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PODCAST

Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Sam Hollis and Marcus Ahmad

Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast for professional headshot and brand photographers. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable photography business. Learn how to attract ideal clients, stand out in the marketplace, and build the business you"ve always wanted. Stop guessing and start growing

business marketing

All Episodes

00:27:10

Hear about AI, food photography and keeping your...

Commercial Photographer: Your Guide to Marketing,... ·

2025/02/06

Abi and Giles have a background in film and TV. Abi as a producer. They met while working on Jonathan Creek. Abi says she does the organising side doing the paperwork, keeping the clients happy and getting the next client while Giles does the creative stuff. Giles started doing stills photography as an assistant in the movie industry. He then moved into being a movie cameraman. Eventually, they both got tired of the long hours in the movie industry and set up their own business. They ran the

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00:27:50

Improve your sales technique with Martyn Slowman

Commercial Photographer: Your Guide to Marketing,... ·

2025/01/30

Martyn is a sales trainer; he is a non-pushy sales trainer. Everything he helps with is non-pushy selling. It’s all about helping, the opposite of the cheesy 1980s pushy salesman. Marcus asks what social selling means. This is around social media. If your customer is on a platform it makes sense to be on that platform and interact with them there. Martyn says his target market is LinkedIn so he is on there at least once a day. He says social media allows us to share what we do without being

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00:17:59

Creating a sales funnel for a photography business

Commercial Photographer: Your Guide to Marketing,... ·

2025/01/24

Sam explains that a marketing funnel is not complicated.It’s simply a way to move someone from being unknown to us to a lead and then a customer. Instead of talking about this in theory, Sam will create a sales funnel. On that basis, Sam and Marcus will create a marketing funnel for a brand shoot. What happens first? Let's say our target market is solicitors. I need to “get them into my funnel”. Sam says his go to place to find solicitors would be LinkedIn. A good start would be connecting

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00:29:40

How to not leave "money on the table" with Gillian...

Commercial Photographer: Your Guide to Marketing,... ·

2025/01/16

This is Gillian’s second show with us. Gillian uses socialmedia a lot as one of her marketing pillars. Today's show is about the extra ways we can make money, the extra money we are leaving on the table while working with our clients. Sam and Gillian discuss the fact that in many cases our clients want the extra services we offer, but simply don’t know we offer them. Offering these does not need to be salesy or pushy. It can just be letting our clients know these extra services exist

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00:29:53

How to get work with an agency with Sunjay Singh

Commercial Photographer: Your Guide to Marketing,... ·

2025/01/09

Sunjay Singh is this weeks guest. He is in the salesand marketing world. He has a video agency which he runs with his co-founder, live media UK and a small marketing company which provdes marketing managers for small businesses called Lambardar marketing. Marcus asks how it started. Sunjay says Will (co-founder) and him had never had “proper jobs”. Sunjay said when he was 14 or 15 his Dad walked in told him he had to photograph a wedding and then left. Sunjay had never taken a picture before in

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00:29:02

Modern Photography apprenticeships with Anthony Milner

Commercial Photographer: Your Guide to Marketing,... ·

2025/01/02

Anthony is going to be talking about photography apprentices. He has been a photographer for many years but was recently approached to create a photography apprenticeship. He says he has a learner who, four months in, is taking amazing photographs.Anthony explains what the apprenticeship looks like from the point of view of a photographer and apprentice. For the photographer, you have a full-time member of staff. The staff have training once per month online. They also get skills coach learning

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00:18:13

Christmas comes to Photographers everywhere

Commercial Photographer: Your Guide to Marketing,... ·

2024/12/19

This is the Christmas show. Sam is going to share three things you need to do in the new year while Marcus is going to make some predictions for the next year.Sam says the first thing to do is look at your marketing numbers for the year. Find out where your customers come from. Then look at the time (and this part will be an estimate) spent on different marketing activities. Then compare them. How much income has each marketing activity generated compared to the time you spent on it? Then

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00:24:22

Mark Kensett shares forty years of photography...

Commercial Photographer: Your Guide to Marketing,... ·

2024/12/13

Mark Kensett is a photographer and has worked in it for 40years since he was 17. Mark started in a commercial studio when he was 17—then co-founded a studio for a while. He finally sold his share in that and then moved on to work for himself. Mark says his early work was all done on large-format film cameras. Sam asks if he can tell us about some of the clients he has worked with or shoots he has done over the years. Mark started as a food photographer and told us about a shoot he did with a food

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00:28:20

How Virtual Tours Can Be a Part of Your Photography...

Commercial Photographer: Your Guide to Marketing,... ·

2024/12/05

Andy has worked with cameras for many years. Initially, he was in the CCTV industry. This role was about sales and account management. He worked long hours, and got well paid, but eventually got disillusioned with it and decided to be a commercial photography. He started out within a Google Maps niche. At the time google was recruiting photographers to do 360 virtual tours of the inside of businesses. This was very popular for several years. He also sold standard images to businesses while doing

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00:20:07

Creating a small home photography studio

Commercial Photographer: Your Guide to Marketing,... ·

2024/11/28

Marcus has been working in the studio since her started as aphotographer. His hair and fashion work was both in home studios and in larger professional studios. But what he learnt from this experience is that a large studio isn’t really needed. Sam asks if it is worth a photographer hiring a studio to experience what it’s like to use a big studio. Marcus says it’s hard as they are so expensive. But he says you can do a lot at home. Marcus’s home studio is 4m x 5m and is a spare room. He has shot

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00:31:13

Using LinkedIn to it's full potential as a...

Commercial Photographer: Your Guide to Marketing,... ·

2024/11/21

Sam and Gillian Devine are running a workshop for Photographers to get more leads and customers from the website and email marketing. Join the event hereJeff Brown is known for many things but especially encouraging photographers to use LinkedIn. Jeff Has a new version of his LinkedIn book “The Photographers missing link”. The first version of the book was written in January 2022, and the size of the book has doubled since then. Jeff says that many of his opportunities come from LinkedIn as well

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00:29:24

Falling in love with wildlife photography and African...

Commercial Photographer: Your Guide to Marketing,... ·

2024/11/14

Sam is running a “Capture Clients Workshop” with GillianDevine. Gillian and Sam will be focussing on email marketing and website design and how you can use these to get more clients and grow your business. There will be lots of practical advice that you will be able to take away at the end of the day. To book on click here. David Harrison was a Commercial Photographer and is now moving towards making his passion, wildlife photography, part of his business. David had an Uncle in South Africa

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00:22:51

Making the writing on your photography website work...

Commercial Photographer: Your Guide to Marketing,... ·

2024/11/07

There is an event for photographers about using website and email strategies for business success. This is run by Sam and Gillian Devine on the 27th November 2024.You can get more details and book a free place by clicking here. Sam and Marcus say that some photographers websites have no writing at all, which is terrible for SEO and getting business. Some things to think about before writing your website are: Make sure you know your target audience – See this show for details. What your call to

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00:28:39

Learn how to become more creative and more productive...

Commercial Photographer: Your Guide to Marketing,... ·

2024/10/31

Christian does many things. He runs a performancecoaching program, does digital media and has a program in Mozambique. Christian was a refugee at the age of 4 and moved from Chile to Germany to Russia to Africa and back to Russia. He has seen a lot of civil unrest on the way including a military coup in Chile, a civil war in Mozambique the collapse of the Soviet Union. In 1993 he started a music career in Russia and he became a pop star in Russia for about ten years. Christian says he moved from a

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00:27:38

Find great insights into running a photography...

Commercial Photographer: Your Guide to Marketing,... ·

2024/10/25

Andrew is a Sydney, Australia based photographer. He started an interview based podcast 12 years ago and now podcasting is what he spends most of his time doing, his wife runs the photography guests. In that time he has spoken to over 600 guests. He finds that the listeners get the most from listening to the average photographer working hard in their business. But he has spoken to some very famous photographers including Ben Chrisman, Gable Clintop, Gable Peterson, Sue Bryce. Andrew says he used to

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00:28:57

How do increase your revenue by using video in your...

Commercial Photographer: Your Guide to Marketing,... ·

2024/10/17

Nathan Pidd and Mike Robertson are VIP Creative. Together they run a video and photography business in Hull. Nathan had been doing photography as long as he can remember.He met Mike through a mutual friend and Mike helped on Nathan’s first wedding. In the business they have now, Nathan heads the photography side and Mike heads the video side. After three years of running the business alongside full time jobs, they decided to run the business full time. Nathan explains his training was through a

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00:20:45

Using Models in your Work

Commercial Photographer: Your Guide to Marketing,... ·

2024/10/10

This show is about working with models but is also workingwith all sorts of different people on a shoot. How do you find a fashion model for a test? A test is a situation where everyone is working together for free to build images for their portfolio. It is a very typical way of starting the fashion world. Marcus says the first thing is what a fashion model looks like. Look at fashion magazines to get an idea for this. Marcus says that fashion models should look striking / unusual. Marcus says now

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00:27:45

Get more LinkedIn by being a punk disrupter with...

Commercial Photographer: Your Guide to Marketing,... ·

2024/10/04

Gareth says his focus is the monetisation of this autism. One of his obsessions is LinkedIn. And he decided with his knowledge of LinkedIn he should help people get better with Linkedin. Gareth is also a percussionist. Marcus explains we do have a show about what we can learn from the music business.Gareth has been on LinkedIn just a year after I began. He has been on it 14 or 15 years. LinkedIn has been owned by Microsoft for quite a long time. More recently Microsoft has been getting more

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00:26:37

Making more money from your business with Accountant...

Commercial Photographer: Your Guide to Marketing,... ·

2024/09/26

Bel is part of Turpin Accounting Services a business setup by her Mum. Bel she she fell into accounting. She started in retail management, but when her Mum’s business expanded she needed help. Bel started doing data entry on her days off, and then applied for a role when it became available. So she started on admin, then moved onto bookkeeping, then accounting and did all the training in those areas on the way. Now she works with clients on business development. Marcus says he doesn’t have an

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00:23:08

Which Business Apps will help your business?

Commercial Photographer: Your Guide to Marketing,... ·

2024/09/19

This episode is sponsored by Website for photographers. Website 4 photographers help photographers get more leads from their websites. You can get in touch here⁠⁠⁠⁠⁠⁠⁠⁠info@website4photographers.co.uk⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠01482 765871 This week Sam talks about apps you can use in your business. Accounting apps This is a vital part of all of our businesses. This can be done on excel, but this doesn’t give you much business information. The app also makes your life easy in many ways. Once the template

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