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PODCAST

Spirited Advocate Podcast

Distilled Spirits Council of the United States

The Spirited Advocate Podcast brings together leaders in the distilled spirits industry to discuss pressing issues of the day. The spirits industry is comprised of so much more than alcohol producers– its farmers, manufacturers, distillers and more here in the U.S. and around the globe. Host Chris Swonger and his guests explore it all while enjoying their favorite cocktail or distilled spirit.

business management

All Episodes

00:27:45

017 Southern Glazer’s Proof Platform

Spirited Advocate Podcast ·

2020/10/29

Southern Glazer's John Wittig joins the Spirited Advocate Podcast to talk about their e-commerce platform, Proof. From ensuring retailers can quickly navigate the site and order customers exactly what they want to working to close the distribution gap, Wittig covers everything about operating in the digital marketplace. While the platform was put in place before the onset of COVID, Proof has grown drastically since the pandemic and helped the spirits industry thrive in the 21st century.

en-us

00:21:07

016 Veteran Owned American Revolution

Spirited Advocate Podcast ·

2020/10/15

Founder and CEO of American Revolution Vodka, Walter Kerpa, joins the Spirited Advocate Podcast to talk about what it means to be a veteran re-entering society and how important business opportunities, like those offered at Revolution Vodka, are to that effort. Kerpa also covers the serious issues plaguing the veteran community while delving into his family history and new plans for the future.

en-us

00:28:44

015 A Fiddle Player and an Orphan: The story of Uncle...

Spirited Advocate Podcast ·

2020/10/01

You've heard of Jack Daniel, but have you heard of Nearest Green - the man born into slavery who not only taught Jack how to make whiskey and all about the Lincoln County Process, but who is now known to be the first African-American master distiller ever recorded in the U.S.? This week's guest - Fawn Weaver (now CEO of Uncle Nearest Distillery) talks all about uncovering Nearest's story and how what she found was really a story of love filled with mutual respect and admiration between Jack and

en-us

00:29:27

014 How LibDib is Revolutionizing the Spirits...

Spirited Advocate Podcast ·

2020/09/17

Ever heard of product distribution without trucks, warehouses or salespeople? That's exactly what LibDib Founder and CEO Cheryl Murphy Durzy has created by using innovation (and the internet) to connect suppliers with retailers and get more brands in front of more consumers. She joins the Spirited Advocate Podcast along with Republic National Distributing Company's CEO Tom Cole to talk about their partnership and how it is revolutionizing the spirits marketplace all within the three-tier

en-us

00:39:25

013 WhiskyCast's Mark Gillespie

Spirited Advocate Podcast ·

2020/09/03

Host of his own podcast, The WhiskyCast, Mark Gillespie joins the Spirited Advocate Podcast to talk about his experiences diving into the world of whisky, some of his favorite (and most interesting) interviews over the last 15 years and what's on the horizon for the spirits industry post-COVID. WhiskyCast has a worldwide online community with listeners in more than 180 countries.

en-us

00:35:28

012 Data-Driven Decision Making in the Spirits Industry

Spirited Advocate Podcast ·

2020/08/20

IWSR’s COO, Brandy Rand, has nearly two decades of experience in the spirits industry and joins host Chris Swonger to talk about how data should drive decision making. From building a brand online to the impacts of cannabis on the spirits industry – Rand eloquently depicts the evolving marketplace and gives insights into the future of spirits.

en-us

00:48:28

011 Agave Loco's Tom Maas on 3 Decades in the Industry

Spirited Advocate Podcast ·

2020/08/06

From Al Capone’s influence on the spirits industry to cosmopolitans in Sex and the City, Tom Maas, CEO of Agave Loco, shares what he’s learned over more than three decades in the distilled spirits industry. A self-proclaimed “bullish” entrepreneur, Maas dives into what it was like working for big names like Jim Beam and Jack Daniels and then going out on his own to start Agave Loco and RumChata. Artful storytelling and industry expertise from Maas make this episode a can’t miss.

en-us

00:32:38

010 Breakthru Beverage with Danny Wirtz

Spirited Advocate Podcast ·

2020/07/23

Vice Chairman of Breakthru Beverage Group Danny Wirtz joins the Spirited Advocate Podcast to bring a wholesaler's perspective. He discusses how the spirits industry must maintain responsibility as the market evolves, his family-owned and operated business and his new role as the chairman of WSWA.

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00:33:22

009 A Toast to Diageo’s Deirdre Mahlan

Spirited Advocate Podcast ·

2020/07/09

In one of her last interviews as president of Diageo North America, Deirdre Mahlan reflects on how the spirits industry has changed over the years and looks forward to all the great things to come. From trends in the marketplace to Deirdre's accomplishments and their favorite drinks, host Chris Swonger covers it all while toasting to a new chapter after Deirdre's retirement. (Note: Deirdre Mahlan officially retired on June 30, 2020.)

en-us

00:31:30

008 Bourbonism: Congressman John Yarmuth

Spirited Advocate Podcast ·

2020/06/25

Congressman John Yarmuth (D-Ky.) – co-chair of the Congressional Bourbon Caucus – joins host Chris Swonger to talk all things bourbon, including its mystique and what "Bourbonism" means. The two also touch on the negative impacts of tariffs, the need for economic relief for craft distillers, and current events.

en-us

00:54:38

007 Jim Canepa: Turning Ohio's Liquor Division Around

Spirited Advocate Podcast ·

2020/06/11

Host Chris Swonger is joined by Jim Canepa, superintendent of the Ohio Division of Liquor Control, to discuss how he took the state's distilled spirits operations from "dumpster fire" to one of the best control states in the nation. David Wojnar, DISCUS vice president of state government relations, also joins to dig into the long - sometimes complicated - relationship with Ohio's Liquor Control.

en-us

00:30:58

006 E-Commerce and the Spirits Industry

Spirited Advocate Podcast ·

2020/05/28

As COVID-19 has forced consumers to find new ways to enjoy their favorite spirits in the comfort of their home, consumer demand for online sales in the industry has grown. Chris Swonger speaks with president and co-founder of Reserve Bar, Lindsay Held, to see just how e-commerce has been impacted and what the future of the spirits industry looks like.

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00:28:52

005 All About Scotch Whisky

Spirited Advocate Podcast ·

2020/05/14

What's it like to represent one of Scotland's most accessible and most dynamic industries? Host Chris Swonger speaks with Scotch Whisky Association CEO Karen Betts to find out. Other topics include Brexit, tariffs and the western U.S. coastline.

en-us

00:40:30

004 Woody Harrelson, Martha Stewart and Barack Obama...

Spirited Advocate Podcast ·

2020/04/30

What do Woody Harrelson, Martha Stewart and Barack Obama all have in common? They’ve had a cocktail made for them by Derek Brown, owner of the Columbia Room which has won the award of Best American Cocktail Bar. Host Chris Swonger discusses what it’s like to make drinks for the famous as well as diving in to some of the more difficult challenges bars face with COVID-19.

en-us

00:31:59

003 Spirits Perspective: Combating COVID-19

Spirited Advocate Podcast ·

2020/04/16

Distilled Spirits Council of the United States President and CEO Chris Swonger discusses impacts of COVID-19 with Bob Dorfman, director of Montgomery County Alcohol Beverage Services. Specifically, Bob delves into the creative solutions his team has used to ensure business stay operational while protecting consumers and employees.

en-us

00:27:10

002 Part Two: (American) Whiskey, Tariffs an COVID-19

Spirited Advocate Podcast ·

2020/04/02

DISCUS President and CEO shares a drink with Amir Peay, owner of James E. Pepper distillery in Lexington, Kentucky. Peay sheds light on how tariffs are affecting U.S. businesses like his, while delving into the history that allowed him to revive the James E. Pepper brand.

en-us

00:23:01

001 Part One: (Irish) Whiskey, Tariffs and COVID-19

Spirited Advocate Podcast ·

2020/03/19

In the first-ever Spirited Advocate Podcast episode, DISCUS President and CEO shares a drink with William Lavelle, head of the Irish Whiskey Association. From tariffs to current concerns surrounding COVID-19, William brings an international perspective to topical issues facing the distilled spirits industry – and Irish Whiskey in particular.

en-us

57 results

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