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PODCAST

Heavy Business

C Squared Music

Heavy Business is a metal marketing podcast presented by C Squared Music. You"ve toiled away to make your music great, don"t drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music! Visit csquared.info for your PR and Marketing needs.

business marketing

All Episodes

00:36:03

375 - Dave Neabore (Dog Eat Dog): Looking Out for...

Heavy Business ·

2023/10/31

From starting on a major label, to making their own music videos, hear what Dave Neabore has to say about Dog Eat Dog's career, and what advice he has for rising artists. Get your copy of DOG EAT DOG's new album "Free Radicals" now! https://dogeatdog.lnk.to/FreeRadicals Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads

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00:34:44

374 - Miss Krystle (Top Music Attorney): How Legal...

Heavy Business ·

2023/10/24

Miss Krystle came on the podcast and generously shared a ton of knowledge about music law, including copyright registration, label contract red flags and more. Check out her site https://topmusicattorney.com/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the

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00:55:46

373 - Ian Chainey (Stereogum): Industry News, AI...

Heavy Business ·

2023/10/17

Ian Chainey, Curtis, and Aliyah chat about bandcamp changes, AI journalism, crowd-sourcing decision making, the IT factor, and sick riffs in this latest episode of Heavy Business. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide

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00:48:55

372 - Kragen Lum (Heathen, Nuclear Blast): An Insider...

Heavy Business ·

2023/10/10

From artist management, running a bedroom label, project managing for one of the biggest metal labels and more, we got some valuable insight into the world of Kragen! Get an insider look at how record labels set up releases, and pick up what you can expect to be able to DIY vs what can come from working with a label. What does the physical product market look like nowadays (CD, vinyl, cassette?), what makes artists desirable to work with, what should artists look for in management, and more! See

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00:46:47

371 - Anne Catherine Swallow (Atomic Fire, Feat First...

Heavy Business ·

2023/10/03

A woman of many hats, Anne Catherine Swallow is a product manager at Atomic Fire, as well as being part of the management team for EPICA, INSOMNIUM, and SEPULTURA at Feat First Management. We were so grateful to have her insights on how some of the best bands in the scene operate, and how the same principles can apply to every band, even yours! Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour

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00:20:44

370 - Tommy Victor (Prong): Is The Music Industry so...

Heavy Business ·

2023/09/26

Tommy gave a lot of insights into the music industry, how it has changed over the years, and how it may still be the same. Networking and touring feature in the conversation, as well as the importance of video and radio. We also discuss what labels do for bands, and why indie labels may better for metal to this day. We covered a lot of ground in not too much time, so definitely tune in to see what you can learn from Tommy! PRE-ORDER "STATE OF EMERGENCY" PRONG- State of Emergency /

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00:42:53

369 - Kyle Edissi (Heathen, Invicta): Networking and...

Heavy Business ·

2023/09/18

Kyle has traveled around the world on tour with Heathen, and some also with his own band Invicta. From playing big or small stages, how professionals behave on tour, and more, we got some insight into the world of a touring musician. CHECK OUT INVICTA ON TOUR: Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting

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00:30:02

368 - Mattias Sippola & D'wayne Murray (Atavistia):...

Heavy Business ·

2023/09/11

The boys from Atavistia came on to talk about their recent regional tour, and their upcoming tour with Skálmöld & Metsatöll! We also went over Bloodblast distribution, writing better songs, and favorite film scores. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States

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00:49:40

367 - Milton Mendonça (ProgPower USA): More Nuances...

Heavy Business ·

2023/08/31

He's back, and we're talking more about ProgPower USA XXII! From the topic of booking lesser-known and USA-based bands, to culture and the legacy of the festival, join us for another in depth chat with Co-Promoter Milton Mendonça. Hear about how bands like Circus Maximus and Seven Spires got booked, learn about the combination of factors that go into selecting the lineup, and more. Day 2 Tickets ProgPower USA XXII Day 2 Tickets Sep 07, 2023 Atlanta, GA | Ticketmaster Day 1

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00:16:36

366 - Marc Hudson (Dragonforce): Starbound Stories,...

Heavy Business ·

2023/08/28

As mentioned in the first few seconds of the episode, this is a lightning round with the frontman of the might DRAGONFORCE, talking about how he put together his new solo album. We chatted about collaborations, getting projects started, and putting in the effort to get things perfect before releasing them. ORDER "STARBOUND STORIES" https://www.napalmrecordsamerica.com/marc-hudson-starbound-stories-limited-edition-digipack-cd.html

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00:34:45

365 - Kieran Scott (Deathcollector): DIY Beyond the...

Heavy Business ·

2023/08/24

Kieran from Deathcollector speaks to what you can and can't expect from a label and high-end PR, as well as networking, social media, and more! We covered a lot of DIY topics in this episode that will benefit many bands. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United

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00:39:00

364 - Josh Poer (Phobophilic): Tour Prepping,...

Heavy Business ·

2023/08/21

Josh Poer came back on the pod to discuss Phobophilic's upcoming tour, what it's like working with a booking agency, and how they are preparing for both their International and North American tours in the coming months. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the

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00:29:50

363 - C-Squad (feat. Holly!): What to do Between...

Heavy Business ·

2023/08/17

Don't leave your social media to fade into oblivion! Holly joins us for this week's C-Squad episode as we chat about what to do between releases. We go through some ideas of things to share, and some principles to keep in mind during this time. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents

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00:48:20

362 - Randy Ojeda (Music Lawyer): Don't Sell Your...

Heavy Business ·

2023/08/14

Randy gave us some primary schooling on when and why bands would need a music lawyer, how much (or little) they can do on their own, Red Flags to watch out for in contracts, and more! One of the best choices you can make before signing ANY contract is to have a lawyer look it over. If you need a music lawyer consultation, you can reach out to Randy at: https://www.randyojedalaw.com/

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00:40:11

361 - Keefy (Ghost Cult Magazine): Affiliate...

Heavy Business ·

2023/08/10

We've all heard the phrase "multiple streams of income" - but what does it mean? How can artists supplement our income from our music careers without drifting too far off course? Keefy dived into some tips on affiliate marketing, passive income, and crowdfunding (like patreon). Follow GhostCult Magazine for music news! https://ghostcultmag.com/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album

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00:46:31

360 - Alex Haber (Heavy New York): Dear Bands, YES...

Heavy Business ·

2023/08/07

Alex Haber came on the podcast to talk to help bands know how to prepare for interviews, and how to be a good interviewee. Tips on networking, online interview setups and more included as well! Check out his excellent youtube channel https://www.youtube.com/@HeavyNewYork Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales

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00:43:10

359 - Sofía Frasz (Exiled Hope): Music Lawyer in...

Heavy Business ·

2023/08/03

Sofía Frasz was generous enough to come on the podcast to discuss some of the miasmic world that is music law. She offered some insights on PROs, copyrighting vs trademarks, when to copyright your music and more! Follow Sofía https://www.instagram.com/legally_metal/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales

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00:49:50

358 - Matt Bevan: How to Master TikTok (AND Reels)

Heavy Business ·

2023/07/31

Matt Bevan is a master of heavy music "relatable content" on TikTok and Instagram reels, and we were absolutely thrilled to have him on the podcast to talk about what goes into all his videos, and what the differences are between platforms from his perspective. We talk about his creative process, how much time gets invested into making the content, and more. Check out his content! https://www.tiktok.com/@mattbevan https://www.instagram.com/mattbevantt/ Interested in our services

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00:32:13

357 - Nick Golden (C-Squared): A New Challenger Appears!

Heavy Business ·

2023/07/28

Meet the newest member of our team, Nick Golden! We talk about how he is helping with your campaigns, and a bit of chatter about social media, and more. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your

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00:30:22

356 - Ol Drake (Evile): Balance, Thrash, and Life

Heavy Business ·

2023/07/24

It today's episode we get to chat with Ol Drake from Evile! We talk promo, touring, and balancing work, family, and thrash. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.

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413 results

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