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PODCAST

Virtual GM - A Hotel Management Podcast

Vibrant Management

Welcome to Virtual GM, the ultimate podcast for anyone looking to elevate their game in the modern hospitality industry! Whether you"re a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or just someone trying to navigate the ever-changing landscape of the hospitality world, this podcast is for you! Each episode is packed with valuable insights, expert advice, and real-life stories from industry leaders and innovators. We"ll cover everything from how to effectively market

business management

All Episodes

13:16

Preparing Your Hospitality Business for Success in 2025

Virtual GM - A Hotel Management Podcast ·

2024/12/05

In this episode, Cody and Meagan guide you through the essential steps to set your hospitality business up for success in 2025. They cover how to start building your annual budget, forecasting both revenues and expenses to ensure your financial roadmap is in place. The episode also dives into creating a powerful annual marketing plan, focusing on promotions, key marketing dates, and the best ways to align with seasonal trends.They offer expert tips on making informed adjustments based on prev...

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13:18

Thanksgiving Cheers and Last-Minute Black Friday Tips

Virtual GM - A Hotel Management Podcast ·

2024/11/28

In this Thanksgiving episode, Cody and Meagan share a lighthearted conversation as they dive into what would be on their ultimate Thanksgiving plate, from favorite classic dishes to unique must-haves. They express gratitude for their audience and the hospitality community, adding a touch of warmth and celebration to the holiday spirit.They also share a quick, practical tip for property owners: if you're in need of a last-minute marketing boost, there’s still time to create a simple, effective...

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61:50

From Front Desk to GM - Nick Bonniksen’s Inspiring...

Virtual GM - A Hotel Management Podcast ·

2024/11/21

In this episode, Cody is joined by Nick Bonniksen, Director of Kiln St. George, to talk about the transformative power of sports, resilience, and the dynamic hospitality industry. Originally on the path to a professional baseball career, Nick’s journey took a sharp turn after sports injuries forced him to rethink his future. With no Plan B, Nick started at the front desk of a Marriott and quickly rose through the ranks, proving that determination can turn entry-level beginnings into something...

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26:11

Mastering Airbnb Investments with John Bianchi,...

Virtual GM - A Hotel Management Podcast ·

2024/11/14

In this insightful episode, Cody sits down with John Bianchi, the Founder of STR Search, a data-driven mastermind behind over $70M in Airbnb investments across the country. John has successfully helped clients acquire more than 150 cash-flowing Airbnbs, all with a 100% success rate. When he's not analyzing data, John enjoys spending time with his newborn daughter.This episode dives into the world of Airbnb investing, focusing on how to use data to make smarter decisions and avoid analysis par...

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34:00

Simplifying Vacation Rental Operations with Will...

Virtual GM - A Hotel Management Podcast ·

2024/11/07

In this exciting episode, Cody is joined by a special guest, Will Rogers, founder of Dormi.io—a cutting-edge software designed to simplify vacation rental operations. Will shares his incredible entrepreneurial journey, from purchasing a small cleaning company to expanding it nationwide, focusing on commercial and hospitality cleaning.As Will's business grew, he realized a major gap in the hospitality industry: the need for a streamlined solution to manage operations. That’s where Dormi.io was...

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20:04

Happy Halloween! Spooky Ideas for a Thriving Holiday...

Virtual GM - A Hotel Management Podcast ·

2024/10/31

In this light and festive Halloween episode, Cody and Meagan are here to wish everyone a Happy Halloween and share some fun, creative ways to make the upcoming holiday season exciting for property owners and guests alike! As we transition into the full holiday season, it's time to start planning how to bring the holiday spirit to your property.From decorating tips to creating themed experiences for your guests, Cody and Meagan discuss how small touches can make a big impact. Learn how you can...

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25:24

The Canyons Collection is for Sale – Don’t Miss Out!

Virtual GM - A Hotel Management Podcast ·

2024/10/24

In this episode of the Virtual GM Podcast, Cody and Meagan are excited to talk about one of their favorite properties hitting the market—The Canyons Collection! Located just on the outskirts of Zion National Park, The Canyons Collection offers a rare opportunity for investors and hoteliers looking to own a prime piece of hospitality real estate in one of the most iconic natural settings in the United States. With its strategic location and stunning views, this property is perfect for those lo...

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19:39

DIY Marketing Tips for Your Property

Virtual GM - A Hotel Management Podcast ·

2024/10/17

In this episode of the Virtual GM Podcast, Cody and Meagan dive into practical, do-it-yourself marketing tips that any property owner can implement—without breaking the bank! Whether you manage a small boutique hotel, a vacation rental, or a larger hospitality business, these simple yet effective strategies can help you boost your online presence and drive more bookings. And the best part? Many of these tactics are either free or very low cost.Key DIY marketing tips include boosting ads on so...

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20:04

A Hidden Gem for Sale – The Dwellings Near Zion...

Virtual GM - A Hotel Management Podcast ·

2024/10/10

In this episode, Cody and Meagan share exciting news about one of their all-time favorite properties going up for sale—The Dwellings, located just outside Zion National Park. This stunning property offers an exceptional opportunity for those looking to invest in hospitality and real estate. Whether you’re an experienced hotelier or a first-time buyer, The Dwellings is a hidden gem with immense potential that won’t be on the market for long.Nestled near one of the most visited national parks i...

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26:27

Mastering Your Finances and Transforming Your...

Virtual GM - A Hotel Management Podcast ·

2024/10/03

In this episode, Cody and Meagan dive deep into the crucial topic of financial management for hospitality businesses. They discuss how mastering your finances is key to transforming your business and ensuring long-term success. With over a decade of experience, the Vibrant team shares their best practices for smart budgeting and financial planning, providing actionable insights to help you stay on top of your business finances.Cody walks listeners through his tried-and-true methods for settin...

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22:56

Maximizing Your Q4 Promotions and Setting Holiday...

Virtual GM - A Hotel Management Podcast ·

2024/09/26

In this episode, we explore the importance of preparing your hospitality business for the upcoming 4th quarter, one of the busiest times of the year. Cody and Meagan dive into the essential steps for setting your promotions well in advance, including special pricing for key holidays such as Halloween, Thanksgiving, Christmas, and New Year's.We discuss how to strategically plan your pricing for both the remainder of 2024 and into 2025, ensuring your property is ready to capture holiday travele...

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17:48

Cody goes to BITAC Independent at the Ritz Carlton,...

Virtual GM - A Hotel Management Podcast ·

2024/09/19

In this episode, we dive into Cody’s most recent experience at the BITAC Independent event, held at the beautiful Ritz Carlton in Amelia Island, Florida. BITAC brings together top-level executives from independent properties across the country to discuss the future of hospitality. Cody shares key takeaways from the event, networking opportunities, and the innovative strategies being implemented by leaders in the independent hotel space. Don’t miss the insights from this incredible gathering o...

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18:45

Financial Foundations: Mastering Budgeting and Cash...

Virtual GM - A Hotel Management Podcast ·

2024/09/12

Podcast Description: Season 2, Episode 16 of the Virtual GM PodcastIn this episode of the Virtual GM Podcast, Cody and Meagan Adent from Vibrant Management dive into the critical topic of financial management in the hospitality industry. They share Vibrant’s proven financial process, including the creation of detailed budget sheets for all companies, the use of QuickBooks Online, and the importance of having everything in place for financial planning and success.The episode emphasizes the sig...

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17:08

Can't-Miss Hospitality Events in 2024

Virtual GM - A Hotel Management Podcast ·

2024/09/05

Podcast Description: Season 2, Episode 15 of the Virtual GM PodcastIn this episode of the Virtual GM Podcast, Meagan and Cody Adent from Vibrant Management highlight the must-attend hospitality events for 2024. With show season kicking off in September and October, these events are crucial for anyone looking to stay ahead in the industry.We discuss the Independent Hotel Show, your local state tourism conference (like Utah's), the IL Congress, and The Hospitality Show. These gatherings offer i...

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36:22

Creating Moments that Matter with Hovr: A...

Virtual GM - A Hotel Management Podcast ·

2024/08/29

Podcast Description: Season 2, Episode 14 of the Virtual GM PodcastIn this exciting episode of the Virtual GM Podcast, we are joined by Jason Craparo, CEO & Founder of Hovr, the cutting-edge content delivery software that is revolutionizing the way marketers engage with their audience. Discover how Hovr's patented technology is transforming hospitality websites, driving engagement rates that soar 2000%-4000% above the industry average.Episode Highlights:Hovr Overview: Learn how Hovr enabl...

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24:46

Navigating 2024: Industry Trends & Top Tips for...

Virtual GM - A Hotel Management Podcast ·

2024/08/22

Podcast Description: Season 2, Episode 13 of the Virtual GM PodcastIn this insightful episode of the Virtual GM Podcast, Meagan and Cody Adent from the Vibrant Team dive into the top hospitality industry trends of 2024. From booking pace and booking window dynamics to rate strategy and the ever-evolving role of OTAs like Expedia and Booking.com, this episode is packed with the latest insights you need to stay ahead in the game.Episode Highlights:Booking Pace: Understanding current booking tre...

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19:20

Vibrant Ventures into Airbnb: Building Success with...

Virtual GM - A Hotel Management Podcast ·

2024/08/15

Podcast Description: Season 2, Episode 12 of the Virtual GM PodcastIn this exciting episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team announce Vibrant’s next adventure: buying their own Airbnb! After years of working with various properties and refining their processes, they’re ready to demonstrate the success of their proven strategies with their own investment.Episode Highlights:Branding: Establishing a cohesive brand identity with colors, typography,...

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26:31

Pain Points of Opening a New Property: Lessons from...

Virtual GM - A Hotel Management Podcast ·

2024/08/08

Podcast Description: Season 2, Episode 11 of the Virtual GM PodcastIn this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team dive into the "Pain Points of Opening a New Property." Fresh from the launch of their newest property, The Central Block in Bend, Oregon, they share invaluable insights and lessons learned from the experience.Episode Highlights:Website and Branding: Learn the importance of a strong online presence and cohesive branding strategy.Pr...

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19:26

The Good, The Bad, & The Ugly: Hilton Waterfront...

Virtual GM - A Hotel Management Podcast ·

2024/08/01

Podcast Description: Season 2, Episode 10 of the Virtual GM PodcastIn this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team share their family trip experience at the Hilton Waterfront Beach Resort for the 4th of July. As hospitality professionals, it's essential to experience what other properties offer, and this visit provided plenty of insights.Episode Highlights:The Good: Discover why the Hilton Waterfront Beach Resort is a must-visit, with its stun...

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35:25

Loyalty Programs and Independent Hotels: Insights...

Virtual GM - A Hotel Management Podcast ·

2024/07/25

Podcast Description: Season 2, Episode 9 of the Virtual GM PodcastIn this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team welcome special guest Audrey Yates, Vice President of Hotel Partnerships at Stash Hotel Rewards. Audrey brings her extensive background in travel and customer service to the show, sharing invaluable insights into how loyalty programs can benefit independent hotels.Meet Our Guest:Audrey Yates is the Vice President of Hotel Partnersh...

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126 results

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