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PODCAST

Rockstar CMO FM

In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he"s no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

25:12

The Rose & Rockstar: Short Measures and Podcast Lessons

Rockstar CMO FM ·

2025/05/17

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, following a discussion about alcohol measures in Scotland, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today. Some of the things they discussed: Building an audience before launching a

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39:35

Rockstar CMO Studio: The Soft Stuff is the Hard Stuff

Rockstar CMO FM ·

2025/05/14

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 - the hard stuff of getting the soft stuff right when implementing marketing technology. They cover five things to consider: #1 Identify business needs #2 Develop new processes. #3 Develop new skills #4 Manage change #5 Measure success. As always, we welcome your feedback. If you have a suggestion for a topic

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22:50

The Rose & Rockstar: Controversy and Connection

Rockstar CMO FM ·

2025/05/10

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a classic tipple, Ian and Robert step into the minefield of controversial content. How edgy and different should we be? Based on a recent article Robert published on the Content Marketing Institute’s blog - Surprise! Your Most Controversial

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42:11

The Rockstar CMO Studio: Cathy’s Take on 90 Days

Rockstar CMO FM ·

2025/05/07

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott gets her take on a marketing leader's first 90 days. Some talking points from this week: Cathy is a fan of the first 30/60/90 day plans - but also day 1 and week 1 The first 30 days are about listening and building trust The importance of a comms plan Where measurement, data, and analysis fit in Employee engagement as part of marketing

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22:42

The Rose & Rockstar: Gartner’s Digital Detox Prediction

Rockstar CMO FM ·

2025/05/03

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week Ian and Robert discuss a prediction from Gartner that we will need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing. The main points from the bar this week:

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36:26

The Rockstar CMO Studio: First 90 Days in The Machine

Rockstar CMO FM ·

2025/05/01

This week, Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of the 5 F’in’ Marketing Fundamentals - The Campaign. The Machine, roughly equates to Marketing Operations a role that Jeff knows well, having created several marketing operations teams before going on to advise enterprises through his work at Sirius Decisions and Forrester. In this episode, Ian and Jeff step through the five cylinders of the machine and what the new CMO needs to pay attention to in

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26:15

The Rose & Rockstar: Slowing Down the Vibe

Rockstar CMO FM ·

2025/04/26

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing. The main points from the bar this week: The idea of vibe marketing Speed in

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34:29

The Rockstar CMO Studio: First 90 Days of the Campaign

Rockstar CMO FM ·

2025/04/23

This week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the fourth of their 5 F’in’ Marketing Fundamentals - The Campaign. The first three fundamentals are primary inputs to when and how you communicate to your customers and prospects, and this fundamental is where the rubber hits the road as you use that insight and content to engage with relevant, customer-centric campaigns. Clearly, in the first 90 days, this is primarily about listening and understanding what is

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23:54

The Rose & Rockstar: The Google Does Not Abide

Rockstar CMO FM ·

2025/04/19

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Robert feels that the dude does not abide, inspiring his cocktail choice, and he and Ian discuss the AI-dominated Google search experience and how this impacts our content marketing. The main points from the bar

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31:59

The Rockstar CMO Studio: First 90 Days of the Story

Rockstar CMO FM ·

2025/04/16

This week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Story, which is developing a content marketing strategy. The five steps they discuss this week Know why you are creating a content strategy Doing the knowledge Being useful Understanding why you Launch it like a product As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links

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23:15

The Rose & Rockstar: It’s Called Marketing

Rockstar CMO FM ·

2025/04/12

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Robert reaches for a classic cocktail that is appropriate for this week’s topic as he and Ian discuss the marketing classics as an antidote to today’s apparent obsession with reinventing marketing. The main

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35:56

The Rockstar CMO Studio: Going Nuts for a Masterplan

Rockstar CMO FM ·

2025/04/09

This week, Ian and Jeff continue to discuss a CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Masterplan, plus a bonus conversation about nuts. Some talking points from this week: Aligning marketing with business objectives and defining measurable goals and OKRs Assessing dependencies and evaluating the tech stack Balancing short-term wins with long-term strategy Adapting your master plan As always, we welcome your feedback. If you have a suggestion

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22:43

The Rose & Rockstar: Artificially Intelligent

Rockstar CMO FM ·

2025/04/05

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Robert has a fabulous cocktail for the Californian sunshine, and him and Ian discuss a LinkedIn post by author, keynote speaker, and business transformation consultant Tom Goodwin that starts with the line “The

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37:29

The Rockstar CMO Studio: Cathy, Fields, and Meadows

Rockstar CMO FM ·

2025/04/03

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. This week, she and Ian discuss localization, which remains a hot topic when publishing content, and she shares her experience working with international clients. Some talking points from this week: Companies often confuse translation and localization The stats that show the benefits of good localization Local knowledge is vital for cultural awareness Content strategies often fall apart when

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23:21

The Rose & Rockstar: Ignoring Mark Twain

Rockstar CMO FM ·

2025/03/29

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a fabulous weekend cocktail while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, ignoring the advice of Mark Twain to never discuss politics or religion in polite company, the chaps tackle brands navigating the politicization of everything. They discuss: Brands must navigate the

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39:21

The Rockstar CMO Studio: First 90 Days of Knowledge

Rockstar CMO FM ·

2025/03/26

This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and this week, he and our host, Ian Truscott, focus on the first of their 5 F’in’ marketing fundamentals - The Knowledge - and the first steps of figuring out the current situation. In this discussion, they cover: Recap on the 5 B2B F’in’ Marketing Fundamentals The STARS model and market and category analysis Customer insights and understanding the ideal customer profile Effective communication Assessing

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27:49

The Rose & Rockstar: Are Corporate Websites Dead?

Rockstar CMO FM ·

2025/03/22

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic. This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites. They discuss: What is cachaça? How corporate websites need to evolve, not die How technology and SEO have driven the

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44:40

The Rockstar CMO Studio: Simon Saves the MQL (Kidding!)

Rockstar CMO FM ·

2025/03/19

This week, marketing and revenue operations expert Simon Daniels joins Ian after a two-year break working with Forrester to discuss how we define the discipline of revenue operations, how this sits with sales operations and marketing operations, and how we should implement this function. In this discussion, they cover: Revenue operations, marketing, sales, and customer success operations. The organizational structure for RevOps varies by business context. Collaboration between sales and

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22:50

The Rose & Rockstar: Content, Charisma & Community

Rockstar CMO FM ·

2025/03/15

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic. This week, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma and community. They discuss: The evolution of thought leadership as AI makes research a commodity Storytelling and the

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29:03

The Rockstar CMO Studio: Cathy Comms Chat

Rockstar CMO FM ·

2025/03/12

This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices that spills into a chat about general management training, personality types, and how employees are expected to figure it all out on their own. Communication tools best uses The need for communication skills training Evolving communication practices Working on the communication culture in your organization Understanding personality types Management skills and how to reward individual

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333 results

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