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PODCAST

Mastering the Business of Interior Design: Success by Design

Katie Decker-Erickson, Business Coach for Interior Designers

As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you"re launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying

business entrepreneurship

All Episodes

42:03

44: Finances & Marketing for Interior Designers in...

Mastering the Business of Interior Design: Success by... ·

2025/02/14

Send Katie a Text Message!! As interior designers, we love being creative and bringing a client’s vision to life. Financials, budgets, and marketing strategies? Not so much. But our firms simply don’t exist without these key elements of business. Between the neverending natural disasters, dramatic economic shakeup, and mounting questions of what to focus on to grow the business—it’s feeling pretty intense for all of us. So… let’s talk about it!In this Q1 episode of The Table series, LuAnn Nigara,

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14:34

43: 3 Steps to Building a Lasting Business Legacy

Mastering the Business of Interior Design: Success by... ·

2025/01/31

Send Katie a Text Message!! In this solo episode, we're honing in on what it takes to build a business legacy. That may sound like nailing jello to a wall, but there are specific, actionable steps you can take to make this happen!This isn’t just about scaling your firm or making a name for yourself. This is about creating something that lasts well beyond your time in the industry. It’s about shifting focus from those short-term wins—and instead planning for an impact that resonates, endures,

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38:07

42: Technology & Automation for Interior Design with...

Mastering the Business of Interior Design: Success by... ·

2025/01/17

Send Katie a Text Message!! Unless you’re a drafter, most of us in the interior design world loathe technology. But it’s a necessary part of the job when it comes to running a business. So… how can tech support the design process and in scaling a business? My tech go-to, Danny Marsh, joins us for this episode! Danny shares technology challenges unique to interior designers, emerging tech trends, how certain software can actually hinder business growth, and a bit about his tech firm that’s just for

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48:56

41: Mindset Shifts to Scale Your Business Beyond...

Mastering the Business of Interior Design: Success by... ·

2025/01/03

Send Katie a Text Message!! The mental gymnastics it takes to start a business is just… different from the mindset shifts it takes to scale a business to 6-figures and beyond. (Mindset plays a huge role in both personal and professional growth!) I’m thrilled to have Laura Thornton back on the podcast for this conversation. We’re discussing the mindset shifts that are imperative when looking to scale your design business. Laura shares insights about growing a team, advice about being courageous and

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46:03

40: Thought Habits for Business Growth with Amy Kemp

Mastering the Business of Interior Design: Success by... ·

2024/12/20

Send Katie a Text Message!! Whether or not you’ve heard of thought habits, you’re most certainly familiar with the impact your self-talk has on your habits. But you may be surprised to hear just how impactful those thoughts of yours are on your business growth—or—lack thereof. Habit Finder Coach, Amy Kemp, is here to discuss this topic! Amy shares examples to bring these enlightening concepts to life, as well as exercises you can test out ASAP to regain your time and energy. In this episode, we get

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37:04

39: How to Sustainably Grow a Design Firm with Jeanne...

Mastering the Business of Interior Design: Success by... ·

2024/12/06

Send Katie a Text Message!! As an interior designer, there are a few business decisions that will critically impact your growth. Scaling your business to your lifestyle is an artform. It takes dedication, discipline, and determination. And Jeanne Collins knows this journey all too well! She joins us today to share how to know when it’s time to hire a coach or contractor, key marketing strategies that helped scale her business, and how becoming a female business owner made her a better mom. Enjoy

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40:07

38: 2025 Colors of the Year & Color Trends [Roundtable]

Mastering the Business of Interior Design: Success by... ·

2024/11/22

Send Katie a Text Message!! Welcome to one of our most anticipated conversations—the 2025 Color of the Year! Join color marketing experts from PPG, Sherwin-Williams, and Benjamin Moore as they reveal their picks, what inspired the selections, what they’re noticing with design trends in general, and what’s coming down the pike in the next couple of years as America starts to take the lead. (Yep, I just said it.) To say this is an exciting episode is an extreme understatement. Let’s get straight to

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41:15

37: The Future of Interior Design in 2025 [The Table]

Mastering the Business of Interior Design: Success by... ·

2024/11/08

Send Katie a Text Message!! Leaders in the interior design industry join me to discuss trends and predictions about the future—specifically 2025! You’ll hear from LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe. They’re sharing what 2024 was like for their businesses, what they’re evaluating as we wrap up the year, how they’re strategically approaching 2025, and how AI factors into all of this. You don’t want to miss this insightful and uplifting conversation! Stay for the Coaching Co...

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29:34

36: Fall ‘24 High Point Market Trends with Diana Rushton

Mastering the Business of Interior Design: Success by... ·

2024/10/30

Send Katie a Text Message!! ‘Tis the season for the Fall High Point Market of 2024! We know you’re here for the tips, tricks, trends, and everything we learn at market every time we go. And this time is no different—except we’re switching things up a bit! Di normally goes to market and gives us a recap on what’s trending in lighting, furniture, and textures. This time? Katie’s in the guest chair, sharing what she’s learned and experienced. And there’s still a Coaching Corner, so don’t miss th...

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35:07

35: Creative Burnout & Inspiration with Jennifer...

Mastering the Business of Interior Design: Success by... ·

2024/10/11

Send Katie a Text Message!! Creative burnout hits even the best of us. And Jennifer Bertrand (that’s right, of HGTV’s ‘Design Star’) is here to share her story with us from not-the-right-fit clients to sources of inspiration to how she’s been able to sustain her current level of creativity—Jennifer’s baring it all! Tune in, and don’t miss today’s Coaching Corner.Grab all the links and resources mentioned in this episode at https://www.colorworks.coach/podcast-library/b/creative-burnout-and-in...

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25:53

34: How to Scale Your Interior Design Business to...

Mastering the Business of Interior Design: Success by... ·

2024/09/27

Send Katie a Text Message!! Finances, in general, are a scary thing. Finances in your business, well, they can be even scarier. So how do you get over that? And what are the key skills and habits that business owners need in order to break through and reach that magical 7-figure number? Whether you run a 6-figure interior design firm and are wanting to get those magical 7-figures or are just thinking about launching your own firm and are petrified—you will not want to miss this conversation a...

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30:53

33: How to Build & Design a Company Culture w/ Josh...

Mastering the Business of Interior Design: Success by... ·

2024/09/13

Send Katie a Text Message!! Even if you are a company of 1, it’s critical to think about the company culture you want to build! Which includes way more than just values and beliefs you post to your About page. But maybe you have questions like… how do you design a company culture? And how do you actually put it into action? Welcome Josh Dykstra back to the podcast! He’s diving into all things company culture—how it directly impacts your ROI, the exact steps to take to create your guidelines, ...

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51:37

32: Art, Design, & Affordability [Roundtable]

Mastering the Business of Interior Design: Success by... ·

2024/08/30

Send Katie a Text Message!! For art to not remain an afterthought with interior and commercial designs, we must incorporate art into the conversation early. As designers, we have a unique ability to propel up-and-coming artists forward while also inspiring more clients to bring incredible pieces of art into their spaces. But art isn’t just an important cornerstone to design, it also greatly impacts our nervous systems. For this in-depth roundtable conversation, I have Mandy Theis and Dr. Stac...

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44:42

31: How to Make Money as an Interior Designer with...

Mastering the Business of Interior Design: Success by... ·

2024/08/16

Send Katie a Text Message!! Whether your design firm is new or not, it’s high time you learn how to make money and run a profitable business! No more free consultations. No more asking for permission to raise your rates. And certainly no more burying your head in the sand and not looking at your numbers. Award-winning designer and fellow podcaster, Laura Thornton joins me for this conversation! She’s sharing about time tracking, money management, offer pricing, intuition, and SO much more in ...

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24:06

30: 2024 Las Vegas Summer Market with Diana Rushton

Mastering the Business of Interior Design: Success by... ·

2024/08/02

Send Katie a Text Message!! It’s Las Vegas Summer Market recap time! Our favorite visual merchandiser, Diana Rushton, is here to tell all. From textures and color palettes to furniture and lighting—we’re talking all about what’s trending. Is gray gone for good? How about Farmhouse style? And when it comes to choosing which market you go to for your design firm, how do you make the best decision? All that and more is heading your way when you press play! Oh, and don’t miss this week’s Coaching...

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1:09

Welcome to Success by Design: Mastering the business...

Mastering the Business of Interior Design: Success by... ·

2024/07/19

Send Katie a Text Message!! Welcome to Success by Design, Mastering the business of Interior Design. Learn from my mistakes, as this is your masterclass on getting where you want to be. Whether that is elevating in your current interior design firm, starting your own firm, or moving your existing firm up on the ladder of success and profitability, this podcast is your ultimate resource. 📲 CONNECT with Katie:Business Strategy Sessions for Interior Designers with KatieFree Resources for sc...

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24:57

29: Grow Your Interior Design Business Using...

Mastering the Business of Interior Design: Success by... ·

2024/07/19

Send Katie a Text Message!! Your design business will grow faster, go further, and be more successful when you embrace 2 things: collaborations and technology. You may not want to admit it, but AI is here to stay! It can even have a positive impact on your firm—if you let it. And that’s just one collaboration you can engage in! There’s also the opportunity to join professional organizations which can keep you inspired, get you out of creative burnout, or provide educational resources. If you'...

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44:36

28: Marketing Strategies for Interior Designers...

Mastering the Business of Interior Design: Success by... ·

2024/07/05

Send Katie a Text Message!! Digital marketing strategies like SEO and social media are critical to the success of an interior design firm. But which platform should you be on, what metrics should you monitor, and how can you stand out in a crowded industry? As you’ll hear in today’s roundtable discussion with Aaron and Kari, people are longing for connection and your digital footprint allows you to provide that in a very meaningful and authentic way. And all of this effort equals conversions ...

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44:35

27: Scale Your Interior Design Business Using Systems...

Mastering the Business of Interior Design: Success by... ·

2024/06/21

Send Katie a Text Message!! Systems and processes are likely not the first things that come to mind when you think of scaling your design business growth. It’s much more appealing to dream of luxurious Tuesday mornings spent sipping coffee and being creative. But—those “boring” systems and processes are the real movers and shakers that get you more time, more money, more happiness, and the business of your dreams! And that is exactly what Rebecca Hay is here to discuss with me today. Press pl...

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30:27

26: 2024 Interior Design Trends with Diana Rushton

Mastering the Business of Interior Design: Success by... ·

2024/06/07

Send Katie a Text Message!! We’re here to tell you the next big interior design trend to look for in 2024! Our very own Diana Rushton recently visited the High Point Market and is here to tell all. From how to merge sustainability and trends to updating a space designed with a previous decor trend to all that’s new in color, lighting, and textures—Di’s got you covered! Make sure you stick around for the Coaching Corner where we discuss navigating trends with design clients. Get your pen and n...

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