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PODCAST

Grow Your B2B SaaS

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fund your SaaS with external money. As Joran is a founder himself of a B2B SaaS, he will ask the

business entrepreneurship

All Episodes

00:30:04

S5E21 – How to grow your B2B SaaS to 10K MRR? Advice...

Grow Your B2B SaaS ·

2025/02/11

Are you building a B2B SaaS andaiming to hit 10K MRR? Then this episode is a must-listen! In this special episode, we’ve gathered insights from 20 experienced guests from Season 5 of the "Grow Your B2B SaaS" podcast. Each guest shares their top advice to help founders like you reach the crucial milestone of 10K MRR. Hosted by Joran Hofman, founder of Reditus, this episode is packed with practical strategies forscaling your SaaS business in a sustainable way. Get ready for a wealth of

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00:35:00

S5E20 - How To Build Up Brand Authority as a B2B SaaS...

Grow Your B2B SaaS ·

2025/02/04

Do you want to build up Brand authority as a B2B SaaS and not sure where to start? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman talks with Melissa Rosenthal, co-founder of Outlever. Melissa, with experience at BuzzFeed, Cheddar, and ClickUp, shares her expert insights on how to build brand authority and become a thought leader in the B2B SaaS space. If you're ready to stand out and become a trusted voice in your industry, this episode is packed with tips you won't want to

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00:51:44

S5E19 - Build a Profitable SaaS SEO Strategy:...

Grow Your B2B SaaS ·

2025/01/28

Want to build a profitable SaaS SEO strategy and leverage customer insights to drive sustainable organic growth? Are you unsure whether SEO is right for your business? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sits down with Sam Dunning, the founder of Breaking B2B, to explore the world of Search Engine Optimization (SEO). Sam shares his expert insights on why SEO might not be the best fit for every company, particularly in the B2B SaaS sector. He stresses the importance

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00:45:12

S5E18 - How to Position Your B2B SaaS for Explosive...

Grow Your B2B SaaS ·

2025/01/21

How do you position your B2B SaaS for explosive growth? In this exciting episode of the Grow Your B2B SaaS podcast, host Joran Hofman sits down with April Dunford, the founder of Ambient Strategy and a leading expert in brand positioning. April shares valuable insights on why positioning is crucial for success in the B2B SaaS world.Positioning is often confused with branding and messaging, but it’s far more important and foundational. It’s about clearly defining why your product is the best at

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00:42:44

S5E17 - How to build a Brand strategy for your SaaS...

Grow Your B2B SaaS ·

2025/01/14

Are you wondering how to build a brand strategy for your SaaS? In this insightful episode of the Grow Your B2B SaaS Podcast, host Joran sits down with Angeley Mullins, former CCO at Resourcify, to explore the art of building a brand strategy for SaaS companies. With over 20 years of global leadership experience at companies like Amazon, GoDaddy, and Intuit, Angeley is a highly respected marketing and sales expert. Recognized by CrunchBase as one of the most influential women in sales, she offers a

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00:38:29

S5E16 - How to set up & grow a SaaS affiliate program...

Grow Your B2B SaaS ·

2025/01/07

What exactly is affiliate marketing, and how can you successfully set up and scale a SaaS affiliate program? In this exciting episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sits down with Adam Glazer, the President of Partner Commerce, to explore the strategies for launching and growing a thriving affiliate program. Adam, a true expert in the field, explains that affiliate marketing is a referral-based partnership model where an affiliate, or publisher, drives traffic or leads to an

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00:40:38

S5E15 - How to leverage Social Media to become a $4B...

Grow Your B2B SaaS ·

2024/12/31

In this episode of Grow Your B2B SaaS Podcast, host Joran welcomes Chris Cunningham, head of social media at ClickUp, a company that has grown into a $4 billion entity since its launch in January 2017. Chris discusses his transition from VP of Sales to leading ClickUp's brand and social media strategies, offering valuable insights into how ClickUp leverages social media to generate impressive monthly impressions and build a recognizable brand.Key Timecodes (1:23) - Chris Cunningham's Background

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00:44:07

S5E14 - 7 was to build a successful SaaS without big...

Grow Your B2B SaaS ·

2024/12/24

What are the 7 was to build a successful SaaS without big VC funding? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman chats with Greg Head, a veteran in the software industry with over 30 years of experience. Greg has played a key role in the growth of multiple companies in the CRM space, such as Act, SalesLogix, and Infusionsoft. Currently, he advises SaaS founders through his Practical Founders group and hosts the Practical Founder podcast. In this episode, they explore his

en

00:37:14

S5E13 - how to hire your first marketing leader for a...

Grow Your B2B SaaS ·

2024/12/17

In today's episode of the Grow Your B2B SaaS podcast, host Joran Hofman sits down with Andrew Davis, the CMO at Paddle, to explore how to hire your first marketing leader for a B2B SaaS Startup. In this comprehensive guide, they dive into the critical relationship between founders and their first marketing hire. Andrew shares valuable insights on building a successful founder-marketer relationship, a topic that continues to resonate with many B2B SaaS founders. Having been both a founder and a

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00:48:31

S5E12 - The path to a successful $100M+ SaaS exit...

Grow Your B2B SaaS ·

2024/12/10

Are you a SaaS founder dreaming of scaling your company from $1 million in Annual Recurring Revenue (ARR) to a $100 million exit? Well, you're not alone! In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman talks with Ryan Allis, the CEO and founder of SaasRise, to explore how to achieve just that. Ryan has a proven track record, having built iContact from zero to $50 million in ARR and selling it for $169 million. Now, through SaasRise, Ryan helps other SaaS founders build their

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00:39:19

S5E11 - Secrets to Going Global: How Startups Can...

Grow Your B2B SaaS ·

2024/12/03

In this insightful episode, Joran engages with Gilles Bertaux on the Grow Your B2B SaaS Podcast, the co-founder of Livestorm, a platform designed for organizing and hosting engaging webinars. Founded in 2016, Livestorm has successfully gone global, boasting over 5,000 clients worldwide. Gilles shares valuable lessons from Livestorm’s journey, offering a wealth of knowledge for startups looking to expand internationally. The conversation covers essential strategies and insights for businesses

en

00:36:57

S5E10 - How to Start and Grow a B2B Podcast: Expert...

Grow Your B2B SaaS ·

2024/11/26

In today’s episode of the Grow Your B2B SaaS podcast, host Joran hofman dives into the world of B2B podcasting with Tom Hunt, an entrepreneur who has seen the highs and lows of building businesses. With 17 business attempts and 11 investments, Tom found success with Fame, a company dedicated to launching and growing podcasts for B2B businesses. Today, Tom shares his extensive experience in creating successful B2B podcasts, generating valuable content, and using podcasts as powerful marketing

en

00:36:43

S5E9 - From Agency to SaaS: Strategies for Growing...

Grow Your B2B SaaS ·

2024/11/19

Many agency owners dream of transitioning from service-based businesses to creating their own Software as a Service (SaaS) products. The appeal is undeniable: a scalable business model that generates recurring revenue and offers greater autonomy. However, making the shift from running an agency to building a SaaS isn’t a walk in the park. It demands careful strategy, meticulous planning, and a clear understanding of both the challenges and opportunities ahead.In a recent episode of the Grow Your

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00:39:43

S5E8 - Mastering Message-Market Fit: Essential...

Grow Your B2B SaaS ·

2024/11/12

What is message-market fit, and what are the essential strategies for B2B SaaS success? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sits down with Diane Wiredu, a messaging expert and founder @ Lion Words, to dive into the concept of message-market fit. She emphasizes the importance of crafting messages that resonate with prospects and succinctly articulate the value and uniqueness of a product. Diane argues that achieving message-market fit is crucial for B2B SaaS

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00:43:59

S5E7 - From Idea to Income: How to Build, Launch &...

Grow Your B2B SaaS ·

2024/11/05

In today’s fast-paced digital world, micro SaaS platforms are making waves and for good reason. As our guest describes it, micro SaaS is a streamlined version of Software as a Service that addresses specific problems with targeted solutions. Unlike traditional SaaS, which aims to cover a broad range of needs, micro SaaS focuses on niche markets, often created by solo entrepreneurs or small teams. This trend signals a shift toward more specialized, affordable, and user-friendly software that truly

en

00:43:08

S5E6 - Leveraging Customer Success for SaaS Growth:...

Grow Your B2B SaaS ·

2024/10/29

When it comes to Software as a Service (SaaS) business, customer success plays a crucial role in keeping a business healthy and thriving. It’s not just about acquiring new customers; it’s equally important to ensure that existing customers are satisfied and see the value in your product. Customer success focuses on enhancing customer experiences and encouraging effective product usage, while customer support addresses immediate issues as they arise. Together, these components work harmoniously to

en

00:50:02

S5E5 - How to Mold your GTM Team into a Revenue Factory

Grow Your B2B SaaS ·

2024/10/22

Scaling revenue operations effectively is essential to long-term success for any B2B SaaS company. Jacco van der Kooij, the founder of Winning by Design and author of Revenue Architecture, offers invaluable wisdom on creating a sales framework that adapts to the modern business environment. His insights are especially crucial for SaaS companies seeking to grow strategically, streamline their go-to-market strategies, and drive sustainable revenue. Let’s dive into some of the key takeaways from

en

00:25:02

S5E4 - Affiliate Marketing for B2B SaaS companies...

Grow Your B2B SaaS ·

2024/10/15

Affiliate marketing is an invaluable strategy for B2B SaaS companies that want to expand their reach and increase sales. In this special episode, the host of this show Grow Your B2B SaaS Podcast, Joran Hofman, founder of Reditus, hosts himself to dissect the crucial topic of affiliate marketing. By leveraging third-party affiliates—such as influencers, bloggers, and consultants—companies can promote their products or services and pay affiliates a commission for driving conversions. This indirect

en

00:34:21

S5E3 - The Playbook of Growing 20+ B2B SaaS...

Grow Your B2B SaaS ·

2024/10/08

In today's world of technology, many entrepreneurs are interested in Software as a Service (SaaS) businesses. But running a successful SaaS company is not always easy. In this episode on the Grow Your B2B SaaS host Joran Hofman sits down with Tim Schumacher, co-founder of SaaS Group, who has built a proven playbook for growing 20+ B2B SaaS companies. His playbook gives useful advice on how to overcome challenges and build strong SaaS businesses. SaaS Group has acquired over 20 B2B SaaS companies,

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00:36:37

S5E2 - Building a Sustainable SaaS Business: Key...

Grow Your B2B SaaS ·

2024/10/01

In the B2B SaaS world, achieving sustainable growth is no small feat. It involves more than just capturing quick wins; it requires a well-thought-out strategy that ensures long-term success. In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sat down live with Ferdinand Goetzen, a founding partner at the Growth Syndicate, at the B2B Rocks SaaS event in Paris, where Ferdinand shared his key tips for building a strong SaaS business and offered valuable insights into this complex

en

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