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PODCAST

The Purposeful Marketing Podcast

Mary Keough, Aaron Weekes and James Boeckmann

Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters. Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you"re ready to discover how to make purposeful marketing work for you,

business marketing

All Episodes

00:29:22

#80: Why should B2B marketers learn to sell...

The Purposeful Marketing Podcast ·

2024/02/06

Join Aaron and special guest James Ricks, Consulting Launchpad, in a dynamic conversation on the indispensable skill of selling yourself effectively in the latest episode of the Purposeful Marketing Podcast. Together, they unravel the intricacies of communicating your value proposition, building confidence, and exploring avenues for personal and professional growth. Key Takeaways Selling yourself is crucial for career growth and success. It involves communicating your value, the problem you

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00:31:20

#79: How can B2B Marketers get comfortable with...

The Purposeful Marketing Podcast ·

2024/01/30

How do you get comfortable with nuance in your career? James and Mary unpack that question in this insightful episode of the Purposeful Marketing Podcast. The hosts discuss the prevalent trend of oversimplification in marketing thinking, shedding light on the pitfalls of black-and-white approaches and advocating for a more nuanced perspective. The episode kicks off with an exploration of the oversimplification trap, emphasizing the need to resist the allure of straightforward solutions. James and

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00:44:16

#78: How to evaluate your career in B2B marketing and...

The Purposeful Marketing Podcast ·

2024/01/23

Welcome back to the Purposeful Marketing Podcast, where real talk meets marketing insights! Aaron, Mary, and James are back with a no-holds-barred episode, diving into the nuances of career decisions and growth. In this candid conversation, Mary opens up about her recent career move and the thought process behind it. The episode kicks off with Mary sharing her journey of landing a new position, driven by her aspiration for growth and leadership. She sheds light on the internal struggles,

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00:21:18

#77: What's the relevance of Paid Search and Google...

The Purposeful Marketing Podcast ·

2024/01/16

Hello listeners. Aaron is here to talk about a new format on The Purposeful Marketing Podcast. Once a month, we are inviting Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76 to discuss the hardest challenges, questions, and executions that performance marketers face in their day-to-day executions. In this Sixth installment, Aaron and Kevin go deep into Google Ads. They emphasize the importance of considering the specific industry and target audience when deciding whether to

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00:42:01

#76: How can B2B marketers navigate parenthood and...

The Purposeful Marketing Podcast ·

2024/01/08

What questions have entered your mind today? For the hosts, it's thinking about being a career partner. Aaron, Mary, and James are back to reflect on the journey of B2B marketer parenthood with the brilliant Grace Wright, Strategy Director at Gorilla 76, and a friend close to their hearts! Aaron sets the stage for the conversation by sharing the essence of the Purposeful Marketing Podcast—a space where candid conversations about ideas, challenges, and roadblocks unfold for B2B marketers

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00:33:12

#75: What should a B2B marketer's mindset be in 2024?

The Purposeful Marketing Podcast ·

2023/12/20

Welcome back to the Purposeful Marketing podcast. Aaron is taking a break today, leaving the floor to Mary and James. The hosts reflect on season 3 of the podcast and how the journey so far setts the stage for a mindful 2024. James provides a sneak peek into the podcast's evolution, breaking down the thematic seasons that have shaped the Purposeful Marketing narrative. Season One delved into the foundational principles, Season Two explored the practicalities of attribution, and now, in Season

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00:42:12

#74: What is pipeline anxiety? Ft. Trinity Nguyen, VP...

The Purposeful Marketing Podcast ·

2023/12/12

Welcome back to the Purposeful Marketing Podcast! Trinity Nguyen, VP of Marketing at UserGems, joins Aaron, Mary, and James. In this episode, we discuss pipeline anxiety – that unsettling feeling we all get when pondering the future of our sales funnel. Why focus on pipeline anxiety in the first place? Trinity takes us back to UserGems' strategic shift, explaining how the team identified and addressed the need for a more descriptive narrative. Trinity narrates her journey into UserGems, from

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00:37:19

#73: Who should own the CRM? Ft. Caleb Rule, Rule...

The Purposeful Marketing Podcast ·

2023/12/06

Summary Welcome back to the Purposeful Marketing podcast. Today's episode features a new show format with a return guest, Caleb Rule. The conversation explores the question of who owns the CRM and the different perspectives on this topic. The discussion covers the roles of IT, marketing, sales, and revenue operations in CRM ownership. It emphasizes the importance of scalability, governance, collaboration between departments, and how a strong leader ensures effective management and utilization of

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00:36:16

#72: What stops you from creating new types of...

The Purposeful Marketing Podcast ·

2023/11/29

What stops you from creating new types of content? Welcome back, Purposeful Marketers! In this exciting Season 3 episode of the Purposeful Marketing Podcast, your hosts, Aaron, Mary, and James, ask the big questions about content creation, focusing on the changing landscape going into 2024. Joined by returning guest Joseph Lewin, Director of Growth at Proofpoint Marketing, the conversation takes an adventurous turn as they explore why marketers should be daring to try new types of content. 🚀

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00:32:57

#71: Why do CRMs, a 20-year-old B2B product category,...

The Purposeful Marketing Podcast ·

2023/11/20

Welcome back to the Purposeful Marketing Podcast! In this episode, hosts Aaron and Mary chat with Chris Carolan, Co-Founder of Conveying Your Message LLC, about a critical question impacting marketing and sales teams: Why do CRMs, a 20-year-old B2B product category, still struggle with adoption and usage? Chris shares insights from his 15 years of experience in sales, marketing, and CRM implementation. As co-founder of a growth consulting agency, he sheds light on the challenges organizations face,

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00:37:36

#70: Why do we crave community? Ft. Peyton Warren,...

The Purposeful Marketing Podcast ·

2023/11/07

In this episode of the Purposeful Marketing Podcast, hosts Aaron Mary, and James chat with Peyton Warren, Sr. Strategist at Gorilla 76 about the episodes big question: why do we crave community? Peyton shares her experiences with Industrial Marketing Live, a community she helps run. They all discuss the importance of building and nurturing a community in the world of industrial marketing. This episode delves into various aspects of community building, the growth of Industrial Marketing Live, and

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00:30:07

#69: Should you maximize your growth or maximize your...

The Purposeful Marketing Podcast ·

2023/10/31

Welcome to a special episode of the Purposeful Marketing Podcast, where marketing and parenting collide! Join Aaron, James, and Mary as they tackle a fundamental question: Should you maximize growth or prioritize learning within your business? They explore the trade-offs and challenges of striking the right balance between these two priorities. Is it possible to grow and learn, or do you need to make sacrifices? What happens when growth activities overshadow learning and knowledge sharing? The

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00:28:53

#68: Can you still grow with SEO? Ft. Sara Taher, SEO...

The Purposeful Marketing Podcast ·

2023/10/25

In this episode of the Purposeful Marketing podcast, hosts Aaron, Mary & James are joined by SEO expert Sara Taher, SEO Manager at Assembly, to discuss whether businesses can still find growth through SEO in today's evolving digital landscape. They cover high-level SEO strategy, analyzing when SEO does and doesn't make sense for a business, ways to continually upskill in SEO, and more. Listeners can expect to come away with a deeper understanding of holistic SEO approaches beyond one-off

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00:28:35

#67: How to pick your battles as a marketer?

The Purposeful Marketing Podcast ·

2023/10/13

In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and James discuss what would happen if marketers were braver. They tackle big questions around goals, strategy, tactics, communication, and picking your battles as a marketer to drive long-term success. Key Discussion Points: - The importance of committing to a long-term marketing strategy and avoiding short-term distractions (00:03:54) - Owning your narrative as a marketer - your strategy and tactics - to influence stakeholders

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00:39:25

#66: How do you put marketing operations into...

The Purposeful Marketing Podcast ·

2023/10/02

In this episode of the Purposeful Marketing Podcast, hosts Aaron Weekes and Mary Keough converse with Mike Rizzo, founder of a Marketing Operations Community, MarketingOps.com. They discuss common misconceptions and pain points for the marketing operations job function, how marketing operations can provide strategic value, and how to build a community of practice. Listeners can gain insights into the importance of Marketing Ops and building collaborative communities. They discuss: - Common

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00:35:52

#65: How to make a podcast work for your B2B...

The Purposeful Marketing Podcast ·

2023/09/22

Welcome back to The Purposeful Marketing podcast. In this episode, hosts Aaron, Mary, and James speak with Ellen Schwartze, a marketing powerhouse who previously launched and hosted a podcast for a SaaS company. They discuss strategies and considerations around starting a podcast specifically for B2B SaaS startups, including defining your "why", setting goals, tracking metrics, promoting, and more. Listeners will gain valuable advice and lessons learned for leveraging podcasting to

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00:44:32

#64: What is the right and wrong way to enter a lead...

The Purposeful Marketing Podcast ·

2023/09/15

Today on the Purposeful Marketing podcast we dive deep into the world of Marketing Operations (MOPs) with our guest, Sydney Mulligan, co-founder of EMMIE Collective—a women-led marketing and revenue operations consultancy. Sydney Mulligan takes the floor to introduce herself and share her decade of experience in marketing ops, particularly in Marketo. Sydney also hosts the "Pretty Funny Business" podcast, which offers an entertaining look at our marketing world filled with humor and

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00:27:24

#63: Is marketing subjective? Ft. Janelle Amos,...

The Purposeful Marketing Podcast ·

2023/09/05

Welcome to another exciting episode of The Purposeful Marketing Podcast. Aaron takes the helm in this special edition as Mary and James are off on exciting adventures, including getting married! Congratulations to James! Aaron starts the show by addressing the feedback from their listeners who wanted more tactical expertise. To meet this demand, he invites a special guest, Janelle Amos, Founder and Chief Strategist of Elevate Growth, to delve into the world of Go-to-Market (GTM) strategy. But before

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00:35:47

#62: How should you build an inbound motion from...

The Purposeful Marketing Podcast ·

2023/08/29

Welcome back to the Purposeful Marketing Podcast! Hosts Aaron, Mary, and James are back with a thought-provoking episode featuring special guest Caleb Rule, Rule Marketing Group. The hosts and Caleb explore the differences in creating inbound strategies for SaaS and manufacturing industries. The conversation revolves around the core components of successful inbound strategy, emphasizing the importance of customer interviews, understanding customer behavior, and aligning marketing efforts with sales

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00:33:24

#61: What Are The Timeless Pillars of Paid Media...

The Purposeful Marketing Podcast ·

2023/08/22

Welcome back to the Purposeful Marketing Podcast with your hosts, Aaron, Mary, and James. .Today, we have a special guest, Bob Kahns, Performance Marketing Manager at Proofpoint Marketing. Bob joins us to dive deep into performance marketing and discuss the evolution of paid media with his wealth of experience across various stages of his career. Our conversation focuses on the enduring aspects of paid media (budget, targeting, creative, analysis) marketing that stand the test of time. As we explore

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122 results

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