helping us create authenticity in our AI-driven world. We're diving deep into the art of creating copy that's uniquely, irresistibly you.In this enlightening conversation, we unpack:How to flaunt your expertise without

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17:33

190: Personality is Your Secret Weapon: Website Edition

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/09/26

Are you tired of blending in online? Ready to make your website pop with personality? Then you won't want to miss our latest episode of the Creators MBA Podcast!In "Personality is Your Secret Weapon: Website Edition," I chatted with web design guru Christina Marie Anderson, founder of Wondersoul Co. Christina spills the tea on how to transform your website from bland to grand by infusing it with your unique personality.🌟 Here's a taste of what you'll discover:Why your DIY

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97:42

189: 5-Part Formula to 10X Your Digital Product...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/09/19

Let's cut to the chase: Q4 2024 is coming, and it's time to turn up the heat on your digital product revenue. This episode is a recording of the live training I did this week:5-Part Formula to 10X Your Digital Product Revenue in 90 Days (even if you're working just a few hours per week)This isn't your average "tips and tricks" episode. I'm pulling back the curtain on the exact strategies that have:Propelled my online brands to new heightsHelped other entrepreneurs hit or exceed their 90-...

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27:12

188: Scaling Your Content Creation with AI Assistance

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/09/11

Drowning in content deadlines? Feeling like there aren't enough hours in the day to create all the content you need? We've got the productivity boost you've been searching for!In this episode, we're unveiling the secret weapon that's revolutionizing content creation: AI-powered tools.Here's a sneak peek of the time-saving tactics you'll discover:How to use AI to generate content ideas in minutes, not hoursThe "1-to-75" content repurposing strategy that squeezes maximum value from every piece ...

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26:14

187: The $100K Course Formula With Amy Porterfield

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/09/04

Are you sitting on a wealth of expertise that you're itching to share with the world? Our latest Creator's MBA Podcast episode might just be the catalyst you need to transform that knowledge into a thriving digital course business. In this episode, with Amy Porterfield, we're diving deep into the world of lucrative digital courses. She's sharing her tried-and-true formula for creating courses that not only resonate with your ideal customer, but also have the potential to generate

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22:07

186: The Lazy Entrepreneur's Guide to 10X Growth

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/08/27

Picture this: It's a year from now. Your digital product business is thriving. Revenue has skyrocketed. And the best part? You're working fewer hours than ever before. Sounds like a fantasy, right?Well, buckle up, because in this week's episode of the Creator's MBA Podcast, I'm sharing a principle that could turn this dream into your reality. It's a simple yet powerful concept that's been hiding in plain sight, and it's about to change everything for your

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28:05

185: The Hidden Trap Killing Your Business Growth

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/08/21

Ever feel like you're running on a hamster wheel in your business? Always busy, but not seeing the results you want?I've been there, and I bet you have too.In this week's episode, I'm diving into something I see trip up entrepreneurs time and time again (myself included!) - Shiny Object Syndrome.You know that feeling when you hear about a new social media platform or a fancy tool that promises to solve all your problems? That irresistible urge to drop everything and jump on

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32:42

184: Hit the Easy Button: 3 Low-Risk Ways to Grow...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/08/14

Are you looking for ways to expand your online business the easy way? You're in luck! In my latest podcast episode, I chat with the brilliant Claire Pells, a seasoned Facebook and Instagram ad strategist.Claire shares some incredible insights, including growth strategies you can start using right away! Here's a sneak peek:We dive into the power of classic list-building ads and how to create freebies that truly resonate with your audience.Claire reveals a little-known tactic for promoting

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34:03

183: The 8-Step Blueprint for Mapping Your Customer's...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/08/13

Ever feel like you're solving a giant puzzle, but someone's hidden half the pieces when it comes to understanding your customers? Well, I've got just the thing to help you find those missing pieces in this week's podcast episode.Think of it as your GPS for guiding folks from "Who are you?" to "OMG, I love everything you do!" We're talking real, actionable steps to transform your customer's experience from meh to signing your praises.In this episode,

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23:46

182: Beyond One-Size-Fits-All: Crafting Your Perfect...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/08/10

Ever dreamed of sharing your knowledge with the world but felt overwhelmed by course creation? In my latest episode, 'Beyond One-Size-Fits-All: Crafting Your Perfect Online Course,' I'm pulling back the curtain on the secrets to creating courses that resonate and sell!🔥 In this episode, I'm breaking down the walls of traditional course design and unveiling a buffet of options you never knew existed. From bite-sized mini-courses to comprehensive signature programs, I'm dishing out all the

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251 results

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